25 years ago the first digital 25 publishing revolution was launched

spanflockInternet and Web Development

Jun 24, 2012 (5 years and 6 months ago)

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years ago the first digital
publishing revolution was
launched.
Today

we’re in the midst of
the second publishing
revolution—one that bridges the
past, the present, and the future
of our industry.
It’s not about print or digital anymore.
It’s all about “and”.
ID
25
InDesignSecrets
Print & ePublishing
Conference 2011
Sponsors:
The Independent Resource For All Things InDesign



em
2
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InDesignSecretsLive!
1
The Brain Trust
We’re
assembling the greatest
collection of InDesign,
ePub, and publishing experts
in the world, including David
Blatner, Anne-Marie Concepción,
Russell Viers, Michael Ninness,
Mordy Golding, Keith Gilbert,
Gabriel Powell, Claudia McCue,
and more! They’re not just on
stage—they’re eating lunch with
you, in roundtable discussions
with you, answering questions
and exploring solutions!
2
Adobe is Here
Adobe is
sending major players from
the InDesign team to the
conference. That means you’ll
enjoy rare access to the InDesign
product managers and engineers.
They’re presenting sessions;
they’re answering questions;
they’re asking your feedback to
help drive the future direction of
InDesign!
3
CS “X” is Coming
Adobe
has not yet announced the
next version of InDesign,
but history tells us Adobe will
likely release a version before
the end of the year. During the
conference, we will include as
much information as we can
(whatever Adobe has made
public). This to be the best place
on the planet to get up to speed
with CS “X”.
4
ePub plus Print
This is
the year of ePub and rich
interactive documents.
But of course, print publishing
is still paying the bills at most
companies! So we’re covering
both. Come learn best practices
from the experts!
5
It’s All About the
Relationships
Get out
of your office and meet
colleagues from around the
world! The Print and ePublishing
Conference is the perfect place to
find what others in your industry
are doing and how they’re doing
it. Network and connect with this
extraordinary community.
Stay Informed!
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5 Reasons You Can’t Afford to Miss this Event
Print
&
ePublishing
Conference 2011
May 23–25
Washington DC
indesignsecretslive.com
3
ID
Monday, May 23 Tuesday, May 24 Wednesday, May 25
9:00 am – 10:10 am
Introduction and Keynote:
The Second Publishing Revolution is
Upon Us
9:00 am – 9:20 am
FX You Didn’t Know InDesign
Could Do
Full day: Room 1
InDesign Beyond Print:
Interactive PDFs, SWFs, and
iPad/Tablet Apps
10:20 am – 10:40 am
YabbAdobeDoo: Make the Suite Work
For You
9:25 am – 9:45 am
From Designer to Devigner:
Challenges for Publishers in the
Tablet and eReader Era
Full day: Room 2
CS5 InDepth: InDesign,
Photoshop, and Illustrator
10:45 am – 11:05 am
InDesign to iPad and Android Apps
9:50 am – 10:10 am
One Man’s Journey: Creating a
Successful eBook
Full day: Room 3
HTML5, CSS, and Flash:
Designing for Multi-Screen
11:10 am – 11:30 am
Tables That Don’t Look Like Tables:
Power Techniques
10:15 am – 10:35 am
Preparing Images for ePub/eBook
Please note that the above tutorials
require an additional fee. For more
information, see the next page.
11:35 am – 11:55 am
Top 10 Scripts and Resources for
EPUB Production
10:50 am – 11:10 am
Data Publishing with InDesign
 
1:30 pm – 2:30 pm -- Room 1
XML and InDesign Demystified
11:15 am – 11:35 am
Creating an Animated Widget in
InDesign
 
1:30 pm – 2:30 pm -- Room 2
Producing eBooks from InDesign:
ePub and Kindle
11:40 am – 12:00 pm
PDF for iPad and Tablet
 
2:45 pm – 3:45 pm -- Room 1
Long Documents: Ten Essential
Techniques
12:00 pm – 1:30 pm
Lunch with Adobe: Sit Down with
the Adobe Development Team
 
