A Postcolonial Overview of the "Cairo speech"

sunglowcitrineUrban and Civil

Nov 15, 2013 (4 years and 7 months ago)



A Postcolonial Overview of the

"Cairo speech


Salamu Alaykum
” greeted Barack Obama, the President of the United States
, the
world’s leading

nation, while addressing more than one billion Muslims around the

during his Speech at the
University of Cairo in June 2009. "
I have come here to

a new beginning between the United States and Muslims around the world;"

words were followed by frequent applause from
his audience

The Cairo speech evoked numerous political reactions. Worl
d leaders tried
to analyze

United States' new position in the International

regarding the mediation process
between Israelis and Palestinians, American presence in Iraq and Afghanistan, and in
relation to war against terror. Even intellectuals such
as Noam Chomsky, regarded the
essence of the speech as political and practical and analyzed the President's
perception of the Middle East, in terms of a political “act” rather than in terms of
philosophy and ethics.

There is no doubt that the standpoint o
f a new president in the white house, at an era
in which the United States makes great efforts to preserve its status as the world’s
superpower and leader of war against terrorism,

is more tangible than deconstructive
observation of the hidden subtext behi
nd the words. Nonetheless, the premise of this
paper is that in Obama’s historical speech, beyond its apparent direct political
meaning, lays inh
erent premises, which for years

had been defining the world's


Barack Obama, A new beginning, Cairo Egypt, June 42009.



balance of power. Specifically, these inherent premises define the cultural
balance of power, between the USA

as the undoubted leader of the west and “Free
World”, a Christian country in its nature

and the Middle East and Islam

which are
different i
n their religious, cultural and political life perceptions. These inherent
premises supposedly intensified after the Twin Towers attack, after which Islam was
identified with terror.

In this paper, I will use postcolonial tools to analyze the world’s perce
ptions inherent
in the Cairo Speech, which
according to the Postcolonial theory
, express the historic
attitude of the west towards the east.

In this paper I will also

analyze another central

the speaker himself, Barack Obama, a complex character to

measure with
postcolonial tools:

a black man, whose biography includes strong “black” elements as
well as “white”

, who rose to become head of the leadin
g nation of the "white”
ostcolonial theories claim.

The main question that will be ra
ised in this paper is whether Obama’s character and
his American

Islamic reconciliation speech, indeed brings c
hange, or rather returns to
initial cultural assumptions

which perpetuate the American and western
superiority over the Middle East, not on
ly from a political aspect but also from the

This paper

will also question the relevance of Obama's "blackness" to his
speech in Cairo.

Walter Benjamin claimed that every cultural creation is a process of
transcription of relationships in soc

Following this claim, we will examine the
speech of the first

American President in Cairo last year.

The analysis in this paper will be based on three main thinkers

Frantz Fanon, one of
the most prominent
ostcolonial thinkers, Edward Sai
d who defined the term

“Orientalism” and Homi Bhabha who established the “Hybridization” argument in
relations between two cultural forces.


Walter Benjamin, "The Work of Art in the Age Of mechanical Reproduction" in Walter Benjamin, Hannah
Arendt ed
. Illuminations.
New York: Harcourt, Brace and World, 1968


“New beginning”

Obama’s Speech in Cairo

According to "Orientalism" methodology, whoever a
pproaches the o
himself in comparison to it

and thus determines his narrative. Each writer has
previous knowledge upon which he relies. He uses language in an organized way to
communicate messages. Information is compressed into standard patterns which
reinforce e
xisting perceptions

Obama aims to reformulate discourse structur
e between the United States and
and the Islam and Arab world. In this framework he desires to address the main
dispute issues

and demonstrate how compromises

based on common interest

can be
reached. At the same time, Obama intends to change the prevailing power
interaction, where one side applies military and economic power, while the other
utilizes the weapon

of terror and oil. Instead he aspires to implement interaction
based on contradicting
ideas which pollinate each other. He relates to this speech as a
first step to initiate dialog, not an obligating action plan. Obama’s speech at Cairo
University on Jun
e 4th, 2009 was intended for the "other’s" ear, but an analysis of the
writing templates and the selection of words, one can argue that the inherent
concessions were oriental and postcolonial by nature, preserving the existing political
and cultural power

