Red Onion Project Planner

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Nov 5, 2013 (4 years and 2 days ago)

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Red Onion Project Planner

Thank you for downloading the Red
Onion Project Planner
.

This document is intended to help us to align the unique aspects of your project to our
capabilities and availability. Please fill out with as much information as you can. Resave the
file to yourcompanyname.doc and email the document to
info@redonion.se
.

If you have booked a free consultation with us, please send your filled out document to us at
least
3 working days

before our scheduled meeting.

Otherwise, please allow at least 5 working days for us to review your pr
oject and contact
you.

S
tart by providing us with some insights in your current situation, and what your hope to
achieve in ‘General Information’.

Continue by filling out the Web, Mobile or Social Media
and Campaign sections depending on what service you are looking for.





Red Onion

Web and Mobile Development

info@redonion.se

www.redonion.se

Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


General Information

What is the name of your company and your current (or intended) URL?

Type your info here

Please tell us
more about the company/organization’s background and history. Which are
your geographic markets? What is your strategy? Who are your competitors? What can you
tell us about the company/organization’s visual identity?

Type your info here

What is the general

purpose/vision of your company/organization?

Type your info here

Tell us about your company and the products/services you provide.

How
do these

create
value?

Type your info here

Who are the primary contacts from your organization, and who has final
approval on the
project
?

Type your info here

Please list names, titles, email addresses and phone numbers of the persons that will be
responsible for the project.

Type your info here

What

is your intended launch date for the new site or app
?

Are there any
outside
considerations that might affect the schedule? (For example: PR launch, trade show, annual
report
, seasonal event
?)

Type your info here

Do you have a specific budget range already established for this project
?

Type your info here

Can this project b
e
divided

into phases to accommodate budget and timing constraints?

Type your info here

If you want your project completed in phases instead of all at once, what do you need done
in each phase?

Consider if some elements will be dependent on others, and therefore are
needed first, as well as which ideas will contribute most value to your users and your
organization.

Type your info here

Will you be able to provide representatives of user groups? I
f so, how much time can those
people dedicate to the project?

Type your info here

Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


If your project do not concern a website, webapp or mobile website, please go to the
Mobile Application section. If your project is about Social Media and Campaigns, please
j
ump right to the Social Media and Campaign Section.



Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


WEB PROJECTS

Web:
Current Site (if applicable)

What specific areas of your current site do you feel are successful? Why do you think they
are successful?

Type your info here

What shortcomings exist with

the current site and what three things would you change on
the site today?

Type your info here

Have you conducted usability tests or gathered visitor feedback for your current site? If so,
how long ago? Please include any reports or findings.

Type your in
fo here

How important is it to maintain your current look and feel, logo and branding
?

Type your info here

Web: Reasons for (re)design

(if applicable)

What are the main reasons for commissioning/redesigning your site? (For example new
business model, outda
te site, expanded services, different audience.)

Type your info here

What are your primary objectives
and purposes
with the site? What are your secondary
objectives? (Examples include increased sales, marketing/branding awareness, and fewer
customer
service calls.) Please discuss both long
-

and short
-
term goals.

Type your info here

What is the main
problem you hope to solve with the site?

Type your info here

Give an example of three things each group of stakeholders in the project must be able to
achi
eve on your site to feel satisfied.

Type your info here

How will you measure the success of the solution?

Type your info here

What existing strategy (both on
-

and offline) is in place to meet the new business objectives?

Type your info here

Web:
Audience/Desired Action

Describe a typical site visitor. How often are they online, and what do they generally use the
Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


web for?

How experienced are they using the web?

Give basic demographics: age,
occupation, income level, purchasing habits
, motivations,
attitudes and lifestyle
. (Use as
much detail as possible in profiling your target user.
)

Type your info here

If there are more than one typical type of visitor, please describe as many as you can think
of. For example there might be different purposes for
existing customers visiting the site,
compared to staff members or future customers.

Type your info here

What is the primary ‘action’ the site visitor
s

should take when coming to your site (make a
purchase, become a member, search for information)?

What do

you think could motivate
them to interact with the company/organization online (via the website or social media)?

Type your info here

What are the key reasons why the target audience chooses your company’s products and/or
services (cost, service, value)?

Type your info here

How many people (as far as you can tell) access your site on a daily, weekly, or monthly
basis? How do you measure usage? Do you forecast usage to increase after the site launch
and by how much?