2:45 pm – 3:45 pm -- Room 2
Accessibility: It’s the Law
1:30 pm – 2:30 pm -- Room 1
Let’s Talk PDF: Best Practices for
Print Workflows
 
2:45 pm – 3:45 pm -- Room 3
Roundtable Discussion: Design
Considerations for Print and EPUB
Parallel Workflows
1:30 pm – 2:30 pm -- Room 2
Power Illustrator Techniques for
Everyone
 
4:00 pm – 5:00 pm -- Room 1
Grids and Other Typographic Power
Techniques
2:45 pm – 3:45 pm -- Room 1
Let’s Talk Future: How to Prepare
for the Next Two Years
 
4:00 pm – 5:00 pm -- Room 2
Designing for Multi-Screen
2:45 pm – 3:45 pm -- Room 2
From InDesign Styles to CSS for
EPUB and xHTML
 
4:00 pm – 5:00 pm -- Room 3
Roundtable Discussion: InCopy,
Word, and Other Text Workflows
2:45 pm – 3:45 pm -- Room 3
Roundtable: Spot Color and Other
Print Techniques
 
8:00 pm – 10:00 pm
Ignite InDesign! Tips, Tricks, and
Techniques
4:00 pm – 5:00 pm

Prizes, Tips, Q&A
 
Note: This page features a preliminary list of conference sessions and speakers. Speakers and session descriptions are subject to change. Check
indesignsecretslive.com to find the most up-to-date information.
Print & ePublishing
Conference 2011
Conference Schedule Overview
For session descriptions and speaker details, please see indesignsecretslive.com
4
InDesign Beyond Print: Interactive PDFs, SWFs, and iPad/Tablet Apps
James Fritz
InDesign is the world’s best layout tool, but that doesn’t mean only print layout! Learn how InDesign
makes it easy to create interactive PDF files, SWF (Flash) files, EPUB documents, and iPad/Tablet apps.

»Building Presentations

»5 Keys to a successful EPUB export

»Building navigation links efficiently

»Making smaller and faster interactive PDF files

»SWF vs. FLA from InDesign

»Building apps for iPad and Android
CS5 InDepth: InDesign, Photoshop, and Illustrator
Russell Viers
Join internationally known Suite-Superstar Russell Viers for a special all-day session that covers
InDesign, Photoshop, and Illustrator... and most importantly: How they work together to form a one-
two-three knockout punch. If you use the Creative Suite, it’s a day you won’t want to miss!
Topics covered include:

»Strategies for using multiple artboards in Illustrator

»The (wrong) assumptions most people make about how
to move artwork from one program to another.

»Why smart objects make you look smarter

»Take your artwork from “good” to “that’s great!”

»Going beyond: Taking artwork to Dreamweaver, Flash,
and Flash Catalyst
HTML5, CSS, and Flash: Designing for the Multi-Screen Revolution
Jerry Silverman
Let’s face it: If you want to stay relevant and productive in this quickly-changing publishing industry,
you must learn the basics of HTML, HTML5, CSS, and Flash. Good news: It doesn’t have to be hard, and it
can even be fun! Join us for this full-day, fast-paced, information-packed seminar that will give you the
tips and techniques you need to make the leap from “static designer” to “multi-screen expert!”

»Think “multiscreen”: desktop, phone, tablet, and print

»Seamlessly updating content across PDF, eBooks,
websites, video and native Apps

»Designer’s Guide to HTML and CSS (for the non-coder)

»Building your first HTML/CSS website for devices

»HTML4 vs. HTML5 -- what’s the big difference?

»CSS vs. CSS3 — your styles are your friends!

»Web fonts vs. traditional fonts — the possibilities will
surprise you!

»Flash vs. HTML5: Friends or Foes?

»Your easy guide to Dreamweaver, Flash Catalyst,
InDesign, Illustrator... and when to use each of them

»Optimizing your graphics for mobile, tablet, and
desktop

»Jumping on the App bandwagon -- not nearly as hard
as you’d think!