Choosing the Name and Place

The Cairo speech was titled “new beginning” and its purpose was to turn over a new
leaf in relationship between the United States and Islam. Already at this point, the
imbalance of the equation is noticeable. On
e hand

stands the United States

Country, even though a world leader in the international arena

and one that is


Edward Said,
, New York, Pantheon, and London, Routledge and Kegan Paul, 1978.


considered the leader of the “free” world



a Country. On the other hand,
stands no particular country but an entire religion;

one of the three most significant
religions in the world

he background of this speech is the tension between the
United States and numerous Arabic and Islamic countries. This tension exists due to
American presence in Iraq and Afghanistan sin
ce events o
f September 11th 2001
tension from Iran’s nuclear expedited development

and due to known interests of the
United States in the Middle East. Even so, alongside the USA and its struggles, stand
various other countries that had sent their soldiers as well,
to fight in Iraq and
Afghanistan, and who participate in taking sanction decisions against Iran. Obama
allegedly does not allow himself to speak in other countries' name

nor on behalf of
Christianity. still, as the head of the leading country of the West,

he creates a form
which empowers his culture

as he places it in the equation opposite to an entire

of approximately

a billion and a half believers

throughout the world.

Robert Gibbs

White House Press Secretary

indicated that Egypt was elected

as the
location for the speech since it is “

country that in various aspects represents the
heart of the Arab world. In addition, Egypt is considered as a main factor of the peace
process in the Middle East, and also receives substantial military and eco
assistance from the United States


referring to the second part of Gibbs
comments, it is evident that Egypt,

even though located in th
e center of the Arab
world, is i
n fact economically and politically dependent upon the United States. Thus
raises the question: according to American perception

how significant is Egypt as
the heart of the Arab world
, given its dependency upon the USA's superiority.
Based on Gibbs comments

one can un
derstand United States'

start point
perceives the
Middle East
as dependent


since the country that is

of the
Arab world


. Gibbs's comments suggest that the USA preconceives the


Office of the Press Secretary

Briefing by White House Press Secretary Robert Gibbs


Middle East as dependent upon it, since the country at the heart of the Arab world is
itself dep
endent upon it. This can indicate the oriental notion according to which, “the
East” should be controlled either by research and development

or by military
occupation, due to the need to characterize it and also due to the fear of it

Tradition vs.


"I am honored to be in

the timeless city of Cairo, and to be hosted by two remarkable
institutions. For

over a thousand years, Al
Azhar has stood as a beacon of Islamic
learning, and

for over a century, Cairo Univer
sity has been a source of Egypt
Together, you represent the harmony between tradition and progress"

This was the opening paragraph of the speech and to my

a completely
rientalistic expression. Obama chooses to explain the reason for the location


for his speech

University of Cairo, but does not forget to collimate it to a
much more important institution

in terms of the Islamic culture

Azhar. Al
is nowadays considered the most important learning institution of Sunni Islam, in
charge o
f scholastic Islam and Arabic language training
, in order

to become religious
judges in their countries. The institution is considered adjudicator of all religious
aspects for Sunni

Muslims, who constitute as majority of Muslims in the world.
Obama's coll
imation compliments the importance of the
, but at the same
time, creates a characteristic
rientalistic observation by identifying the Islamic
institution with “tradition” rooted for thousands of years (despite its great importance
to the Islami
c life today)

whereas the university, an institute more familiar to the


Edward Said,
, New York, Pantheon, and London, Routled
ge and Kegan Paul, 1978.


Barack Obama, A new beginning, Cairo Egypt, June 42009.


West, where in resemblance to "western"

parts of the world,

disciplines are taught, is introduced as "progress". The motif of progress vs. tradition

throughout the speech. Another example exists towards the end of
the speech:

change can bring fear. Fear that because of modernity we will lose
of control

over our economic choices, our politics, and most importantly our

those t
hings we most cherish about our communities, our families, our

traditions, and our faith

But I also know that

human progress cannot be denied

Obama introduces fear of progress as if it's the cause of identity lost, but claims it is
inevitable. The perce
ption of progress as opposed to tradition

expresses the western
diachronic perception of time, which uses the timeline to construct social order. The
mere perception of time and attempt to implement a timeline between past, present
and future in relation
to other cultures is a colonial perception

by which the West
perceives the East as if it lives in the past, whereas the present (progress) is presented
as better. The perception of time as presented by Obama suggests that there is a need
to take advantage

of time

and not waste it on fears from the present,

an un
synchronous perception

does not

that different cultures
have different

and human progress does not necessarily require movement from one place
to another but can a
lso be a circle movement

Choice of Words

In the continuation of its first paragraph Obama reads in his speech: "
I am

also proud
to carry with me the goodwill of the American people, and a


of peace from Muslim communities in my country



Barack Obama, A new beginning, Cairo Egypt, June 42009.


