Mobile Application Development

tediousfifthMobile - Wireless

Nov 12, 2013 (3 years and 7 months ago)

166 views



















New Program Proposal

Mobile Application Development








Norco College
Mobile Application Development

2
1. Statement of Program Goals and Objectives


The Mobile Application Development program provides Norco College students with
opportunities for immediate employment in the mobile application industry, web site
and web application development industry. Specific objectives for the Mobile
Application Development program include:

(1) Equipping students with the knowledge and skills needed to work both
independently and in a team environment developing mobile application
solutions.

(2) Preparing students with the background needed to work in a variety of mobile and
web related software development fields such as commercial, human interface
application development, and enterprise level development.

Program Learning Outcomes:

Upon successful completion of this program, students should be able to:
•Apply the principles of mobile design to create intuitive, well formatted and
platform optimized mobile user interfaces.
•Apply the principles of mobile application to engineer quality, functional
solutions that stress mobility, usability, flexibility, and extensibility.
•Create comprehensive mobile and web designs complete with wireframes, flow
charts, and use-case diagrams which facilitates team management including
communication, milestones, deadlines and responsiveness.
•Develop content that contributes to a milestone based studio pipeline.
•Demonstrate mastery of interdisciplinary communication and team skills while
working with colleagues in an industry standard production project.
•Create an industry standard portfolio containing mobile and web application
projects and documents developed in class projects.

2. Catalog Description

Students completing the Mobile Application Development Certificate or A.S.
degree will be well qualified in the mobile application design and development
process, including building mockups and wireframes, interfacing with standard
frameworks and technologies, utilizing modern mobile hardware, and employing
standard design and development techniques and tools for rapid prototyping. The
final course of this program is a capstone project where students work in teams to
create complete, original applications which are ready to publish. Students will
complete the program with a polished portfolio and be prepared to enter the
Norco College
Mobile Application Development

3
workforce as an independent mobile application designer, web designer, web
programmer, or junior user experience specialist.

3. Program Requirements


Required Courses (30 units) Units
CIS-5/CSC-5: Programming Concepts and Methodology I: C++ 4
CIS-18A/CSC-18A: Java Programming: Objects 3
CIS -18B/CSC-18B: Java Programming: Advanced Objects 3
CIS-66: Web Development I 3
CIS-67: Web Development II 3
CIS-68: Mobile Applications I 3
CIS-69: Mobile Applications II 3
CIS-74: Digital Design I 3
CIS-75: Digital Design II 3
GAM-44: Portfolio Production 2

Total Major Units 30
General Education Requirements 22
Basic Skills Competency Requirement 0-7
Additional Degree Requirements 5-6
Electives 0-3
Total Units 60-68


Norco College
Mobile Application Development

4
General Education Requirements from the 2011-12 Norco Catalog:


Norco College
Mobile Application Development

5

4. Background and Rationale

Norco College is an open door, two-year college serving Southern California’s
Riverside County, east of Los Angeles. Norco is located in the rapidly growing
“Inland Empire” of California and serves a population that is approximately 47%
Hispanic and 30% low-income. Norco’s service area has seen rapid population
growth associated with the relocation of high-technology industries and related
employment. This has transformed the region’s original, rural-based economy into an
expanding urban area. However, older neighborhoods whose residents are mainly
Latino and lower-income, have not shared in the area’s growing prosperity. This is
partly due to the shortage of affordable technical education programs that prepare
residents for regional industry employment.
Norco College
Mobile Application Development

6

Norco provides programs in General Education and Career and Education
Technology Programs (CTE) such as Business, Computer Information Systems,
Logistics and Manufacturing, Norco is the designated “Technology Campus” for
Riverside Community College District (RCCD), and the campus focuses on
developing technical education programs that prepare students for employment in the
region’s growing industry sectors as well as AS degrees that allow for direct transfer.
Norco has developed significant, collaborative relationships with regional industry
professionals who advise and assist the college in program development and on-going
review and evaluation. Norco has conducted extensive analysis of institutional
strengths, weaknesses, and opportunities and has identified a comprehensive
academic program with high demand and employment potential, Mobile Application
Development, which is not available through public institutions in our region.

The field of Mobile Application Development encompasses both mobile game
development and mobile business application development. With the rise in the use
of smartphones and tablets, the demand for mobile games and mobile apps in general
has created an increased demand for IT professionals with mobile application
development expertise. Starting salaries are attractive and California is particularly
well positioned with 3 of the top 10 cities in the nation offering high salaries for
mobile application professionals. However, there is no public institution offering
programs in Mobile Application Development in the Inland Empire, and the cost of a
private, technical education is beyond the reach of many Riverside County Latino and
low-income residents.

In Fall 2010, Norco College was awarded a $3.8 million 5-year Title V grant entitled
Habilidades Unidos: Transdisciplinary Cooperation for Educational and Career
Success, designed specifically to address these identified opportunities and
weaknesses. In support of this grant effort, Norco College is developing a
comprehensive Mobile Application Development curriculum with a 2 + 2 transfer
agreement to neighboring Cal State San Bernardino to support employment
opportunities for Norco’s Hispanic and low-income residents while providing long-
term fiscal enrollment stability to the campus.

The Mobile Application Development program spans several development areas
including digital design, web site / web application development, mobile application
development, and object oriented programming providing a comprehensive program
that is designed to provide a new opportunity for junior mobile application developers
to enter into the workforce. The program reflects Norco College’s commitment to
provide high-quality programs in workforce development and emerging technologies.

The program was developed with the support from the Computer Information
Systems (CIS), Computer Science (CSC), and Simulation and Game Development
(GAM) faculty departments at Norco College, Occupational Education, and a Board
of Industry Advisors comprised of Mobile and Web Artists, Designers, and
Norco College
Mobile Application Development

7
Programmers who are currently employed in the Mobile Application Development
industry.

The program has been evaluated and approved by the CIS, CSC, and GAM
disciplines, Business Engineering and Information Technology (BEIT) department,
Norco College Academic Planning Council, Norco College Academic Senate, Norco
College Institutional Strategic Planning Council, and the Norco College Simulation
and Gaming Advisory Committee.

5. Enrollment and Completer Projections

The Mobile Application Development program is designed to draw residents looking
for career opportunities, or those who have recently graduated from high school and
are seeking specialized job training. Graduates obtaining a certificate or A. S. degree
should have preferential access to entry-level positions in mobile application
development and related fields. Most courses in this program are new and have not
been offered previously. Historical enrollments for the required courses are:



Projected Enrollment

Enrollment is expected to be 35 students when the program launches in Fall 2013
with growth subsequently depending upon program marketing, successful job
placements, and student growth.

Projected Completers Per Year

An estimated 15-20 certificates are expected per year.

6. Place of Program in Curriculum/Similar Programs

CB01: Course
Department
Number
CB02: Course Title
Annual
Sections
Annual
Enrollment
Total
Annual
Sections
Annual
Enrollment
Total
CIS-74 Digital Design I 0 0 0 0
CIS-75 Digital Design II 0 0 0 0
CIS-66 Web Development I 0 0 0 0
CIS-67 Web Development II 0 0 0 0
CIS-68 Mobile Applications I 0 0 0 0
CIS-69 Mobile Applications II 0 0 0 0
GAM-44 Portfolio Production 0 0 0 0
CIS-18A/CSC-18A Java Programming: Objects 0 0 2 60
CIS-18B/CSC-18B Java Programming: Advanced Objects 0 0 1 16
CIS-5/CSC-5
Fundamentals of Programming Logic
using C++
5 149 7 180
2010-2011
2011-2012
Norco College
Mobile Application Development

8
The Mobile Application Development program is a new track in the Computer
Information Systems curriculum, which draws on the existing curriculum of GAM,
CSC and CIS classes focusing on industry-standard tools and practices.

Upon completion of all prerequisites, students work together in teams under faculty
leadership in CIS-69: Mobile Applications II. This capstone class provides students
with experience working in a team to create a complete, original mobile application in
a production environment which mimics the industry, including the use of milestones
and deliverables. Students will complete the program with credits for an original
mobile application which is ready to deploy.

7. Similar Programs at Other Colleges in Service Area

At the current time, there are no other existing programs in the California Community
College system-Inland Empire Desert Region service area which concentrate on
Mobile Application Development.