»Video: What you absolutely need to know

»EPUB: Ten essential HTML/CSS tricks.
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Print
& ePublishing
Conference 2011
Post-Conference Tutorials, May 25
Please note that these full-day (9 am–4:30 pm) tutorials require an additional fee. The sessions are not
hands-on, but you may bring your own laptop (though we cannot guarantee AC power at the event).
If you are not attending the conference, you can still sign up for the May 25 tutorials by filling out the
registration form on the last page and emailing or faxing it in.
InDesignSecrets and InDesignSecretsLive are independently owned and not endorsed or authorized by Adobe Systems Incorporated. Adobe
and InDesign are either registered trademarks or trademarks of Adobe Systems Inc. ©2009-2011 Publishing Secrets, Inc.
5
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Print
&
ePublishing
Conference 2011
Location
Join us in beautiful old-town Alexandria, Virginia, just
minutes away from the nation’s capitol, for this historic
conference—what a perfect place for a conference during
this time of “revolution in publishing”!
We’ll feed you food (breakfast and lunch included),
information (prepare to learn a lot!), and plenty of
networking opportunties with professionals from all
around the world.
Come for the conference,

stay for the weekend!
Washington DC is an amazing place to
visit in the late spring!
Click here
for more
information about visiting the nation’s
capital
About the Conference Hotel
(Please do not send registrations here.)
Westin Alexandria
400 Courthouse Square
Alexandria, VA 22314
Blending sophistication and elegance with
the historic surroundings of Alexandria,
VA, the Westin Alexandria offers a range of
in-house amenities such as 24-hour room
service, a heated indoor pool, and “Heavenly
Beds.” The hotel is
three blocks from the
King Street metro station
and Alexandria
Amtrak station, five miles from Ronald
Reagan National Airport, and eight miles
from downtown Washington, DC.
Parking and Public
Transportation

»
There is pay-parking at the hotel and a few
parking lots nearby.

»
The King Street Metro/Amtrak station is a
few blocks away (
details
).

»
The Alexandria Dash Bus stops at
Jamieson Ave & Courthouse Sq (
details
),
one block away.
Reservations
We have arranged for a block of rooms at a
special conference rate. You can use
this
reservation form online
to reserve your
room.
Or please call the hotel directly and make
your reservations at (866) 837-4210 — you
can use the discount code “InDesign” and
tell them you are attending the Print and
ePublishing Conference.
Note that this
special discount is only
good until April 22
, and we have a limited
number of rooms available, so reserve soon!
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InDesignSecretsLive!
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Registration
Thank you for coming to the conference! Payment may be made by credit card, check,
or Purchase Order (all checks/POs should be payable to Publishing Secrets, Inc., the
conference hosts). Please fill out this form and send:
via email to marci@indesignsecrets.com
fax to +1-206-299-3086
mail to Marci Eversole, 4002 Aikins Ave SW, Seattle WA 98116
Early Registration (until April 8): $695.

Registration (after April 8): $895.
+ Wed., May 25: Full-day post-conference tutorial ($189 until April 8/$249 after)
Choose one:

InDesign Beyond Print: Interactive PDFs, SWFs, and iPad/Tablet Apps

CS5 InDepth: InDesign, Photoshop, and Illustrator

HTML5, CSS, and Flash: Designing for the Multi-Screen Revolution
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Note: In the case of check or purchase order, the conference registration
is not completed until payment is made in full.
Special Registrations:
Group: Please add additional page with names. Register five
attendees, you get the sixth free.
Education: Student/Faculty ($100 discount) Please include
details:
Cancellation and Transfers: If you need to cancel your reservation, you
must do so in writing to Marci Eversole at marci@indesignsecrets.com no
later than two weeks before the event. Once you cancel you will receive
a refund of your registration fee minus a $200 cancellation fee. Cancel-
lations made less than two weeks before the start of an event, as well as
attendees who fail to attend, will be responsible for the full registration
fee. If you cannot attend, you may transfer your registration to someone
else for no additional fee. To do this, click the “Review your registration
record” link in your confirmation email or please contact Marci Eversole.
Sponsors include:
The Independent Resource For All Things InDesign
Total
Print and ePublishing Conference
May 23–25, 2011
Washington DC
indesignsecretslive.com
Conference location:
Westin Alexandria • 400 Courthouse Sq.
Alexandria, VA