Bhabha Homi, "Disemenation:Time,Narrative and the Margins of the Modern Nation". In: Homi Bhabha,
of culture,

London, Routledge,1994.


Barack Obama, A new beginning, Cairo Egypt, June 42009.


Obama symbolically utilized Arabic words, which mostly won the applause of his
audience. Some words were mere rhetorical gestures

used to add some colure to the
. Other words

dealt with religious termination

and were intended t
o emphasize
his profound understanding

the problems Muslims face. For example, when he
discussed the difficulty Muslim charitable institutions faced in the United States, he
chose to use the Arabic word for charity “Zakat”.
se of these words was not
mmon in Obama's speech, but they were perfectly places to show that he is familiar
with the material and feels comfortable with the language. Usage of concepts,
expressions and words borrowed from the dominated party's language, constitutes an
entire world

of cultural meaning. On one hand it can be perceived as an expression of

but on the other hand it can also be perceived as an expression of
superiority. The dominator demonstrates to the dominated

that he is familiar with its
language and ca
n speak it

Fanon regards language as defining identity.

people talk to

people in
a stuttered language assuming

can only stutter. On the other hand,

attempt to excel at speaking the dominant language

s they consider

means to
social mobility. Fanon regarded language as a political and oppression tool

as violent
as the military and the police, since the language contains an entire world of values

As far as speech style, Obama preserved his regular speech style yet was cautious
with his words selection (for example, refraining from the word “terrorism”) Even
though it is

clear how fluent in English were the li
steners in the crowd, Obama
d accuracy of words over crowd accessibility. We can confront this fact with
his use of Arab words, as we analyze his rhetoric using
rientalistic tools.


Edward Said,
, New York, Pantheon, and London, Routledge and Kegan Paul, 1978.


Franz Fanon,
Black Skin White Mask

New York, Grove press, 1967.


As far as his vocabulary goes, we can say the key words in his speech are “on the
other hand”.
Obama’s message constantly transmitted openness and acceptance of the
other, therefore he cautiously presented each standpoint from its two sides

the West
and the Islam have had years of cooperation

but also of conflict. Iran is entitled to
nuclear ene

but not to atomic weapon. Obama had adopted the vocabulary and
narrative of the American liberal left party, where he had developed. He spoke
a blink

of “the occupation” and of “the Palestinian aspiration for respect,
opportunity and independe
nce” and promised that America will not turn its back on
the Palestinians. Obama called Hamas to “show responsibility” and recognize Israel's
right of existence, and did not refer to it as a terrorist organization

but as a popular
supported movement.

word “respect”, another recurring motif, appeared in various contexts. Such
examples are:

based upon mutual interest and mutual respect ... America and
Islam are not exclusive, and need not be in competition. Instead
they over
lap, and
share common pr
, principles of justice and progress
tolerance and the dignity
of all human beings"
"I have come here to seek

a new beginning between the United
States and Muslims around the world;"

There must be a sustained effort to listen to

other; to l
earn from each other; to respect one another; and to seek

ground". "The rights of all God's children are respected."

There is a paradox when referring to this motif. On one hand, I made an assumption
that President Obama deliberately chose to stres
s this motif since he believed it was
valuable and meaningful

his audience. This choice derives from an
standpoint and is originated in the desire to speak in the audience’s language, in order

to clarify the message in the cultural contex
t that the audience is familiar with.
Nonetheless, this assumption regards the “honor” element as more important in the
Arab world than in other places. Therefore I draw attention to the existence of this


Barack Obama, A new beginning, Cairo Egypt, June 42009.


motif in the speech, but I am cautious to presume
the reason for its existence

for fear
of making a similar mistake to the one I am raising in my assumption.

Christianity vs


Following the analysis of the words selections and use of local language, Obama
chooses to utilize in his speech many
expressions from the Quran

As the Holy
oran tells

Be conscious of God and speak always the truth.

That is what I will
try to


to speak the truth as best I can, humbled by the task before us, and firm

my belief

that the interests we

share as

human beings are far more powerful than the
forces that drive us

"The Holy
oran teaches that whoever kills an

innocent, it
is as if he has killed all mankind; and whoever saves a person, it

is as if he has saved
all mankind."

