GuestCentricx - (OC) Working Group - STI Innsbruck

tansygoobertownInternet and Web Development

Dec 8, 2013 (3 years and 11 months ago)

98 views

www.sti
-
innsbruck.at


© Copyright 2008 STI INNSBRUCK
www.sti
-
innsbruck.at

GuestCentric

OC Working Group


22.01.2013

Serge Tymaniuk


www.sti
-
innsbruck.at

Overview


Introduction



Features



Business model



Competitors analysis



Questions



2

www.sti
-
innsbruck.at

What is GuestCentric?


Launched
in October 2006
with
$1.2
million of seed capital.


Based
in Portugal.


Initially tailored to small and mid sized hotels.


At the early stage the primary focus was Web Services
development.


The first version of the booking platform was released in
May
2008
.



Currently
GuestCentric

provides
a hotel booking engine as well
as marketing and distribution platform for different sized hotels.


Major markets are
US, UK, Spain

and
Portugal.


3

www.sti
-
innsbruck.at

Features



4








Multi
-
device hotel booking engine




Hotel website design




Channel management




Social marketing


www.sti
-
innsbruck.at

Multi
-
Device Hotel Booking Engine (1)

5



Linkage of the Reservation button on a
website/
Facebook

with booking API.




Based on the Ajax technologies.




Mobile and tablet optimized.




Website analytics based on

predefined KPIs.




Revenue Management analytics.




Guests analytics (CRM).




Real time history comparison of

hotel reservations with previous

month or year.




Built in reports.






www.sti
-
innsbruck.at

Multi
-
Device Hotel Booking Engine (2)

6

www.sti
-
innsbruck.at

Multi
-
Device Hotel Booking Engine (3)

7

www.sti
-
innsbruck.at

Multi
-
Device Hotel Booking Engine (4)

8

www.sti
-
innsbruck.at

Hotel Website Design (1)


Content management system
(CMS) for hoteliers.



Hotel specific gadget such as
contact forms,
TripAdvisor

reviews, local weather
integrated within CMS.



Up to 11 languages
supported.



Website mobile optimization.



Hosting facilities.

9

www.sti
-
innsbruck.at

Hotel Website Design (2): GuestCentric CMS
Overview

10

www.sti
-
innsbruck.at

Channel Management


A single place to manage most important online channels.



Centralization of all reservations: online, offline or from travel agents.



Controlling of daily pricing and availabilities across all channels at once.



Automatic SEO.

11

www.sti
-
innsbruck.at

Social Marketing


Online reputation management (
TripAdvisor
, YouTube, Twitter, blogs,
news,
Facebook
) is based on
ReviewPro

integration.



Creation and management of the own loyalty programs.



12

www.sti
-
innsbruck.at

Pricing


13

www.sti
-
innsbruck.at

Discussion


GuestCentric aim is to target 400,000 hotels.



A possibility to request 14 days trial.



Other Channels button is not revealed.








14

www.sti
-
innsbruck.at

Competitors Analysis:
Hubspot

15

www.sti
-
innsbruck.at

Sources





16


1.
http://www.guestcentric.com/

2.
http://www.hubspot.com/

3.
http://www.travelweekly.com/Travel
-
News/Travel
-
Technology/GuestCentric
-
gives
-
smaller
-
hotels
-
a
-
greater
-
online
-
presence/

4.
http://www.reviewpro.com/







www.sti
-
innsbruck.at

Thank you for your attention!

17

Questions?