Tools for Social Entrepreneurship: Leading a Social Enterprise

Tools for Social Entrepreneurship: Leading a Social Enterprise

UGS 122
: Proposed Syllabus

for Spring 2013

DRAFT 11/26
/12


Contact Information


Faculty Sponsor:


Dr. Prabhudev Konana

Email:




prabhudev.konana@mccombs.utexas.edu

Office Hours:



Please send

a meeting request by email


Office Location:


CBA 5.218


Student Facilitator:


Jingshen Zhao

Email:




j.zhao@utexas.edu

Phone:



(512) 814
-
8154

Office Hours:



Mondays 6
-
7:30pm and Thursdays 12:30
-
2pm

Office Hours

Location:

SAC 2.102


DemTex

Director:


José R. Domínguez

Email:




utdemtex@gmail.com


Course

Objectives


1.

To understand the social entrepreneur’s role in creating social change
through

servant leadership and altering the reward system

2.

To familiarize with
free, modern tools for stakeholder communication,
volunteer management, staff efficiency and organizational continuity

3.

To get ahead in fundraising by building a clear roadmap of legal steps,
local and national sourcing, as well as collecting useful data

4.

To

learn

from differing perspectives through case studies and live guest
participants from distinguished non
-
profit organizations

5.

To
appreciate and evaluate the work of a social entrepreneur or of a
leadership issues researcher relevant in the social
entrepreneurship field



DemTex Description


DemTex courses (UGS 122) are regularly scheduled academic courses that
meet 1
-
hour per week at a time and location arranged by the School of
Undergraduate Studies.


These courses are led by an undergraduate peer

facilitator under the supervision
of a faculty supervisor. The grade for the course will be assigned by the faculty
supervisor. DemTex courses require active group participation as outlined in the
syllabus. DemTex courses are offered on a pass/fail basis.



Course Elements




Demonstrations are presentations by the Student Facilitator that are
10
minutes in length to serve as basis for discussions and hands
-
on work.



Case Studies are PowerPoint handouts or short bullet
-
point papers to aid
in preparation for d
iscussions. These are one or two pages to read.



Homework, unless otherwise specified, should be submitted to the course
Facebook group before the following class period begins. Participants are
expected to build on each other’s comments rather than copying

other
submissions. A dummy Facebook account will be pr
ovided for those who
do not have Facebook for personal use.



Hands
-
on Assignments require the use of a laptop. Participants who do
not have a laptop may check one out for free at

the FAC, the Fine Arts
Library, or McCombs Media Services. The Student Facilitator is also
happy to provide additional laptops if requested 24 hours before class.


Class Schedule


Week of January 14


Creating Social Change: The First Follower


Introductions

Demonstrations



The
Dancing Guy
: First Follower

video
to prompt discussion
http://www.youtube.com/watch?v=fW8amMCVAJQ

Discussions



Your definition of social entrepreneurship



Your perspective of the gener
al
entrepreneurship hype and our

current startup culture



How do you inspire others to follow your lead
?

Homework



Case Study: Teach For America, creating a cultural shift



Facebook Group:
Post two written questions for the speaker


Week of January 21


Creating
Social Change: The Reward System


Demonstrations



Maslow’s hierarchy of needs: how to redesign reward system for
social ventures

Discussions



Interactions with the guest speaker



Robert Carreon, Executive Director of TFA Rio Grande Valley, or



Elissa Kim, Exec
utive Vice President for Recruitment & Admissions

Homework



Respond to the Facebook poll with

your choice for the individual
reading assignment


Week of
January 28


Web Technology: Scaling Up


Demonstrations



How
-
To:
Salesforce and Desk.com

Discussions



How
do we design scalable processes and databases?

20
-
minute Hands
-
on Assignment

(bring your laptop to class)



Create a situational customer service template using Desk.com

Homework



Peer critique the Hands
-
on Assignment



Start reading your chosen text


Week of F
ebruary 4


N
on
-
Profit Status

and Regulatory Compliance


Demonstrations



Texas Secretary of State
;
California Secretary of State



501(c)3 Application, Blanket Application, State Exemptions
, 01
-
339



Wave Accounting and 990 / Postcard 990N



Annual Reports and Financial Statements; Guidestar



IRS restrictions on political/legislative activities

Discussions



What are some free software, pro
-
bono services and in
-
kind
donations available to help nonprofits with regulatory compliance?



