Database Market

sunfloweremryologistData Management

Oct 31, 2013 (3 years and 10 months ago)

82 views

Presented by

Tyler
Koczy

Robert
Christner

Derek Weaver

Contents of Presentation

1.
DB Market
Defined

and introducing technology

2.
Benefits of DB Market

3.
Power of major players

4.
Enterprise and Web Applications

5.
Major players’ product portfolio’s

6.
Why to work in Database Field

Database Markets Defined


Database, DBMS, Marketing (Reading #1)


Database

is a collection of
data


DBMS
is a computer program designed to manage a large
set of structured data, and run operations on the data
requested by the clients it serves. Could be a customer
support system or payroll


Database marketing
is a form of direct marketing using
databases of customers or potential customers to generate
personalized communications in order to promote a product
or service for marketing purposes.


Database Markets are a $15 billion industry

O
racle


Develops their own:


CRM


DBMS


ERP


SCM


CEO Larry Ellison was once quoted by Forbes

magazine as being “Richest man in the world”


Employs around 68,000 employees in 2007


Revenue of around $17 billion in 2007 with revenue jump of 15%


Recently made purchase of BEA Systems


(manufacturer of middleware software) for $8.5 billion



Currently controls 44.4% of database market
share

IBM DB/2


Develops their own:


Relational DBMS


Relies on a strong code and database


Gained first movers advantage like Oracle


Although DB2 products are offered for Unix
-
based systems and personal
computer operating systems, IBM’s

DB2 trails Oracle's database
products in UNIX
-
based systems and Microsoft's Access in Windows
systems.



Market share is equal to 21.2% a second
place standing behind Oracle

Microsoft SQL


Develops their own:


DBMS


CRM


Strong focus on product saturation and GUI


Totally heterogeneous database environment that
will benefit any business


Around 75% of enterprises use Microsoft SQL



Was originally created by Sybase Inc (Reading #2)


Market share of 18.6%

MY SQL


Develops their own:


Open
-
source DBMS



Relatively small company; the underdog


Wants to be the IKEA of database market


In the process of being acquired by Sun Microsystems, an

American vendor of computers, computer

components, computer software, and information

technology services. Sun is open source


CEO Marten Mickos believes Sun and MY SQL’s

complementary product line
-
ups will extend

MySQL's database reach




Market Share of less than 5%

Why Oracle controls Database Market


The product is tailored to fit every niche
from independent developers to large
corporate enterprises


Oracle Secure Backup encryption
process to safeguard data


XML, Java, Unix, Linux, 64
-
bit, .NET support, and
a slew of other compatibilities that make Oracle
scalable to any system with 1
-
4 processors


Industry
-
leading global support with lifetime
warranty

Oracle
vs.

Microsoft


Oracle and Microsoft face off their DBMS’s



Oracle leads the financial database market



Microsoft leads the business intelligence market



Oracle has made a recent move into open source
software (OSS) market (Reading #3)



Microsoft uses
Feedstore

for its SQL servers, on which
it runs flawlessly

Microsoft SQL Video

http://www.microsoft.com/sql/2005/bi/BI_Intro500k.wvx


Top Reasons to work in DB field


Managing DBs is challenging work, but is
dynamic and interesting


Creative processes lead to job satisfaction
when completed projects go big


New technologies provide opportunities
for the workforce to gain skills and abilities
that no one else has. Crucial in the IT
industry.


Compensation!

Works Cited


http://articles.techrepublic.com.com/5100
-
22
-
5031718.html


http://www.eweek.com/c/a/Database/Server
-
Databases
-
Clash/


http://en.wikipedia.org/wiki/... Various


http://searchcio.techtarget.com/news/article/0,289142,sid182_gci11
96263,00.html


http://www.oracle.com/corporate/press/2005_mar/database_leader
_idc.html


http://www.readwriteweb.com/archives/sun_acquires_mysql.php


http://www.cbronline.com/article_news.asp?guid=9231B8BD
-
3788
-
4DB2
-
B85F
-
707E75857B58

Fin