Obama’s speech ends

with quotations from sources relating to the three main
religions: "
The Holy
oran tells us
O mankind! We have created you male and a
female; and we have made you into

nations and tribes so that you may know one
The Talmud tells us
The whole
of the Torah is for the purpose of promoting
The Holy Bible tells us
Blessed are the peacemakers, for they shall be called
sons of God


As a matter of principle, one can attribute the same
meaning to the use of quotations from t
he Quran

as to Obama’s choice to open his

speech with the “Salamu Alaykum” greeting, but at the same time one should pay
attention to the rooted
attitude of Christianity towards Islam. Christians
faced difficulties understanding Islam since
they assumed that Muhammad meant to
the Islam the same as Jesus meant for Christianity and therefore they even described
him as an impostor. Islam was not presented in itself but rather represented to the
Christians during the

Ages. Every Christian
representation of Muhammad was


Barack Obama, A new beginning, Cairo Egypt, June 42009.


Barack Obama, A new beginning, Cairo Egypt, June 42009.


created to serve an internal western need

he was perceived as an impostor, reckless,
homosexual, a devious atheist and his mere mimicry symbolizes that Jesus is the great
source everyone should follow

It is visible that
the appearing quotations from the
Quran are indeed taken from the Quran but express values valid also in Christianity
and in Judaism. This is emphasized in the quotation finalizing the speech in which
Talmudic and New Testament cited quotation, deal with t
he same issue and written in
a similar spirit. Thus, in the end, universality can on one hand eliminate the need for
distinction between races and religions but on the other hand, can annul the need for
uniqueness of one religion over another. Therefore, o
ne can infer that by attributing to
the Quran the same universal values, Obama aims to justify his true moral values and
his superiority over his audience.


Already at the second paragraph of his speech Obama directly refers to the colonial

We meet at a time of

tension between the United States and Muslims around
the world, tension rooted

in historical forces that go beyond any current policy
debate. The relationship

between Islam and the West includes centuries of co
existence and c
but also conflict and religious wars. More recently,
tension has been fed by

colonialism that denied rights and opportunities to many

Muslims, and a Cold War

in which Muslim
majority countries were too often treated
as proxies without

regard t
o their own aspirations. Moreover, the sweeping change
brought by

modernity and globalization led many Muslims to view the West as hostile
to the

traditions of Isla

Apparently one can interpret the direct reference to colonialism in such an early stage
of the speech as a historic apology for the consequences of the direct occupation era.


Edward Said,
, New York, Pantheon, and London, Routledge and
Kegan Paul, 1978.


Barack Obama, A new beginning, Cairo Egypt, June 42009.


That implies disregarding the continuance of the control existing today in less direct
means. One can see how structuring strategic relationship between the West and
East still exist in the apologetic tone. On one hand, there is recognition that the
aspirations of the subordinate countries are not taken into consideration but on the
other hand, there lays another comparison between the Western modernization and
balization as opposed to the Islam that is still considered “traditional” and is
immediately positioned as the opposite of modernization. As Said claims, the Orient
investigators focused in emphasizing the differences between the familiar Western to
the fo
reign. The strong culture can penetrate the mysterious

Eastern in order to learn
how to deal with it, and by that it gives it form and meaning. The result is a
polarization of the perception

the Oriental becomes even more Oriental and the
Western becomes

even more Western and creates categorization in thought

Many times throughout the speech Obama refers to the difference between the West
and the East in order to find the common ground:

So long as our

relationship is
defined by our differences, we
will empower those who sow hatred

rather than peace,
and who promote conflict rather than the cooperation that can

help all of our people
achieve justice and prosperity..."

our common humanity is only the


of our task. Words alone cannot meet

the needs of our people. These needs
will be met only if we act boldly in the

years ahead; and if we understand that the

challenges we face are shared..."
For human history has often been a record of

and tri
bes subjugating one another to serve their own interests. Yet in this

age, such attitudes are self
defeating. Given our interdependence, any world

order that elevates one nation or group of people over another will inevitably

fail. So


Edward Said,
, New York, Pantheon, and London, Routledge and Kegan Paul, 1978.


whatever we think

of the past, we must not be prisoners of it. Our

problems must be
dealt with through partnership; progress must be shared


On the surface it seems like a call to eliminate the subordination but at the same time,
towards the end of his speech, it is cle
ar to which common denominator Obama refers
to when he speaks of the road to such closeness:

