Master Directory- EquipmentFX Web Based Customer Hub Topics

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Nov 12, 2013 (3 years and 6 months ago)

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Master Directory
-

EquipmentFX Web Based Customer Hub Topics

Customer Relationship Management

Master Articles



Master Link Directory



CRM Key Considerations
-

PowerPoint Presentation



CRM 3 Keys To Implementation



CRM
-

Sample Pricing Programs



CRM
-

Basic
Overview Summary



CRM Basic Process Overview



CRM Evaluation Form



CRM for
Fast G
rowing
C
ompanies



CRM Negotiating a Better Deal



CRM
-

Sample Training Curriculum.



CRM
-

Top 10 Sales Automation Vendors



CRM
-

Top Features



CRM Whitepaper
-

Top Feature
s



CRM
-
Designing
CRM Systems for User Acceptance.



CRM
-

Top Five Tips for Creating the Mobile Work Force



Links to 8 CRM programs



Marketing Automation Video



Market Leading Tips for Better CRM in a Challenging Economy


Video Links



CRM
-

Sales
&
Reporting



CRM
-

Marketing &
Reporting



CRM
-

Interim Dashboard using Excel



CRM
-

Master Dashboarding for all Data




Customer Surveys



Customer Surveys Master Link



Customer Surveys PowerPoint Presentation



3 Steps to Smarter Surveys



Designing Customer Surveys That work



Sample Surveys: Pro
duct & Services



Benefits of Customer Surveys



Survey Templates plus Useful Links



MOST RECOMMENDED SURVEY METHOD: ASKING THE ULTIMATE QUESTION

Database Management



Database Management Master Link



Database Management PowerPoint Presentation



Database Management

Flow Chart



Database Management
-

Key Considerations



Dealer Data Cleansing and Augmentation Project
-

One Example

Marketing

Important marketing articles and concepts for the Equipment industry



Database Management Master Link



Marketing: First to be Found
video



Marketing ROI: Value of Customer Creation Video



Marketing ROI: Investment Allocation Model



Marketing ROI: Lead Value Model

PowerPoint Presentations



Dealer Marketing Best Practices.pptx



Email Ma
rketing
-

10 Critical Trends to U
nderstand for.pptx



Market
ing Systemization.pptx



Marketing Workshop
-

Sample.ppt



Selling the Invisible
-

Service Marketing.pptx



Strategic Planning
-

Sample.ppt



The Ultimate marketing plan.pptx

Master Articles



7 Ways to Make Your Mail Effective.pdf



Testing Direct Mail.doc



The Words Tha
t Sell.doc



There’ more to marketing ROI than meets the eye.doc



2 Step Marketing.doc



10 Point Roadmap To Success.doc



12 Keys to Make Every Word SELL in Your Copy.doc



Are You a Survivor.doc



Avoiding the 3 Critical Mistakes People Make in Economic Crisis.doc



Copy or Design 1st.doc



Does the Economic Slump Mean Disaster.doc



Four Tips for Marketing in Tough Economic Times.doc



Marketing Overkill.doc



Postcards Work.doc



Reasons to Not Promote in a Tough Economy.doc



True Marketing ROI.doc

Email Marketing



Email
Marketing Master Links



Email Marketing
-

10 Critical Trends to understand for 2010.pptx



Email
-
The Recipe to Success.pptx



Email
-

Fix Your Follow
-
up Failure
.
pptx



Email Marketing
-
B2B Email Marketing Rules



Email Marketing
-

Building Lists.



Email Marketing
-

Does

Your Email Look Like Junk Email.



Email Marketing
-

Dos and Don'ts



Email Marketing
-

Effective Email Marketing Techniques



Email Marketing
-

Effective Use of Personalization



Email Marketing
-

Email and the Limits of Technology.