8. Labor Market Information and Analysis

Background

Since the immense growth of the mobile device market in 2006, the way the world
accesses data has changed immensely. In March of 2012, more than 50% of
consumers in the United States use smart phones. These smart phones and other
portable devices are powered by a myriad of unified hardware and features, all of
which are powered by state of the art mobile applications. The term “Mobile
Application” refers to software applications that run on mobile devices. Mobile
applications range from providing work utility, to extending device functionality, to
acting as portable handheld gaming devices.

Mobile devices use a variety of technologies to facilitate the sending and receiving of
data, including wireless network access, Bluetooth connectivity, and cellular data
transmission. Since mobile devices are capable of being constantly connected, they
have become a target platform for very popular social networking and social gaming
activities. Because of this, the mobile applications market has grown tremendously to
accommodate consumers, which in turn has lead to the growth of the mobile device
market in general.

Businesses have recognized the necessity to take advantage of the expanding mobile
market by creating mobile-friendly websites, mobile applications that increase
business visibility, and extending general business practices to modernize based on
consumer expectations that have changed due to exposure to the world of mobile
applications.

Norco College
Mobile Application Development

9
According to the March 2012 Mobile Media Occupations in California
Environmental Scan produced by the Centers for Excellence, Mobile Media
Programmers and/or Application Developers have a projected 12 month growth of
29.9% representing 2,930 new jobs. In addition, employers have difficulty hiring
qualified employees for these positions. Opportunities also exist for entrepreneurial
and consulting positions. See the selected excerpts.

“Employers were asked to evaluate the level of difficulty they experience in hiring
qualified workers for mobile media jobs. More than half of the respondents indicated they
experience at least some difficulty hiring for each of the six mobile media occupations.”

“For most occupations, employers prefer a Bachelor’s degree. However, there are entry
level positions available for students graduating with an Associate degree or related
certificate. In addition, students pursuing careers in mobile media may start as
entrepreneurs or consultants and specialize in the development of mobile media
applications and websites. These ventures can be run profitably and/or sold to large
corporations such as Apple.”

Salary

Starting salaries in the industry are very attractive and growing rapidly. Based on the
2012 InfoWorld Tech Watch “The 10 U.S. cities with the highest-paying IT jobs”,
junior software developers in San Jose make an average annual salary of $60,000,
while junior iOS developers make an average annual salary of $55,000. Of the 10
cities mentioned in the article, 3 of them are in California. See: The 10 US Cities
with the Highest Paying IT Jobs at
http://www.infoworld.com/t/it-jobs/the-10-us-
cities-the-highest-paying-it-jobs-189655


According to Texas State Technical College Forecasting, a recent DICE conference
surveyed 250 tech recruiters asking what they thought was the market rate for
compensation for mobile application developers. Survey results revealed nearly a
third of employers had to raise compensation for mobile developers to “higher than
normal” rates due to the increase in demand relative to supply. Companies sampled in
Texas are offering pay of between $85,000 and $90,000 for developers with 1 to 5
years of experience.

Labor Market

No traditional Labor Market data exists for Mobile Application Developers. The
Department of Labor has not yet designated this position with its own occupational
code. However the California Centers of Excellence (COE) completed an
environmental scan report entitled, “Mobile Media Occupations in California.” They
cite an industry overview and determined the following SOC codes are specific to
mobile application occupations.
Norco College
Mobile Application Development

10


These occupations are expected to experience a statewide 16.8% net job growth in a
projected 12 month period in 2012. The Southern California Region (defined by
COE as San Diego, Imperial, Riverside and San Bernardino Counties) already
experienced 18.8% job growth from 2011 to 2012. This growth is at a higher rate
than the statewide average and our local region gained a total growth of 536 jobs
since last year in this field.




Using “Real-time labor market information,” the COE determined there were 725 job
postings in the Inland Empire and San Diego areas during just a 6 month span last
year.


9. Employer Survey

See: Industry Scan Report Los Angeles, Orange, and San Francisco Bay Regions
Video and Computer Game Occupational Profiles Report, 2006 at
http://www.coeccc.net/Environmental_Scans/VideoGame_Scan_LA-SV-SF_06.pdf

and Environmental Scan Emerging Trends in Game Development, 2008 at
http://www.coeccc.net/Environmental_Scans/Games_Scan_multi_08.pdf
. Also,
Norco College
Mobile Application Development

11
Mobile Media Occupations in California, March 2012 at
http://www.coeccc.net/Environmental_Scans/mm_scan_sw_12.pdf
.

See: Appendix A: Industry Surveys from local professional sources.

The majority of surveys sampled from local mobile applications developers agree that
the mobile application development program offers a strong set of courses to train
students in relevant skills that will satisfactorily prepare them for careers as mobile
application developers. All survey takers agree that the program is ambitious in its
offerings, and most agree that successful completion of the program will make
students strong candidates for job placement at mobile application development
firms. The largest topic of dispute amongst survey takers is centered around whether
or not the program should be focused on the use of middleware tools (higher level) or
more deeply rooted in computer science (lower level, but not assumed feasible as a
community college offering). The majority of survey takers agree that the middleware
(high level approach) is more industry relevant and is a skill set that is most likely to
place students in jobs following program completion.

10. Explanation of Employer Relationship

This program has been developed to respond to broad industry needs and not a
specific employer or group of employers. All courses will abide by open enrollment
requirements for California community college courses (Title 5, §51006 and §58100-
58108) and the entire program will be open to the public-at-large.

11. List of Members of Advisory Committee

The Mobile Applications Development certificate and A. S. degree curriculum and
program were approved by the Norco College Mobile Application Development
committee, which consists of the following members:

Name Company Job Title
Naushad Huda Textopoly CEO
Nick Reshamwalla Textopoly Mobile Apps Specialist
Karlo Kilayko THQ Mobile Division former Executive Producer
Jessiah Ruiz Broken Circle Studios Technical Director
William Herrera Realm Games CEO
Alex Bortoluzzi Activision Mobile Division Producer
James Dalby French Roast Games CEO
William Matterer Effective Technology Solutions Supervising Consultant

12. Recommendations of Advisory Committee

Minutes of the Norco College
Mobile Application Development Industry Advisory Committee
Norco College
Mobile Application Development

12

An asynchronous meeting of the Norco College Simulation and Game Development
Industry Advisory Committee Meeting was held during November 2012 through
January 2013, as Judy Perry and James Finley contacted the committee members
individually for input and discussions on the proposed new GAM programs. All
members voted unanimously to approve the new Mobile Application Development
program.

As part of the Curriculum Development effort for the Title V: Portal to Your Future
grant, faculty members Judy Perry, James Finley and other GAM and CIS faculty
have worked directly with the members of the Norco College Mobile Application
Development Industry Advisory Committee over the last year to design classes and
certificate patterns that align with industry needs.

Industry advisors are in frequent contact via e-mail, Facebook, and face to face visits
and have helped to shape the new programs to ensure they are in line with current
industry needs. All of the industry advisors are in agreement with the proposed
Mobile Application Development program.

See Appendix B for evidence of a select number of the interactions with the industry
advisors.

13. Display of Proposed Sequence

Fall 1
st
Year Units
CIS 74: Digital Design I 3
CIS 5: Introduction to Programming Logic
Using C++ 3
CIS 66: Web Development I 3
GE Course 2 – 3

Winter 1
st
Year
GE Course 2 – 5
GE Course 2 – 5

Spring 1
st
Year
CIS 75: Digital Design II 3
CIS-67: Web Development II 3
CIS-18A: Java Programming: Objects 3
GE Course 2 - 5
GE Course 2 - 5

Summer 1
st
Year
GE Course 2 - 5
GE Course 2 - 5

Norco College
Mobile Application Development

13
Fall 2
nd
Year
CIS 68: Mobile Applications I 3
CIS 18B: Java Programming: Advanced Objects 3
GE Course 2 - 4
GE Course 2 - 4

Winter 2
nd
Year
GE Course 2 - 5
GE Course 2 - 5

Spring 2
nd
Year
GAM 44: Portfolio Production 2
CIS 69: Mobile Applications II 3
GE Course 2 - 4
Health Education
(additional AS degree requirement)
3
Self Development
(additional AS degree requirement)
2 – 3

14. Transfer Documentation

This proposed Mobile Application Development program is primarily designed for
the purpose of preparing students for employment immediately. Some students may
take the program with the intention of completing an AS degree. These options
require the student to take all the major requirements, plus the necessary lower
division general education pattern of the California State Universities or the pattern of
the Intersegmental General Education Curriculum. Because of the additional GE
requirements, this would result in a higher number of courses required for the AS
degree.

