Strategy and Direction

sunfloweremryologistData Management

Oct 31, 2013 (3 years and 8 months ago)

88 views

Ascential Software

Strategy and Direction


Ascential Software at a Glance

Formed September 19
th

2000; Named on January 16
th
, 2001

(Formerly Informix Business Solutions)

Headquartered in Westboro , MA USA

1000 Employees World
-
wide in over 25 countries

Over 1
6
00 Customers World
-
Wide

Over 200 Partners World
-
wide

$ 122M Revenue in 2000

23 April


Announced the sale of Database Division to IBM


FOCUS: Information Asset Management

IBM
-
Ascential Partnership


IBM plans to acquire Informix Software


(database business)


Ascential gets proceeds valued at $1B


IBM will resell


DataStage for DB2 Warehouse Manager


DataStage 390 for DB2 Warehouse
Manager


Media360


Informix Corporation will become Ascential
Software

Market Position

Ascential Gains Independence


Complete spin
-
off of Ascential from Informix


Customer perspective: Ascential completely platform
and database independent


Oracle user pipeline grew after January Ascential launch


Makes non
-
Informix prospects more confident


Ascential’s IAM message now endorsed by a major
data management vendor:




Managing information assets is fundamental to the growth and

succcess of every company today,” said Janet Perna, general

manager,IBM’s Data Management Solutions. “Our DB2 and AIX platforms,

combined with Ascential Software’s data integration and media asset

management offerings, will allow us to deliver new solutions to integrate

and manage the growing volumes and variety of data in today’s enterprise”


Financial Impact


Ascential Can Fund It’s Own Growth


Proceeds from database sale
valued at $1B


Use cash infusion in two ways


Investing in more partnerships


Strengthen the product portfolio


Funding to enhance shareholder
value


Substantial stock buy
-
back


Ascential Software’s Goal


Changing the Way the World Looks at
Information


Help today’s information
-
intensive
companies convert their unrefined raw data
and content into valuable, reliable, re
-
usable
information assets

Business Imperatives for Global 2000


Applications of the 90’s

-

companies have spent a lot of
money on automating and empowering their management
with information and transaction management systems


Legacy, Financial, ERP, HR, SFM, CRM, E
-
mail, Web (B
-
B and B
-
C)



Applications to survive in 21
st

century

-

in order to stay
competitive and survive
-

companies will require:


Customer centricity


Operational efficiency


Value chain integration


Focus on ‘off balance sheet’ assets




Business Imperatives for Global 2000


Realisation that ‘new business’ is
driven by information with
information and becoming the new
currency


This currency brings a value only
when we spend it


Source: Meta Group

???

ERP

video

images

documents

web clicks

transactions

customer

data

sales data

data feeds

customers

partners

employees

web sites


People (and programs)
that need information

He who uses
information most
effectively wins

Sea

of

information

The Challenge

Data Volumes:

Big…And Getting Bigger

Source: “Surviving the Perfect Storm in Data Management” DM Review, January 2001

Enterprise Content is Largely Un
-
managed

In a Database

15%

Un
-
managed

85%

“Rich media will become a supporting technology in several
revenue
-
generating and cost
-
saving applications and will be used by
enterprises to attract prospective customers as well as retain and
further penetrate existing accounts.

Rich media will be deployed to
improve the effectiveness of
online advertising, Web marketing, sales, customer interaction
centers, channel/partner management, collaboration, and
training.

We also anticipate that rich media technologies will be
used to enhance online service and self
-
help experiences for users”.


Why is content (rich media) so valuable?

John Bowen FAC/Util,

January 24th 2001

Market Evolution

Document
Management

Media Asset
Management

DW/BI

Multi
-
Media

1990

1995

2000

Web Content

Dynamic Web
Content

Web Content
Management

Portals

DW
Architectures

Client
Reporting
Tools

Analytic
Applications

Bi
-
Portals

E
-

Analytics

ETL

Employee

Partner

Customer

Predict

Decide

Act

Reuse

Collaborate

Ascential Software Information Asset Management
Framework

Ascential has developed a framework which addresses the
five critical aspects of Information Asset Management

SFM

CRM

HR

License Revenue $M


Growth Drivers: Application Integration, Sychronized Data needs


Ascential leader in revenue and units

Data Movement and Replication (ETL)
Software

Fastest Growing Segment

of Warehouse Generation
Tools Market

1999 Market Share

13.9% Ascential

12.9% Informatica

7.1 % ETI

2.5 % Sagent

Movement and Replication (25% CAGR)

Total Generation Tools (13.7% CAGR)

*Source: IDC, August 2000

Media Management
-

MAM Market Share 2000

Source: Private Research including Frost & Sullivan, Gartner

Jupiter, Forrester, Arther Andersen, IDC

Total Market Est. 2000: $100M

Confirmation

“We are witnessing leading enterprises become increasingly aware of
information’s tangible value. Ascential’s novel strategy appears squarely
focused on assisting these enterprises in evolving from treating
information as a business by
-
product, to managing it as a true corporate
asset. This tack along with the fresh identity, targeted technology
portfolio, and robust methodology should further convince the industry
of its database independence and real potential as a partner for
success.”

