Augmented Reality and Mobile Advertising - WordPress.com

superbshelfMobile - Wireless

Nov 12, 2013 (3 years and 1 month ago)

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Ian Olson

May 9, 2013

COM 597: Mobile Integration


1992
-

Boeing researcher
comes up with the term

1999
-

Prof Kato at UW
releases
ARToolKit

2009
-

AR becomes
adopted by mobile

What is Augmented Reality?

Marker Based Tracking

GPS Tracking


In 2005
Metaio

released the first
end
-
consumer AR app called KPS
Click & Design in Germany which
allowed users to put virtual furniture
in an image of their actual living
room


In 2009, the company released
Junaio
, an application for the Apple
iPhone

that they say is the “world’s
first social AR platform.”


2010,
Metaio

launched the
Unifeye

Mobile Software Development Kit


The Adidas Neighborhood AR
campaign

-




Founded in 1999


First implementation of
markerless

tracking.


D’Fusion

software
-

the most widely used
commercial AR development software for
smartphones

and tablets


TOPPS Trading Cards


The cost to integrate AR vary depending of
the degree of interactivity. $10,000
-
$20,000
for limited functionality and $75,000
-
$100,000 for more dynamic content


Total costs includes CG development,
interactivity programming, AR engine license,
integration, and testing.


Development of a stand
-
alone mobile AR app
takes approx 2
-
3 weeks


Hidden Creative experiment
-


Compared traditional display advertising with
augmented reality marketing.


Asked two questions: would you buy the toy
and how much would you consider paying?


45% would consider buying the toy after viewing
the print ad whereas 74% would after interacting
with the AR model


The average estimated value of the toy for the
2D print display was 5.99 £ compared to 7.99 £
for the 3D model







































































2009 Perdue University
study compared traditional
print advertising
vs

AR
advertising in terms of
information retention, one
measure of marketing
success.


The print ad group on
average retained 82% of the
total textual information


The AR group on average
retained 59%



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