Enabling Government Online

snowpeaschocolateManagement

Nov 18, 2013 (3 years and 10 months ago)

116 views

1

Enabling Government Online

‘The Online WA Experience’

Rob Turnbull Larry Quick

CEO Principal Consultant

2

Agenda


Key strategic imperatives


Strategic Project Map for Enabling government


Delivering the Online WA Project


history, strategy & development , lessons, where it fits,
where its at, & where it might go

3

Secure

Document

Distribution

& Exchange

Portals

Ecommerce

eCommunities

Rich Media

• Streaming

• Webcast

• Content

‘Designing

the Difference’

• Consulting & advice

• Design & development

• Customised

Online

Transaction/

Information

systems

Traffic

Generation

4

Twelve Key Imperatives

Strategic Context


Strategic view


part of value creation activity


differentiate for efficiency & effectiveness, & competitive
advantage


integration planning for timely deployment


Pilot
-

‘isolate
-

develop
-

expand’

~ iterative roll
-
out


Information & Intermediary assets
-

knowledge economy


Come to terms with role of information/service aggregator


Balance broader community & business role within this role


Address the impact of
early

online transformation of government
-

at micro & macro levels


Address the business, & social implications


-

elegant online transformation

5

Twelve Key Imperatives

Strategic Development


Part of value creating activity


User research
-

come from the user’s view (internal & external)


Business process focus
-

what will work best online


Think before you build
-

lower the risk


research, prototype, test, amend,
develop, deploy, measure, review


Site management planning


offline & online management in sync


Technology selection
-

manage vendor lock
-
in, work within
appropriate standards


Documentation
-

know what you have built

6

Enabling Government Business





Agenda:

• Community

• Political

• Policy

• Asset Management


Roles:

• Initiator

• Aggregator/catalyst

• Providor

• Change agent

• Manager

• Legislator/controller







Administration

Transactions

•Asset Management

• Financial Management

• General Accounting

Communication

• External

• Internal

Service

Transactions

• Information

• Activity

• Infrastructure

Business

Transactions

• Contracting

• Procurement

• Project


Management

• Receipts

• Payments

7

Enabling
WA

Government Business
Online





Agenda:

• Community

• Political

• Policy

• Asset Management


Roles:

• Initiator

• Aggregator/catalyst

• Providor

• Change agent

• Manager

• Legislator/controller








Administration

Transactions

• Asset Management

• General Accounting

• Financial Management


Communication

• External

• Internal

Service

Transactions

• Information

• Activity

• Infrastructure

Business

Transactions

• Contracting

• Procurement

• Project


Management

• Payments

• Receipts

Electronic

Tendering

Government

Electronic

Marketplace

SalesNet

WA FastPay

Agency

Sites

8

Enabling Government Business
Online WA






Agenda:

• Community

• Political

• Policy

• Asset Management


Roles:

• Initiator

• Aggregator/catalyst

• Providor

• Change agent

• Manager

• Legislator/controller








Administration

Transactions

• Asset Management

• General Accounting

• Financial Management


Communication

• External

• Internal

Service

Transactions

• Information

• Activity

• Infrastructure

Business

Transactions

• Contracting

• Procurement

• Project


Management

• Payments

• Receipts

Electronic

Tendering

Government

Electronic

Marketplace

SalesNet

WA FastPay

Agency

Sites

Online WA.com.au

• Initiator

• Aggregator

• Catalyst

• Publisher

• Change agent

• Manager

9

10

History


DD interest started in 1995 with West Oz Web


1997 in collaboration with OYA produced strategy for ‘.U’



portal for young people in WA


1998 produced initial concepts for Online WA


1998 Launched ‘Transportal’
-

Transport WA


1999 won competitive bid for strategy/development Online WA


Education, awareness, & lobbying agencies/CEO’s


Build political & agency imperative


Pilot prototype & demonstrate (essentially R&D project)


Design functional and technical specification


Test with users


Prepare for Phase Two
-

actual deployment


Project to integrate with greater ‘Online WA’ roll
-
out


11

Primary Considerations


Agency collaboration
-

cultural shift, change issues


Third party data collaboration
-

trust, probity, relevance & image


Balancing user needs, with political & government agendas


Access & equity


Actually reduce the cost of government, increase the effectiveness


HUI, DUI, & GUI


HUI (Human user Interface)
-

‘Aligning functionality to human use’



