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Nov 18, 2013 (3 years and 6 months ago)

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Journalism 285

Mondays and Wednesdays


8:10 a.m.
-

11 a.m., Room 26
-
207

Course Info:

http://cpj285.wordpress.com


Dave Schermer

Lecturer


Quiz


4 multiple choice questions based
on readings and past classes


You can take it between 8:10 and
8:15 a.m.


To begin, log in to Blackboard,
click “Assignments,” then click on
the quiz.

Audio Tips


Sound bites: 2
-
15 seconds


Natural sound


Use sound you recorded yourself


Nat sound full: 1
-
5 seconds


Background sound


Keep it low if combined with
speaking


Start full, then reduce level

Building an Audience Online

Frequent Updates


Blogs need fresh content


More posts lead to more growth


News sites: multiple posts/day


Personal blogs: daily is best

Who’s Visiting Your Blog?

View your WordPress stats


Clickable chart


Top posts and pages


Referrers


Search engine terms


Clicks (outbound links)

Web Site Analytics


Pageviews



total number of pages
viewed in a given period


Visits



Number of times anyone visits the
site (including repeat visitors)


Unique visitors

-

Number of times anyone
visits the site (excluding repeats)


EXAMPLE



John visits your site 3 times in a
day and Sue visits 2 times:


How many visits?


How many unique visits?


Google Analytics

Referrers

Search Engine Basics


Major source of your traffic


Spiders and robots


Crawl the web scanning text


Spider Simulator:
http://goo.gl/Pj5IK


Index


Keywords


What people type in search box


Should be in your copy


Keyword checker:
http://goo.gl/gLBGN


(most important should be biggest)

Search Engine Basics

Market Share
-

September 2011 (comScore)


Google:

65.3%


Yahoo:

15.5%


Bing:

14.7%

SEO: Search Engine Optimization


Want to get to 1
st

page of results
(
example
)


Quality content is king


Use words people would search for


Inbound links (backlinks). Also, outbound
and internal.


Title tag


should display headline
(
example
)


Description tag
(view source of
CalPoly.edu
)


Keyword tag


Give it time

Social Media


Facebook


Twitter


Publicize on WordPress
(Settings/Sharing)

Google Tools


Webmaster Guidelines


Starter Guide


Google Insights



Paid search results: AdWords

Ethical Issues


Write for readers or robots?


Should news coverage be based on
stats?


SEO Headlines


Headlines viewed more than the story


Critical for search engines


Not about being clever or witty


Make them simple, clear and direct


Give main idea of the story


Give location (common in searches)


Use keywords people would search for.
Those words should also be in the story.


Specific keywords better than general

SEO Headlines

NOT ABOUT BEING CLEVER

Non SEO:


What’s in a name?


SEO:

Netflix drops plan to rename DVD
service to Qwikster

SEO Headlines

SPECIFIC BETTER THAN GENERAL

Non SEO:


Restaurant chain adding second local
location


SEO:

Second Chipotle restaurant coming to
San Luis Obispo

Today’s Lab

Assignment 5: SEO

Homework


Create a Twitter account if you don’t
have one


Follow at least 3 people related to
your beat

Reminders


Assignment 4: Interactive Feature
(Timeline) due next class


Blog Post 6, due Wednesday 11/9


Assignment 5: Search engine
optimization, due Monday 11/14