Type your info here

Please list
everything users must be able to do (old and new functionality). Divide the list
into ‘Must have’ and ‘Nice to have’. Remember not to list functionalities that might conflict
with the objectives of your site.

Type your info here

Web: Perception

Use a few a
djectives to describe how your site visitor should perceive the new site.
(Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and
cutting edge.) Is this different than the current image perception?

Type your info here

How

is your company currently perceived offline? Do you want to carry the same kind of
message through your website?

Type your info here

How does your company differentiate itself from competitors? Do you think your current
audience differentiates you from yo
ur competition?
Please list competitor URLs.

Type your info here

Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


List the URLs of any sites you find compelling. What specifically do you like about these
sites?

Type your info here

List the URLs of any sites you dislike. What specifically do you not like

about these sites?

Type your info here

Please describe elements, functionalities, visuals that you do not want included in the site.
This could be colors you want to avoid, file formats, fonts or features. Also explain why you
dislike them.

Type your inf
o here

Web: Content

Will this site use existing content from a current site? If so, what is the source, who is
responsible for approval, and has the content been audited? If not, will you be creating
content in
-
house or using an outside provider?

Type
your info here

What is the basic structure of the site content, and how is it organized? Is it a complete
overhaul of a current site, an expansion or completely new?

Type your info here

What are the formats your audience wants to engage with? (Text, images
, video, etc.)

Type your info here

Who will be responsible for creating and managing the content for the new site?

Type your info here

Describe any visual elements or content that should be utilized from your current site or
marketing materials (logo, colo
ur scheme, navigation, naming conventions, etc.). Also state if
there will be marketing material available to Red Onion when creating the website design.

Type your info here

How will the content of this site (along with functionality and navigation) expand

or differ
from your current site? Do you have an existing sitemap for the outgoing site structure? Do
you already have a sitemap or outline for the proposed redesign?

Type your info here

Which CMS are you currently using? Which CMS would you prefer to
use?

Type your info here

Web: Technology

How big is your current site?
Please give some estimation on
: page count, image count,
Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


document count, video count, audio count, types of formats, links, social media used.

Type your info here

What is your
main
targ
et platform and browser?

Type your info here

Whom can we talk to in your
organization

to help respond to technical issues?

Type your info here

Will you have database functionality (dynamic content generation,
personalization
/login)?
Do you already have a
database in place? Please include information regarding existing
programs and software.

Type your info here

Will you have a need for secured transactions (e
-
commerce)? Do you already offer
transactions online?

Type your info here

Do

you want any of the fol
lowing functionalities included on the site:

Functionality


Y
es


N
o

Contact Form



Social Media Integration (feed/like/tweet buttons)



Blog or News area



Forum



Member login and Database



Events
Calendar



Search Function



Responsive Design



Adjustments for outdated browers



Retina display adaptation



Database Integration



Storing or publishing media files



Hosting



Advertisements



Multiple languages



CMS
integration (Joomla/Drupal/WordP
ress/Other




If you are uncertain
about the different options listed, please see www.redonion.se/

quote
-
FAQ.html for more info.

Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


Web: Marketing/Updating

How do most people find out about your current website? What kind of triggers prompt a
visit (referral links, incentives, search

engine terms)?

Type your info here

Do you have an existing or planned marketing strategy in mind to promote this site
redesign?
If so, please describe.

Type your info here

Who will be responsible for handling customer feedback on the website? Who will be
responsible for monitoring the website once it is live?

Type your info here

How often will you be updating your site
? Who is responsible for updating and providing
content?

Type your info here


Additional Notes and Comments

Type your info here



Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


MOBILE APPLICATION
PROJECTS

MobileApp: Reasons and Purpose for the Appliaction

What are the main reasons for wanting to create a mobile application? (For example new
business model, expanded services, different audience.)

Type your info here

What are your
primary objectives and purposes with the application? What are your
secondary objectives? (Examples include increased sales, marketing/branding awareness,
and fewer customer service calls.) Please discuss both long
-

and short
-
term goals.

Type your info her
e

What is the main problem you hope to solve with the application?

Type your info here

Give an example of three things each group of stakeholders in the project must be able to
achieve on your site to feel satisfied.

Type your info here

How will you
measure the success of the solution?