We will

expand exchange programs,
and increase scholarships, like the one that brought

my father to America, while
encouraging more Americans to study in Muslim

ommunities. And we will match
promising Muslim students with internships in

America; invest in on
line learning for
teachers and children around the world
and create a new online network, so a
teenager in Kansas can communicate

instantly with a teenager i
n Cairo"
"On science

technology, we will launch a new fund to support technological development in

majority countries, and to help transfer ideas to the marketplace so they

create jobs. We will open centers of scientific excellence in Afric
a, the

Middle East
and Southeast Asia"

The United States, as a powerful country politically and culturally, creates cultural
socialization for those students and teenagers who are educated and exposed to the
American perception. The desire to find the com
mon denominator creates a

representation as if there is a place where the “West” and the “East” will meet in the
middle. It ignores the fact that in this globalization age where the western cultural
superiority is kept, the definition of a relationship of

similarities rather than
differences will be similar to the western values promoted and force to begin with.
Even Homi

Bhabha that called for "

such that the margins can move and
become the center

recognized that this concept may turn out as

weakening and not
necessarily strengthening from a political standpoint


Barack Obama, A new beginning, Cairo Egypt, June 42009.


Barack Obama, A new
beginning, Cairo Egypt, June 42009.


Yhouda Shenhav, "


hybridization and



as a discourse


Wide margins
" on
Theory and critics
, Vol.26.
Tel Aviv and
the Van

, 2005.


It is most likely that an adolescent from Cairo will have to learn to speak English in
order to speak to another adolescent from Kansas and that their topics for
conversation will

be closer to the cultural world of the adolescent from Kansas than of
the one from Cairo. The heroes from the movies and TV series, pop and sport stars
mostly arrive from the West. Even the internet by which the adolescents communicate
and the technical i
nformation required, enable the dominant culture to propagate its
messages and to culturally control various places.

At some point in his speech, Obama makes a comparison to other type of colonialism,
one that is closer to his and America’s history. He tu
rns to the Palestinians and offers
them to conduct their struggle without violence and compares it to the struggle of the
black slaves in the United States and in South Africa. According to Obama, the
Palestinians’ struggle for national liberation is justi
fied and it reminds him of the
renouncement of the colonialism
In this rhetoric that compares the Palestinians to the
black people there is recognition of Ela Shojat’s theory that sees the State of Israel as
a colonial branch of the West that was establis
hed by expulsion of the local
population, the Palestinians, from their land and from their rights

Fanon’s criticism of the local bourgeoisie of the

people who cooperated with

people and in that way preserved the colonial status, is
also reflected

Another issue that must be taken into account is the comparison that Obama creates in
advance in his speech, in order to prevent anyone from accusing him of hidden

But that same principle

must apply to Muslim perception
s of America.
Just as Muslims do not fit a crude

stereotype, America is not the crude stereotype of a
interested empire. The

United States has been one of the greatest sources of
progress that the world

has ever known"


Ella Shohat,
s. Tel Aviv, Bimat kedem, 2001.


Franz Fanon,
The wretched of the Earth
New York, grove weidenfeld, 1963.


Barack Obama, A new beginning, Cairo Egypt, June 42009.


Obama creates a comparison bet
ween the stereotype of the Islam in the West and the
stereotype of United States in Islam, but does not forget to shatter this comparison as
if we are dealing with equal power forces. By using the word “progress” he reminds
us who is the superior and who i
s the one responsible for the progress in the world.

To conclude this section, I will draw your attention to another sentence from the

Americans are ready to join with citizens and governments
organizations, religious leaders, and busin
esses in Muslim communities

around the
world to help our people pursue a better life

The hidden assumption here is that
the “

life” is as it is perceived by the United States. It presumes to determine
what is considered good and what is not and to promote everyone to what it believes
to be good.