Doug Laney

Vice President

Application Delivery Strategies

METAGroup

According to Meta Group
-

by 2004,
companies will be managing 10 times
as much data as they do today!

Key Products


DataStage XE ® is complete platform
for the collection, validation,
organization, and administration of all
types of data.


DataStage XE ® is the only solution
with


Data and meta data integration
services across the mainframe,Unix,
and NT sources and targets


Patented full
-
life cycle meta data
management


Built
-
in data quality assurance



DataStage XE

Key Products and Solutions

SAP Solutions


Ascential’s SAP Solutions combine
infrastructure components with pre
-
defined templates, so companies can
fully leverage the information assets
in their SAP data environments.
Ascential’s SAP Solutions also allow
companies to integrate their
enterprise operational and legacy
systems with SAP’s Business
Information Warehouse (BW).



SAP
-
Ascential Partnership


30/4/01


SAP, number one ERP vendor, chooses
Ascential as enterprise data integration
partner


SAP to resell and directly support Ascential’s
DataStage SAP product


Positions mySAP BW for growth as an open
enterprise data warehouse


Positions Ascential to lead in “ERP data
integration” market segment


SAP: largest ERP vendor


Visibility within 3,000 SAP customers worldwide



Three year reseller agreement to provide SAP customers low
price entry for enhanced data integration capabilities for SAP BW
environments



Enables SAP to sell a combination of Ascential products in two
individual packages



Ascential generates revenue from 1) royalty payment and 2)
complementary offerings to SAP packages



Ascential and SAP sales forces will work together to provide
customers with a total solution



BW load will no longer be sold by Ascential direct sales force



Ascential engineer located on site at SAP headquarters



Establishment of two competency centers for customer and
partner training, and Proof of Concept projects

SAP
-

Ascential Alliance Summary

Key Products

Web Success
is the only
solution offering


Linearly scalable clickstream
analysis for web
-
site traffic
analysis


Capacity to support multi
-
channel customer analysis


Robust warehouse/data mart
models for over 35 industries

Web Success

Key Products


A

family of customer
-
centric
analytic components for
enabling the development of
analytic applications



Analytic

Components

Key Products


Axielle


is a 2
nd

generation
enterprise information portal,
providing employees with a single
point of access to all the information
assets dispersed across an
enterprise.


Axielle ™ is the only solution with


Sophisticated XML
-
based business
information directory


Meta data integration with data
warehousing and BI environments

Axielle

Key Products


Media360 is a complete solution
for collecting, organizing
administering and delivering all
types of media assets.


Media360 is the only solution
with:


sophisticated flexible workflow


enables immediate access to
video/audio content for browsing
and searching


capabilities for enterprise content
management including: video,
audio, images, desktop
publishing tools, web publishing
tools, documents

Media360




Axielle

Framework
-

Product Mapping 2001

i.Decide

Media360

Employee

Partner

Customer

Predict

Decide

Act

Reuse

Collaborate

SAP

Solutions

DataStage XE

SFA

CRM

E
-
mail

1600 Prestigious Customers

Data Integration Customers

Healthcare

Blue Cross Clue Shield Tennessee

CareGroup Healthcare Systems

Glaxo Smithklein & Beecham

Humana Inc.

Johnson & Johnson

MX Health Institute

Novartis Pharmaceuticals

Personal Path Systems (Franklin Health)

Pfizer

Premera Blue Cross Blue Shield

Regence Group

Washington Dental Services


Manufacturing

Acindar

Acordis Acetate Products

Arcor

Brunswick Indoor Recreation

Glidden Paint

Kamen

Kraftmaid

Kraft Foods

Mannington Mills

McCormick & Co

Monsanto

Phillip Morris

SC Johnson

Stahlwerke Bremen

Timken

Insurance & Banking

ABN Amro

Allianz Gruppe

American Express

Aspecta

Banco de Mexico

Banco Santander

BankBoston

Barclays Capital Services

Britannia Building Society

Citibank

Commerce Bank

Credit Lyonnais

Credit Suisse

Deutsche Bank

Dresdner Bank

Equifax Europe (UK)

Fleet Financial

Hartford Life

JP Morgan

Lloyds TSB Insurance

Merrill Lynch

Standard Chartered Bank

USB Warburg

Zurich Financial Service


Telecommunicaion

Airtel

Americel

BCE Emergus

Bell Actimedia

Bell South

CTBC

France Telecom

NE&T

New World Telephone

NexTel

Nextel S/A

OneLink

Orange Communications

PSINet

Sitel

Telecom Italia Mobile

Telefonica Chile

Telefonica Peru

Telemig Celular

TELESP

TELET

Vodafone Ltd.

