All About Search Engines

thumpinsplishInternet and Web Development

Nov 18, 2013 (4 years and 1 month ago)

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All About Search Engines

Search Engines use tools called
Spiders

to discover
what a web site is all about for ranking purposes


Spiders are
automatically

sent out by Search Engines to
catalog every web page in the world every few weeks


Spiders cannot see any
Graphics
,
Flash
, or
Script



only
Text
, and the Google Spider is the smartest of all


Search Engine Spiders often somewhat ignore web site
content inside of
Frames
, especially Google & Yahoo

Say Thanks To Google!

The old game was based on
META tags

that “faked
out” the Search Engine Spider by duplicating key words
to make a web site appear more relevant


Thanks to Google, the new game is based on real
Organic Relevance

where web sites are now primarily
cataloged based on the actual content and
Popularity

of the web site (ie…links, clicks, visits, revisits, time,)


Contrary to what many “
Search Engine Optimization

experts say, the big name Spiders do not pay much
attention to META tags any more (80% and growing)

The Rise Of Google…

0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1999.5
2000
2000.5
2001
2001.5
2002
2002.5
2003
2003.5
Google
Yahoo
MSN
AOL NetFind
CompuServe
Netscape
Ask Jeeves
Other
Search Engine Traffic…

May 2004, Com Score (
http://sewatch.com/reports/article.php/2156431
)

Let’s Visit The Matrix…

This tool allows you to see real
-
time Google Popularity


http://www.touchgraph.com/TGGoogleBrowser.html





It shows the actual real
-
time
Popularity

of web site links

Links from your web site only
help other web sites

Input the following web sites:

www.google.com

www.reyrey.com

Search Engine Rankings

All Search Engines
index text and follow links
, and some
measure Popularity and
Organic Relevance

(Google)


Search Engines start with the

URL
, then the
title

of
pages, and then the top of a web page working down
“below the fold”

to the bottom looking for
text and links


As a general rule, if you cannot
highlight

“text” on a web
page, then it is a Graphic, and Graphics are ignored by
Spiders because
they cannot read Graphics


If a web site is
100% Flash
, then only the URL and page
titles are indexed now that META tags are not important



Search Engine Success

What are the factors that influence Popularity?



Search Engine Success

Google’s Spider is
so smart

that it can easily recognize
changes in fonts, bold, colors, indents and text layout
formatting to determine the true intention of a web page


Location, location, location
…Spiders look for location
information about where a business can be found


For example, you would not want to use a text link on a
web page such as “
Our Office
” when you could use a
more descriptive

link such as “
Our San Diego Office



File names and URL query strings should be separated
by
hyphens and underscores

to be cataloged correctly



Search Engine Success

Google Ranking
due to file name
with hyphens


Splash & Flash = Trash

Web sites with 100% Flash
-
oriented Splash pages are
virtually unreadable

to Search Engine Spiders…


These type of web sites were “all the rage” until Google
changed the rules by eliminating META
-
tags as a way
for Flash developers to
cheat the system
since Spiders
cannot read even 1% of Flash code


Web developers that insist on building this type of
“Eye
Candy”

web site have little regard for their best interests


Organic Relevance

is what has the most impact on
search engine rankings…

Don’t Play The Frame Game

Frames are used on many web sites today, but most
Spiders
discontinue indexing

when they encounter one


WebMakerX uses
absolutely no frames

in our sites, but
Cobalt uses frames extensively in Nitra


AutoMark web sites all use frames except for the Home
Pages, so we have implemented a
temporary fix

with
titles and key phrases embedded within most frames


Most competitors
including Cobalt

heavily use frames

Spiderization

Our SpiderMAZE tool has the ability to use behind the
scenes
“spider vision”

glasses to look at some of our
competitor’s web sites just like a Spider would see them


What you see on these screen
-
shots is similar to what a
Search Engine Spider will see that will
help or harm

web
site ranking on Search Engine results


First let’s visit the following web site for our experiment:

http://www.delorie.com/web/lynxview.html

Spiderization

To use this free
public tool, simply
input the URL here.
Please note that
you must include
the http:// prefix in
front of the “www”
to make it work
!

Spiderization

#4…Dealer.com:
www.longbeachhonda.com


Human View




Spiderization View

Spiderization

#3…Cobalt Group:
www.huffinesdodge.com


Human View




Spiderization View

Spiderization

#2…AutoMark:
www.cogginauto.com


Human View




Spiderization View

Spiderization

#1…WebMakerX:
examplepitstop.site.webmakerx.net


Spiderization View #1


Spiderization View #2

Search Engine Summary

A web site may still have excellent rankings on Search
Engines even if they use 100% Flash because the web
site was
registered before META tag changes


Through time, these web sites will likely have a severe
degradation of ranking

unless they re
-
write their tools


Search Engine placement can also be influenced through
the
purchasing of key word phrases


Go to
www.google.com

and type in “
Third Coast Media