Chapter 5 Concepts
What is the structure of a relational database?
Tables, records, fields.
What is a primary key?
A special field in a table that contains unique identifiers
no duplication of values
allowed. An example of such a field would
be “Social Security Number”
What type of a
A field that appears in a table that is a primary key in another table. This field allows y
to “look up” information in another table.
What is a relationship in a database?
Tables in a database m
ay be related to each other through common fields. The
relationship may be: one
many, and many
What is a one
many relationship in a database?
One record in the first table is related to many records in the second table.
The process of streamlining complex groups of data to minimize redundant data and
reduce awkward many
What are some database management systems for large mainframe and midrange
DB2, Oracle, Microsoft SQL
In creating a database system using DBMS software, there are two steps in the creation
process. What are these two steps?
Describe each field and its characteristics (name, size, type, etc.) in the tables and
data into the tables.
What is SQL?
tured Query Language. A language in which one defines a query. In Access, this is
done through a graphical interface. Other database systems use SQL.
What is a data warehouse?
A database that stores current as well as historical data from throughout the c
The data originates from many different operational areas within the business and may
come from different databases and be in different formats.
What is data mining?
Data mining is a sophisticated query system that finds hidden patterns and relat
among the data. The information obtainable from data mining include: associations,
sequences, classifications, clustering, and forecasting.
Explain how databases and the web interact.
We may visit a company’s web site and check availability and p
ricing of a certain
product. The customer accesses the company’s web server. The company’s web server, in
turn, is connected to the company database server. See Figure 5.14 to see this process and
how it works.
Give an example from our text of a company
that accesses its corporate databases
through the Web.
What is an “information policy”?
The ‘information policy” of a company identifies which users can share which
information, where information can be distributed, and who is
responsible for updating
and maintaining the information.
Why is data quality so important to a business?
Inaccurate data can create serious operational and financial problems for a company. It is
estimated that 25 percent of the critical data
in large Fo
rtune 1000 companies’ databases
is inaccurate. Correcting these errors can lead to increased revenue.
Asking the Customer by Asking the Database
Main point: Large companies can find out what their customers want through data mining of
customer database. These databases now may include customer data gathered from social
held devices, and e
mail transactions as well as traditional types of data (purchase
Controversy Whirls Around the Consumer Product Safety Databas
Main point: The US Consumer Product Safety Commission has launched an online database,
, that contains
information submitted by consumers on
defective items that may cause inju
ry to the user. There are supporters and critics of this