Retail

Belron International

Benetton Formula Ltd.

BizRate.com

Carrefour

Homeruns.com

HomeRuns.com

Juvena AG

Kinkos

Lojas Renner

LVMH

Palacio Hierro

Sabritas

Sears Roebuck & Co

Spartan Stores

Things Remembered

Unified Western Grocers Inc

Yline


Data Integration Customers (continued)

Transportation & Hospitality

Blacks Leisure Group

Boeing

Choice Hotels

Daimler
-
Chrysler

DHL Systems Ltd.

Eldridge Pope & Co Plc.

Eurotunnel

General Motors

Hertz Lease

International Truck and Engine

Kanton Zurich

Leaseplan UK

Lex Vehice Leasing Ltd.

Northwest Airlines

Purolator Courier

RAC Motoring Services

Railpart

Subaru of America

Thomas Cook Group Ltd.


Consumer Packaged Goods

Anheuser
-
Busch

Colgate
-
Palmolive UK Ltd.

ED&F Man Sugar Ltd.

Interbrew UK Ltd.

Kraft

PepsiCo

Philip Morris

Technology

Acuma Information (SI)

Agilent

Answers

Belmin Group Ltd.

Bull Information Systems Ltd

Caci Ltd. (SI)

DST Systems

EDS Systems Ltd.

Engyro

Epixtech Ltd.

Fujitsu Siemens

GFI Informatique

NetCorner

Reuters Ltd

Samsung

Siemens

Sitel

Sybase (UK) Ltd.

Sybase Hang Kong

Telcom Italia

Zeborg


Government & Education

Greater Manchester Police

Latin
-
American Institute of Education

Ministry of Industry and Trade (Czech)

North of Scotland Water

Sunderland NHS Trust

Syracuse University

West Mercia Constabulary

Media & Entertainment

BMG Entertainment

DirecTV

Disney

Highwire.com

Manchester United Plc.

Minnesota Public Radio

Sistema Brasileiro Televisao

Tower Publishing Services

Weather Channel

William Hill

XM Radio


Energy

Aera Energy

Bonneville Power

BP Oil UK Ltd

Enron Europe Ltd.

Enron Power Operations Ltd.

ESCELSA

Husky Oil

Hydro Quebec

Pan American Energy

Shell Retail International

Transportadora Gas del Sur (Argentina)

Media Asset Management Customers

Broadcasters / Content Creators

CNN

Grupo Televisa (Mexico)

TeleCinco (Spain)

Radiotelevisione Italia (RAI)

Mediaset (Italy)

Canadian Broadcasting Corp

TV Bandereintes (Brazil)

Televisio de Catalunya

Weta (New Zealand)

TBS (USA)


Publishers

Abril (Brazil)

NASPERS (South Africa)


Retail / Distribution

Koch Media (Austria)

Sears (USA)

Leading ‘Athletics’ brand name (USA)


Manufacturing

Hewlett Packard (Singapore)

Amcor (Australia)


Telecommunications / ASP

Anatel (Brazil)

Williams Vyvx (USA)

British Telecom Broadcasting (UK)

Hewlett Packard Broadband (Global)


Other

Ferrari Formula 1 Racing Team (Italy)

TXT e
-
solutions (Italy)

Alpha Point (Portugal)

Duet Broadcast (Malaysia)

iMedlink

Portals

100
th

Battalion US / Japanese War Memorial

Additiv (Switzerland)

eBiscom (Italy)

Atlas Internet (Spain)

Men@Work (Belgium)

Regione Vallee D’Aosta (Italy)


Education

Ministry of Education (Mexico)

Texas A&M (USA)


Law Enforcement

US Marshals Service

Carabinieri
-

Italy

A Partner Oriented Approach


We promote and leverage a partner centric
approach


Our differentiated offerings add value to


SI’s


OEM’s


Application Vendors


Analytic Vendors


We have formalized the information management
process and have structured our product and
service offerings to deliver maximum return on a
company’s information assets.


Content Management

Strategies