Mash-up applications for small Destination Management Organizations Web sites

tansygoobertownInternet and Web Development

Dec 8, 2013 (3 years and 9 months ago)

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Mash
-
up applications for small Destination
Management Organizations Web sites


M.T.
Linaza
a
, F.
Lölhöffel
a
, A.
Garcia
a
, C.
Lamsfus
b
, A.
Alzua
-
Sorzabal
b

and A.
Lazkano
c

a

Dept. of Tourism, Heritage and Creativity

Visual Communication Technologies
VICOMTech
, Spain

{
agarcia
,
floehfel
,
mtlinaza
}@
vicomtech.org

b

CIC
-
tourgune
, Spain

{
carloslamsfus
,
aurkenealzua
}@
tourgune.org

b

Debabarrena
, Spain

komunikazioa@debegesa.com


ENTER 2008 Research Track

Slide Number
2

Index of the presentation


Introduction


Related work


Objectives of the project


System components


Conclusions

ENTER 2008 Research Track

Slide Number
3

Index of the presentation


Introduction


Related work


Objectives of the project


System components


Conclusions

Introduction


A new term has been introduced to the Web
community

ENTER 2008 Research Track

Slide Number
4

Web 2.0

Hype word?

New generation of Web?

Introduction


Web

2
.
0


Web

as

a

dynamic

platform

upon

which

users

can

generate

their

own

experience

and

share

it

with

others


Access

to

users’

data

through

well
-
defined

API


Encourage

new

uses

of

data

through

its

integration

with

other

data

sources

ENTER 2008 Research Track

Slide Number
5

Introduction


Multimedia content


Large

amount

of

multimedia

content

accessible


Meaningful

organization

and

delivery

of

the

amount

of

online

content

as

a

challenge


ENTER 2008 Research Track

Slide Number
6

Introduction


Web 2.0


New term introduced to the
Web community


Web as a dynamic platform
upon which users can
generate their own
experience


Access to data through
well
-
defined API


Encourage new uses of data
through its integration with
other data sources


Cultural change in the
tourism sector


Multimedia content


Large amount of
multimedia content
accessible


Meaningful organization
and delivery of the amount
of online content


ENTER 2008 Research Track

Slide Number
7

Web 2.0 as an appealing dynamic platform for
multimedia content and new added value services

ENTER 2008 Research Track

Slide Number
8

Index of the presentation


Introduction


Related work


Objectives of the project


System components


Conclusions

Related work


What

is

Web

2
.
0
?


Second

generation

of

Web

Services

that

let

people

collaborate

and

share

information

online


Examples

of

use


Social

networking

sites,

wikis,

blogging,

podcasting


ENTER 2008 Research Track

Slide Number
9

Related work


Mash
-
ups


Original from the DJ music culture


High
-
quality remixes


Way of easily sample and recombine


ENTER 2008 Research Track

Slide Number
10

Seamlessly combination of two or more different sources of
content and/or software for creating a new added value
service to users

Web mash
-
ups

Related work



Web

mash
-
up


Name

of

the

applications

that



Combine

several

existing

services

such

as

a

Google

Maps

service

with

geo
-
referenced

photographs


Offer

the

final

user

a

unique

map

with

the

multimedia

content

placed

in

the

correct

position


Big

explosion

after

Google

Maps


221

different

APIs

that

can

be

mashed
-
up


Wide

range

of

applications

ENTER 2008 Research Track

Slide Number
11

Seamlessly combination of two or more different sources of content
and/or software for creating a new added value service to users

Related work


Mash
-
ups

in

tourism


Combination

of

Google

Maps

and

other

sources

of

information

(mainly

hotels)


Some

examples


Random

Day

Out

Generator

to

create

an

itinerary

using

Virtual

Earth


Virtual

Tourism

to

combine

travel

destination

information

from

a

variety

of

sources


43
Places

to

share

favourite

destinations

ENTER 2008 Research Track

Slide Number
12

Related work


Mash
-
ups

in

DMO

Web

Portals


Tourism

British

Columbia

as

one

of

the

first

destinations

to

include

blogs

and

user
-
generated

content

in

their

online

marketing

strategy


Chester

City

Council

with

an

“unofficial”

DMO

website

enhanced

by

Google

Maps

with

tourist

information

of

the

city


Florence

Official

Tourist

Office

including

geo
-
referenced

contents

about

several

Points

of

Interest

(
PoI
)


