Tools for Social Entrepreneurship: Leading a Social Enterprise
UGS 122
: Proposed Syllabus
for Spring 2013
DRAFT 11/26
/12
Contact Information
Faculty Sponsor:
Dr. Prabhudev Konana
Email:
prabhudev.konana@mccombs.utexas.edu
Office Hours:
Please send
a meeting request by email
Office Location:
CBA 5.218
Student Facilitator:
Jingshen Zhao
Email:
j.zhao@utexas.edu
Phone:
(512) 814
-
8154
Office Hours:
Mondays 6
-
7:30pm and Thursdays 12:30
-
2pm
Office Hours
Location:
SAC 2.102
DemTex
Director:
José R. Domínguez
Email:
utdemtex@gmail.com
Course
Objectives
1.
To understand the social entrepreneur’s role in creating social change
through
servant leadership and altering the reward system
2.
To familiarize with
free, modern tools for stakeholder communication,
volunteer management, staff efficiency and organizational continuity
3.
To get ahead in fundraising by building a clear roadmap of legal steps,
local and national sourcing, as well as collecting useful data
4.
To
learn
from differing perspectives through case studies and live guest
participants from distinguished non
-
profit organizations
5.
To
appreciate and evaluate the work of a social entrepreneur or of a
leadership issues researcher relevant in the social
entrepreneurship field
DemTex Description
DemTex courses (UGS 122) are regularly scheduled academic courses that
meet 1
-
hour per week at a time and location arranged by the School of
Undergraduate Studies.
These courses are led by an undergraduate peer
facilitator under the supervision
of a faculty supervisor. The grade for the course will be assigned by the faculty
supervisor. DemTex courses require active group participation as outlined in the
syllabus. DemTex courses are offered on a pass/fail basis.
Course Elements
Demonstrations are presentations by the Student Facilitator that are
10
minutes in length to serve as basis for discussions and hands
-
on work.
Case Studies are PowerPoint handouts or short bullet
-
point papers to aid
in preparation for d
iscussions. These are one or two pages to read.
Homework, unless otherwise specified, should be submitted to the course
Facebook group before the following class period begins. Participants are
expected to build on each other’s comments rather than copying
other
submissions. A dummy Facebook account will be pr
ovided for those who
do not have Facebook for personal use.
Hands
-
on Assignments require the use of a laptop. Participants who do
not have a laptop may check one out for free at
the FAC, the Fine Arts
Library, or McCombs Media Services. The Student Facilitator is also
happy to provide additional laptops if requested 24 hours before class.
Class Schedule
Week of January 14
Creating Social Change: The First Follower
Introductions
Demonstrations
The
Dancing Guy
: First Follower
video
to prompt discussion
http://www.youtube.com/watch?v=fW8amMCVAJQ
Discussions
Your definition of social entrepreneurship
Your perspective of the gener
al
entrepreneurship hype and our
current startup culture
How do you inspire others to follow your lead
?
Homework
Case Study: Teach For America, creating a cultural shift
Facebook Group:
Post two written questions for the speaker
Week of January 21
Creating
Social Change: The Reward System
Demonstrations
Maslow’s hierarchy of needs: how to redesign reward system for
social ventures
Discussions
Interactions with the guest speaker
Robert Carreon, Executive Director of TFA Rio Grande Valley, or
Elissa Kim, Exec
utive Vice President for Recruitment & Admissions
Homework
Respond to the Facebook poll with
your choice for the individual
reading assignment
Week of
January 28
Web Technology: Scaling Up
Demonstrations
How
-
To:
Salesforce and Desk.com
Discussions
How
do we design scalable processes and databases?
20
-
minute Hands
-
on Assignment
(bring your laptop to class)
Create a situational customer service template using Desk.com
Homework
Peer critique the Hands
-
on Assignment
Start reading your chosen text
Week of F
ebruary 4
N
on
-
Profit Status
and Regulatory Compliance
Demonstrations
Texas Secretary of State
;
California Secretary of State
501(c)3 Application, Blanket Application, State Exemptions
, 01
-
339
Wave Accounting and 990 / Postcard 990N
Annual Reports and Financial Statements; Guidestar
IRS restrictions on political/legislative activities
Discussions
What are some free software, pro
-
bono services and in
-
kind
donations available to help nonprofits with regulatory compliance?
What items
would appear in financial projections and statements?