What items
would appear in financial projections and statements?



What are some ways to minimize overheads?

Homework



Reading
progress update:
the first 1/3 of the chapters are to be
reflected on using the Smart Reading Grid and

po
sted to Facebook



Optional: read the Ca
se Study slideshow for next class


Week of February 11

Fundraising: Crowd
-
Sourcing


Demonstrations



Case Study:
Fundraising examples and resources

o

Kiva.org Microloans

o

YMCA

o

Professor donation campaigns

o

The Piano Guys

o

Kickstarter
-
like campaigns: Aston Music

D
iscussions



Capital campaigns vs. the local nationalizer

model



Group cri
tique: how to make more meaningful reading grids

Homework



Continue reading your chosen text


Week of February 18

Life
-
Long Goals: Weighing Priorities


Demonstrations



Case Study:
University
-
based Movements

o

ReadySetLaunch

from Yale University

o

Students For Education Reform from Princeton

o

Learn To Be Foundation from Harvard/Columbia

Discussions



Q&A with a panel of three guest speakers:

o

Jim Liu or Tiffany Ho from ReadySetLaunch

o

Catheri
ne Bellinger or Alexis Morin from SFER

o

Stephen Chen or Neeraj Kapoor from Learn To Be



To drop out or not to drop out, that is the question, or is it?

Homework



An improved Smart Reading Grid
with at least 2/3 of the chapters
done, incorporating the criticis
ms received the previous week


Week of February 25

Book Presentations


Demonstrations



Sample Book Presentation from the Student Facilitator

o

Leadership and Self
-
Deception
: Second Edition (2010) by
Arbinger Institute

Discussions



The book presents a central
idea that primes you to become a
more likable, respectable and motivated leader. The group will have
a discussion and clarifications on how their own presentation
should be structured.

Homework



Wrap up the reading and finalize your book presentation



5 bonu
s points for using Prezi instead of a PowerPoint


Week of March 4


Book Presentations


For the students who wish to present their books before spring break



Each presentation is 10 minutes, followed by a 10
-
15 minute
discussion

led by the presenter


Week of

March 11


Spring Break


Week of March 18


Book Presentations continued


Week of March 25


Book Presentations continued


Depending on the number of participants in the course, we might have
time to host an additional guest speaker.

Homework



Facebook Group:

draw up a list of Single
-
Sign
-
On (
OpenID
authentication) methods, e.g. Facebook, Google


Week of April 1


UI Design, UX, and Product Management



If there are more than six participants in the class, this topic will be
replaced with additional book
presentations


Demonstrations



Case Study: GetFreeTutoring session requests



Market share and audience: iOS and Android apps

Discussions

(bring laptop to this class)



Show a couple of sites and discuss user

engagement/retention



iPad / tablet friendliness



How
to use Facebook pages (insights), Open Graph, Tweet Deck

Homework:



Case Study: This comparative analysis shows the importance of
collecting data early and properly, as well as a full spectrum of
drastically different revenue models in the same industry:

o

Kh
an Academy, Hoot.me, eCampusTutors, Tutor.com


Week of April 8


Big Data
, Controlled Experiments

& Revenue Model
s


Discussions



Breadth vs. Depth: is it a conflict?



For
-
profit entrepreneurship with significant social
-
benefit programs

Demonstrations



Case Study: Race to the Top and Dept of Education’s i3 Grants



Possible guest speaker: Michael Koetting and/or Louise Epstein

Homework



Facebook Post: What’s an appropriate

revenue model for a social
venture of your choosing?


Week of April 15


Annual Report
s & Recurring Donations


Demonstrations



Catch up from last week



How
-
To
: MailChimp and Constant Contact

Discussions



Any questions regarding the Tools Expo next week



Donor
-
Centered Fundraising by Cygnus Applied Research



Comment on sample donation letters



Rec
urring donation ideas based on the Texas Nonprofit Summit ppt

Homework



Think of something to demonstrate next week


Week of April 22


Tools Expo


Interactive Demos

(bring laptop if you are more comfortable using yours)



Present how you are using something
you learned from this class



Or, present something you wish was taught in this class



Walk
-
through using the projector instead of a formal presentation



Maximum

length of presentation depends on the # of participants


Week of April 29


Networking & Board Deve
lopment


Demonstration



Board makeup: donor, industry power/standing, industry
experience/expertise, comparable organization, celebrity, academic

Discussions



Case S
tudy: Boy Scouts of America



What are some l
ocal networking opportunities
?



