Google App Engine - Münchner UnternehmerKreis IT (MUK)

smilinggnawboneInternet and Web Development

Dec 4, 2013 (3 years and 8 months ago)

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“Innovation is at the heart of our business.”
Dr. Eric Schmidt, Chairman Google

Google Confidential and Proprietary
Google - The Road to Digital Innovation
Münchner Unternehmerkreis IT 2012


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Google Confidential and Proprietary
Hard to believe – Google is 13 years old
Google 1998
Google

Today


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Google Confidential and Proprietary
Innovation by Making Complex Technology easy
“Google's mission is to organize the world's information and make it universally
accessible and useful“ and the internet has provided the platform to do so.


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Web
Native
Organize the World's Information
Why Google is
positioned
to deliver this MISSION
Born Online
Built for the web from day one
Web user base
100s of millions of online users
1% Testing
with 100s of thousands of users
Enormous
Scale
4
th
Largest
Server manufacturer
100% more efficient
Compared to average data center
3
rd
largest IP Network
Built for our own architecture
Engineering
Excellence
99.9% Availability SLA
With no maintenance windows
Leading Security
SAS70 Type II certified
218 Features Launched
last year in Google Apps
99.984%
Gmail availability 2010


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Google’s Big Bets
Search
The Cloud
Video
Cloud & Chrome
Mobility
Social


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Massive Market Opportunity
Incredible Momentum
Unrivaled Infrastructure
Consumerization of Enterprise IT
5
M+
customers worldwide
5,000+ businesses every day
$
241
B+
Cloud Services market by 2020
(Forrester)
3
M
Sept. '10
4
M
Sept. '11
5
M
June '12
Why Google is Focused on Enterprises...
Global Multi Tennant
Massive Scale
Ultra-low latency
99.9% SLA
65%-85% more efficient
No updates to install


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Google’s Enterprise Committment
1
Committed to
Compliance
Committed to
Operational Excellence
Committed to
Enterprise Innovation

First Cloud provider to receive FISMA certification,
2-step verification

3rd Party Audits: ISO27001; SAS 70 Type II;
SSSAE 16 Type II; ISAE 3402 Type II

Model Contract Clauses (available today!)

Deployment/Partner Operations

Enterprise customer support with 99.9% SLA and
24x7 customer support

No planned downtime

Premium services

100+ enterprise innovations EVERY year

Automatic upgrades

Acquisitions, e.g. QuickOffice
2
3


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How Users see IT
What your
users see
What IT has to
DO


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How we see IT Today...
Value Generating
Differentiating
Cost
Physical hosting
Electricity, cooling, physical security, fire protection etc
Hardware
CPUs, Memory, Disks, Tape etc
Network & Comms
Networking, security, firewalls, DMZ etc
Your App
Code, libraries
Customers
Value, fame...
Services
CDN, storage, OS, mail etc
What IT
has to do...
What your
users
see...


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How we see IT Changing - @ Google
Value Generating
Differentiating
Global Scale
Efficiency
Physical hosting
Electricity, cooling, security, fire protection etc
Hardware
CPUs, Memory, Disks, Tape etc
Server Software
OS, Database, App server, patching etc
Your App
Code, libraries
Customers
Value, fame...
Services
CDN, storage, mail etc
What our
infrastructure
provides, runs
and supports
Where +75%of our
engineers develop
& innovate
What they do...


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App Engine Launch
Python
Datastore
Memcache
logs export
Batch write/read
Https
Status-
Dashboard
Java
DB Import
cron
Task Queues
XMPP
incoming email
Blobstore
Appstats
cursors
Mapper
Multitenancy
Instance Console
Always On
hi-perf imag
10 min tasks
Hi-Replication
Datastore
Channel API
Files API
Remote API
Prosp Search
Google App Engine
in a month:
500,000

active applications
2 trillion

datastore operations
7.5B hits/day
Why Google?
Rapid innovation


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Manage traffic demand easily with Google App Engine
Volatile Demand Fluctuation
Steady Demand Growth
Inefficiency
With App Engine
only pay for what you use
With App Engine
scale with efficiency and reliability
Downtime
Inefficiency
Easy to build
Easy to scale
Easy to manage


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We didn't want to compromise
on performance.
Peter Vesterbacka
Mighty Eagle, Chief Marketing Officer
"
"
Consumer Apps
Business Apps
Mobile Apps
App Engine Successes


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Developing apps on Google
App Engine takes one-
fourth to one-tenth of the
resources

and
one-fourth
of the time
compared to
building something ourselves.
"
"
Gary Koelling
Director
Emerging Platforms
www.giftag.com
Consumer Apps
Business Apps
Mobile Apps
App Engine Successes


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App Engine Successes - Summary
Mobile/Tablet

App
B
ackend

Cloud
Persistenz
Social/Mobile Games

Speed
,
Scale

API
I
ntegration
en
Consumer Web Apps

Unpredictable Last

Scale
Business Web Apps

Enterprise

Java
R
untime

MapR Hadoop TeraSort
auf Google
Compute Engine
Weltrekord
1 Min. 2 Sek.
1460 physikalische Server, 11680 Kerne
Monate
zum Aufsetzen
1 Min. 20 Sek.
1256 GCE VMs, 5024 Kerne
Minuten
zum Hochfahren

$5.840.000
Investitionskosten
$728
pro Stunde - berechnen Sie das 45mal ;-)
Compute
Engine


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“Innovation is at the heart of our business.”
Dr. Eric Schmidt, Chairman Google

Innovation @ Google
Cultural Aspects and
How we Make it Happen

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Our secret


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Focus
1.
Focus on the USER
2.
Innovation is not Perfection
3.
Being Fast is Better
4.
Ideas come from Everywhere
5.
Share & Collaborate - Break down (Knowledge-) Silos
6.
Data Beats Politics
7.
Develop Ideas - don't kill them
8.
Allow Errors (once)
9.
Freedom to Passion

*
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*
Google Confidential and Proprietary
What is "Googly"?


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Experts
People
Ideas
Snippets
Glossary
Others
Web
Search Appliance
Google Apps
Transparency @ Google: Find, Publish, Share, Consume, Interact

Summary.
@


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My 3 Points
1.
Innovation is not Perfection
2.
Find, Share & Eliminate Silos
3.
Our Google Cloud Platform is our
Enabler for Innovation

Thank you.
@