WebSphere MQ Version 7.0

sweetleafapartInternet and Web Development

Aug 7, 2012 (6 years and 5 months ago)


© 2008 IBM Corporation

IBM Software Group | AIM software

WebSphere MQ Version 7.0

Universal Messaging Backbone

Use Case Scenarios

Confidential | Date | Other Information, if necessary

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


What is WebSphere MQ?

IBM’s proven message
oriented middleware (MOM)
technology helping companies
connect different computer
systems, diverse geographical
locations, and dissimilar IT
infrastructures into one
seamless operation

Asynchronous, queue
based technology with
assured once
only message delivery provides an
enterprise backbone environment for systems that
aren’t always simultaneously on

Single communications code stack performing
multiple forms or intersystem data sharing
including fire & forget, request/response and
publish/subscribe messaging and managed file
transfer activities eliminating the need for roll
own developments using RPC, LU6.2, HTTP, FTP,
RSS, etc.










80+ platform configurations

WebSphere MQ

MQ Interface




Java / JEE


C, C++, .NET C#

.NET (C#)



Web Services

Other Interfaces


Multiple APIs

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


Who Needs WebSphere MQ?

Any business that:

Is subject to strict record keeping and compliance audits

Needs to coordinate multiple accounting systems running on heterogeneous platforms

Conducts financial transactions over the Internet involving third party intermediaries

Struggles to change core business processes to meet changing market conditions

Wants to add portals, mashups and Wiki interface access to legacy business data

Needs WebSphere MQ for:

Efficiently passing SOX, HIPAA, PCI, E&I wire transfer investigations, etc.

Connecting Big

(RISC) and Little

(Intel) endian byte ordering systems and converting
from ASCII to EPCIDIC character encoding formats

Integrating Web services technologies into loosely connected business processes

Separating and out
sourcing connectivity from business logic programming

Tapping into new markets and customer segments using Web 2.0 technology

Most valuable business asset is information; how it moves around
your organization determines the how much value can be derived.

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


How Do Businesses Benefit from WebSphere MQ?

50 percent reduction in the time and cost required to modify, upgrade
and add new interfaces into the payments system

Significantly lower compliance costs

Faster time to market through streamlined application development

Enhanced ability to differentiate through value
added, payments
oriented services

Improved adaptability to changes in global payment standards

Increased customer satisfaction and retention


Wachovia U.S.
based commercial bank

The new architecture replaces numerous point
point interfaces and provides a common messaging platform which
enables Cattles to link IT components (such as its Siebel CRM and Fiserv ICBS banking systems) to each other and
to external services (such as Experian) in a seamless and flexible manner.


Cattles plc UK
based financial services

“We typically processes between
100 exception investigations
pertaining to wire transfers every
day. Our business challenge was to
increase the effectiveness and
efficiency levels of the


National Bank of Canada

Brought nine new insurance products to market in less than one year, compared to only one new product being
introduced in the previous three years

Allowed extensive modification of new products in response to competitor actions in a matter of weeks

Reduced application development costs by 50 percent

Decreased audit findings (items requiring remedial action) by approximately 80 percent

Eliminated more than 90 percent of system code

Significantly improved controls for collecting premiums


Professional Provident Society

South African insurance services provider

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


How Do Businesses Benefit from WebSphere MQ?

“Studies show that companies can spend up to
40 percent of application development time on
integration. Using IBM Information Integration
software, we’ve been able to reduce that by up
to 85 percent, with integration
development requiring from three to six
percent of developers’ time.”


Canadian Tire Corporation

“Based on IBM technology, our initial SOA implementation was
essential for us to establish a commanding position in the German
trade and industry. Based on this success, we are looking to IBM’s
Web 2.0 technologies to further enhance our offerings and successful
entry into new markets.”


businessMart AG Germany
based ebusiness platform developer

Numerous single points of failure in the underlying infrastructure for up to 40 key internal applications frequently
interrupted the flow of information. Applications ran on approximately 20 disparate servers that ran different versions
of third
party application servers. The motley mixture became a management issue because versioning, tracking and
keeping machines up to date required more and more attention.