Interactions with g
uest speaker: Tamilla Mirzoyeva, The NextFest



Grading Scheme


Reading and leading discussion






50
%

Homework









30
%

Practical work that yield real
-
life benefit





20
%

Possible bonus points







5
%

Class is pass/fail so there shouldn’t be any
difficulty


A more detailed breakdown:


Week



Category


Assignment



Weight

January 14


Homework


Facebook P
ost


5%

January 21


Reading


Title S
election


5%

January 28


Practical Work

Hands
-
on Assignment

10%

February 4


Reading


Smart Reading Grid


5%

February 18


Reading


Improved S&R Grid


10%

February 25
, March 4, March 18, March 25

and possibly April 1




Homework


Book PPT Quality


15%








Use of Prezi


5% bonus

Reading


Presentation

Delivery

20%

Reading


Discussion Leadership

10%

March 25


Prac
tical Work

SSO Research


5%

April 8



Homework


Facebook Post


10
%

April 22


Practical Work

Preparedness


5%



Attendance Policy


Attendance is mandatory

so all participants can comfortably make references to
and build on previous discussions
.
One unexcuse
d absence is allowed with no
grade penalty provided that a makeup is
scheduled within two weeks and
completed with the Student Facilitator. Additional missed classes are 10
%

deduction each.



Required Text


You are required
a

text to read and present your findings to the group
. This text
can be from the following list or another text that must be approved
.
Approved
texts are books
that are relevant and useful for

other participants, including
general leadership guides
relevant

to social entrepreneurs
and social
entrepreneur biographies of a certain
minimum
length.
It is important to declare
your choice by the end of January so if an unlisted text is to be approved, the
Student Facilitator has enough time before presentations to

read the text in order
to properly judge your reading assignments.
No two participants may present on

the same text though you are welcome to read as many as you like. Liste
d texts
are available from the Student F
acilitator and do not need to be purchased
.

The
Student F
acilitator will provide his personal reviews of
each book and spend time
outside of class to help you choose.

You will have five weeks to read your
chosen text. There will be
an ongoing reading log in the format of a Smart
Reading Grid

requi
red to demonstrate your progress in reading
. Finally, you have
to present your findings and prepare thought
-
provoking follow
-
up questions in
order to lead a discussion

(
total presentation length:
25 minutes per text)

around
spring break.


How to Win
Friends & Influence People

by Dale Carnegie

How Will You Measure Your Life
by Clayton Christensen

Good to Great

by Jim Collins

The 7 Habits of Highly Effective People

by Stephen R. Covey

The Practice of Management

by Peter F. Drucker

The Tipping Point

by M
alcolm Gladwell

The $100 Startup

by Chris Guillebeau

One Day, All Children

by Wendy Kopp

Founders at Work

by Jessica Livingston (your choice of any 15 chapters)

Work Hard. Be Nice.
by Jay Mathews

Crossing the Chasm

by Geoffrey A. Moore

Business Model Gener
ation
by A. Osterwalder & Y. Pigneur

StrengthsFinder 2.0
by Tom Rath

Whatever It Takes

by Paul Tough

Leaving Microsoft to Change the World

by John Wood

Building Social Business

by Muhammad Yunus


Smart Reading Grid


You will build a Smart Reading Grid
using Google Spreadsheets and share it with
the class via the Facebook group. This method of thoughtful reflection will make
it a breeze when it comes book presentation time. All participants will have
access to each other’s grids and they will be invaluab
le takeaways given that
most participants will not have time to read all the books and would thus benefit
from these summaries.




Summarize


Agree


Disagree


Expand


Ch.
1



啳攠
concise

language and
present
clearly





Ch.
2,













etc.











Summa物ze㨠Summa物ze⁴he 楮i楤ea⡳(爠rven琨猩⁩ ⁴h楳⁣iap瑥爮rTake⁴he
author’s point of view as is and refrain from adding your own interpretation.


Agree: What was the most convincing argument(s) and/or what story appealed to
you the most?


Disagree: Did anything surprise you? Was there anything you disagree with?
Was there something that didn’t make sense to you, and if so, do you have
questions for the author?


Expand: Does anything give you a great idea for discussion with the class?
and/o
r Can you think of a real
-
life application of the author’s ideas?