Using the web for effective

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Nov 18, 2013 (3 years and 6 months ago)

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Using the web for effective
investment Promotion




Presentation by: Ghana Investment Promotion Centre






November 30, 2010

IFC
-
ProInvest Training Workshop

Dakar, Senegal


CONTENTS

1.0 Introduction

2.0 GIPC Website Goals


Online support throughout the investment process


Online facilitation

¾
Case Study


Successful Website Enquiry Lead

3.0 Conclusion

2

1. 1.0 INTRODUCTION

Date Launched: 13
th

June 2007

URL
:
www.investinghana.org


(
alias
www.gipcghana.com
,
www.gipc.org.gh
)

GIPC (Ghana Investment Promotion Centre)

Current Language: English

Average Monthly Online Enquiries: 98

Successful server requests since launch 11,493,353


2010


2,195,813 (19.10%)


2009


4,359,651
(
37.93
%)


2008
-

3,810,360 (33.16% )


2007
-

1,127,529
(9.81%)












Source:
Hostway

Inc. ( November 2010)

3


1.1 METHODOLOGY USED

Multi
-
Task Approach to the website
development process


Head of Marketing and Promotion


Head of Research and Project Development


Public Relations Manager


Head of Legal


Head of MIS


Website Development Consultant


Project team Comprised

Divide tasks into broad segments

Split teams to manage segments of the
project

4

1.2 PROJECT PLAN


Pre
-
Development
Activities


Confirmation of Website Development Committee


Formalization of contract


Contents review and audit of existing website ( MIGA
IPAworks
)


Content Requirements


Identify all contents and sources of contents


Content collection and conversion to reflect objectives and make most impact


Website Development


Layout theme designs


Webpage development and programming


Database
development



Integration and Testing


Segments integration


Extensive functionality and usability testing of entire website


Upload and Configuration


Upload new website onto
web server


Configuration and testing


Post Implementation


Training of website managers on
Content Management System (CMS)


Website Promotion, search engine optimization, submission to major search engines and online directories


Website Launch


Post development support


Periodic reviews


5


2.0 GOALS OF THE GIPC WEBSITE


Detailed and comprehensive information on the
investment decision making process

Online support
throughout the
investment process


Investment Project and Technology Transfer
Registration


Import Duty Exemption Processing via GCNet Portal


Conference registration

Online Facilitation


WebPages Keywords and meta tags


Submission on Major Search Engines (Google, MSN,
Yahoo)


Google Ad Words subscription


Listing on all major Investment Promotion Directories

Online Positioning
among competing
FDI destinations

6


2.1 ONLINE SUPPORT THROUGH THE


INVESTMENT PROCESS


About GIPC


Our Services

Guide to Investing in Ghana


Why Ghana

Country Overview


Sector profiles


Potential Partners


Land Bank

Investment Opportunities in Ghana

Useful Information


Contact Details


Enquiries

Contact Us

7

Menu selection follows logical sequence for conducting online
research on investment location



2.1 ONLINE SUPPORT THROUGH THE


INVESTMENT PROCESS

About GIPC


Objectives and Functions


Annual Performance Reports

8


2.1 ONLINE SUPPORT THROUGH THE


INVESTMENT PROCESS

Our Services


Investment Facilitation


Monitoring and Evaluation


Investment Procedures


Cost Of Doing Business in Ghana


Investment Environment


Infrastructure

9


2.1 ONLINE SUPPORT THROUGH THE


INVESTMENT PROCESS

Why Ghana



Unique blend of advantages to potential
investors


Profile Of Ghana


Start Up Procedure


Infrastructure


Investment Incentives, Benefits and
Guarantees

10


2.1 ONLINE SUPPORT THROUGH THE


INVESTMENT PROCESS

Investment Opportunities


Cotton & Textiles


Agro Processing


Cash Crops


Ethnic Beauty Products


Floriculture


Financial Services


Fine and Custom
Jewellery


Transport Services


Seafood Processing


Property Development


Tourism


Ceramics


Furniture and Wood
Processing


ICT/Electronics


Apparel


Hand Tools



11


2.1 ONLINE SUPPORT THROUGH THE


INVESTMENT PROCESS

12



Filtered by 19
priority Sectors


Type of
Cooperation


Keyword search
capability





Filtered by regional Location


Land suitability


Terms of offer (JV, sale, lease,
rental)



Potential Partners

Land Bank


2.1 ONLINE SUPPORT THROUGH THE


INVESTMENT PROCESS

Useful Information


Investment Questions and
Answers


Document Library


Useful Links


News & Events

13


2.2 ISSUES ON HAND


Language coverage must aim at target FDI countries

Lack of multilingual capability


Interfacing Online Enquiry System with in
-
house Tracking
System remains a challenge


Expansion of FAQ and introduction of Interactive online
help will reduce volume of enquiries to be managed

Expeditious response to Online enquiries
lacking


Introduction of resource maps and pictorial/Graphical
representation of textual information


Web
-
Friendly Structure

14


2.3 ONLINE FACILITATION

Online Application processing


Investment Project
Registration


Technology Transfer
Registration


Conference Registration




15


2.3 ONLINE FACILITATION

Online Tax Exemption Processing Link



GCNet

Import Tax
Exemption Processing Link




16


2.4 ISSUES ON HAND


Credit card system and merchant
accounts still under developed

Online Payment System


Integrated Interface with other
implementing agencies remains a
challenge

Lack of Intelligent Interface
with External Agencies

17


2.5 CASE STUDY
-
A SUCCESSFUL WEBSITE ENQUIRY LEAD

Website Enquiry Lead





02/01/2010
-

First
Correspondence via Website enquiry


Potential Investor expressed
interest in investing in the Property
Development sector


He sought clarification on issuance
of work permit for expatriate staff


The relevant additional information
was provided by the GIPC sector
officer


01/04/2010


He proposes
US$500,000 investment in Const. &
Civil Engineering works in Ghana in
email correspondence with sector
officer


additional clarification on incentives
for real estates sector was
subsequently provided




18


2.5 CASE STUDY
-

A SUCCESSFUL WEBSITE ENQUIRY LEAD


Registered Investment project






14/05/2010
-

Incorporated a
Limited Liability Co. with the
Registrar of companies


21/05
-

04/06/2010


Opened a
Bank Account and Transferred
foreign equity amount of
US$50,200



13/07/2010
-

Reg. a Wholly
Foreign Owned Investment Project
with GIPC


01/05/2010


Land/Site
Acquired


30/08/2010
-

Was assisted by
GIPC relationship officer to obtain
resident permit for its expatriate
staff


Initial employment 25 (23
-
G,2
-
NG)



Proposes to construct/service
5,000 properties per annum





19


3.0 CONCLUSION

Taking a cue from Louis T. Wells
-

Preface to FIAS GIPB 2009 IPI Performance
Result



“Promotion efforts will, however, fail to attract desired investment if
IPIs

are not
skilled at the most basic function: collecting and providing to potential
investors relevant and timely information. “

It is necessary to:


Enhance Promotional Effectiveness of
IPIs

Website


Provide relevant and timely information to assist with the investment
decision making process


Turning general awareness and perceptions into enquiries and investment
project leads from potential investors



Harness Online resources to facilitate timely and cost effective service
delivery to Investors


Integrate
IPIs

website with Investor Tracking Systems to assure expeditious
follow
-
up to enquiries



20