WebSphere Virtual Enterprise running on System p servers optimized Rotech’s application environment and provided
a flexible, scalable infrastructure with high availability. Gone are the days when complaints of applications timing out
reached the help desk, lowering productivity and interrupting business processes.

The goal at Rotech is now to join together the application environment in a service oriented architecture (SOA) using
IBM WebSphere MQ and IBM WebSphere Process Server. The seam
less coupling of business processes will help
Rotech eliminate a communication barrier that has created the need for manual re
entry of billing charges due to
legacy applications that do not speak to each other.


Rotech Healthcare, Inc. U.S.
based SMB

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


How Do Businesses Use WebSphere MQ?

Replace roll
own or HTTP
Messaging Backbones

Use reliable transport technology as you
expand available services

Businesses critical SOA need asynchronous
operations and automatic restarts when
messages drop

Easily integrate with existing applications and
avoid data re
keying with support for 80
platform environments

Stop wasting your IT budget continuously
updating point
point connectivity logic

Avoid business disruptions caused by regulatory compliance audits

, LU6.2

based systems generally have no ability to prove what
messages were sent to whom and when, exposing their companies to needless
documentation efforts

Preserve development dollars for new business processes

Queues shield developers from complexities of underlying infrastructure, including
physical location and platform configuration details of remote applications

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


Secure and Manage File Transfer Activities

Don’t expose corporate data

Companies use FTP because it’s free, but the protocol has no
inherent security capabilities and transmits data, usernames
and passwords in plain text

FTP unreliable and designed for attended activities

FTP failures only detected by writing application code and
restarted by attentive staff

Secondary transmissions consume network bandwidth and
delay downstream processing

Partial file deliveries can introduce data integrity issues

Outsource connectivity logic

Development and maintenance costs from application changes
spiral making each additional change more lengthy and costly
carrying a greater risk of system disruption

How Do Businesses Use WebSphere MQ?

Eliminate security risks and end manual process
supervision for large data transfers


WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


How Do Business Use WebSphere MQ?

Address more market opportunities with
Publish/Subscribe data distribution

Companies often experience two costs

one for
point and one for pub/sub

Flexible, event
driven pattern enables
businesses to send information on events,
special offers and news to interested parties



New object type allows applications to publish directly to topics

IT staff will appreciate simplified management of topics which are associated with
applications no differently than are message queues

MQ approach creates dynamic pathways between applications

Avoids hard
coded message associations so changes in underlying data delivery
systems don’t drive IT managers wild with pub/sub maintenance and testing activities

No need to use RSS or other new protocols
adding more administrative complexity!

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


Reach out to Generations X, Y and Z!

Seamlessly integrate real business data into
Web 2.0 user interfaces

Failure to embrace new user interface
technologies risks alienating customers that
don’t use traditional media formats

Tap into broad availability of Web
programming resources

No requirement for deep MQ skills

Uses Ajax and simple RESTful interface to
access data by URIs

Speeds deployment and maintenance of large
scale distributed applications

Benefit from MQ without installing MQ clients

How Do Businesses Use WebSphere MQ?


Ajax Library

JEE Application


Message Delivery




Business Applications & Data

WebSphere MQ V7

Messaging Backbone

WebSphere MQ

Bridge for HTTP

Add Portal, Mashup and Wiki interfaces
to your existing IT systems

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


How You Can Get Started with WebSphere MQ


Business Partner contact: Jay Bretzmann 919
0078, bretzman@us.ibm.com

WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software



WebSphere MQ Version 7.0

© 2008 IBM Corporation

IBM Software Group | AIM software


Targeting WebSphere MQ Opportunities

Look for the following conditions:

Highly regulated industries like banking, finance, insurance, and

Companies experiencing inorganic growth through acquisitions

Large presence of aging HP
UX or Sun Solaris equipment

Rapidly growing Internet
centric business about to exhaust Open
Source technology capabilities

Slow growth companies likely burdened by decades’ old software

All of these companies will need WebSphere MQ
technology to meet the challenges of an increasingly
global economic environment.