Other students may wish to transfer to a four year institution to obtain a bachelor’s
degree in game design. Cal State San Bernardino and UC Irvine offer a B.A.
Computer Systems Interdisciplinary Option which allows students to transfer the
Mobile Application Development units into a 2 + 2 4 year degree. Faculty at CSUSB
and Norco College have been working together on articulation agreements but the
agreements are not yet finalized. Therefore, this proposal refers to certificate and A.S.
degree options only at this time.

15. Library and/or Learning Resources Plan

The CIS, CSC and GAM faculty have worked with the college library to request
and purchase library resources for the Computer Information Systems and
Simulation and Game Development programs over the last three years. Because the
technical and resource needs of mobile application development are similar to those
found in typical computer information systems and simulation and game
development activities, no additional outfitting is required.

Norco College
Mobile Application Development

14
16. Facilities and Equipment Plan

Courses are offered through normal course and room scheduling activities of the
college. Currently, two computer classrooms and the interdisciplinary Game Lab are
dedicated to the Simulation and Game Development / Computer Information Systems
programs which provides room for growth. Future growth may require an additional
classroom and an exclusive Mobile Applications Development Lab. The CIS and
GAM faculty have presented to the Norco Institutional Strategic Planning Committee
(ISPC) and discussed the facilities and equipment needs for the Simulation and Game
Development programs including the Mobile Applications Development program.

17. Financial Support Plan

The Mobile Applications Development program is funded in part with Title V and
Perkins grants. These funding sources ensure the consistent financial support of the
program through 2016 to ensure that students have the resources needed to be
successful.

In addition, Norco College's Institutional Strategic Planning Council has voted to
institutionalize and support this new program which is in alignment with the college's
technology-focused mission.

18. Faculty Qualifications and Availability

Ample part-time faculty members are available and all faculty meet the minimum
California state minimum qualifications. Many faculty are working experts in their
fields and demonstrate advanced understanding of current knowledge and practice in
their field. Additionally, Norco College currently employs a new full-time tenure
track faculty member to support the Mobile Application Development program.

19. Based on Model Curriculum

No model curriculum was used. The Mobile Application Development program was
developed utilizing the Title V CoOperative Grant funding in a collaborative effort
with CIS, CSC, and GAM faculty and with substantial input from mobile and web
industry professionals. The program creates a curriculum to produce graduates to
fulfill the significant demand for mobile and web application designers and
developers in the mobile development industry.

It is anticipated that Norco College's mobile application development program will
become a model for other community colleges throughout the state.

Norco College
Mobile Application Development

15
20. Licensing and Accreditation Standards

Not applicable.

21. Student Selection and Fees

This program is designed with no limits on the number of students or entry
credentials. There are no prerequisites required to enter the program and it is therefore
“open enrollment” as defined in Title V. Any student admitted to the college will be
eligible to enroll in introductory courses such as CIS-5, CIS-66 and CIS-74.
Successful completion of these courses becomes a prerequisite for subsequent
courses.

The capstone course, CIS-69: Mobile Applications II is available only to those
students who meet the prerequisites necessary to enroll in the course. Limitations on
enrollment will only be implemented when the demand for a class exceeds the
number of seats available.
Appendix A:
Employer Surveys

Mobile Application Development
Employer Survey
Date: 1/6/12 Method: Phone
Name:
Alex Bortoluzzi

Title: Producer
Company: Activision Blizzard

Mailing Address:

3100 Ocean Park Boulevard
Santa Monica, CA 90405
E-mail address:
abortoluzzi@activision.com

Phone number:
310
-
255
-
2000


After reviewing the program curriculum, please answer the following questions:
1.
How many Mobile Application Developers does your company currently employ? 26

2.
How many Mobile Application Developers do you anticipate hiring in the next 12
months? 8

3.
How many Mobile Application Developers do you anticipate hiring in the next 5 years?
16 (but very much unknown)

4.
Do you have any employees that need training to sharpen their skills as a Mobile
Application Developers? NO How many? N/A

5.
As outlined for you, do you believe our program would adequately prepare students for
entry-level employment as a Mobile Application Developer? YES

6.
Were Norco College to provide a certificate and AS degree in Mobile Application
Development would you not only find this valuable but would you interview and
potentially hire our program graduates? (Yes / No) YES


Please comment on the proposed Mobile Application Development certificate and A.S. degree.
I think it’s great! I haven’t heard of anything like this being offered at a school. Most of our
mobile application developers are borrowed from other departments or have skills elsewhere.
Because they’re good at adapting, we make it work, but most of them don’t have any formal
training. Being able to hire someone with a degree, especially one coming from a program that
looks as clean and concise as this, would take a lot of the guess work out of the picture.

Appendix A:
Employer Surveys

Mobile Application Development
Employer Survey
Date: ___12/11/12__ Method: In Person
Name: James Dalby

Title:CEO, French Roast Games
Company: French Roast Games

Mailing Address:

68 Greenfield
Irvine, CA

E-mail address: jamesgdalby@gmail.com

Phone number: 949 679-6903

After reviewing the program curriculum, please answer the following questions:
7.
How many Mobile Application Developers does your company currently employ?
__1___

8.
How many Mobile Application Developers do you anticipate hiring in the next 12
months? ___1___________

9.
How many Mobile Application Developers do you anticipate hiring in the next 5 years?
___3_______

10.
Do you have any employees that need training to sharpen their skills as a Game
Programmers? ___yes______How many? ___2________

11.
As outlined for you, do you believe our program would adequately prepare students for
entry-level employment as a Mobile Application Developers?__yes!____

12.
Were Norco College to provide a certificate and AS degree in Mobile Application
Developers would you not only find this valuable but would you interview and
potentially hire our program graduates? (Yes / No) ____Yes!________


Please comment on the proposed Game Programming certificate and A.S. degree.
Notes from In Person meeting with James Dalby in Judy Perry’s faculty offfice, IT 200-A, on
12/11/12 5:00 - 6:00 p.m.
James Dalby reviewed the proposed curriculum and provided enthusiastic approval. He
specifically likes the use of middleware for teaching mobile apps. iOs and Objective C is only for
Apple, so middleware provides ability to develop for any platform. PhoneGaps is a good choice.
Appendix A:
Employer Surveys
Java language is a good choice - it is popular and useful elsewhere. java is the foundation of
Android. Likes the ideas of learning java then Mobile Apps on top of that knowledge and skill
set. James prefers developing on Android rather than iOS. Recommends the use of Google
Nexxus tablet rather than the Kindle. It should be $99 by Fall 2013.
The CIS-68 and CIS-69 courses are good solid courses which provide foundational skill sets for
developing mobile applications. Would definitely consider employing graduates of this program,
particularly because they have a polished portfolio which shows the skill set proficiency.


Appendix A:
Employer Surveys

Mobile Application Development
Employer Survey
Date: 12/21/12 Method: In Person
Name:
Jessiah Ruiz

Title: Technical Director
Company: Broken Circle Studios

Mailing Address:

3416 Meadowview Drive
Riverside, CA, 92503
E-mail address:
Jessiah@brokencirclestudios.com

Phone number:
951
-
288
-
8033


After reviewing the program curriculum, please answer the following questions:
13.
How many Mobile Application Developers does your company currently employ? 8

14.
How many Mobile Application Developers do you anticipate hiring in the next 12
months? 4

15.
How many Mobile Application Developers do you anticipate hiring in the next 5 years? 8

16.
Do you have any employees that need training to sharpen their skills as a Mobile
Application Developers? YES How many? 3

17.
As outlined for you, do you believe our program would adequately prepare students for
entry-level employment as a Mobile Application Developer? YES

18.
Were Norco College to provide a certificate and AS degree in Mobile Application
Development would you not only find this valuable but would you interview and
potentially hire our program graduates? (Yes / No) YES


Please comment on the proposed Mobile Application Development certificate and A.S. degree.

