Using Press Releases to Enhancing Your Search Engine Ranking (SEO).

startwaitingInternet and Web Development

Nov 18, 2013 (3 years and 9 months ago)

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Using
Press Releases

to

Enhancing Your
S
earch
E
ngine Ranking

(SEO).

By
ProVisors

Member
,

Richard A. Uzelac

Writing an effective press release

can help you get media exp
osure.

But did you know
that you can

optimiz
e

that release to improve your

ranking for keywords
on
search
engines s
uch as Google and Yahoo and MSN?

Here are
the ‘Top Ten Ways’

to improve

your web visibility with traditional press
releases
:

1)
Write your press release in an inverted pyramid style.

Journalists
often

employ the
inverted pyramid

style
when

writing
a
hard news story.

This simply means t
hey put the
most import facts
at the beginning of

the story
, and the

le
a
st important facts towards the
end
.

Typically you want to get the “Who, What, Where, When, Why and How” of the
story written in the first half or third of the press release.
This style

helps readers quickly
understand
what a story is about
.

After that you can expand upon what you have said.

2)

Add appropriate “Keywords” to your copy.

‘Keywords’ are words in the copy that
relate to the
topic and that relate to your business, products and

services. Example if
Widgets Inc is talking about a new ‘Whatchacallit’ , they should include the fo
llowing
Keywords in their copy:



Widgets Inc.



Whatchacallit



[Target Industry/Customer]



[Main uses of the Whatchacallit
]



[outlet stores of the product]



Anyt
hing that a customer would use to search for such a product or service should
be in the article.



3)
Stay on topic
!

Don’t catch up with all your business in one press release.

O
nly

discuss

one topic per
press
release
.

Google frowns upon multiple topic
press releases.

4
)
Keep your title to ten

(10)

words or less.

Make sure the proper keywords for the
story are in the title.


5
)
Place
the most important keywords of the story in the first paragraph.


Often this
is the only part of the press release that is

read.

6
)

Use the keywords as often as practical in the story without being too obvious
about it.

Don’t get ridiculous with keywords. Read your copy over and if it seems like
you are trying too hard, back off on some of the keywords. Make the release read
able for
your audience.

7
)

Link

the press release to the most appropriate pages on
your

website.

Link actual
words in your text to the correct page on your website.


Note:
D
o

not

link the release

to
your

home page.

Google appreciates that your links go to
a specific page on your website that relates to the exact topic of the press release. In the
example above, the links would go to the new Whatchacallit page o
f

your website.

7)
Post the

release
on
your website
before sending out

the release to press
organi
zations
.

It is also important to have a page on your website that pertains to the
subject of the press release created and live before sending the press release.

8)

Post

the

release to you
r company blog

before sending it out.

Linking to your blog
from the
press release will then be more appropriate.

9)

Submit your
release to
p
ress
r
elease
the right news
services
,

such as
PRWeb
,
PRNewswire
,
e
-
releases
,

BusinessWire, or Bizjournals, etc.



You can also submit to
Reuters

via phone
,

the
Associated Press
, and other traditional news services. Most
of
these services have a fee associated with
submission.

Follow these

tips and your press releases

will have

much greater impact and exposure
going forward. Don’t just re
lease yo
ur news, optimize your releases!

Richard Uzelac is the CEO of two corporations:
GOiMarketing.com
, a full service Search Engine
Optimization and
Marketing corporation

for professional, businesses and corpo
rations;

and
RealtyTech.com
,
internet

software and services provider for the real estate industry.