Functionality, information architecture, navigation


Balancing ‘journey based’ with ‘destinational’ user needs


DUI (Data Usage Integration)
-

‘Leveraging source data’


Agency & third party


GUI (Graphical User Interface) ~ ‘Eye candy’


Packaging to appeal to all


Management system for online publishing & links management


Technical platform
-

scalable, robust, standards based


‘Future
-
proof’ as much as possible


12

HUI Focus


Twelve Channels


Well
-
being, Business, Law & Order, Community, Learning,
Leisure, Government, Habitat, get Around, Life Events,
Holiday WA, Shop WA


Channel structure provides ‘nesting’ of sub
-
channels for
narrowing search


3000 text ‘signposts’ to help guide people to information/services


‘Traffic Generators’
-

complimentary information services


News, Weather, Lotto, entertainment


WA FastPay, Life Events,


Access & equity


Three versions (text, basic, enhanced)


Basic information in 23 languages


Regional and rural


People with disabilities


13

DUI Focus


WWW based


Content


Objective
-

seamless access to core content


Primary/secondary channel providors


Traffic generators


Links


Direct to page


‘Skinned’ information services


Site generated


Restrict to aggregation role where possible


Second level content order


Participants


Initial 74 participating agencies


Third parties


ABC, TV guide




14

Initial Pre
-
HUI/DUI, GUI

15

Final GUI

16

Management System Focus


Several

back
-
end

management

systems

(eg
.

Publishing/transfer

system,

Channel

management

console,

Report

console)


Complete

control

of

the

site

including

features

and

advertising


Designed

around

a

hierarchical

content

approval

system

that

includes

Content

Authors,

Content

Moderators,

and

Content

management
.



Flexibility

to

allow
:


decentralised

agency

based

content

provision

&

approval

system

to

coexist

with,


a

more

centralised

content

approach
.


17

Key Outcomes to Date


Media campaign created very high awareness, visitation & usage


Outcomes matched OIC’s highest expectations


Over 250,000 visitors to August 2000


Stickiness impressive
-

average stay 18 minutes


Scalability has been managed


Started with 74 agencies, now over 160 agencies


Initially 2000 links, now over 3500 links


Now recognised at a political and agency level as key component of
WA government online






18

The Future Possibility


Complete integration of all government services







19

Future

Government Business
Online WA






Agenda:

• Community

• Political

• Policy

• Asset Management


Roles:

• Initiator

• Aggregator/catalyst

• Providor

• Change agent

• Manager

• Legislator/controller








Administration

Transactions

• Asset Management

• General Accounting

• Financial Management


Communication

• External

• Internal

Service

Transactions

• Information

• Activity

• Infrastructure

Business

Transactions

• Contracting

• Procurement

• Project


Management

• Payments

• Receipts

Electronic

Tendering

Government

Electronic

Marketplace

SalesNet

WA FastPay

Agency

Sites

Online WA.com.au

• Initiator

• Aggregator

• Catalyst

• Publisher

• Change agent

• Manager

20

The Future Possibility


Complete integration of all government services


XML the basis for everything


Mobile access (PDA’s etc)


‘Customerised’ views









21

The Future Possibility


Complete integration of all government services


XML the basis for everything


Mobile access (PDA’s etc)


‘Customerised’ views


Total rich
-
media integration (streaming media focus)








22

The Future Possibility


Complete integration of all government services


XML the basis for everything


Mobile access (PDA’s etc)


‘Customerised’ views


Total rich
-
media integration (streaming media focus)


New media management model








23

24

Key Observations
-

Strategic Development


Tighter project management of
R&D

developments of this scale


Allow more time & testing in design……. without over
-
designing


Build what users need now, at same time accounting for future scale


Manage consistency of decision makers


Recognise the levels of documentation required


Ensure management plan consistent with management system





25

Key Observations
-

Strategic Context


Beware political agenda overtaking online agenda


“all West Australian’s will be online by 2001”


Beware the ‘barbarian backlash’!


Question:


What level of preparation does government & the community need
for elegant online transformation?


Strategic view


Pilot
-

‘isolate
-

develop
-

expand’

~ iterative roll
-
out


Information & Intermediary assets
-

knowledge economy


Come to terms with role of information/service aggregator


Address the impact of
early

online transformation of government


Address the business, & social implications


-

elegant online transformation






26

‘Speed is only useful if you are
heading in the right direction’


Joel Barker

27

Enabling Government Online

‘The Online WA Experience’

Rob Turnbull

Larry Quick