Sociology Meets Technology

tansygoobertownInternet and Web Development

Dec 8, 2013 (3 years and 10 months ago)

72 views





Online and Voice Enabled Communities:

Sociology Meets Technology





Changing Landscape



Internet e
-
commerce has lured home buyers and
closed sales



Now, after
-
the
-
sale electronic services are
becoming just as important. Many home buyers want
electronic links that tie them to the community where
they bought their home.



A community Intranet is an amenity not unlike the
tennis courts and swimming pools that are drawing
cards in other communities.



Online communities are bringing neighbors together
and setting communities apart.






What is an Online Community?


An online community is a group of people who
interact and share information online based on
common interests or affiliations.



People participate in online communities for a
variety of reasons. These include the need to:



Transact business


Get answers to questions


Get other people’s perspectives on
products


Share and leverage best practices


Discuss mutual interests or explore
circumstance based issues.


Discuss and learn about sports and
hobbies.






Members Interact


Members in an online community may interact

one on
-
one or in groups. Interaction may take a

variety of forms including:



Posting comments on a message board to
ask questions and share ideas.



Conducting an e
-
mail discussion on a
neighborhood topic by subscribing to a
member list and following the threaded e
-
mail interaction.



Participating in an online polls



Commenting on featured community
articles



Live interaction in chat rooms.








What's cooking down at the swimming pool?



Any bridge players in this neighborhood?



That leaky faucet is driving me crazy, I wonder
who I can trust to fix it.



Any garage sales this weekend?



Any coupons online before I go shopping?



I wonder what kind of stuff that store down the
street sells?



I need to find a reliable neighborhood
babysitter.



When is the next HOA meeting?


Members Look for Information







Deep & fully integrated
content,community and
commerce


Support for marketing
promotions & personalization


Powerful browser based
Command Center for ease of
administration


Extensive built
-
in reporting and
management capabilities


Multilingual ready


Online Community Technology










Security Roles and Levels



Add and manage new network sites



Web
-
based Content Management



Enables Top


Down Network Control



Template
-
based site replication



Back office e
-
commerce management



Lists & Newsletter management



Promotion management



Member management

Back
-
Office Site Management Application






WYSIWYG and HTML Content Management





WYSIWYG and HTML content editing



Staged Publication Workflow



Version Control and archiving



Build, Edit & Publishing Tools



Automated Content Delivery



Upload files and images

Integrated Content Management System







Syndicated content



News



Radio



Weather



Financial Information



Entertainment


Proprietary Content



Member generated
content



Columns

Flexible Content Sourcing Options











Chat Rooms



Clubs & Organizations



Discussion Boards



Clubs



E
-
cards



Classified Ads



Links



Tell A Friend



Forums



Games



Member Profiles



Branded E
-
mail



Business Directory



Interactive Calendar


Community Building Applications






Credit card processing


Online transaction and invoice tracking


Full featured product catalog


Categories


Custom attributes


Product images


Search capabilities


Support for vendor managed stores


Multilingual full featured shopping cart


Comprehensive sales reports

Integrated E
-
commerce Capabilities










Content Management



e
-
Commerce



Cookie Based Language Preference



Multilingual Publishing Tools



Automated Translation Workflow



Translation Libraries


Bilingual Capabilities






Built
-
in tools that help you understand and manage your community:



Total site visits


Average time on site


New member visits


Repeat visits


Unique visitors


Most visited page


Sales transactions


Ad sales reports reports


Member growth reports


Affiliate traffic hits


And more…

Reporting and Analysis






eMarketing capabilities



Promotions & Campaign
Management


Dynamic content serving on
customer profile



Dynamic language presentation



Personalized newsletters



Member personal homepage

One
-
to
-
one Marketing







Microsoft technology


Tiered distributed architecture


Centralized network control through
the back office command center.


Open Application Environment


Integrates to Legacy & ERP Data


Scalable, reliable back
-
end
architecture


Scales to meet traffic
needs


Available as an ASP or deployed on
your servers.

Community Platform Technology






Software and services for development and management of dynamic data driven
community web sites and web applications.




Software



Unified hosting platform



Content management system



Integrated e
-
commerce



Palette of Web
-
based applications



Currently in Version 3.2



Services



Web site development and deployment



Hosting, support and application management



Integration with existing IT applications



Creative services






Site Admin

Site Admin

Site Admin

Site Admin





Command Center














Branding



User Administration



Feature Administration



Streamline workflow



Site Design



Global Content



Security



Site Structure

Distributed Management of Web Sites



Content Localization



Individual Look and Feel



Personalized Community












Syndicated content



News



Audio/Video



Financial Information



Entertainment



Proprietary Content



Site sponsored content



Newsletters



Press Releases



Member generated content



Member personal pages



“On
-
the
-
fly” content creation



Dynamic on member profile







Sub
-
communities



Business Directory



Interactive Calendar



Member Profiles



Classified Ads



Community Links



Forums / Discussion Boards



Chat Rooms



Digest



Careers



Referrals



Branded E
-
mail



E
-
cards






Multiple unique stores


Full featured product catalogs


Product Categories


Custom attributes


Product images


Product Search capabilities


Credit card processing


Electronic check processing


Online transaction and invoice tracking


Multilingual full featured shopping cart


Sales reports


Support for vendor managed stores









Promotions & Campaign Management



Personalized newsletters



Surveys



Web Polls



Automated e
-
mail messages



Reporting and Analysis









Security Roles and Levels



Add and manage new network sites



Web
-
based Content Management



Enables Top


Down Network Control



Template
-
based site replication



Back office e
-
commerce management



Lists & Newsletter management



Promotion management



Member management

xCatalyst

Command Center Admin Interface





WYSIWYG and HTML Content Management



WYSIWYG and HTML content editing



Staged Publication Workflow



Version Control and archiving



Build, Edit & Publishing Tools



Automated Content Delivery



Upload files and images






Microsoft technology


Tiered distributed architecture


Centralized network control through the
back office command center.


Open Application Environment


Integrates to Legacy & ERP Data


Scalable, reliable back
-
end architecture


Scales to meet traffic needs





<
2 Wks

4
-

6 Wks

Start

Release

Site Initiation

Creative & Content Implementation

QA

7


8 Wks


Factors impacting timeline


Custom Programming


Creative and content development







Reliability


Proven and reliable code base in third release


Platform has been in use for 3
-
plus years



Cost


Lower total cost of ownership


Simplified content management


Content maintenance by non
-
technical personnel



Long
-
term confidence


Unequaled breadth and depth of features available in current version


Flexible and easily adaptable to any business model


Ongoing platform development


Integrates easily with other applications







Only community software solution with integrated content
management, e
-
commerce and community features.


Unequaled breadth and depth of features.


Proven and reliable code base.


Flexible and easily customized by line of business workers.


Deployed for a single site or a network of related sites.


Lowest total cost of ownership.


Easy to maintain and update.


Community Portals can be Voice enabled to allow access via
the Internet or Telephone.

Why VoiceTarget?

For More Information Please Contact:

Jim Wiseheart, President

Voice: 713
-
625
-
4000 x1001

Email: jimw@celebration.com