I think that the program you have laid out is really impressive. I haven’t heard of anything being
done like this at other community colleges, which is really exciting. I think that your approach of
combining knowledge in web technologies and blending them with mobile development
practices provides students with a really good set of skills to participate in the job market in a
rather short timeframe.

Appendix A:
Employer Surveys
Mobile Application Development
Employer Survey
Date: 1/16/12 Method: Phone
Name:
Karlo Kilayko
Title: Lead Programmer
Company: Wolfko LLC Mailing Address:
1650 Spruce Street
Riverside, CA 92507

E-mail address:
kkilayko@gmail.com
Phone number:
818-917-8264

After reviewing the program curriculum, please answer the following questions:
19.
How many Mobile Application Developers does your company currently employ? 2

20.
How many Mobile Application Developers do you anticipate hiring in the next 12
months? 2

21.
How many Mobile Application Developers do you anticipate hiring in the next 5 years? 4

22.
Do you have any employees that need training to sharpen their skills as a Mobile
Application Developers? NO How many? N/A

23.
As outlined for you, do you believe our program would adequately prepare students for
entry-level employment as a Mobile Application Developer? YES

24.
Were Norco College to provide a certificate and AS degree in Mobile Application
Development would you not only find this valuable but would you interview and
potentially hire our program graduates? (Yes / No) YES

Please comment on the proposed Mobile Application Development certificate and A.S. degree.
There’s such a strong demand right now for mobile applications that I’m constantly swamped
with work. It’s been really frustrating for me in terms of hiring because there aren’t enough
people in the local area to fill the demand. Any surplus contracts or clients that I do business
with I sometimes I have to outsource to companies all over country. Some of the people I’ve
hired in the past required too much training, so I’ve been forced to keep my operations small.
This program seems like an amazing way to expand this industry and give local people the skills
for businesses like mine to grow. I think the approach you’re taking to providing this education
makes a lot of sense, and it encompasses a lot of the software that my company and companies
I’m in contact with are using. In addition, you may also want to touch on using Appcelerator
Titanium, which also lets you achieve cross platform development through a middleware
application. Great job!
Appendix A:
Employer Surveys
Mobile Application Development
Employer Survey
Date: 12/21/12 Method: In Person
Name:
William Herrera
Title: CEO
Company: Realm Games Mailing Address:

E-mail address:
William@realmgames.com

Phone number:
951
-
640
-
1904


After reviewing the program curriculum, please answer the following questions:
25.
How many Mobile Application Developers does your company currently employ? 5

26.
How many Mobile Application Developers do you anticipate hiring in the next 12
months? 2

27.
How many Mobile Application Developers do you anticipate hiring in the next 5 years?
10

28.
Do you have any employees that need training to sharpen their skills as a Mobile
Application Developers? YES How many? 5

29.
As outlined for you, do you believe our program would adequately prepare students for
entry-level employment as a Mobile Application Developer? YES

30.
Were Norco College to provide a certificate and AS degree in Mobile Application
Development would you not only find this valuable but would you interview and
potentially hire our program graduates? (Yes / No) YES


Please comment on the proposed Mobile Application Development certificate and A.S. degree.

This program looks like it gives students a hyper-focused and accelerated plan at becoming very
skilled in a short period of time. I can imagine this pace might be difficult for some, but for
those who can keep up and take it at a pace that’s appropriate for them, I think they’ll be able
to do some really impressive stuff. Leveraging middleware is also a plus. I don’t think it would
be possible to teach students the necessary skills without it, and the majority of employers are
going to be looking for people with that kind of experience.

Appendix A:
Employer Surveys
Mobile Application Development
Employer Survey
Date: 12/28/12 Method: In Person
Name:
William Matterer
Title: Supervising Consultant
Company: Effective Technology Solutions Mailing Address:
1650 Spruce Street
Riverside CA
92507
E-mail address:
William.matterer@effectivetechnologysolutions.com
Phone number:
909-319-3442

After reviewing the program curriculum, please answer the following questions:
31.
How many Mobile Application Developers does your company currently employ? 12

32.
How many Mobile Application Developers do you anticipate hiring in the next 12
months? 4

33.
How many Mobile Application Developers do you anticipate hiring in the next 5 years?
10

34.
Do you have any employees that need training to sharpen their skills as a Mobile
Application Developers? NO How many? N/A

35.
As outlined for you, do you believe our program would adequately prepare students for
entry-level employment as a Mobile Application Developer? YES

36.
Were Norco College to provide a certificate and AS degree in Mobile Application
Development would you not only find this valuable but would you interview and
potentially hire our program graduates? (Yes / No) YES


Please comment on the proposed Mobile Application Development certificate and A.S. degree.
Mobile application development is a really wide field. The solutions that we provide for our
customers are incredibly specific, and often require proprietary implementations that require a
more structured approach that more appropriately aligns with traditional computer science
curriculum. That being said, what you are offering here seems to conform more with the
general mobile applications market, which is probably the best possible solution for students
looking to get careers right out of community college.
Appendix B:
Norco College Mobile Application Development Industry Advisory Committee
Industry Advisor Input
An asynchronous meeting of the Norco College Simulation and Game Development Industry Advisory
Committee Meeting was held during November 2012 through January 2013, as Judy Perry and James
Finley contacted the committee members individually for input and discussions on the proposed new
GAM programs. All members voted unanimously to approve the new Mobile Application Development
program.
As part of the Curriculum Development effort for the Title V: Portal to Your Future grant, faculty
members Judy Perry, James Finley and other GAM and CIS faculty have worked directly with the
members of the Norco College Mobile Application Development Industry Advisory Committee over the
last year to design classes and certificate patterns that align with industry needs.
Industry advisors are in frequent contact via e-mail, Facebook, and face to face visits and have helped to
shape the new programs to ensure they are in line with current industry needs. All of the industry
advisors are in agreement with the proposed Mobile Application Development program.
Jessiah Ruiz: Technical Director of Broken Circle Studios and Chair of the Norco College Mobile Application
Development Industry Advisory Committee. James Finley is in frequent contact with Jessiah Ruiz and has consulted
extensively on curriculum development. As both a mobile application developer and an educator, Jessiah provides
a unique perspective and has provided invaluable insight.
Notes from a face to face meeting with James Finley 12/21/12.
I think that the program you have laid out is really impressive. I haven’t heard of anything being done like this at
other community colleges, which is really exciting. I think that your approach of combining knowledge in web
technologies and blending them with mobile development practices provides students with a really good set of
skills to participate in the job market in a rather short timeframe.
James Dalby: CEO of French Roast Games. James Dalby is a Flash Games and mobile application developer who
previously worked for Blind Squirrel studio before starting his own company.
Notes from a face to face meeting with James Dalby in Judy Perry’s faculty offfice, IT 200-A, on 12/11/12 5:00 -
6:00 p.m.
James Dalby reviewed the proposed curriculum and provided enthusiastic approval. He specifically likes the use of
middleware for teaching mobile apps. iOs and Objective C is only for Apple, so middleware provides ability to
develop for any platform. PhoneGaps is a good choice. Java language is a good choice - it is popular and useful
elsewhere. java is the foundation of Android. Likes the ideas of learning java then Mobile Apps on top of that
knowledge and skill set. James prefers developing on Android rather than iOS. Recommends the use of Google
Nexxus tablet rather than the Kindle. It should be $99 by Fall 2013.
The CIS-68 and CIS-69 courses are good solid courses which provide foundational skill sets for developing mobile
applications. Would definitely consider employing graduates of this program, particularly because they have a
polished portfolio which shows the skill set proficiency.
Karlo Kilayko: Lead Programmer at Wolkco LLC and former Excecutive Producer at THQ.
Notes from a phone conversation with James Finley on 1/6/13.
There’s such a strong demand right now for mobile applications that I’m constantly swamped with work. It’s been
really frustrating for me in terms of hiring because there aren’t enough people in the local area to fill the demand.
Any surplus contracts or clients that I do business with I sometimes I have to outsource to companies all over
country. Some of the people I’ve hired in the past required too much training, so I’ve been forced to keep my
operations small. This program seems like an amazing way to expand this industry and give local people the skills
for businesses like mine to grow. I think the approach you’re taking to providing this education makes a lot of
sense, and it encompasses a lot of the software that my company and companies I’m in contact with are using. In
addition, you may also want to touch on using Appcelerator Titanium, which also lets you achieve cross platform
development through a middleware application. Great job!
Alex Bortoluzzi: Producer at Activision Blizzard.
Notes from a phone conversation with James Finley on 1/6/13.

