allproducts.com seminar - OVOP APEC 2008

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Nov 18, 2013 (3 years and 10 months ago)

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All Products Online Corp.

e
-
Marketplace

e
-
Opimization

e
-
Advertisement

9F, 52, Sec 3, Nangang Rd., Taipei, 105, Taiwan

TEL: +886
-
2
-
2789
-
2000

Lan@allproducts.com






2007/8/21

Building Advanced
Website Features

MicroSoft SharePoint Designer 2007

Sanko Lan

Ph.D. in E.E., Stanford University

Founder, allproducts.com


Outlines


How to Design? How to
Promote?


MicroSoft SharePoint
Designer 2007


Background


Example


Q&A

How to Design? How to
Promote?



How does a search engine rank
a site?



Popular ways to Promote a Site


Market Place


Search Engine Optimization


Online Advertisement



Design for ranking

How a Site Ranked?


Title


URL


Keywords


Description


Structure


Contents


Site History


Renew rate


Site Grade


Referrer Grade


Others (another half million parameters)

Join a Marketplace Site


Where suppliers and buyers gather


Popular in Far East because of strong
manufacturing


More than 10 years history


Operators must be good in attracting buyers


Market still fragmented but showing
consolidation


B2C: charge seller a transaction fee, e.x.
ebay.com


B2B: charge supplier an annual fee, e.x.
alibaba.com, allproducts.com,
globalsources.com

Search Engine Optimization



A service to enhance the ranking
of a site at search engines



Became popular in the past 6
-
8
years



More and more difficult to rank on
top



Service provider must know how
search engines score a site

Online Advertisement


Google’s rule in ranking an advertisement


A win
-
win
-
win rule for user, advertiser, and
google


Use CTR (Click Through Rate) and site quality
to rank an ad.


Price is lower if CTR and site quality are higher


Yahoo’s old rule


Bidding for the rank of each keyword


low CTR (click through rate), high price


Yahoo, AOL now adopting Google’s rule


Ad ranking rules converge to Google’s

Online Advertisement


Google’s approach to reshape
online ads


Use AdSense program to sell online
ads for hundreds of thousands of
sites


Traffic is now money

How to Design?


Search engine uses similar rules to
judge a site and an ad


Text, structure, and keywords of a
site are more important than graphic


A commercial site should have many
entry points to which other sites can
link


Unique content is important to create
inbound links

MicroSoft SharePoint
Designer 2007



Was called Front Page



Make web page design similar
to MS Word



Was announce in 2007 for


Team Development


Definition of Work Flow

Resources for Learning

Office SharePoint Designer 2007


Demos: A six
-
part series


http://office.microsoft.com/en
-
us/sharepointdesigner/HA102199841033.aspx




SharePoint Designer 2007
Help and How
-
to


http://office.microsoft.com/en
-
us/sharepointdesigner/FX100646991033.aspx


Master Page & Content Pages


A template page that can be used by
multiple content pages to create web
pages of the same style


Any change on the master page will
affect the content page


A content page cannot stand alone. It
must be attached to a master page


A content page can override the
master page definition on content
placeholder

Creating Master Page


Use File
-
> New
-
> General
-
>
Master Page to create master
page


Define the layout, background,
button, link etc.


Creating Content Pages


File
-
> New
-
> ASP.NET
-
>
From Master Page


On the right upper conner of
design window, select to
modify the file

DEMO and Q&A