Email Marketing
-

Five Ways To Use

Email To Close The Sale



Email Marketing
-

Lyris presentation



Email Marketing
-

Metrics

that Matter



Email Marketing
-

Optimizing by testing



Email Marketing
-

The Axiom of Value



Email Marketing
-
The Eight Deadly Sins of Email Marketing



Email Marketing Timing



Em
ail marketing
-

What Is An Autoresponder



Email Marketing
-

Why Email Marketing Matters



Email Marketing
-

Best Practices Guide from Icontact



Email Marketing
-
Bulk Email or Opt



Email Marketing
-
Combining Email Marketing with Web Marketing



Email Marketing
-
Gateway
Pages for Opt
imization



Email Marketing
-
List Management



Email Marketing
-
Some Things I Think About With Every Email Campaign



Email Marketing
-
Your Newsletter

Graphic Design Sample Portfolio



Graphic Design Master Links



Brochures

Slideshow

o

Examples of product a
nd service brochures



Direct Mail

Slideshow

o

Examples of direct mail for products and services



Illustrations & Displays

Slideshow

o

Examples of specialty illustrations, displays and material for trade shows



Miscellaneous Promotional
Slideshow

o

Examples of
miscellaneous campaigns and touch point opportunities



Sell Sheets

Slide Show

o

Examples of individual product and service specific marketing materials



Trade Ads

Slide Show

o

Examples of a variety of trade publications



Graphic Design Checklist



Master C
hecklist


o

T
o ask of graphic designer to gauge knowledge of marketing effectiveness

o

Includes questions on offers, hot buttons, calls
-
to
-
action



Graphic Design & Direct Marketing

Whitepaper



Book Summary: The Irresistible Offer

o

Summary of key considerations when making

an offer a prospect might consider over
other offers

Lead Management



L
ead Management Master Link
s



L
ead Management Checklist



Lead Management Process



Web lead redirect landing page



Web lead “inbox” landing page



Web lead report



Web lead mail fulfillment broc
hure



800# process



Project Management



Project Management Master Links



Project Management for Dealerships.pptx



Video Link
to Project Management Overview



Video Link to Dealer Workplan



Project Management Tool Overview



Product

Resource Directory

o

Basecamp

(Preferred)


o


Directory

o

Comparisons


o

Top Ten Review

o

Easynet

o

Wrike

o

Workzone

o

Quickbase

o

Project Management Basics Document

o

Project Management White Papers

o

White Papers Index

Sale Force Automation



Sales Automation Master Links



Link to Vendor Comparison



Email
marketing
-

What Is An Autoresponder



Sales Automation
-

What is Sales Automation



Sales Automation
-

38 Ways to double your sales



Sales Automation
-

Customer Follow
-
up



Sales Automation
-

Effective Follow
-
up techniques



Sales Automation
-

Email marketing vs Spam



Sales Automation
-

How to create happy customers



Sales Automation
-

How to use Free Reports to generate sales



Sales Automation
-

How to use Webinars



Sales Automation
-

Why Infusionsoft is Different

Search Engine Optimization



Search Engine Optimization Master L
inks



Internet Marketing
-

SEO

PowerPoint Presentation



SEO PowerPoint Presentation



Video
-

Difference in Web Design



SEO Vendor Checklist



Search Marketing
-

White Paper
-

What to Look for in a Search Company



SEO
-

Initial Optimization Recommended Action Plan



Inte
rnet Marketing Basics



Search Engine Optimization Basics



SEO Pricing



PPC Campaigns
-

PPC vs Organic



Search Saturation



Social Media Programs



Link Building



Email Marketing



Online Blog



PR and Press Releases



Mobile Marketing



Visitor Analysis



Conversion Analysis



Website Call Tracking

Social Media



Social Media Master Links



Soc
ial Media and The Internet
-

Key Considerations



Social Media PowerPoint Presentation



Wiki Definition



Industry Report



Guide, Directory & Reports



The Importance of Social Media



Myths of Social
Media



Using Twitter and Facebook to Grow Your Business



EquipmentFX Blog



EquipmentFX YouTube Channel

Technician Recruiting



Technician Recruiting Master Links



Technician Recruiting PowerPoint

Presentation



Company & Industry Specific PowerPoint



Using Technolo
gy to Become a Better R
ecruiter



Technician Recruiting Checklist



Top Gun Technicians Recruiting Site



The Employment Section on your Website



Sample Fulfillment Process & Follow
-
up Processes



Master Articles on workforce trends



Fulfillment Material Requirement
s



Company & Product Brochure as a recruiting tool



Counter displays for openings



Wall posters for lobby locations



Newsletter that includes candidates in what your company is up to



Job Fair posters

Website Design



Website Design Master Links



Website
Difference Video



Website Design Essentials PowerPoint Presentation



Website Design Essentials Checklist

Master Articles



What to look for in design



Redesign considerations



The Importance of Website Copywriting



Email and Banner Design



Landing Page Design



Social Media Design



508 Compliance



Web Video Production



Web Usability Analysis



Conversion Strategy



Ongoing Maintenance

Web Development Basics



Web Development Master Links



Web Development Basics PowerPoint

Master Articles



Programming & Development
Considerations



Content Management



E
-
Commerce



B2B Business



CRM Integration



Newsletter Management



Intranet & Portals



Business Process Automation



Mobile Development



Microsoft Sharepoint



Business Blogs



Website Hosting



Security Analysis

PLUS… Monthly Additions
on Dealer Specific Topics



Blogs



YouTube Video Posts



Newsletter on relevant topics