What are some ways to minimize overheads?
Homework
Reading
progress update:
the first 1/3 of the chapters are to be
reflected on using the Smart Reading Grid and
po
sted to Facebook
Optional: read the Ca
se Study slideshow for next class
Week of February 11
Fundraising: Crowd
-
Sourcing
Demonstrations
Case Study:
Fundraising examples and resources
o
Kiva.org Microloans
o
YMCA
o
Professor donation campaigns
o
The Piano Guys
o
Kickstarter
-
like campaigns: Aston Music
D
iscussions
Capital campaigns vs. the local nationalizer
model
Group cri
tique: how to make more meaningful reading grids
Homework
Continue reading your chosen text
Week of February 18
Life
-
Long Goals: Weighing Priorities
Demonstrations
Case Study:
University
-
based Movements
o
ReadySetLaunch
from Yale University
o
Students For Education Reform from Princeton
o
Learn To Be Foundation from Harvard/Columbia
Discussions
Q&A with a panel of three guest speakers:
o
Jim Liu or Tiffany Ho from ReadySetLaunch
o
Catheri
ne Bellinger or Alexis Morin from SFER
o
Stephen Chen or Neeraj Kapoor from Learn To Be
To drop out or not to drop out, that is the question, or is it?
Homework
An improved Smart Reading Grid
with at least 2/3 of the chapters
done, incorporating the criticis
ms received the previous week
Week of February 25
Book Presentations
Demonstrations
Sample Book Presentation from the Student Facilitator
o
Leadership and Self
-
Deception
: Second Edition (2010) by
Arbinger Institute
Discussions
The book presents a central
idea that primes you to become a
more likable, respectable and motivated leader. The group will have
a discussion and clarifications on how their own presentation
should be structured.
Homework
Wrap up the reading and finalize your book presentation
5 bonu
s points for using Prezi instead of a PowerPoint
Week of March 4
Book Presentations
For the students who wish to present their books before spring break
Each presentation is 10 minutes, followed by a 10
-
15 minute
discussion
led by the presenter
Week of
March 11
Spring Break
Week of March 18
Book Presentations continued
Week of March 25
Book Presentations continued
Depending on the number of participants in the course, we might have
time to host an additional guest speaker.
Homework
Facebook Group:
draw up a list of Single
-
Sign
-
On (
OpenID
authentication) methods, e.g. Facebook, Google
Week of April 1
UI Design, UX, and Product Management
If there are more than six participants in the class, this topic will be
replaced with additional book
presentations
Demonstrations
Case Study: GetFreeTutoring session requests
Market share and audience: iOS and Android apps
Discussions
(bring laptop to this class)
Show a couple of sites and discuss user
engagement/retention
iPad / tablet friendliness
How
to use Facebook pages (insights), Open Graph, Tweet Deck
Homework:
Case Study: This comparative analysis shows the importance of
collecting data early and properly, as well as a full spectrum of
drastically different revenue models in the same industry:
o
Kh
an Academy, Hoot.me, eCampusTutors, Tutor.com
Week of April 8
Big Data
, Controlled Experiments
& Revenue Model
s
Discussions
Breadth vs. Depth: is it a conflict?
For
-
profit entrepreneurship with significant social
-
benefit programs
Demonstrations
Case Study: Race to the Top and Dept of Education’s i3 Grants
Possible guest speaker: Michael Koetting and/or Louise Epstein
Homework
Facebook Post: What’s an appropriate
revenue model for a social
venture of your choosing?
Week of April 15
Annual Report
s & Recurring Donations
Demonstrations
Catch up from last week
How
-
To
: MailChimp and Constant Contact
Discussions
Any questions regarding the Tools Expo next week
Donor
-
Centered Fundraising by Cygnus Applied Research
Comment on sample donation letters
Rec
urring donation ideas based on the Texas Nonprofit Summit ppt
Homework
Think of something to demonstrate next week
Week of April 22
Tools Expo
Interactive Demos
(bring laptop if you are more comfortable using yours)
Present how you are using something
you learned from this class
Or, present something you wish was taught in this class
Walk
-
through using the projector instead of a formal presentation
Maximum
length of presentation depends on the # of participants
Week of April 29
Networking & Board Deve
lopment
Demonstration
Board makeup: donor, industry power/standing, industry
experience/expertise, comparable organization, celebrity, academic
Discussions
Case S
tudy: Boy Scouts of America
What are some l
ocal networking opportunities
?
