Change is Here

tansysoapweedNetworking and Communications

Feb 16, 2014 (3 years and 6 months ago)

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ARI ELLA LEHRER, PH.D.

PRESI DENT AND CEO

LEGACY I NTERACTI VE

ARI ELLA@LEGACYI NTERACTI VE.COM

Change is Here

Topics

eBook Trends

Hardware

Enhanced eBooks

Cognitive/Learning Issues

The Future



eBook Trends
-

1


Online media consumption


of all types


is up


What happened to the 20 somethings?



Online media consumption and sales of digital goods is up
because of increasing broadband speed and increased
connectivity with new types of devices e.g., TVs, mobile
phones, game consoles.



Disaggregation, Disintermediation, Price erosion



Value of digital goods market will jump from $16.73 billion to
$36.14 billion by 2014 (Gartner).



eBook Trends
-

3


eReaders and eBooks are rapidly becoming more
popular


11,000,000 Americans will own a digital reading device and
buy 100,000,000 ebooks by the end of 2010, compared to
3,700,000 e
-
readers and 30,000,000 eBooks in 2009
(Forrester Research)


eBook sales on Amazon are outpacing hardcover sales, 180 to
100


ebooks will account for 11% of textbook market by 2013 (Simba
Info) and 20% by 2015 (Xplana)


2009 digital textbooks generated $40,000,000 in sales,
expected to double in 2010 (Xplana)




eBook Trends
-

2


People who buy e
-
readers read more as a result


40% said they read more, 58% say they read the same, 2% say
they read less, (Marketing and Research Resources, Inc.)



Customers buy 3.3 times as many books after buying a Kindle
(Amazon)



86% of e
-
Reader owners read on their device more than once a
week; 51% read on their device daily (Marketing and Research
Resources, Inc.)


Hardware Issues


Amazon Kindle


Dedicated
e
-
readers to peak in 2014


Kindle 3 is ingeniously designed to be everything the
iPad

will never be: small,
light, inexpensive


Kindle is outselling the
iBooks

store 60 to 1 (
CrunchBase
)


Mobile


Books are most widely available type of app on
iPhone

(22%), but least likely to
be purchased (3%) (
Apptizr
)


Upcoming Tablet Sturm and
Drang


3M zealous
iPad

owners and the integrated ecosystem (
iBookstore

carries 46,000
titles)


Kno


Countless models based on Google Android


Google Chrome OS platform


Blackberry’s
BlackPAD


HP’s

web
os

powered on
PalmPad


Windows

Enhanced eBooks

Need to develop innovative applications that will push education to
new levels of pedagogical discovery and engagement



Currently available for many digital books on Kindle or Apple
platforms


highlight passages, resize text, change fonts, alter text
layout, find words or phrases, share notes and bookmarks, synch
between hardware devices, free samples, dictionary, audio text to
speech


Consumer TV/Movie tie
-
ins: Ken Follett’s The Pillars of the Earth,
includes sketches, video clips, and original music from
Starz

miniseries,
Vooks

with video


Children’s books:
Animalia

for the
iPad

includes hidden object
games, Random House and Smashing Ideas, Dr. Seuss and Ocean
House Media


Textbooks: The Elements, A Visual Exploration on
iPad

includes 3D
graphics, moving diagrams, instructional videos, audio commentary





Cognitive/Learning Issues


What are the cognitive differences between reading
on a traditional book, Kindle, and iPad? What is
important, the medium or the message or both?


Why does it take longer to read an eBook? Is the reading
process more or less automatic


Two distinct pathways for
processing text: ventral (direct) versus dorsal


Is remembering harder with eBooks? What about missing
context? What about “emotional attachment” to printed page
(which also helps memorability)


Tablet distractions will make us all ADD!


The Future


1


More lessons to learn from other media:


Superiority of one click purchase and integrated ecosystems


Amazon


Try before you buy/sampling


Legacy Games


Episodic content


TV shows, House M.D. game


Subscription based


Always dynamic World of Warcraft


IoT (Internet of Things)


sensors, UPC codes, tags emitting readable
data that link objects to servers in the cloud, and vice versa


Interactive quizzes interspersed throughout, 3D graphics, video,
audio, games and simulations


Books that learn and revise themselves, based on dynamic data about
how students are using and learning from a book


Purchasing chapters and topics rather than entire books


The Future


2


Personalized, customized, constantly updated and
mashable


Connected texts: Cross platform social networking,
linked with existing networks like FB


Author/professor/student notes, bookmark what is
important/what you don’t understand, realtime chat,
audio comments, location based information about
readers, pose questions others can answer, integrate
text and graphics into notes


Crowdsourced wikis linked within a book



Final Thoughts

"We are living in 1937, and our universities, I suggest,
are not half
-
way out of the fifteenth century. We
have made hardly any changes in our conception of
university organization, education ... for several
centuries.” (H.G. Wells)


"The United States used to lead the world in the
number of 25
-

to 34
-
year
-
olds with college degrees.
Now it ranks 12th among 36 developed nations.”
(NYT)