Sixt Mobile – Development

tediousfifthMobile - Wireless

Nov 12, 2013 (3 years and 8 months ago)

77 views

Sixt Mobile
(a quick Overview.)
Sixt international - page
2
Sixt development – applications
iSIXT
Sixt rent a car
App
SIXT Photo2Lease
Sixt Leasing

App
RadAlert
Speed Trap Alert
App
Tankstellen
Petrol Station
App
Sixt has been a leader in mobile application development from since 2008
Sixt international - page
3
Sixt rent a car mobile applications
iPhone
10/08
BlackBerry
05/09
Android
05/09
Bada
06/10
Mobile Web
12/09
The Sixt rent a car mobile booking applications.
Sixt international - page
4
Sixt rent a car application for the iPad
iPad
10/10
The Sixt HD rent a car application for the iPad.
Sixt international - page
5
Mai
09
Jun
09
Jul
09
Aug
09
Sep
09
Okt
09
Nov
09
Dez
09
Jan
10
Feb
10
Mrz
10
Apr
10
Mai
10
Jun
10
Jul
10
Aug
10
Sep
10
Okt
10
Oct 09 – Oct 10
+ 200%
Overall Development: Sixt Mobile Bookings
Sixt international - page
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Overall Development: Sixt Mobile Visitor iPhone App
Sixt international - page
7
Sixt Mobile Architecture
Development
Promotion
/Advertisment
Strategic
Partnership
Sixt Mobile Architecture
Sixt international - page
8
Sixt Mobile – Development
Development

Launch of the Sixt rent a car apps for new devices, i.e. Sixt HD for iPad

Launch of several new and different applications, i.e. Petrol Station App

Update Sixt applications: optimisation of usability and integration of new features, i.e. new iPhone
update (coming soon)

Optimisation of landing page for smart phones/ tablets

Integration mobile string files into Sixt translation tool
Development
Promotion
/Advertisment
Strategic
Partnership
Sixt Mobile Architecture
Sixt international - page
9
Sixt Mobile Web
Sixt international - page
10
Sixt Mobile – Strategic Partnership
Strategic Partnership

Pre-Installation of Sixt rent a car app on several devices, i.e Debitel Smartphones

Integration of Sixt link on several mobile websites, i.e. Lufthansa mobile site

Promotion Sixt rent a car app through Hotel and Airline Partners
Development
Promotion
/Advertisment
Strategic
Partnership
Sixt Mobile Architecture
Sixt international - page
11
Sixt Mobile – Strategic Partner Integration
Integration SIXT in Lufthansa
Integration SIXT in HRS
Integration SIXT in hotel.de
Sixt international - page
12
Sixt Mobile – Promotion/Advertisment
Promotion /Advertisment

Print campaign , i.e iPad App in national German press (SZ, Handelsblatt, FAZ & iPad Welt)

Integration Sixt rent a car app in TV campaign, i.e. Apple/Telekom

Online and mobile campain, i.e. via AdMob

Promotion
via Sixt Media, i.e. Sixt GO, Sixt Traveler, Sixt Flash Newsletter

Integration Sixt rent a car app in print campaign from Samsung France,
i.e Elle, Courrier International, Le Point, Le Nouvel Obesrevateur, Grazia, Closer, Equipe Mag,
Direct Matin, 20 minutes, Marianne, L’Express

Sixt Mobile on trade shows, i.e. ITB
Development
Promotion
/Advertisment
Strategic
Partnership
Sixt Mobile Architecture
Sixt international - page
13
Sixt iPad Advertisement
iPad print ad

our competitors reaction to launch of the iPad –
Go to Sixt“
iPad print ad „Sixt leading the way“
Sixt international - page
14
Sixt Mobile 2011 – A Quick Overview
Development

Development several mobile Applications

Update SIXT RAC Applications: Integration new features and optimaziation usability (next: iPhone)
Strategic Partnership

Pre-Installation on several mobile devices and tablets

Integration Sixt link on mobile sites and Applications
Promotion/Advertisment

Online and mobile campaigns

Promotion SIXT RAC via social media
Development
Promotion
/Advertisment
Strategic
Partnership
Sixt Mobile Architecture
Sixt international - page
15