I think it’s great! I haven’t heard of anything like this being offered at a school. Most of our mobile application
developers are borrowed from other departments or have skills elsewhere. Because they’re good at adapting, we
make it work, but most of them don’t have any formal training. Being able to hire someone with a degree,
especially one coming from a program that looks as clean and concise as this, would take a lot of the guess work
out of the picture.
William Herrera: CEO Realm Games.
Notes from a face to face meeting with James Finley on 12/21/12.
This program looks like it gives students a hyper-focused and accelerated plan at becoming very skilled in a short
period of time. I can imagine this pace might be difficult for some, but for those who can keep up and take it at a
pace that’s appropriate for them, I think they’ll be able to do some really impressive stuff. Leveraging middleware is
also a plus. I don’t think it would be possible to teach students the necessary skills without it, and the majority of
employers are going to be looking for people with that kind of experience.
William Matterer: Supervising Consultant for Effective Technology Solutions.
Notes from a face to face meeting with James Finley on 12/28/12.
Mobile application development is a really wide field. The solutions that we provide for our customers are incredibly
specific, and often require proprietary implementations that require a more structured approach that more
appropriately aligns with traditional computer science curriculum. That being said, what you are offering here
seems to conform more with the general mobile applications market, which is probably the best possible solution
for students looking to get careers right out of community college.






Appendix C:


Mobile Media Occupations in California,
March 2012
ENVI RONMENTAL SCAN

MOBI LE MEDI A OCCUPATI ONS
In California
MARCH 2012
www.coeccc.net
C
ENTERS OF
E
XCELLENCE

Los Angeles/Orange

A
UDREY
R
EI LLE

Inland Empire & San Diego-
Imperial

Z
HENYA
L
I NDSTROM

San Francisco Bay

J
OHN
C
ARRESE


An Initiative of
For more information on this report contact:
Audrey Reille, COE Director
Los Angeles/Orange County
909.274.6106
AReille@mtsac.edu

Zhenya Lindstrom, COE Director
Inland Empire & San Diego/Imperial
909.382.4072
elindstr@sbccd.edu

John Carrese, COE Director
San Francisco Bay
415.452.5529
jcarrese@ccsf.edu

Mission: The Centers of Excellence, in partnership with business and industry, deliver regional
workforce research customized for community college decision making and resource development.
Vision: We aspire to be the premier source of regional economic and workforce information and
insight for community colleges.

Please consider the environment before printing. This document is designed for double-sided printing.
© California Community Colleges’ Centers of Excellence, 2012.

Mobile Media Occupations in California
Real-time data to advance California Community Colleges 3
Contents
Executive Summary .................................................................................................................................. 4

Introduction ................................................................................................................................................ 5

Industry Overview .................................................................................................................................... 6

Occupational Overview .......................................................................................................................... 8

Employer Needs and Challenges .......................................................................................................... 10

College Response and Opportunities ................................................................................................... 16

Conclusion .................................................................................................................................................. 19

Recommendations ..................................................................................................................................... 20

Appendix A: How to Utilize this Report ............................................................................................... 22

Appendix B: Study Methodology.......................................................................................................... 23

Appendix C: Counties by Region .......................................................................................................... 25

Appendix D: Open Positions in Mobile Media by Employer ........................................................... 26

Appendix E: Regional and Statewide Sample Employment Data .................................................. 29


Mobile Media Occupations in California
Real-time data to advance California Community Colleges 4
“The app economy is responsible for about 466,000 jobs in the United States, up from
zero in 2007 when the iPhone was introduced…”
— San Francisco Chronicle (March 6, 2012)
Executive Summary
Mobile media is a rapidly emerging field within Information and Communications Technologies (ICT). Over
the past few years this field has experienced tremendous growth due to the increased usage of smart
phones, tablets, and other mobile devices with wireless internet capabilities. This report provides a
detailed look at six mobile media occupations across California, including findings from a statewide
employer survey and real-time labor market information.
Mobile media is not an industry in and of itself. It is a technology affecting primarily the technology and
advertising/media industries, and also every other industry to a lesser degree.
1
Workers across different
industries have to learn new skills in mobile media to perform new job functions. The occupations most
impacted by the emergence of mobile media are: software engineers, computer support specialists, project
managers, web developers, graphic designers and/or multi-media artists, and programmers and/or
applications developers.
To capture comprehensive data on the mobile media labor market and workforce, the Centers of
Excellence (COE) conducted a statewide employer survey and analyzed responses from 403 mobile
media employers. The survey provided insights on job growth, skills, and requirements for each of the six
occupations. Respondents reported that they were planning to create more than 1,300 new mobile
media jobs over the next 12 months. Extrapolating this number to the universe of mobile media firms
means that California could add as many as 12,620 mobile media jobs in one year. Job growth will be
highest for software engineers in mobile media and lowest for graphic designers and/or multimedia
artists in mobile media.
Though the majority of these jobs will require a Bachelor’s degree, there are positions available for
professionals holding an Associate degree or Certificate from a community college. Thirty-six percent of
employers hiring computer support specialists in mobile media stated that they prefer to hire individuals
with an Associate degree or Certificate. Additionally, 27 percent of employers hiring graphic designers
and/or multi-media artists in mobile media reported that they prefer to hire individuals with an Associate
degree or Certificate.
In light of the rapid growth in mobile media technologies and occupations, community colleges should
respond quickly to meet the needs of employers. While some community colleges offer courses related to
mobile media, only two community colleges currently offer certificates in mobile media. Some colleges are
working to develop new certificate programs, but given the high number of jobs impacted by the
emergence of mobile media, more training is needed for both incumbent workers and new workers.
The report suggests a number of strategies to address this need. First, community colleges should consider
developing certificate programs in mobile media. Second, colleges should add mobile media courses to
existing programs in ICT and graphic design. Third, given the fast rate of change within mobile media
technologies, colleges should seek out and hire innovative faculty who are current with mobile industry
trends. Finally, colleges are encouraged to capitalize on industry knowledge and experience by
developing partnerships with local businesses. These partnerships should focus specifically on keeping
current with mobile media trends and providing students with hands-on experience, including internships
and applied class projects.

1
The industry sector titles used here represent a group of specific industries as identified through the North American Industry
Classification System (NAICS). See Exhibit 1 for more detail.
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 5
Introduction
The California Community Colleges System has charged the Centers of Excellence (COE), part of the
Economic & Workforce Development (EWD) program to identify industries and occupations that have
unmet employee development needs and introduce partnership potential for colleges.
The purpose of this report is to examine the emergence and growth of mobile media and its impact on the
workforce. In this report, mobile media is defined as the technologies used to develop, integrate, and
support mobile websites and applications. This definition was developed based on extensive research
conducted by the COE. In April 2011, the Los Angeles-Orange COE prepared a regional report,
Emerging
Trends in Mobile Media
2
detailing mobile media occupations, skill requirements, and trends in Los Angeles
and Orange counties. This second report continues the analysis of mobile media by presenting the results of
a statewide employer survey, traditional labor market information and real-time labor market information
(real-time LMI).
3

As mobile devices become increasingly pervasive, the impact of mobile media on businesses continues to
deepen. Mobile devices are accelerating the ways people connect, experience entertainment, access
information and make decisions. According to a 2010 study, mobile-ready websites have seen two-year
growth of more than 2,000 percent.
4
Tech savvy businesses are finding ways to fully utilize the emerging
possibilities and the rest are trying to catch up. The increasing utilization of mobile media by businesses
creates a positive feedback loop resulting in greater demand for mobile media related occupations.
Information Technology (IT) professionals forecast that
mobile and cloud computing will emerge as the most in-
demand platforms for software application development
and IT delivery within the next five years. One recent IBM
study found that most IT professionals expect mobile
software application development to surpass application
development on all other traditional computing platforms
by 2015.
5
eMarketer, a leading digital marketing and e-
commerce research firm, estimates that by 2014, there will
be as many as 142 million mobile media users in the
United States — more than half of all U.S. mobile phone
users and 44 percent of the overall population.
6
Given the anticipated surge in the number of mobile
media users, it is not surprising that industry analysts expect mobile application sales to undergo massive
growth as well, with revenues possibly expanding from $6.2 billion in 2010 to $30 billion in 2012.
7