Interactions with g
uest speaker: Tamilla Mirzoyeva, The NextFest
Grading Scheme
Reading and leading discussion
50
%
Homework
30
%
Practical work that yield real
-
life benefit
20
%
Possible bonus points
5
%
Class is pass/fail so there shouldn’t be any
difficulty
A more detailed breakdown:
Week
Category
Assignment
Weight
January 14
Homework
Facebook P
ost
5%
January 21
Reading
Title S
election
5%
January 28
Practical Work
Hands
-
on Assignment
10%
February 4
Reading
Smart Reading Grid
5%
February 18
Reading
Improved S&R Grid
10%
February 25
, March 4, March 18, March 25
and possibly April 1
Homework
Book PPT Quality
15%
Use of Prezi
5% bonus
Reading
Presentation
Delivery
20%
Reading
Discussion Leadership
10%
March 25
Prac
tical Work
SSO Research
5%
April 8
Homework
Facebook Post
10
%
April 22
Practical Work
Preparedness
5%
Attendance Policy
Attendance is mandatory
so all participants can comfortably make references to
and build on previous discussions
.
One unexcuse
d absence is allowed with no
grade penalty provided that a makeup is
scheduled within two weeks and
completed with the Student Facilitator. Additional missed classes are 10
%
deduction each.
Required Text
You are required
a
text to read and present your findings to the group
. This text
can be from the following list or another text that must be approved
.
Approved
texts are books
that are relevant and useful for
other participants, including
general leadership guides
relevant
to social entrepreneurs
and social
entrepreneur biographies of a certain
minimum
length.
It is important to declare
your choice by the end of January so if an unlisted text is to be approved, the
Student Facilitator has enough time before presentations to
read the text in order
to properly judge your reading assignments.
No two participants may present on
the same text though you are welcome to read as many as you like. Liste
d texts
are available from the Student F
acilitator and do not need to be purchased
.
The
Student F
acilitator will provide his personal reviews of
each book and spend time
outside of class to help you choose.
You will have five weeks to read your
chosen text. There will be
an ongoing reading log in the format of a Smart
Reading Grid
requi
red to demonstrate your progress in reading
. Finally, you have
to present your findings and prepare thought
-
provoking follow
-
up questions in
order to lead a discussion
(
total presentation length:
25 minutes per text)
around
spring break.
How to Win
Friends & Influence People
by Dale Carnegie
How Will You Measure Your Life
by Clayton Christensen
Good to Great
by Jim Collins
The 7 Habits of Highly Effective People
by Stephen R. Covey
The Practice of Management
by Peter F. Drucker
The Tipping Point
by M
alcolm Gladwell
The $100 Startup
by Chris Guillebeau
One Day, All Children
by Wendy Kopp
Founders at Work
by Jessica Livingston (your choice of any 15 chapters)
Work Hard. Be Nice.
by Jay Mathews
Crossing the Chasm
by Geoffrey A. Moore
Business Model Gener
ation
by A. Osterwalder & Y. Pigneur
StrengthsFinder 2.0
by Tom Rath
Whatever It Takes
by Paul Tough
Leaving Microsoft to Change the World
by John Wood
Building Social Business
by Muhammad Yunus
Smart Reading Grid
You will build a Smart Reading Grid
using Google Spreadsheets and share it with
the class via the Facebook group. This method of thoughtful reflection will make
it a breeze when it comes book presentation time. All participants will have
access to each other’s grids and they will be invaluab
le takeaways given that
most participants will not have time to read all the books and would thus benefit
from these summaries.
Summarize
Agree
Disagree
Expand
Ch.
1
啳攠
concise
language and
present
clearly
Ch.
2,
etc.
Summa物ze㨠Summa物ze⁴he 楮i楤ea⡳(爠rven琨猩 ⁴h楳iap瑥爮rTake⁴he
author’s point of view as is and refrain from adding your own interpretation.
Agree: What was the most convincing argument(s) and/or what story appealed to
you the most?
Disagree: Did anything surprise you? Was there anything you disagree with?
Was there something that didn’t make sense to you, and if so, do you have
questions for the author?
Expand: Does anything give you a great idea for discussion with the class?
and/o
r Can you think of a real
-
life application of the author’s ideas?
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