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sprocketexponentialMobile - Wireless

Dec 10, 2013 (3 years and 8 months ago)

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SXSW Interactive

March 2012

Lean / Startup Case Studies


Living Social’s CTO/Cofounder

MVP, Learn, Pivot *


Most Difficult thing? Getting users to use product


Automate your build, deploy, and release processes


“Don’t Hate, Iterate”, “Shut up and Build Stuff”, “Good enough
product, is okay”


Hubspot’s

CTO/Cofounder

Drive goals thru one common #
-

Customer Happy Index


Shorter feedback loops were key to retain users


Don’t wait for data to come in, predict it, get ahead of it


“Rewriting Code, Easier than Rewiring Brains”


Airbnb’s

Product & Innovation Lead
:


Go and meet your users, often


Establish Your Hypothesis, Measure, Validate Hypothesis, Build,
Track Lost Business, Measure Again


Build a Dashboard; KPIs, Releases,
QoW


2


SoLoMo



Social Local Mobile



Technology


Highlight/Sonar popular but technology drains battery too fast *


Mobile Web
, App,
Both
,
or Hybrid? Hybrid becomes messy fast,
stick with rolling your own native apps after prototyping with web
and provide web as you see fit


Phonegap
, or
Sencha

Touch can aid rapid prototyping


Most panelists focus on mobile app first, then web


Build processes that give answers/feedback quickly


Design for
one
-
hand,
quick and
responsive, use data
-
driven
design to minimize updates to native apps via app store


Hypothesis
on Monday, Beta release
by Friday
,
Track/React during
weekend when
SoLoMo

apps are used the most


Social aspects/Millennial generation flourishing with mainly introverted
developers, but Social Apps still awkward


Obama for America and Self
-
Checkout Apps, good examples


Security


is it going away? Do people care? Revisit laws as often as
possible **


Inspirational Ideas and Talent
Mgt


Code for
America’s CEO Jennifer
Pahlka

argues, “Why do Government
Agencies operate so slowly, e.g. DMV?


Outdated Technology, Workers Not Trained or Empowered,
Citizens not helping


No Money? BS

This is a 172 billion dollar market and it can be
done for way less


Hackathons

for Good Citizen Technology Fellowships


4 apps resulted from CFA
Hackathon

*


America’s CTO/Dept. of HHS

Todd Park

(Health/Human Services) was
Inspired by weather data availability via APIs and machine
-
readable formats


Launched Data
Hackathons

I and II resulting in 20, and 50 apps


Harvard Business Review Editor
:

Hire for potential and aptitude over
experience and skillset, institute double standards for great performers (not
just pay more), resumes and interviews are dated: use “projects” instead *


Sense
of Craft sets tone for the
company

4

Recommendation and Takeaways


Would I recommend
SXSWi
? Maybe.


Pros:



50% of sessions were Very Good
,
25% of sessions were
Good,
Enthusiasm
, spirit, and serendipity at SXSW are unique, learning from
other
SXSW’ers
, met
AutoTrader

Mobile Product Manager
(she may send
resumes my way?), inspiring and motivating notable speakers, learned
about Mobile Web/App case
studies, networked with Strategy/Biz
Dev


Cons:



25
% of sessions were unsatisfactory

(lack
of depth in content, and/or
speakers not answering
questions)


Overwhelming, tiring, and difficult to attend all interesting sessions.


Schedule
Hackathons



its working in private and public sectors, don’t loose
momentum from last year


Continue Sonar Dashboard deployment effort. Mimic Site Ops Dashboard by Big
Ben and maybe add them as slides in the TV Monitors. Good conversation piece


Pilot “projects” as potential new interviewing process