An introduction to WebSphere Matchmaking Environment

sweetleafapartInternet and Web Development

Aug 7, 2012 (5 years and 2 months ago)

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© Copyright IBM Corp. 2002 All Rights Reserved

An introduction to


IBM

WebSphere Matchmaking Environment












IBM Zurich Research Lab, Switzerland




www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Outline


Matchmaking Services


the complexity of services


example business scenarios


IBM WebSphere Matchmaking Environment


key design features


technical overview

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Objective

Facilitate delivery of personalized
services with improved quality
and reduced cost

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Services


Intangible


difficult to describe and to compare


heterogeneous solutions satisfy customer’s requirements


need to mediate between customer and provider language


Highly configurable / negotiable


service/product configuration for each customer


often need to mediate exchange of sensitive information

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Services


Intangible


difficult to describe and to
compare


heterogeneous solutions

satisfy customer’s requirements


need to
mediate

between customer and provider
language


Highly
configurable

/ negotiable


service/product configuration for each customer


often need to mediate exchange of
sensitive information

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Services

Configurability

Similarity

Commodity

Unique

Automation

WebSphere Matchmaking Environment



Customer self
-
service


Provider automation

Extending the boundaries of automation

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WebSphere Matchmaking Environment

Example business scenarios


Financial Services


dynamic product composition from components


Wealth management / personal financial services


Complex insurance products (e.g. commercial lines)


eMarkets / eBrokers for insurance and financial services


eGovernment


needs analysis & benefits assessment


business location advice


Human Resources


online recruitment


skills matching and project staffing


Retail / Distribution


purchasing / sales of complex (multi
-
attribute) products


bundling physical products with services


Web Services


automated matchmaking for dynamic e
-
business


www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Key design features

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Needs oriented dialog

IBM’s unique matchmaking engine facilitates matching complex needs of
customers while also managing service advice and eligibility rules

Service Rules

Customer Properties

Service Properties

Customer Rules

Matchmaking

Engine

Symmetric

Matchmaking

Engine

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Dynamic personalization

IBM’s matchmaking engine enables the tailoring of individual service offers
at attribute level automatically with dynamically linked rules and programs

Symmetric

Matchmaking

Engine

Service Rules

Customer Properties

Service Properties

Customer Rules

Rules

Programs

Rules

Programs

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Link multiple service providers

A distributed network of matchmaking engines (MMEs) is designed to
draw together offers from heterogeneous provider systems

Portal

MME

Department A

MME

Department B

MME

Partner Provider

MME

Department C

MME

Partner Provider

MME

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WebSphere Matchmaking Environment

Offer and customer information modeling

The data dictionary tool gives the provider a rich XML
-
based
information language with which to describe distinct service and
customer types, and model their requirements of each other

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WebSphere Matchmaking Environment

Dynamic portfolio management

The advertising tool give service providers dynamic control over service
availability. Client applications can connect via a Web Services interface.

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WebSphere Matchmaking Environment

Build trust between providers and customers

Symmetric

Matchmaking

Engine

Properties

Rules

Properties

Rules

Symmetric

Matchmaking

Engine

Properties

Rules

Properties

Rules

Symmetric

Matchmaking

Engine

Properties

Rules

Properties

Rules

A phased dialog helps build trust between providers and customers,
by allowing more sensitive information to be required only at later
stages of an interaction

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

Service comparison

The environment’s scoring framework helps customers review their
service options by facilitating multi
-
attribute preference analysis

www.zurich.ibm.com/wme

WebSphere Matchmaking Environment

IBM WebSphere Matchmaking Environment


Leverage the capabilities of WebSphere


Client interfaces available:


standard browser
-
based client


WebSphere Portal


WebSphere Commerce


Web Services (SOAP, XML)


Integrate with third party systems


Customer databases and other CRM systems


Dynamic pricing engines


Stock data


3rd party information providers

A flexible, scalable technology platform

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WebSphere Matchmaking Environment

Need more information?


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