PRESS RELEASE24 January 2012

sickgurgleMobile - Wireless

Nov 12, 2013 (3 years and 5 months ago)

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PRESS RELEASE


24 January 2012









Blaast

and XL bring

mobile apps to

over

43

million feature
-
phone
-
users in
Indonesia

The Finnish mobile software startup
,

Blaast
,

has launched its service

together

with

XL


the leading telecom operator in
South
-
East Asia
.

Blaast’
s revolutionary technology runs
mobile apps in the cloud, making them accessible with feature phones.
XL has over 43

million subscribers in Indonesia, who can now start using the Blaast apps on all sorts of
feature phones
.


XL and

B
laast bring

mobile apps and a smartphone user experience to the next billion
people. Most people are not connected to the Internet today. To go online, they will use
a mobile phone, which is most likely a low
-
end phone with very limited features.

Blaast
ha
s created a unique service, which uses cloud technology to bring a s
martphone user
experience to

billions of feature
-
phones.

By installing the Blaast application
the
u
ser
accesses over 20 applications in one go.

On
Blaast

you

can
, for example
, access your

Facebook

and Twitter

account
,

read local news, and

play social games
. Local
developers have created the major
ity of the applications, more of which are being built

daily.


XL is the first mobile opera
tor to launch
Blaast. The service offers XL’s customers

a new
way to communicate and be entertained even with low
-
end feature phones.

C
onsumers

can download the XL Blaast application on
http://xl.blaast.com

(in Indonesian) f
or free.
XL also offers daily, weekly, and monthly subscription packages, with which customers
get
unlimited use the Blaast Apps without an additional data cost
.
For example, for the
monthly price of 16 500 rupiahs (about $1.8)
,
users can use all

Blaast ap
ps and
data
, as
much as they like
.



“Currently, the XL data services

have reached more than

24 million users, or more than
50% of total subscribers. With Blaast, we anticipate to increase data services, which
have great potential to support the growth of

the

cellular industry nationwide. Also, we
are always looking for new ways to serve our customers at XL. We think that Blaast is a
great service for local consumers and it is also a way for us to differen
tiate on the
competitive market.


Hasnul

Suhaimi
, P
resident Director,
XL


Locally Made A
pps

XL and Blaast have

also actively built a developer community in Indonesia. In fact, the
community already has over 1100 software developers, who are creating localized
content
on the XL Blaast app
.
Blaast offers the

developers a free

tools for

software
development. Also publishing apps on Blaast is free and the developers get recurring
revenues based on

the popularity and usage of

apps.



Blaast’s aim is to offer high
-
quality applications for everyone


not
only sma
rt phone
user
s. We believe that social interaction is key for developing new, high
-
quality apps and
interesting local content. We are enthusiastically creating a developer community in co
-
operation with
our launch
-
partner
XL

to be able to offer locally rel
evant content

, s
ays
Joonas Hjelt
, CEO
& co
-
founder of
Blaast





A Sparkly Launch

To celebrate the launch, XL and Blaast are hosting a Grand Launch event in Jakarta,
Indonesia

on the 24
th

of January, 2012
. The event consists of an 8
-
hour HackDay

competition for developers, and a launch event for invited guests.
To celebrate the co
-
operation between the two companies, Ministers from both Indonesia and Finland will
share a few words.
Tifatul Sembiring
, The Minster of Telecommunications and
Informat
ion of
the Republic of
Indonesia, and
Alexander Stubb
, The Minister of
European Affairs and Foreign Trade of
the Republic of
Finland, will be present to
celebrate the event.




For more information
:

Heini Vesander
, PR Coordinator,
heini.vesander@blaast.com
,

tel. Finland: +358 40 747 1661, tel. Indonesia: +62 87876714096



About Blaast

Blaast brings mobile apps to the next billion people. By using the revolutionary approach
of running mobile apps in the cloud, and not on the device, Blaast brings rich, always
-
on
apps to feature phones. Blaast was recently selected as one of the top 25 te
chnology
companies in the ETT Web & Mobility Summit 2011. Blaast’s investors include the
founding engineers of Skype (Ambient Sound Investment), Veturi Venture Accelerator,
Steve Blank, and ex
-
Nokia VP Pekka Vartiainen. Blaast is founded in Finland in 2010
.



About

PT XL Axiata Tbk

PT XL Axiata Tbk. is one of the major cellular providers in Indonesia. PT XL Axiata Tbk.
is 66.6% owned by Axiata Group Berhad through Axiata Investments (Indonesia)
SdnBhd
and Emirates Telecommunications Corporation (Etisalat) t
hrough Etisalat
International Indonesia Ltd (13.3%), and public (20.1%), and is part of Axiata Group with
Robi (Bangladesh), HELLO (Cambodia), Idea (India), MTCE (Iran), Celcom (Malaysia),
Multinet (Pakistan), M1 (Singapore), SIM (T
hailand) and Dialog (Sri

Lanka).