Type your info here

Please describe how you want the application to work. What is it for? Who is it for? And
what will it do?

Type your info here

MobileApp:
Audience/Desired Action

Describe a typical app user. How often

will they use the app, and will they be experiences
app users? Give basic demographics: age, occupation, income level, purchasing habits,
motivations, attitudes and lifestyle. (Use as much detail as possible in profiling your target
user.
)

Type your info
here

If there are more than one typical type of visitor, please describe as many as you can think
of. For example there might be different purposes for existing
customers using the app
,
compared to staff members or future customers.

Type your info here

What is the primary ‘action’ the site visitors should

use the app for

(make a purchase,
become a member, search for information)? What do you think could motivate them to
interact with the company/organization online (via the website or social media)?

Type

your info here

Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


How many people do you estimate will use the app
on a daily, weekly, or monthly ba
sis?
What are your reasons for making this estimation?

Type your info here

Please list everything users must be able to do

in terms of functionality
. Divide
the list into
‘Must have’ and ‘Nice to have’.

(For example: ‘Must have’
-

users have to be able to login.
‘Nice to have’


users can upload profile images.)

Type your info here

MobileApp
: Perception

Use a few
adjectives to describe how your users should pe
rceive the application
. (Examples
include prestigious, friendly, corporate, fun, forward thinking, innovative
, and cutting edge.)

Type your info here

How is your company currently perceived offline? Do you want to carry the same kind of
message through you
r website?

Type your info here

How does your company differentiate itself from competitors? Do you think your current
audience differentiates you from your competition? Please list competitor
applications.

Type your info here

List the names
of any
mobile
applications

you find compelling. What specifically do you like
about these?

Type your info here

List the
names

of any
applications

you dislike. What specifically do you not like about these?

Type your info here

Please describe elements, functionalities,

visuals that you do not want included in the

application
. This could be colors you want to avoid, file formats, fonts or features. Also
explain why you dislike them.

Type your info here

How important is it to maintain the look and feel, logo and branding
of your company
(webpage), and transfer that visual imagery to the application?

Type your info here

MobileApp
: Content

What will be the source of content for the application? Who is responsible for creating,
approving, managing and delivering the content?

Type your info here

Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


Will the application need to use existing content from an outside source (for example the
company database)? If so, who is responsible for delivering that material? If not, will you be
creating content in
-
house or using an outside prov
ider?

Type your info here

What are the formats your audience wants to engage with? (Text, images, video, etc.)

Type your info here

Who will be responsible for creating and managing the content and the application after
launch?

Type your info here

Describe
any visual elements or content that should be utilized from your current site or
marketing materials (logo, colour scheme, navigation, naming conventions, etc.). Also state if
there will be marketing material available to Red Onion when creating the websit
e design.

Type your info here

MobileApp
: Technology

Which mobile platform is your main target? Why?
Do you also plan for the app to work with
tablets?

Type your info here

Whom can we talk to in your organization to help respond to technical issues?

Type
your info here

Will you have database functionality (dynamic content generation, personalization/login)?
Do you already have a database in place? Please include information regarding existing
programs and software.

Type your info here

Will you have a need
for secured transactions (e
-
commerce)? Do you already offer
transactions online?

Type your info here

Do you want any of the following functionalities included in the application:

Functionality


Yes


No

Contact Form



Social Media Integration
(feed/like/tweet buttons)



Blog or News area



Forum



Member login and Database



Events
Calendar



Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


Search Function



Retina display adaptation



Database Integration



Storing or publishing media files



Advertisements



Multiple languages




Additional Notes and Comments

Type your info here



Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


SOCIAL MEDIA AND CAMPAIGNS

Please write the URLs to your social media sites. (Company/organization Facebook site,
Twitter account and so on.)

Type your info here

For how long will do you want your social

media application or campaign to be active? Are
there specific dates and times when the application/campaign should be active?

Type your info here

Social Media and Campaigns
:
Reasons and Purpose

What

are the main reasons for wanting to create a campaign or social media application?
(For example new business model, expanded services, different audience.)

Type your info here

Please try to describe your situation and what you hope to achieve by using soc
ial media or a
campaign in a more deliberate way.
What are your primary objectives and purposes with
the application/campaign? What are your secondary objectives? (Examples include
increased sales, marketing/branding awareness, and fewer customer service
calls.) Please
discuss both long
-

and short
-
term goals.

