Impact of Search on Going to College - Texas Tech University ...

startwaitingInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

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Impact of Search on Going to College

Search is a trusted, valued and highly utilized resource among college
students. It enables them to find the products and information they
are looking for and
to discover new information they may not have
even known ab
out
.


Search Impacts College Decision

79% of students rely on keyword search for



Initial information (curriculum, degree programs,
admissions/application materials)



Financial aid, scholarships, student loans,



College life, campus info, etc.


Resources col
lege students preferred when researching college:



Keyword Search 82%



Friends/Family 71%



Books 48%

Source:

Yahoo! Search Marketing 2006


Search Engines are the #1 Way Users Find Web sites:



85% Search engine results



55% Link from another Web site



50% Email f
rom a friend or family member



46% Typed the Web address/URL



42% Word of mouth



34% Print advertisement

Source:

Forrester’s Research, Inc.



Where

Google (AOL, Ask Jeeves, Lycos, Earthlink)

Yahoo (AltaVista, CNN.com)

MSN


What

Search Engine Optimization
:
Th
e science and art of
optimizing the
chances th
at the site places well
in

a Web search.


How

Through the use of proven search marketing tactics, you can help
elevate your site’s presence in the search engines, increase volume of
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Search Advertising

Paid: Immediate and controlled results (day trading)

Google AD Words Paid Advertising (conference call today)



Find your Target Audience: Place the
Texas Tech

name in
front of student
s at the exact moment they are raising their
hand and searching for a specific program/degree you offer



Control Costs: Only pay if a potential student sees your ad,
clicks, and goes to your website.
Or

via Daily Spending Limit.



Geographic Targeting: Desi
gn a campaign to only show your
ad to students in a specific area/areas



Demographic Targeting: Hand
-
select various websites to run
Texas Tech ads on in order to hit your target (diversified)
demographic (Site Targeting)



Budget: Universities that run with
Google Ad Words spend
anywhere from $300
-

$5,000 / day on Google.


Natural Search Engine Optimization

Free: Long term (retirement planning)



Site design



Writing for Web



Meta and other coding



S
earch engines love .edu’s! We
来t

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Presented 5/15/06

::
System Web Team

:
: Lisa Low, Ryan Pharis