Manufacturers Use CRM to Drive Sales and Improvement Service

sunbridgeindiaSoftware and s/w Development

Sep 6, 2019 (11 days and 11 hours ago)

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In today's International economy, creating a competitive Edge is Imperative for any manufacturer looking to grow market share and deploying CRM is one way manufacturers can work smarter and expose concealed sales opportunity. Through time, Sunbridge Software Services has helped many Manufacturing organizations use Microsoft Dynamics CRM to increase their sales, marketing, and service effectiveness; and in this past year alone we helped employ Microsoft Dynamics CRM across many different manufacturing sectors such as, chemical, food processing, electronics, and medical equipment.


Manufacturers Use CRM to Drive Sales and
Improvement

Service


In today's International economy, creating a competitive Edge is Imperative for any
manufacturer looking to grow market share and deploying CRM is one way
manufacturers can work smarter and expose concealed sales opportunity. Through
time, Sunbridge Softwa
re Services has helped many Manufacturing organizations
use
Microsoft Dynamics CRM

to increase their sales, marketing, and service
effectiveness; and in this past year

alone we helped employ Microsoft Dynamics
CRM across many different manufacturing sectors such as, chemical, food
processing, electronics, and medical equipment.

I Want to equate this uptick in CRM deployments to Productivity gains across the
US manufactu
ring sector but it's probably more attributable to a mentality
of
“working

smarter" by streamlining operations and re
-
inventing their competitive
edge in this ever growing international economy.


Complex customer information and interactions at multiple le
vels. User's need to
talk about and access information quickly and easily; oftentimes, they need to look
at it from different angles so as to make informed decisions. In Sunbridge Software
Services's expertise deploying Microsoft Dynamics CRM for manufactu
rers you will
find some common important drivers that resonate across nearly all our CRM
deployments. (1) Defining internal taxonomies around a manufacturer's customer
connections (2) coordinating the data in a structured way across these relationships,
an
d (3) providing order processing systems integration with CRM. When these are
in place, the ability to identify measurable results and realize a quick return on
investment will soon be in sight.


Here is a brief description about each one of these key driv
ers.


1) Internal Taxonomy


What Joe describes a client, Bill may refer to as a distributor. And even worse, Sally
refers to as a manufacturer's rep. They all might signify the identical thing but unless
your internal processes are aligned using a frequent

set of definitions it will not be
possible to quantify results across different customer relationships. A CRM
deployment project can function as a critical juncture where a manufacturer may
take advantage of this opportunity to reevaluate or redefine thei
r inner business
definitions.


2)
Relationship

and

Information

Organization


Customers may take the form of a Distributor or End User. Both customer profiles
are important but you may market to them differently based on their own
relationships. If
Distributor A has twenty End User customers and Distributor B
includes two hundred End User customers you might be more inclined to provide
co
-
marketing funds to one versus the other. What products or product classes is each
Distributor effective selling?
When was the last time someone achieved a Site See
or fulfilled with a key Distributor? What competitive products do all these
Distributors provide and how does that weigh into territory management?
Customers, Dating Types, Inventory, Product, Competitors,

and Activities are only
some examples of the kinds of relationships which need to be in harmony in order
to drive quick and easy access to information and assess the role each connection
plays in your organization.


3) Order Processing / ERP Integration


Manufacturers oftentimes have high volumes of quotes and orders. In this scenario,
it is very beneficial to incorporate a manufacturer's order processing system using
Microsoft Dynamics CRM. For a CRM user, the quotation and order information is
invaluable

when determining overall lifetime value of a customer. How can sales
compare this year vs. this past year and so are there any identifiable trends?
Providing visibility Quotes and Order provides a salesperson or a customer support
representative with enli
ghtening information into product history. Providing
visibility into customer order information will drive CRM user adoption by
expanding the usefulness of the client data being tracked.


Microsoft Dynamics CRM is elastic, easy
-
to
-
use, and currently
has

ov
er one million
users adopting it as their CRM platform. Powerful platform to help many
manufacturing companies better manage the Connections, workflows, and business
needs in order to ceate and Maintain a competitive edge.