Web 3.0 and its Impact on E-Business

steelsquareInternet and Web Development

Oct 20, 2013 (4 years and 20 days ago)

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Web 3.0 and its Impact on

E
-
Business

Jin Song

Agenda


Transition from Web 2.0 to Web 3.0


Technology pillars of Web 3.0


Web 3.0 applications


Impact on E
-
Business

Transition


It takes 10 years for Web 2.0 to reshape
the web


Might be the same for Web 3.0


Web 3.0 still not mature


Both are evolving technology frameworks

Transition (cont)


Web 3.0


By Spalding 2007


highly specialized information silos, moderated by
personality
,
validated by community and inclusion of
meta data

through
widgets


The evolutionary stage of Web 2.0


Lack of standards and unified framework


Share same attributes with Web 2.0


Transformation


Ubiquitous computing


Openness


REST


Intelligence

Pillars of Web 3.0


Tagging


Adding meta data to index and describe resource


Web 3.0 allows not only text search, but also images, audio and
video


Sub
-
search engine pull feeds automatically for you


High level of personalized vocabularies and structure


Microformats


Define semantic vocabularies by user


Variety of options: RDF, XML, XFN


Bridge the gap between understandings by human and machine


Applications


Twine


Tool used to help users organize, find and keep track of interests
such as bookmarks, notes and videos


Also can collect online contents smartly: web pages, articles and
photos


Sort all resources by topic intelligently


Make personalized recommendations based on what you
collected

Applications (Twine)

Recommendations
made based on
interests

Applications(cont)


RDF Database


RDF: Separate files that describe resources on Internet


RDF database: Simple, scalable open source database for RDF
for applications like semantic webs


Oracle10.2g Release support RDF


Web meta data: provide info about web resources


Allow automated processing of web pages by software agents


Applications(cont)


Natural Language Search


Body languages understood by system


Personal profile can be identified by system to
provide personalized content


More interactive and entertainment



Applications(cont)


Intelligent Software Agents


Act as delegate to help routines


Buy books online and pull all feeds related to user criteria


Optimize the search and get the best buy


Automated process of order and payment


User does nothing



Impact on E
-
Business


Shift from traditional information broadcast
medium to service channels


Satisfy needs of customers:


Autonomy


Independence


Relatedness


Feedback


Entertainment


Examples: IBM, BMW create virtual communities for
customers


Summary


Web 3.0 shifts the web from informational medium into
service oriented, community based medium


Web 3.0 takes years to be fully
-
fledged


It shares the same technology pillars as web 2.0


Semantic tagging


Microformats


Forces E
-
business to restructure their business process


Web 3.0 applications help to retain customers and gain
competitive advantages