Mobile media’s rapid expansion is revealed by more than just expert forecasts and unit sales. The way
mobile devices are being used also demonstrates growing demand for these technologies. Smartphone
users now spend more time using mobile applications on their devices than they do on voice calls, and total
time spent using the web is not far behind.
8


2
Report is available online at: http://coeccc.net/Environmental_Scans/media_scan_la-ora_11.pdf

3
Real-time LMI provided insight into the number of open posted positions in mobile media from March 2011 to August 2011. For this
study, the COE used Wanted Analytics - a system that captures online advertised job vacancies, removes duplicates, and tracks
monthly trends.
4
dotMobi, “2010 Study of Mobile Web Trends Shows Continued Explosion of Mobile-Friendly Content,” October 20, 2010, online
at http://mtld.mobi/node/1857

5
IBM Press Release, online at: http://www-03.ibm.com/press/us/en/pressrelease/32674.wss

6
eMarketer Staff, “Smartphones Propel Mobile Net Use, “ August 25, 2010, online at
http://www.adweek.com/news/technology/smartphones-propel-mobile-net-use-103145

7
O’Connell, Michael, “New DeveloperWorks Survey Shows Dominance of Cloud Computing and Mobile Application Development”,
October 8, 2010, press release, online at http://www.ibm.com/developerworks/aboutdw/2010survey-results/index.html

8
GSMA and Zokem, “GSMA Partners with Zokem at the Biggest Mobile Event Of the Year to Report the Latest Mobile Usage,”
February 14, 2011, online at
http://www.zokem.com/2011/02/gsma-partners-with-zokem-at-the-biggest-mobile-event-of-the-
year-to-report-the-latest-in-mobile-usage/

“The shift from 2G to 3G Internet and
wireless-network technologies led to the
creation of more than 1.5 million
positions from April 2007 to June 2011
in everything from construction to retail.”
— San Francisco Chronicle
(March 6, 2012)
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 6
The field of mobile media is new enough that relevant training, certifications and degree programs are still
in their infancy. Mobile media skills are typically integrated within mainstream IT roles. Consequently,
employers looking to hire mobile media professionals tend to have the same educational requirements as
they do for traditional IT jobs. Due to the rapid evolution of the technologies behind mobile media,
however, new venues for entrepreneurship are also emerging.
The open market nature of mobile app development, the low entry cost for new developers, the ease of
access to large markets through venues such as Apple’s app store and the possibility of lucrative profits,
have opened new opportunities for independent innovation. These factors, along with the presence of a
global market place and rapidly evolving technology, gives an entrepreneur the opportunity to thrive as a
mobile media professional even without formal education.
To conduct the employer survey, the COE used a list of firms involved in mobile media from InfoGroup.
9

This list consisted of employers within industry sectors relevant to this research. These employers were
asked to complete an online or telephone survey. Next, an internet panel of mobile media professionals
was conducted to obtain additional responses. In total, 403 businesses and mobile media professionals
statewide responded to the survey. The questionnaire collected information pertaining to firm-level and
occupational employment, services provided by the firms, difficulty in hiring, educational and skill
requirements, and firm demographics.
10
In addition to surveying employers, real-time LMI was utilized to
examine online job postings related to mobile media. Results are presented at the state level, and when
appropriate, disaggregated by region for more specific information on the local labor market.
Industry Overview
Because mobile media impacts all industries to some extent, it is difficult to assess the full range of
businesses that engage in or offer services in mobile media. Nonetheless, some industries in technology and
advertising/media are directly affected by the emergence of mobile media. The list of these industries is
shown in Exhibit 1.
Exhibit 1 - Industries Most Impacted by Mobile Media
NAICS code
Description
Industry Categories
511210
Software publishing
Technology
516110
Internet publishing and broadcasting
Technology
517212

Cellular and other wireless telecommunications

Technology

518112

Web search portals

Technology

518210
Data processing, hosting, and related services
Technology
541511
Custom computer programming services
Technology
541613
Marketing consulting services
Advertising/Media
541810

Advertising agencies

Advertising
/
Media

541830

Media buying agencies

Advertising
/
Media

541840
Media representatives
Advertising/Media
Firms that participated in the survey were asked to report which industries best represent their core
business. As presented in Exhibit 2, 23% of the firms surveyed associated themselves with advertising or
marketing; another 23% with professional and technical services; 10% with software; 8% with the internet;
and 8% with information technology or technology support services.

9
InfoGroup Inc., formally known as InfoUSA, is a leading provider of business listings and databases in the U.S.
10
See Appendix B for more information on the survey methodology.
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 7
Exhibit 2 – Industries Represented in the Employer Survey
11

Industry
Percentage
Advertising or marketing

23%

Professional and technical services

23%

Software

10%

Internet

8%

Information technology or technology support
services

8%
Mobile media or mobile applications

7%

Multimedia

5%

Communications

4%

Retail

3%

Government

3%

Other
12

20%

Survey respondents were asked what types of mobile media services their firms provided. More than half
engage in mobile web development and mobile app development, as described in Exhibit 3.
Exhibit 3 – Types of Mobile Media Services
13


Fifty-eight percent of mobile media firms reported that their services include mobile web development,
making it the most common service offered by mobile media companies. This prevalence implies
corresponding market demand and suggests the importance of traditional web and software developers
embracing mobile media. Not far behind is mobile applications development with 53% of firms reporting
this activity. The popularity of app development confirms industry forecasts that mobile apps are
overtaking software development on traditional computing platforms. Services offered by these companies
are diverse and also include the integration of mobile media with related devices and technologies (46%),
and supporting technologies (36%).

11
Firms were given the option to choose multiple industries that they felt applied to their organization’s core work, products or
services. Totals will exceed 100%.
12
Industries included in other: entertainment, networking, automotive, health care, public sector/utilities, transportation,
aerospace/defense, food, hardware, cloud computing, semiconductors, and non-profit organizations.
13
Firms were allowed to select multiple responses that applied to their organizations. Totals will not add to 100%.
7%
9%
36%
46%
53%
58%
Other
Manufacturing, distributing, or selling mobile devices
Technology that supports mobile media technologies
such as security, payment systems or carrier platforms
Integrating mobile media with related devices and
technology
Mobile applications development
Mobile media web development
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 8
In addition to the diversity within mobile media services,
company size surfaced as a noteworthy element in the
study. As shown by the pie chart in Exhibit 4, the majority
of mobile media firms surveyed are small, with 66%
having fewer than 25 employees. This is consistent with the
previous observation that mobile media offers
opportunities for entrepreneurs.
Occupational Overview
Occupations studied
Mobile media jobs do not have separate Standard
Occupational Classification (SOC) codes but fall into
broader job categories. During initial research (secondary
research and interviews with industry experts), the COE found that the following six occupations are the
most significantly impacted by the emergence of mobile media:
• Software engineers
• Computer support specialists
• Project managers
• Web developers
• Graphic designers and/or multi-media artists
• Programmers and/or applications developers
The job demand for mobile media professionals was analyzed using real-time LMI and employer survey
results.
Real-Time Demand for mobile media employees
Real-time LMI aggregates postings from hundreds of online job search engines and matches job postings to
occupational titles (using SOC codes). Eight SOC codes closely matching the six mobile media occupations
were selected for this study and filtered using the keywords “mobile”, “mobile app(s)”, “mobile website”,
“iOS”, or “Android” to ensure that the job openings were specific to mobile media. Using this information, a
list of job openings across California in the eight occupations pertaining to mobile media was compiled.
Exhibit 5 - Mobile Media Occupational Titles
SOC codes
Occupations
15
-
1031

