The FastenMaster LOK Line

shrubflattenUrban and Civil

Nov 25, 2013 (3 years and 8 months ago)

79 views

The FastenMaster LOK Line

Bringing greater value to your
Pros and your business

Overview


Review the FastenMaster Lok Line


Structural Wood To Wood


Identifying it as a category


Managing the category


Bringing greater value to your Pro


Bringing greater value to your bottom line


Identifying an end cap


Roles and responsibilities

Structural Wood To Wood


Ledger Board/Deck Substructures


Multi
-
Ply Engineered Wood


LVL LSL PSL


General Heavy duty wood to wood


Carrying beams


Railings


Stair Stringers


Retaining Walls


Girder Trusses


$128,000,000


Structural Wood To Wood

Capturing Your Share:

Two Options


Option #1


One fastener fits all


Lag


Nailer

#1: One Fastener Fits All



Not true


Different applications have different demands


Have different end users


Require different fasteners


Leads to commoditization


Leads to competing on price


Work with Market Leading Dealers to:



Segment the category


Bring greater value to each segment


Grow sales, profits and share for these
leading Dealers

#2: The FastenMaster Option

Market Segmentation


Beer


MGD


Lite


Low Carb


Premium









Market Segmentation


Sneakers


Basketball


Tennis


Running


Cross Training


















Segmentation


Drills


Corded


Cordless


Hammer


½
"


3/8
"


18 v


14.4 v

Structural Wood To Wood


Segment the categories


Identify the challenges and opportunities in
each category


Engineer real solutions/Innovations


Communicate to the end users

Make it easy to find & buy:

2006 FastenMatser LOK Line

TimberLok


replace 3/8" lag

countersinking

HeadLok
-

replace 3/8" lag

non
-

countersinking

LedgerLok


replace ½" lag for
ledgerboards

TrussLok


Multi
-
ply LVL LSL beam

TrussLok
-
Z


Girder truss connections



Commitment to Pull Through


Engineer the correct fastener


Generate the correct data


ESR


EWP Mfr specifications


Communicate to the Pros

Communicate: FastenMaster


End user advertising



PR


JLC


Popular Mechanics


Featured On This Old House


We get a lot of press

because LOK Line has

broad appeal



Communicate: FastenMaster


FPI


6800 Pros


Five Free


Contractor Events


ESR


Code officials


Engineers/specifiers


Pros

Communicate: Dealer


In store signage


Header Board


Counter Top mat


Laminated cards


Sample Packs


Dealer education


Salesteam meeting


FastenMaster LOK Line:

LOKed in seconds.

LOKed for life.

Innovation

Communication

Segmentation

Grow the market,
sales and
profitability for
our best dealers

Thank

You