Type your info here

What is the main problem you hope to solve?

Type your info here

Give an example of three things each group of stakeholders in the project must be able to
achieve using your applica
tion/campaign to feel satisfied.

Type your info here

How will you measure the success of the solution?

Type your info here

Please describe how you want the campaign to work. What is it for? Who is it for? How will
people use it?

Type your info here

Social
Media and Campaigns
:
Audience/Desired Action

Describe the types of people you want to connect with by social media/the campaign. How
often are they online, and what do they generally use the web for? How experienced are
they using the web, computers or
mobile devices? Give basic demographics: age,
occupation, income level, purchasing habits, motivations, attitudes and lifestyle. (Use as
much detail as possible in profiling your target user.)

Type your info here

Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


If there are more than one typical type of
people, please describe as many as you can think
of.

Type your info here

What is the primary ‘action’ the site visitors should take when interacting with your social
media site or participating in your campaign? (Make a purchase, become a member, search
fo
r information?)

Type your info here


What do you think could motivate them to interact with the company/organization? What
do you think would engage them or drive them towards taking action?

Type your info here

If you’re inquiring about a campaign: how man
y people do you estimate would join the
campaign? On what do you base your estimation?

Type your info here

If you’re inquiring about social media, how many people are now involved in your social
media presence? The number of Facebook likes, Twitter follow
ers, etc..

Type your info here

Social Media and Campaigns
:
Perception

Use a few adjectives to describe how your site visitor should perceive the campaign or social
media project. (Examples include prestigious, friendly, corporate, fun, forward thinking,
innovative, and cutting edge.) Is this different than the current image perception?

Type your info here

How is your company currently perceived offline? Do you want to carry the same kind of
message through your website?

Type your info here

How does your c
ompany differentiate itself from competitors? Do you think your current
audience differentiates you from your competition? Please list competitor URLs.

Type your info here

Provide an example of a campaign or social media project that you think is compellin
g and
successful. What specifically do you like about these examples?

Type your info here

Provide an example of a campaign or social media projec
t that you dislike
. What specifically
do you
not
like about these examples?

Type your info here

Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


Please describ
e elements, functionalities, visuals that you do would like included in the
project. This could be colors, file formats, fonts or features. Also explain why you like them.

Type your info here

Please describe elements, functionalities, visuals that you do n
ot want included in the
project
. This could be colors you want to avoid, file formats, fonts or features. Also explain
why you dislike them.

Type your info here

Social Media and Campaigns
:
Content

Who is responsible for creating content, posting and administrating the current and
future

social media service or campaign? Will you be creating content in
-
house or using an outside
provider?

Type your info here

What are the formats your audience wants to

engage with? (Text, images, video, etc.)

Type your info here

Describe any visual elements or content that should be utilized from your current site or
marketing materials (logo, colour scheme, navigation, naming conventions, etc.). Also state if
there wil
l be marketing material available to Red Onion when creating the website design.

Type your info here

Social Media and Campaigns
: Technology

What is your main target platform and browser?

Type your info here

Whom can we talk to in your organization to help
respond to technical issues?

Type your info here

Will you have database functionality (dynamic content generation, personalization/login)?
Do you already have a database in place? Please include information regarding existing
programs and software.

Type yo
ur info here

Which are your preferred channels for conveying your message? Why do you think they
should be used? (Examples of channels are mobile applications, Facebook applications,
mobile websites, desktop websites, twitter tweets.)

Type your info here

S
ocial Media and Campaigns
:
Marketing/Updating

How

do you foresee most users will find out about your application/campaign
? What kind of
Red Onion

info@redonion.se







Web and Mobile Development

www.redonion.se


triggers prompt a visit (referral links, incentives, search engine terms)?

Type your info here

Do you have an existing or planned marketing
strategy in mind to promote the social media
application/campaign
? If so, please describe.

Type your info here

After launch, w
ho is responsible for updating and providing

new

content?

Type your info here

Additional Notes and Comments

Type your info here

Thank you

and congratulations
!

You are now one step closer to a better online presence.

Resave the file to yourcompanyname.doc and email the document to
info@redonion.se
.

If you have booked a free consultation with us, please send your filled out document to us at
least
3 working days

before our scheduled meeting.

Otherwise, please allow at least 5
working days for us to review your project and contact you
.