How To Get Leads

thumbpinchInternet and Web Development

Nov 18, 2013 (3 years and 9 months ago)

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How To Get Leads

From The Internet


By Alexei Kouleshov

Who Am I?



Technical Expert Behind Andrew and
Daryl’s Online Success



Google Adwords Qualified Professional



Specialize in Web Design for ROI



Social Media Expert



Online Marketing Strategist



Faculty Member Of Create PT Wealth



Faculty Member Of Our Internet Secrets



Work With Australian Leading Marketers




Our Internet Secrets



Ebooks



Membership Sites



Free Publicity



Social Media



Writing Best Seller Books



Blogging



Copywriting



Ebay



And more…




Example

Your Easy Web Solutions

http://www.youreasywebsolutions.com

Questionaire



Do you have a website?



What is the purpose of the site?



Do your visitors get what they came for?



How do people find your website?



Do they come back to your website?



Are you tracking what is happening on
your site?



How can you improve your website?



What are your goals?



Drive More Traffic?



Be an Authority/Expert in your area?



Sell products/services?



ROI?



What is Lead for Personal Trainer?



Email



Phone Call



Facebook message



Face to Face



How Can You Get Leads From Internet?



Before anything, research



Keywords


Google keyword tool



Analyze your website



Get keyword ideas



Start with low hanging fruit (geographically
defined)



Long tail keywords



How Can You Get Leads From Internet?



Pay Per Click Advertising



Google Adwords



Yahoo Search Marketing



Facebook Social Ads



Search Engine Optimization



Video Marketing



Social Media Marketing



Directories and Business Directories



Article Marketing



Other…



Before you start you
MUST
.



Have a website



Have Good Content (relevant and
updated)



Have a clear call to action



Right website structure



Pages Named Properly



XML Sitemap



Link set properly



Meta tags



Google Analytics Installed


Ideally What You Need



Optimized website



Name and Email Capture (optin)



Page for every keyword



Updated unique content



Call to action in content and on website



90% free 10% selling


Optin



Free information



Problem
-
> Solution (Based on 80%
business)



Follow up sequence of emails



Relationship


Lead Generating Strategies



Pay Per Click Advertising



Google Adwords



Yahoo Search Marketing



Facebook Social Ads



Search Engine Optimization



Video Marketing



Directories and Business Directories



Article Marketing



Other…



Google Adwords



Get on the first page of Google almost instantly



Specify the exact keywords



Pay only for real clicks (safe mechanism)



Define Geographical area



Get real data



See what works by analysis and conversion
tracking



Google Adwords Fundamentals



Campaign



Ad Group



Keywords



Ads




Daily Spend limit



Cost Per Click



Google Adwords



Make sure that you do keyword research



Make sure that your pages keyword rich



The ad must contain keywords



The ad must contain call to action



Setup separate ad groups



Example



Keyword



personal trainer north sydney




Ad



Search Engine Optimization



Keywords must appear in



Title



Meta tags



H1 or/and H2



Content



Links



Links from other websites



Search Engine Optimization

Search Engine Optimization



Automate process of backlinking



Onlywire



Broadcast to dozens of social networks



Get backlinks



Video Marketing



Make sure that you do keyword research



Name video according to your keywords



Have a link within that video



Description and tags must be keyword rich



Submit to more then one video service



Search Engine Optimization

Search Engine Optimization

Video Marketing Strategy



Create into video



Create 10 videos on FAQ



Create 10 videos on SAQ



Get video testimonials



Name and tag according to keywords



Submit to multiple video services



Use tubemogul



Social Media



Broadcast your message through wide
audience



Twitter



Facebook



Linkedin




Easy for people to follow you



Build trust and relationship



Directories and Business Directories



Places that have clients before you



Exposure to different audience



Different way of searching the internet



Call your listing by your service nature



Directories



startlocal.com.au



truelocal.com.au



hotfrog.com.au



yellowpages.com.au



Other



Article Marketing



Articles 300
-
400 words



FAQ and SAQ



Submitted to a number of directories



Linking back to your website



Google and Yahoo love them



Your Website

What should your website be



Clear call to action



Build list



Have good user experience



Be up and running all the time



Optimized for your business



Easy to modify and add content


Wordpress

Content Management System

Traffic for andrewanddaryl.com

What I Did Last Year



Our Internet Secrets



Setup a website with Optin



3 Videos



4 Blog posts



What I Did Last Year

Results



5 Weeks



20
-
30 Targeted visitors per day



207 optins



37 emails sent



22 people signing up for workshop



3 people buying at workshop



What can you expect



10
-
20 Targeted visitors per day



1
-
3% Conversion rate



List depends on how inviting your offer is


Success Stories

Success Stories

Success Stories

Success Stories

Success Stories

Success Stories

Success Stories

Fitness Trainer Grange

Example

What Can I Offer You?



Website Like
www.PersonalTrainerWestEnd.com.au



Website Analysis/Critique



Setup Your Google Adwords Campaign



Setup Your Google Analytics



Setup Your Social Marketing



Coaching With Me



Tickets To Our Internet Secrets Workshop



Members only instructions area on How
-
To



Ready To Go Onlywire Account



Help developing and submitting 20 videos



Articles written and submitted to boost Rankings



My Personal Copy of Our Internet Secrets Book



Testimonial

Brett Davis

How Much Is This Going To Cost?

Packages



Bronze



Website Critique and Plan of Action







Silver



Website Setup/Redesign Based on Wordpress




Gold



Website Setup/Redesign Based on Wordpress




Google Adwords Campaign Setup



Social Media Campaign Setup



Tools To Repeat The Process Yourself



Training Videos



Optin guidance

Bronze Package



Analysis of your current website



Stucture



Optimization



Google Indexing




Traffic strategies for your website



Points of improvement for your site



30 Minute phone call with me




Yours Today For $550

Silver Package



Complete Wordpress CMS Website






Design/Redesign***





$1997



Sitemap Submitted To Google




$97




Google Analytics






$97



1 Hour Coaching With Me ($240 p/h)



$240




Aweber optin






$397



Total Value $2828

Yours Today For $1997

Gold Package



Complete Wordpress CMS Website Design/Redesign


$1997



Sitemap Submitted To Google





$97




Google Analytics






$97



Google Adwords Campaign Setup




$900



4 Hour Coaching With Me ($240 p/h)




$960




Aweber optin + Email funnel strucutre




$897



Training Videos For Wordress and Aweber



$497



2 Tickets To Our Internet Secrets Workshop



$3997



Ready To Go Onlywire Account




$199



20 Articles Written For Your Keywords




$200



Website linked to Facebook, Twitter and Linkedin


$197


Total Value $10038

Yours Today For $3997

Questions?

alexei@youreasywebsolutions.com