Computer
Software Engineers, Applications

15
-
1099.04

Web Developers

15
-
1021

Computer Programmers

15
-
1032

Computer Software Engineers, Systems Software

27
-
1024

Graphic Designers

15
-
1041

Computer Support Specialists

15
-
1099.11

Information Technology Project
Managers

27
-
1014

Multi
-
media Artists and Animators

Real-time LMI provided insight into the number of posted positions in mobile media from March 2011 to
August 2011. To more closely match the real-time LMI job titles (eight occupations) to the occupations
targeted in the survey, similar job roles were combined, yielding six mobile media occupations. Computer
software engineers in applications and systems software were combined into a “software engineers”
category. Multi-media artists and animators were combined with graphic designers to represent the
broader occupation “graphic designers and/or multi-media artists.”
Small firms (0 to
24 employees)
66%
Medium firms
(25 to 99
employees)
17%
Large firms
(100 or more
employees)
15%
Don't know/Not
Available
2%
Exhibit 4
-
Firm Size
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 9
The data mined from real-time LMI showed the highest demand for mobile media jobs occurring in the San
Francisco Bay Area, followed by Los Angeles/Orange County and the remaining areas of Southern
California.
14
Substantially fewer job opportunities were located in the Central Valley and Greater
Sacramento regions. While variations in monthly demand were noticeable, the time span of sampled data
is too small to draw any significant conclusions regarding seasonal variation. Exhibit 6 charts this data;
details are included in Appendix D.
Exhibit 6 - 2011 Mobile Media Job Openings by Month and Region

Software engineers, web developers and computer programmers in mobile media account for the largest
numbers of job postings. These numbers are detailed in Exhibit 7.
Exhibit 7 - Mobile Media Job Postings
(March – August 2011)
Occupations
Bay
Area
Los Angel
es/

Orange County
Southern
California
Greater
Sacramento
Central
Valley
Occupational
Totals
Software engineers
2,985
541
312
57
85
3,980
Computer support specialists
98
24
26
16
1
165
Project managers
88
28
7
5
5
133
Web developers
1,158
541
151
47
41
1,938
Graphic designers and/or multi
-
media artists
133
74
30
8
0
245
Computer programmers
1,175
460
199
43
8
1,885
Totals
5,637
1,668
725
176
140
8,346
For specifics about current job openings broken down by region and by month, and the list of top
employers by region, see Appendix D.


14
The remaining area of Southern California includes Imperial, Riverside, San Bernardino, and San Diego counties. Appendix C
contains a list of all the counties assigned to each region.
0
100
200
300
400
500
600
700
800
900
1,000
1,100
March April May June July August
# of Job Postings
Bay Area
Los Angeles/
Orange County
Southern California
(except LA/OC)
Greater
Sacramento
Central Valley
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 10
Employer Survey Results: Projected Employment
After analyzing real-time LMI, employer survey responses were examined to further understand
employment trends for the six occupations studied. Employers were asked to provide current and 12-month
occupational staffing data, for each of the six occupations studied. Exhibit 8 displays the estimated 2011
employment and forecasted growth for these occupations. Note that the survey response data from a
sample of employers was extrapolated to arrive at these estimates for all mobile media firms in
California.
15

Exhibit 8 - Extrapolated 2011 Occupational Employment and Projected 12-month Growth
Occupations
2011
employment
estimates
2012
employment
estimates
Estimated
12-month
growth
Estimated
12-month
% Growth
Software engineers
24,599
29,100
4,501
18.3%
Computer support specialists
21,588
24,567
2,979
13.8%
Project managers
7,521
8,454
933
12.4%
Web developers
4,998
5,768
770
15.4%
Graphic designers and/or multi
-
media artists

6,497
7,004
507
7.8%
Programmers and/or applications
developers
9,801
12,731
2,930
29.9%
Total
75,004
87,624
12,620
16.8%
As Exhibit 8 shows, all six occupations are projected to add jobs through 2012. Three occupations are
estimated to create the most jobs in the next 12 months: software engineers (about 4,500 new jobs),
computer support specialists (about 2,980 new jobs), and programmers and/or applications developers
(2,930 new jobs). The fastest growth rates for mobile media employment in the next 12 months are
projected for programmers and/or applications developers (29.9%) and software engineers (18.3%).
Appendix E contains sample data for current mobile media firm-level employment and projected growth
by region, including the San Francisco Bay Area, Los Angeles/Orange County region, and Southern
California (excluding LA/OC). Appendix E also contains sample data for current occupational employment
and projected growth in California.
Employer Needs and Challenges
Employers were asked to evaluate the level of difficulty they experience in hiring qualified workers for
mobile media jobs. More than half of the respondents indicated they experience at least some difficulty
hiring for each of the six mobile media occupations. The level of difficulty varied by occupation as
indicated in Exhibit 9. In particular:
• Seven out of 10 respondents experienced difficulty hiring programmers and/or applications
developers (69% of employers reported either “great” and “some” difficulty)
• 65% of respondents indicated that they had difficulty hiring computer support specialists and
software engineers
• A majority of respondents (54%) reported at least some difficulty hiring web developers
• Just over half of the respondents (51%) reported at least some difficulty hiring graphic designers
and/or multi-media artists

15

Extrapolated data was calculated using sample occupational employment means multiplied by the estimated number of mobile
media employers in California (approx. 1,200).

Mobile Media Occupations in California
Real-time data to advance California Community Colleges 11
Exhibit 9 - Difficulty Hiring for Mobile Media Positions

Interestingly, the occupations in the greatest demand in the next 12 months are also those that present the
greatest hiring challenges for the employers surveyed. For instance, programmers and/or applications
developers will be in greatest demand in the next 12 months and, according to employers, this is one of
the most difficult positions to fill. Similar trends can be seen for software engineers and computer support
specialists.
Exhibit 10 displays the relationship between each occupation’s 12 month growth rate and the perceived
difficulty in hiring for it. The size of the bubble indicates the estimated occupation employment in 2011.
Exhibit 10 - The Relationship between Hiring Difficulty and 12-month Occupational Growth

8%
12%
16%
16%
16%
14%
43%
42%
40%
49%
49%
55%
48%
37%
33%
30%
30%
27%
1%
9%
11%
5%
5%
4%
Graphic designers and/or multi-media artists
(n=120)
Web developers (n=102)
Project managers (n=154)
Software engineers (n=137)
Computer support specialists (n=156)
Programmers and/or applications developers
(n=116)
Great difficulty
Some difficulty
No difficulty
Don't know/NA
Programmers/
Applications
Developers (9,801)
Computer Support
Specialists (21,588)
Software Engineers
(24,599)
Project Managers
(7,521)
Web Developers
(4,998)
Graphic Designers/
Multi-media Artists
(6,497)
0%
5%
10%
15%
20%
25%
30%
35%
45% 50% 55% 60% 65% 70% 75%
12-month Growth Rate
Difficulty Hiring
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 12
Occupational skills and requirements
Employers were provided a list of skills and asked to indicate which were most important when hiring a
new employee. Results for the six occupations and their respective skills are reported below. Note that
occupational descriptions are from the U.S. Department of Labor Occupational Outlook Handbook.
16
Software engineers involved in mobile media
Software engineers involved in mobile media are responsible for creating, testing, and evaluating
software applications and the systems that make mobile devices work.
• Employers reported that working effectively within a project team is the most important skill for
software engineers specializing in mobile media. (77% rated this skill “very important”).
• Two other skills ranking highest as “very important” are the ability to develop a coding framework
from a specification sheet (67%) and the ability to transform a project idea into a specification
sheet (61%).
Exhibit 11 - Software engineers who are involved in mobile media

Computer support specialists who understand mobile media
Mobile media computer support specialists are generally responsible for responding to the concerns of
their customers, both internal (within their organization) and external (clients the organization serves).
• For computer support specialists with mobile media knowledge, employers indicated that working
knowledge of mobile device hardware and components is the most valuable skill. (60% rated this
skill “very important”).
• Other skills that ranked high in importance are the ability to explain technical troubleshooting
procedures to individuals with varied levels of technical skills (58%); and working knowledge of
mobile device software (56%).
Exhibit 12 - Computer support specialists who understand mobile media


