new listing - What is a short sale

snowpeaschocolateManagement

Nov 18, 2013 (3 years and 11 months ago)

110 views

Frank Lee Honish Jr. (Lee)

www.honish.com

Lee.honish@yahoo.com

Current

Professional speaker, advocate, marketing & consultant

Experience

Spokesman, consultant, marketing expert and ADVOCATE

October 2007 to present


Over 20,000 hours of live presentations


Presented to over 50,000 real estate professionals


Currently viewed over 1,000,000 times

Head of Loss mitigation & Asset Management

September 2001 to October 2007 IndyMac Bank,
Pasadena, CA


Head of Loss mitigation, HELOC division (Short Sale
Negotiation)


Asset Manager, Home Construction Lending Division

Real Estate Professional/Developer

March 1997 to September 2001 Henry Nunez Real Estate
Co, Arcadia, CA


Development/Entitlements


New home and track sales


Real Estate Transactions

Asset Manager

May 1995 to March 1997 GMAC/Homecomings, San
Diego, CA


REO Asset Manager


REO Property Manager


Asset Manager

June 1986 to May 1995
Invescor
,
Montebello,CA


REO Asset Manager, Beneficial of California


UD/Evictions


Agent Management

If I bought 100 names
of Homeowners, How
many CALLS should I
expect?

90 seconds to new listings
: BUILT ON ADVOCACY

What if you could get the
same results with only
contacting 10
homeowners?

90 seconds to new listings
: BUILT ON ADVOCACY

LISTING

FOLLOW UP

FACE TO FACE

RESPONSE

MARKETING PIECE

DATA

GET

LISTING

DATA

MONSTER

FEDEX

FOLDER

SQUEEZE

FOLLOW
UP

GO TO

HOME

(GIVE TO GET)

FOLLOW
UP

OFFICE

OR

HOME

FOLLOW
UP

NEW

LISTING

WEB

MARKETING

Agent

Referrals

DATA

90 seconds to new listings
:
BUILT ON ADVOCACY

ANY FORM OF
PUBLIC

DATA


NOD


NOTS


Expired


Canceled


Divorce


Probate


MLS Purchase Data


MARKETING PIECE

90 seconds to new listings
:
BUILT ON ADVOCACY

Permission

based marketing Approaches

FED/EX

FILE FOLDER

MONSTER™

Permission

based marketing Approaches

1.
Get Data

2.
Marketing Piece

3.
Delivery

4.
Squeeze: Gather Data

5.
Deliver: Give to Get

6.
90 Seconds

7.
91 Seconds to 90 Minutes



90 seconds to new listings
:
BUILT ON ADVOCACY

https://adwords.google.com/o/KeywordTool

https://www.google.com/

http://www.alexa.com/

Are you on the web?

BUILDING Websites, Blogs and Post
Sites

http
://
YOUR
WEBSITE
.com

http
://wordpress.com/

http://www.theshortsaleguide.com/

http://shortsalesuperstars.com/

http://activerain.com/

http://
www.tumblr.com
/

ALL

of the places you
should have your business
listed

http://www.yelp.com/

https
://plus.google.com/

http://www.google.com/places/

https://maps.google.com/

http://www.bing.com/local/

http://www.citysearch.com/


http://local.yahoo.com/

http://www.local.com/

http://www.merchantcircle.com/

http://www.angieslist.com/

Video Content

http
://www.youtube.com/

https://vimeo.com/

All the social media

http
://www.facebook.com/

https://twitter.com/

http://www.linkedin.com
/

http://www.pinterest.com/

http://
www.digg.com
/

http://
www.google+.com/

http://
www.myspace.com
/




RESPONSE

THE 3 STEPS FOR CONVERSION


1. WHY ARE YOU AT THE DOOR

2. REINFORCE MARKETING PIECE

3. DISCOUNT FROM EMOTIONAL

FACE TO FACE

FOLLOW UP

90 seconds to new listings
:
BUILT ON ADVOCACY

You must “touch” your client 5
-
10 times

What are you doing to educate 1 person
today?

Contact your local library and get space

Do weekly information gatherings with
homeowners

Slydial.com & mailchimp.com

Gather testimonials and KEEP building
relationships and re
-
enforcing your message

Follow up websites

http
://www.anymeeting.com/

http://www.freeconferencecall.com/

http://www.ustream.tv/

LASTLY, How about your own online
discussion community?

http://www.facebook.com/pages/create.p
hp

http://www.facebook.com/about/groups/

MONSTER 3.0™

Multi
-
Use Delivery Platform

40% to 60% Response Rate

1.
ANY Real Estate Data Source

2.
Simple Delivery System

3.
Simple Squeeze of Data

4.
Permission Based Invitation by Homeowner

5.
Simple Presentation & Conversion to Listing

MONSTER 3.0™

Simple Delivery System

40% to 60% Response Rate

1.
Each “Monster” Marketing piece costs pennies

2.
20
-
25 Homes in 1 hour

3.
You NEVER make contact with the homeowner until
invited to their home.

4.
The Piece is PERMISSION based and will generate the
homeowner Calling for assistance

5.
1 Hour of delivery of marketing pieces per week will
generate 4
-
9 home visits throughout the week and will
convert to 1 new listing per week. (I will guarantee 1
new listing in 30 days or your investment back 100%)

MONSTER 3.0™

ANY Real Estate Data Source

40% to 60% Response Rate

1.
Short Sales: RealtyTrac.com for NOD,
Lis

Pendens

&
Auction or Sale Date

2.
Alternate Data Sources for NON
-
Short Sale Listings:

1.
Expired Listings

2.
Canceled Listings

3.
Divorce

4.
Other: Probate & Deceased

MONSTER 3.0™

Simple Squeeze of Data

40% to 60% Response Rate

1.
MONSTER™ will generate a phone call

2.
MONSTER™ will generate a face to face meeting
with the homeowner by appointment

3.
MONSTER™ will gather one if not both of the
following:

1.
Email address

2.
Day time phone number

MONSTER 3.0™

Permission Based Invitation by Homeowner

40% to 60% Response Rate

1.
The homeowner will be expecting you!

2.
The homeowner is NOT negative at the door

3.
Average length of time is 5 times longer than a Door
Knock

4.
The homeowners that respond are receptive to a
message

5.
The homeowners that are NEGATIVE do not respond to
the MONSTER™


MONSTER 3.0™

SIMPLE Presentation & Conversion

40% to 60% Response Rate

1.
Rule: Do NOT Sell at the door!

2.
Rule: You have 90 seconds to build credibility

3.
Rule: You must have VALUE in you and your
services

4.
Rule: You must have something tangible to give
the homeowner of VALUE on your visit

5.
Rule: YOU MUST FOLLOW UP!


MONSTER 3.0™

Multi
-
Use Delivery Platform

40% to 60% Response Rate

1.
ANY Real Estate Data Source

2.
Simple Delivery System

3.
Simple Squeeze of Data

4.
Permission Based Invitation by Homeowner

5.
Simple Presentation & Conversion to Listing