Performance Analytics Consulting

Predictive Analytics
Consulting

SAP Performance and Insight Optimization

April 2012

©
2011 SAP AG. All rights reserved.

2

Confidential

SAP in a Nutshell


Largest German software company with
55,700+

employees


SAP helps
183,000

customers worldwide run better


Sales and development locations in more than
50

countries


Total revenue in 2011:
€
12.4
billion


R&D investment:
€
1.7

billion


SAP is the world market leader in enterprise application software

1.75

1.81

3.44

2.51

2.4

4.45

2009
2010
2011
Profit after tax (billions)

EUR
USD
©
2011 SAP AG. All rights reserved.

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Confidential

IT Trends 2012


Major analysts agree on the following three directions in 2012


Cloud computing


Mobile


Big Data Analytics


Analytics market is estimated between $15
-

$21 billion


BI Analytics and Performance Management will grow 12.4% in 2012


Big companies are using analytics:

Big Data Analytics is a hot topic

©
2011 SAP AG. All rights reserved.

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Confidential

„Advanced Analytics“

Advanced Analytics as a Competitive Differentiator

Competitive Advantage

Analytical Maturity

Standard Reporting

Ad
-
hoc Analysis

Data
M
ining

Modelling

Optimization

SAP provides
products and services
that cover all stages of analytical
maturity

©
2011 SAP AG. All rights reserved.

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Confidential

PIO Portfolio


Optimization and Decision Making for Retail


Load Management and Pricing Optimization for Utilities


Advanced Analytics and Forecasting for Banking


Forecasting, Strategy and Planning for Discrete Manufacturing


Cross industry solutions

PIO portfolio covers a large number of industries

©
2011 SAP AG. All rights reserved.

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Confidential

Market Basket Analysis

Affinity Analysis 2.0 is a tool for sales
analysis on market basket level

Ad
-
hoc calculation of many different market basket
KPIs

Maximum flexibility for analysis in product and store
hierarchies

Intuitive user interface

High performance computations powered by SAP In
-
memory technology


Affinity Insight 2.0 allows flexible computations on market basket level

©
2011 SAP AG. All rights reserved.

8

Confidential

Zone Optimization

Retailers make
better decisions related to store chain strategic planning.

Demand
Modelling

Distance
Calculation

Hierarchical
Clustering

Price
Optimization

Zone Optimization helps retailers gain
insights on the shopping habits of their
customers relative to their location

Scientific algorithms take into account
historical sales data as well as
demographic and census data

Large retail chains can find the optimum
number of price zones in order to
maximize profit


profit

overhead

national

store
-
level

©
2011 SAP AG. All rights reserved.

9

Confidential

The PIO Team

Globally distributed team of professionals


Science and technology teams in Romania, Germany and the US


Industry expert teams in the US, UK, Germany, France


Performance analytics consultants in the US, UK and Argentina


57 people in total, 5 in Bucharest




Customers worldwide



©
2011 SAP AG. All rights reserved.

10

Confidential

PIO Jobs

Software Research Scientist


Strong in mathematics and statistics


Strong software development experience


Experience in mathematical modeling and optimization

Performance Analytics Consultant


Experience with Business Intelligence tools


Data Warehousing, ETL


Building Management dashboards


Business Communication and workshop facilitation



Industry specific experience is a plus !

Thank You!

Contact information:


Marius Ion

Research Scientist

marius.ion@sap.com

+40/758235565