Search Engine Optimization (SEO) Guideline

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Nov 18, 2013 (4 years and 1 month ago)

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Search

Engine

Optimization

(SEO)
Guideline


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Search

Engine

Optimization

(SEO)
Guideline

Improving

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Ranking

Search

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Optimization

(SEO)
Guideline


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Topics Covered

1.
SEO Basics

2.
Managing Your SEO


Quick Overview

3.
Managing Your
SEO

4.
SEO Resources

5.
SEO Success

6.
Need Assistance?

Contents

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Search

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Guideline


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Understanding Search Engine Optimization (SEO)

1.
A search engine (Google, Yahoo, MSN, etc), uses a combination of
techniques to gather information about web pages so they can
organize, index and categorize the data for use during search requests

2.
Search engine ranking means where your page appears in the list of
returned search results provided by a search engine

3.
SEO is the active practice of improving internal and external search
engine factors to improve search engine ranking










SEO
Basics

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Understanding SEO Factors You Can Influence or Control

1.
Friendly URLs

-

using URLs that reflect the contents of a page is a
very good way to increase the chances of having that page being at the
top of the search results

2.
Page Title

-

Short description of the contents of the page

3.
Page Description

-

Longer description of the contents of the page

4.
Page Keywords

-

a comma
-
separated list of words that identify the key
subjects covered in the page

5.
Sitemap

-

an easy way for webmasters to inform search engines about
pages on their sites that are available for crawling









SEO
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Managing Your SEO


Quick Overview

1.
Login as admin user.


2.
Customize your SEO data by using the Manage Pages tool found under
the admin menu for each page in your site

3.
Create your Site Map page, if it does not exist

4.
Notify support@donorcommunity.com when you would like us to publish
your sitemap to Google and Yahoo.








Managing

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SEO

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Managing Friendly URLs and Page Title

Managing

Your

SEO



Select the Page you wish to
manage




Enter or change the
HTML
Title

to identify the primary page
content. Ideally you should
create a unique title for each
page. Your home page Title is a
good place to briefly describe
your focus or mission statement.




Enter a value for
Friendly
URL

that best describes the
primary page content. You may
use a phrase separated by
dashes or underscores, but
avoid overly long phrases.
Using keywords in your title is
very helpful, as is lowercase
names.


For example, let's say we have
a site focused on Cancer with a
Facts page:

/facts

is not a very friendly URL.

/cancer
-
facts

is much more
search
-
engine friendly.


Important
: Remember to
include the leading slash (/)

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Managing Meta Tags, Keywords and Meta Robots

Managing

Your

SEO


Resources




Maximizing Your Description:

http://googlewebmastercentral.b
logspot.com/2007/09/improve
-
snippets
-
with
-
meta
-
description.html




Google Keyword Tool
-

search
for keyword ideas by
entering a keyword related to
your organization:

https://adwords.google.com/o/T
argeting/Explorer?__c=1000000
000&__
u=1000000000


Note: Review the
Help

contents
too.



Enter or change the
Description
to more fully describe
the primary page content. It should
support your page Title.




Enter
Keywords

that best
describes the primary page
content. Effective keywords involve




Setting the value of the
Meta
Tags
-

Robots

section to
"
nofollow
" will tell search engines
that all links on this page shouldn't
be followed and it will prevent your
page's reputation from being
passed to
any linked
content
.




Using the Meta Robots section,
you can assign a Page Priority to
improve a page's importance in
search results compared to other
pages within your site or exclude a
page from being crawled and
exclude it from the Sitemap.


NOTE: Be
awar

that
giving
all
pages maximum priority or
maximum frequency of
change will
not yield any improvements.

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Managing and Submitting Your Sitemap
-

Overview

1.
After editing your site's page Titles, Friendly URLs and Meta Robots values it
will be time to notify Google and Yahoo about your updated sitemap.

2.
Create a Site Map page, if one doesn't already exist, by adding the Site Map
component to a new page (Add Application | Content Management | Site Map)

3.
Notify support@donorcommunity.com when you would like us to publish your
sitemap to Google and Yahoo and we will gladly assist.

4.
You may elect to publish your sitemap to other search engines, such as
ask.com, Bing (Live.com) or Moreover.com. Visit the target search engine sites
directly for instructions or you can utilize a submission service.








Managing

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Creating Your Sitemap

Managing

Your

SEO

If you don't have a Site Map page, simply add a new
page to your site and place it where you want the
page to appear (e.g under the
Contact Us
page)
and title it "Site Map", then select "
Add Application
"
from the admin menu.


Then click on the
Content Management

group to
expand it, then click on the
Site Map

component
and drag into position on your new page. The Site
Map will be autogenerated.

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Other Steps to Consider

1.
It is important to have a strong presence on social media sites. Open an account on
YouTube, Twitter, Facebook, Digg and others and post updates and cross
-
link to content
on your site.

2.
When linking, avoid always linking to one page or linking to a single anchor text. Avoiding
this tendency helps you build a natural link profile which improves ranking.

3.
Write your content for your audience, not search engines. Search engines are
increasingly modifying their algorithms to detect search
-
engine targeted optimizations and
are discounting such targeted content.

4.
Keep your content fresh and update it frequently and monitor your rankings with search
engine reporting to guide your ongoing SEO efforts.

Managing

Your

SEO

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How to Avoid Being Banned by Search Engines

1.
Do not redirect to another domain


this should only be done in a very
controlled manner, such as a sub
-
site redirection from a page with a low priority.

2.
Do not link invisible images

3.
Do not include invisible text on your pages (text with a color the same as the
background, or text with an ultra
-
small font size, such as 1px)

4.
Do not create doorway pages (very simple pages that are written to optimize
heavily on one or two keywords or keyword phrases that are designed so that
search engine spiders see them, but regular visitors are taken to the real site)

5.
Do not display different content to a spider/robot/crawler than site visitors

6.
Do not try to use large lists of keywords








Managing

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Additional Resources


Google SEO Starter Guide

Google Webmaster Central

Yahoo SEO Basics Guide

http://webdesign.about.com/od/seo/tp/seo_tips_and_tricks.htm

www.vaughns
-
1
-
pagers.com/internet/google
-
ranking
-
factors.htm

http://www.seorankings.com/tools/



SEO
Resources

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DonorCommunity SEO Services

DonorCommunity provides professional SEO services that can improve
your rankings and free up your valuable human capital to focus on other
activities that are core to your mission.

Our SEO services include:


SEO Assessments and Action Plan


Organic Ranking Improvement


Keyword Research and Optimization


Link Building Service


Monitoring Service


Google
Adwords

Advisory Service

Please contact us at
support@donorcommunity.com

to discuss how we can help you!



SEO
Success

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If you need any assistance,

please contact us at



support@donorcommunity.com

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