ENTER 2008 Research Track

Slide Number
13

ENTER 2008 Research Track

Slide Number
14

Index of the presentation


Introduction


Related work


Objectives of the project


System components


Conclusions

Objectives of the project

ENTER 2008 Research Track

Slide Number
15

Implementing a mash
-
up portal for destination
marketing and promotion that will encourage and
simplify the aggregation of multimedia contents
both generated by both DMO and tourists, applying
the technologies related to the Web 2.0 concept to
the tourism sector


Objectives of the project





Integration

of

geo
-
referenced

applications

and

services

in

the

DMO

Web

portal

based

on

a

mash
-
up

approach


Implementation

of

a

custom

tile

layer

based

on

the

Geographical

Information

System

(GIS)

provided

by

several

institution


Extension

of

the

existing

tourist

integrated

Open
-
Source

Content

Management

Systems

to

handle

multimedia

contents

(generated

by

the

DMO

and

tourists)


Implementation

of

authoring

tools

for

semantic

indexation

of

DMO
-
generated

contents

based

on

MPEG

standards


Implementation

of

annotation

tools

for

user
-
generated

contents

based

on

multimedia

retrieval

standards


ENTER 2008 Research Track

Slide Number
16

Implementing a mash
-
up portal for destination marketing and promotion that will
encourage and simplify the aggregation of multimedia contents both generated by
both DMO and tourists, applying the technologies related to the Web 2.0 concept to
the tourism sector

Objectives of the project


Aplication

scenario
:

Debabarrena

region


Coordination

of

eight

Town

Halls


Places

in

the

middle

point

of

the

three

main

Basque

cities




ENTER 2008 Research Track

Slide Number
17

Objectives of the project


Use

cases

related

to

three

types

of

users

within

the

tourism

value

chain


DMO


Primary

service

providers

and

intermediates

(related

to

accommodation

and

food

and

beverage)


Tourists

ENTER 2008 Research Track

Slide Number
18

Objectives of the project


Use

cases

related

to

three

types

of

users

within

the

tourism

value

chain


DMO


Administrators

of

the

system,

with

rights

to

edit,

manage

and

even

delete

contents


Access

to

a

multimedia

content

indexing

tool

based

on

standards

to

simplify

and

optimize

the

reuse

of

contents


Addition

of

geo
-
referenced

tourist

content

associated

to

a

physical

location

or

PoI


ENTER 2008 Research Track

Slide Number
19

Objectives of the project


Use

cases

related

to

three

types

of

users

within

the

tourism

value

chain


Primary

service

providers

and

intermediates


Should

be

given

permission

by

the

DMO


Handle

information

about

their

services

themselves

on

the

platform





ENTER 2008 Research Track

Slide Number
20

Objectives of the project


Use

cases

related

to

three

types

of

users

within

the

tourism

value

chain


Tourists


Generation

of

comments

about

the

portal

information



Addition

of

new

geo
-
referenced

contents

after

a

tourist

experience


Sharing

experiences

with

the

rest

of

the

community


ENTER 2008 Research Track

Slide Number
21

ENTER 2008 Research Track

Slide Number
22

Index of the presentation


Introduction


Related work


Objectives of the project


System components


Conclusions

System components


Mash
-
up

architecture
,

combining

existing

Web

Services

and

extensions,

and

user
-
generated

contents


Added

to

the

destination

Web

portal

without

modifying

the

existing

Content

Management

System


Implemented

advanced

services


Google

Maps

interface

for

adding

and

visualizing

geo
-
referenced

information


More

accurate

cartography

of

the

destination



Indexing

of

multimedia

content

based

on

standards

ENTER 2008 Research Track

Slide Number
23

System components


Architecture

based

on

the

Web

2
.
0

concept


Google

Web

Toolkit

(GWT)