The Perception of the State and Society

Let’s mention that Obama’s era in the Whit
e House arrives after eight years of Neo
Conservative Republican leadership that aimed to propagate democratic and liberal
values around the world. Obama’s platform supposedly oppose the Neo
but part of his need for real politics in his speech

derives from American steps that
were taken by his predecessor in the name of democracy and liberalism. His first
reference to this issue appears in the middle in his speech:

Today, America has a

dual responsibility: to help Iraq forge a better future, a
nd to leave Iraq to

s sovereignty is its own... That is why we

will honor our agreement with Iraq
elected government…"

I know there has been

controversy about the
promotion of democracy in recent years, and much of this

troversy is connected to
the war in Iraq. So let me be clear: no system of

government can or should be
imposed upon one nation by any other
That does not lessen my



Barack Obama, A new beginning, Cairo Egypt, June 42009.


however, to governments that reflect the will of the people. Each

nation gives

life to
this principle in its own way, grounded in the traditions

of its own people. America
does not presume to know what is best for everyone
just as we would not presume to
pick the outcome of a peaceful election. But I

do have an unyielding belief th
at all
people yearn for certain things... you must maintain your

power through consent, not
coercion; you must respect the rights of minorities
and participate with a spirit of
tolerance and compromise; you must place the

interests of your people and the
legitimate workings of the political process

above your party. Without these
ingredients, elections alone do not make true


On one hand Obama obligated himself to leave Iraq to the Iraqis and on the other
hand conditions it, in an implied form
, in the existence of a democratic government.

He claims that no other country can impose a certain government structure on
another’s but he is obliged only to democratic governments. America does not pretend
to know what is best for others but specifies
a list of liberal values that are universally
desired by all people in all the countries in the world. In addition, he succeeds in
fining what a real democracy is.

Said claimed that the entire political examination of the Orient by the West is based
on Western notion, a factor that makes the empirical logic and reality to a bundle of
desires. The assumption is that knowledge is derived from a certain political charg
e to
examine the other with superiority

It is proper to mention Fanon in this context,
who claimed that the

culture presents itself as progressive and universal but
needs a mask to hide the power struggle between the

and the
. Wh
examining the American history and the citizenship discourse in this federation, he
presents himself as a liberator, liberal and democratic but completely ignores with


Barack Obama, A

new beginning, Cairo Egypt, June 42009.


Edward Said,
, New York, Pantheon, and London, Routledge and Kegan Paul, 1978.


historic manipulation in disguise, the immoral acts that he has done against the

Subsequently, Obama raises the issue of women’s rights, the sixths topic in his
speech, one of the last ones in the order of his speech. One can appreciate the raising
of the point of women rights, in a speech in which it is not necessary. At the same
, one can wonder about the implication of women’s status derived from the order
in which this issue was raised in the speech. There is a very active discussion about
women’s permissible attire in the Arab world today, especially due to the prohibition


private attire of the Burqas and Hijabs in European countries such as France and
Switzerland. This prohibition raises a lot of questions regarding the liberal nature of
those countries but clarifies the differences between the Muslims and the others.
ingly, Obama refers to this subject from a standpoint that enables a full choice
for Muslim women to determine what to wear: "
It is

important for Western countries
to avoid impeding Muslim citizens from

practicing religion as they see fit, for
instance, by

dictating what clothes a

Muslim woman should wear. We cannot disguise
hostility towards any religion

behind the pretence of liberalism
I reject the view of
some in the West that a woman who chooses

to cover her hair is somehow less equal,
but I do beli
eve that a woman who is

denied an education is denied equality. And it is
no coincidence that countries

where women are well
educated are far more likely to
be prosperous

Our daughters can

contribute just as much to society as our sons
do not belie
ve that women must make the same choices as men in

order to be equal,
and I respect those women who choose to live their lives in

traditional roles. But it
should be their choice.


Fanon claims that the veil is a translation of the new local nationalism that causes, in
its most absurd way, to fall in love with the exterior characteristics and adopt them as


Franz Fanon,
Black Skin White Mask

New York, Grove press, 1967.


Barack Obama, A new beginning, Cairo Egypt, June


exotic. This is the aspiration to be "black, not like the rest of the others,
but an actual
black, a black animal as perceived by the white person, to return to your own people
means becoming an Arab and as native as can be". But who sets the criteria as to how
a native looks like? Again it is the West, the colonialist

Spivak cl
aims that when
the West controls the East and is interested in changing specific Eastern customs
which hurt the heart of the Western consensus (such as women’s circumcision,

murders of widowers, etc.) we need to treat the disease, not the syndrome. That i
s, not
to impose abolishment of the phenomenon but to act by means of empowerment of

the injured, so that they can deal with the phenomenon. Likewise, when a subordinate
speaks for himself it is better than the ruler imposes on him a process. The essence
not important in this case

coercion is coercion. The mediation by which the ruler
speaks on behalf of the subordinate, even in the case of a necessary intervention,
causes subordinate silence (and clears the ruler’s conscience) and by that, in fact,
ediation is created empowering the ruler