16
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 Edition, www.bls.gov

39%
61%
67%
77%
42%
31%
26%
18%
18%
8%
7%
5%
Ability to effectively interact with clients
Ability to transform a project idea into a
specification sheet
Ability to develop a coding framework
from a specification sheet
Ability to work as part of a project team
Very Important
Somewhat Important
Not Important/Don't Know
42%
56%
58%
60%
42%
37%
35%
35%
16%
7%
8%
4%
Ability to explain the type and costs of services
offered
Working knowledge of mobile device software
Ability to explain technical troubleshooting procedures
to individuals with varied levels of technical skills
Working knowledge of mobile device hardware and
components
Very Important
Somewhat Important
Not Important/Don't Know
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 13
Project managers for mobile media projects
Mobile media project managers are generally responsible for the oversight of projects related to mobile
media (e.g. mobile application or device development).
• The ability to manage teams for successful and timely completion of projects ranked the highest
among the skills desired by employers for mobile media project managers (82% said this was
“very important”).
• Other skills ranking high in importance by employers are the ability to create and communicate
project timeline to clients and stakeholders (78%); the ability to identify and enlist diverse team(s)
of people with appropriate knowledge, skills and relationships (65%); and the ability to
effectively use project management tools (56%).
Exhibit 13 - Project managers for mobile media related projects

Web developers for Mobile Media
Mobile media web developers are responsible for technical aspects of mobile web creation. They use
software and tools to create websites for mobile devices.
• For web developers in mobile media, two skills – a knowledge of HTML5, JavaScript, and CSS
languages; and the ability to work as part of a project team – were ranked equally high, with
72% of employers rating both as “very important”.
• The majority of employers also gave “very important” ranking to two other skills: the ability to
create web content that can be viewed on multiple devices and platforms (66%); and the ability
to integrate applications with databases and other server/backend system (62%).
Exhibit 14 - Web developers for mobile media

56%
65%
78%
82%
40%
31%
18%
15%
4%
5%
4%
2%
Effectively use project management tools
Identify and enlist diverse team(s) of people with
appropriate knowledge, skills and relationships
Creat and communicate project timeline to clients and
stakeholders
Manage teams for sucessful and timely completion of
projects
Very Important
Somewhat Important
Not Important/Don't Know
62%
66%
72%
72%
31%
26%
22%
21%
7%
8%
7%
8%
Ability to integrate applications with databases and
other server/backend systems
Ability to create web content that can be viewed on
multiple devices and platforms
Ability to work as part of a project team
Knowledge of HTML5, JavaScript and CSS languages
Very Important
Somewhat Important
Not Important/Don't Know
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 14
Graphic Designers and/or multi-media artists for mobile media
Graphic Designers and/or multi-media artists for mobile media are responsible for developing the visual
material, interactive media, and multimedia for mobile devices and websites.
• Employers reported that the most valued skill for mobile media graphic designers and/or multi-
media artists is the ability to perform high quality work within a project timeline (85% rated this
skill “very important”).
• Three other “very important” skills indicated are the ability to create design from general
feedback and ideas (77%); knowledge of marketing and graphic arts techniques (70%); and the
ability to consult with clients to establish designs and illustrations (55%).
Exhibit 15 - Graphic designers and/or multi-media artists for mobile media

Programmers and/or applications developers for mobile media
Mobile media programmers and/or applications developers write programs and develop applications for
mobile devices.
• For mobile media programmers and/or applications developers the two skills ranked equally high
by employers are the ability to develop on more than one platform (65% “very important”); and
the ability to design an interface (65% “very important”).
• Additional “very important” skills are the ability to test mobile media software (61%); and the
ability to develop database architecture (53%).
Exhibit 16 - Programmers and/or applications developers for Mobile Media


55%
70%
77%
85%
35%
23%
18%
10%
10%
7%
6%
5%
Ability to consult with clients to establish designs and
illustrations
Knowledge of marketing and graphic arts techniques
Ability to create design from general feedback and
ideas
Ability to perform high quality work within a project
timeline
Very Important
Somewhat Important
Not Important/Don't Know
53%
61%
65%
65%
36%
31%
31%
28%
10%
7%
5%
7%
Ability to develop database architecture
Testing mobile media software
Ability to design an interface
Ability to develop on more than one platform
Very Important
Somewhat Important
Not Important/Don't Know
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 15
Educational Requirements
In addition to identifying skills and knowledge that are important to employers, the employer survey also
inquired about the level of education employers prefer when hiring for each of the six occupations.
Exhibit 17 shows the breakdown of employers’ educational expectations for mobile media workers in the
six occupations studied. While some entry level positions exist for individuals with no certificates or
degrees, the opportunities increase incrementally with more education and are clearly greatest for those
with a Bachelor’s degree. However, employers do indicate there are entry level opportunities for
individuals with an Associate degree or Certificate level education:
• 36% of employers hiring computer support specialists in mobile media stated a preference for
individuals with an Associate degree or Certificate.
• 27% of employers hiring graphic designers and/or multi-media artists in mobile media reported
that they prefer individuals with an Associate degree or Certificate.
This suggests an important role for community colleges in helping students prepare for mobile media careers,
both in providing the education for specific jobs as indicated in the data above and in creating articulation
agreements with Bachelor’s degree programs for jobs that will require a higher level of education.
Exhibit 17 - Preferred Level of Education for Mobile Media New Hires


17%
7%
12%
14%
1%
4%
54%
59%
56%
59%
55%
46%
9%
10%
11%
12%
17%
24%
10%
10%
8%
5%
10%
12%
6%
7%
8%
6%
8%
10%
4%
7%
5%
4%
8%
4%
Software engineers (n=137)
Web developers (n=102)
Programmers and/or applications developers
(n=116)
Project managers (n=154)
Graphic designers and/or multi-media artists
(n=120)
Computer support specialists (n=156)
Education levels are shown
left to right for each occupation above.
Graduate degree
Bachelor's degree
Associate degree
Certificate
High school or equivalent
Don't know/NA
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 16
College Response and Opportunities
Community colleges across the state were contacted and surveyed to better understand existing and
planned degree programs, certificates, and courses offered in mobile media.
Existing Programs
Exhibit 18 presents statewide data on existing mobile media offerings. Although an attempt was made to
outreach to all community colleges in California, not all colleges responded to the survey. Therefore, this list
might not be inclusive of all available community college offerings in mobile media.
Exhibit 18 - Degree programs, certificates, and courses in Mobile Media
Region
College
Certificates
Courses
Inland Empire

Cerro Coso College

Mobile Media Certificate


Los Angeles/
Orange County
Golden West College

iphone Programming w/Objective C
iphone Programming w/Web Lab
Mobile Game Programming

Mt. San Antonio College

Mobile Device Programming
NOCCCD Digital

Media
Center

Mobile Device Game Development

Santa Monica College


Android

Development

SF/Bay Area
City College of San Francisco

Technology of Smartphones &
Mobile Devices
Napa Valley College


Creating Applications for Mobile
Devices
Cañada
College


Programming for the iPhone

South Central

Coast Region
Santa Barbara City College

Mobile

Media

Skills Certificates:

• Mobile application developer
• Mobile device administrator


Mobile media core


Programs and Courses in Development
Though few mobile media programs currently exist, several colleges are working towards creating courses,
certificates, and degree programs. Their progress is noted below.
Desert/Inland Empire Region
Norco College is currently in the process of developing curriculum for a certificate in Mobile
Media/Mobile Applications. The college has partnered with industry through the establishment of
advisory boards and the curriculum development process. Norco currently has one qualified instructor
to teach courses in mobile media. The long term goals of this program are to: (1) develop an Associate
degree in Mobile Media, and (2) develop an articulation agreement with California State University
(CSU) San Bernardino. The effort is being funded through a Federal Department of Education Title V
Grant under a cooperative agreement between Norco College and CSU San Bernardino.
San Bernardino Valley College is currently in the initial planning stages for a certificate program in
Mobile Media. The certificate will offer courses in the following areas: (1) using social media, (2)
mobile media culture, (3) digital marketing, and (4) producing news using mobile devices. San
Bernardino Valley College has involved industry partners on advisory boards to help shape curriculum.
Mobile Media Occupations in California
Real-time data to advance California Community Colleges 17
Los Angeles and Orange Counties
Golden West College currently offers a variety of courses in Mobile Media and is considering the
development of a certificate program specific to Mobile Apps Development. Further progress in