as

the

core

of

the

mash
-
up


Open

Source

Java

software

development

framework


Creation

of

the

final

browser
-
compliant

Java

Script

and

HTML

code


Coordination

of

the

data

flow

from

Google

Maps,

Flickr

and

the

database

ENTER 2008 Research Track

Slide Number
24

System components


Google

Maps

APIs

as

user

interface


No

many

applications

for

destination

promotion,

although

very

used

in

booking


Benefits


User
-
friendly

and

powerful

GUI

to

navigate

the

map


Public

API

to

add

maps

to

third
-
party

webs


Simple

addition

of

data

just

clicking

on

the

real

location

ENTER 2008 Research Track

Slide Number
25

System components


Google

Maps

APIs

as

user

interface


Generic

solution

of

low

resolution

cartography


Addition

of

a

custom

tile

layer

to

superimpose

high

resolution

ortophotos


Cartographic

data

cut

into

tiles

of

the

same

dimensions

as

the

Google

Maps

ones


Naming

and

storage

of

the

tiles

in

the

database


Alignment

with

the

Google

Maps

interface

ENTER 2008 Research Track

Slide Number
26

System components


Content

Management

System

(CMS)


Based

on

Zope

Open

Source

CMS

already

used

by

the

DMO


Why

choosing

Zope?


Fulfilment

of

the

technical

requirements

of

the

project


Open

Source

technology


Minimal

impact

on

the

tools

already

used

by

the

DMO

ENTER 2008 Research Track

Slide Number
27

System components


Content

indexing


Critical

process

to

correctly

retrieve

multimedia

content


Extension

of

the

Open

Source

Caliph

tool


Semi
-
automatic

indexing

of

the

content


MPEG
-
7

annotation

standard

compliant


Management

of

Digital

Rights

Management

(DRM)


ENTER 2008 Research Track

Slide Number
28

System components


Annotation

of

user
-
generated

content


Add

new

geo
-
referenced

contents

after

a

tourist

experience

on

the

existing

Web

portal

information


GUI

based

on

Google

Maps


Select

a

location

on

the

map


Click

and

fill

in

a

questionnaire


Content

stored

on

an

external

database

ENTER 2008 Research Track

Slide Number
29

ENTER 2008 Research Track

Slide Number
30

Index of the presentation


Introduction


Related work


Objectives of the project


System components


Conclusions

Conclusions





However,

this

paper

focuses

on

the

technological

implementation

of

the

system

for

DMOs
.



ENTER 2008 Research Track

Slide Number
31

Implementing a mash
-
up portal for destination marketing and
promotion that will encourage and simplify the aggregation of
multimedia contents both generated by both DMO and tourists,
applying the technologies related to the Web 2.0 concept to the
tourism sector

Conclusions


Regarding

the

implementation

of

the

system


Architecture

of

the

system

is

based

on

the

Web

2
.
0

concept


Creation

of

a

mash
-
up

connecting

several

services


Google

Maps

as

the

basic

service

over

which

the

applications

have

been

implemented


Geo
-
referenced

data

improved

with

the

addition

of

a

custom

tile

layer

based

on

more

accurate

cartography

for

the

region

ENTER 2008 Research Track

Slide Number
32

Conclusions


Regarding

content

management


Based

on

the

Zope

CMS,

an

Open

Source

tool

used

already

by

the

DMO


Java

application

based

on

the

Open

Source

tool

Caliph

for

content

annotation

based

on

MPEG
-
7

standard
.



Storage

of

the

indexed

content

in

Flickr

(or

similar

provider)

using

Web

Services


Alternative

storage

on

the

DMO

server

when

they

do

not

find

suitable

to

upload

it

to

Flickr


ENTER 2008 Research Track

Slide Number
33

Conclusions


Regarding

the

benefits

for

DMO


Rapid

and

significant

changes

in

the

dynamics

of

existing

business

relationships


No

longer

sufficient

to

maintain

and

develop

an

information

rich

destination

website



Needs

of

building

a

platform

that

taps

into

and

feeds

off

the

sites

mentioned

earlier

and

facilitates

the

dialog

among

past

and

potential

future

visitors
.



ENTER 2008 Research Track

Slide Number
34

Thanks for your attention!!!


M.T.
Linaza
a
, F.
Lölhöffel
a
, A.
Garcia
a
, C.
Lamsfus
b
, A.
Alzua
-
Sorzabal
b

and A.
Lazkano
c

a

Dept. of Tourism, Heritage and Creativity

Visual Communication Technologies
VICOMTech
, Spain

{
agarcia
,
floehfel
,
mtlinaza
}@
vicomtech.org

b

CIC
-
tourgune
, Spain

{
carloslamsfus
,
aurkenealzua
}@
tourgune.org

b

Debabarrena
, Spain

komunikazioa@debegesa.com