The Speaker’s Personality

At a very early stage (at the second page of the speech) Obama uses his
character as an example and as a rhetoric approval to the truthfulness of his intentions
and his opinion
s. Throughout his entire speech he goes back to his biography and
refers to the Islamic part of his biography and to him being

"Part of this

is rooted in my own experience. I am a Christian, but my father came from

Kenyan family that
includes generations of Muslims. As a boy, I spent several

in Indonesia and heard the call of the


at the break of dawn

and the fall of dusk.
As a young man, I worked in Chicago communities where many

found dignity and


Franz Fanon,
The wretched of the Earth
New York, grove weidenfeld, 1963.


Gayatri Chakravorty Spivak
,"Can the


Marxism and the Interpretation of Culture

Nelson and Lawrence Grossberg eds.
Urbana, University of
Illinois Press



peace in their Muslim fait
h... So I have known Islam on

three continents before
coming to the region where it was first revealed. That

experience guides my
conviction that partnership between America and Islam must

be based on what Islam
is, not what it isn
As a student of
I also know civilization
s debt
to Islam. It
was Islam
, at places like Al

University, that carried the light of learning
through so many centuries
paving the way for Europe'
s Renaissance and

Enlightenment. It was innovation in

Muslim commu
nities that developed the order of
Algebra; our magnetic compass and

tools of navigation; our mastery of pens and
printing; our understanding of how

disease spreads and how it can be healed

Obama clarifies the contribution made by the Islam, from his
own experience, to the
revival of Europe, of science and of medicine

in other words, to the values that the
West sanctifies and to the “whitest” continent in the world. According to my
understanding, Obama comprehends that his
ybridist character might b
ring closer
the “Black” Orient to the “White” West. He uses his skin color and his

past as
a means to create solidarity (even if he is on top of the “white” world and his
character is not typically “black”). Even so, from the moment that he uses hi
“blackness”, it is clear that he maintains his dichotomy in his diagnosis and that it is
obvious to him that he stands in front of a “black” audience that needs to be reminded
by rhetoric means of the “blackness” of the speaker. In fact, in that way, the

postulation of “white” and “black” is maintained in his perception.

The postcolonial argument is that "black" and "white" are unessential. If we analyze
it, we can observe that in every place and in any situation exist part of the “black” and
part of the

“white”. Therefore, instilling these concepts and creating this binary in
itself constructs power relations. Obama also demonstrates from his own personal
experience as a “Black” person that one can achieve significant "White"
achievements. He stands as “
Black” in the top of the “White” world and he recognizes
the scientific contribution of the Islam to the “White” culture. That is

if he made it


Barack Obama, A new beginning, Cairo Egypt, June 42009


so can his audience. The conclusion is that the white superiority perception declares to
the black of his we


The speech in Cairo attempted to blur the differences and crack the boundaries
between the United States and Islam. In the hall, the audience applauded Obama and
affirmed “we love you”, this reaction illustrates the extent of the expectatio
n and the
hopes the audience have from the first

President of the United States. Even so,
the media analysis of the reactions to the speech indicates that the Arab world doubted
Obama’s messages. The Arab world does not forget that beyond words tha
t deal with
culture, society and spirit, political and economic interests exist. Once we neutralize
the global political interests raised in the Cairo speech, we can observe it in a
colonialist and deconstructive approach in order to analyze the strat
egic relationships
inherent in it. We can see that in spite of the speech’s name “new beginning”, the
speech lays out old and familiar premises of cultural superiority and an interest to
maintain it instead of changing and blurring boundaries.

In a persona
l note, I would like to restrict this assertion of mine, that is derived from a
basis of
ost colonialist analysis and disregard the complexity of the relations within
the Islamic world, within the Middle East and within the United States and the
interests to maintain its power in the global arena. This paper aims to point
out those inherent assumptions of superiority in order to draw our attention to what
stands behind the rhetoric of change.

This was a brief of a 12,000 words dissertation
which also included: theoretical
introduction and discussion of the used theories, a wide analysis of president Obama's
character according to Postcolonial point of view, a long description of Arabic
intellectuals and media's responds to the speech and a c
hapter of criticism about the
theories and analysis.

The original text leaned on

more than twenty different sources
and references.