FINAL-April-3-IIC-Media-Callx - Interfaith Immigration ...

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Nov 29, 2013 (3 years and 6 months ago)

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Interfaithimmigration.org

Welcome to this month’s Webinar on

Utilizing MEDIA to deepen & broaden your impact
to win Immigration Reform!


Wednesday, April 3rd, 2013


Call and Webinar will begin at 2:00 p.m. EST


For audio, please dial 805
-
399
-
1000 and enter access
code 104402.
The audio and visual portions are NOT
linked. You must dial this number to hear the audio
portion of the webinar.

4:00 Welcome
&

o
verview
of
call

4:05 Federal and State Updates, Need for action on family unity

4:15 The Media: Why they’re important, how to get their attention and execute
events that further your mission.

4:35 Updates from the Field: Success stories on neighbor to neighbor visits

4:45 Q&A

4:55 Conclude

AGENDA

Federal
Updates

URGENT NEED FOR ACTION ON FAMILY UNITY:
We have become aware that the
Senate bipartisan proposal would eliminate certain family
-
based visa categories
-

siblings and adult children in particular.

Now is the time to weigh in with Senators
that we cannot accept any proposal that makes it harder for people to reunite with
their families. Immigration reform must also strengthen
-

not weaken
-

the family
immigration system. Call 1
-
866
-
940
-
2439 or the Capitol Switchboard (202) 224
-
3121, or find your Senator's direct phone numbers at

www.senate.gov
.

Please see
the
compiled faith statements on recent family immigration hearings

and a
recent

Washington Post article

on this proposal.


UPDATE ON HEARINGS, TIMING OF BILL DROP




State
Updates

Tuition Equity/ In
-
state Tuition


KS
-

defending current policy of in
-
state tuition


PA
-

Bipartisan bill introduced by Sen.
Smucker


CO Senate & OR House Passes Tuition Equity Bill


NY
-
financial aid for undocumented


IN roll
-
back in
-
state tuition to cover more students retroactively

DACA and Eligibility for State Drivers License (DL):


AZ Bill introduced for to give DL to DACA


MI now provides DL for DACA


NC introduced bill to keep “No Lawful Status” from being printed on DACA DL

Drivers License for Undocumented


IL Passed; KY Passed Senate; OR, CA, TX

Resolutions for Common Sense Immigration Reform
in

CA, FL,NJ,TX, NV & Boston,
Philly, Pima County, Providence, San Juan


Already Passed:
Tucson,
Riversid,e

Cudahy,

El Paso, El Paso County

Anti
-
Immigrant laws:
Arizona introduces SB 1120, to repeal SB 1070

TRUST Act:
CA, MA, CT, WA






We need an immigration system that prioritizes family unity.



We oppose the elimination or weakening of current family visa categories. We support an
increase in family
-
based visas so U.S. citizens and
greencard

holders (lawful permanent
residents or LPRs) don't have to wait years to be reunited. At minimum, there should be a
temporary increase in family visas to clear the current backlog with integrity.



We support provisions in the Reuniting Families Act to reform the family
-
based visa system:


Increase the per
-
country cap from 7 percent to 15 percent to reduce backlogs


Recapture unused visas for use in the following year


Reclassify the spouses and minor children of
greencard

holders (LPRs) as
immediate

relatives and re
-
allocate visas saved to the other existing family categories



While we agree that employment visas should also be increased, we oppose any measures
that try to expand the employment visa system
at the expense of
the family immigration
system. It does not need to be a zero sum game. Congress should increase both family
-
based
and employment
-
based visas.




Family Unity Talking Points
For Lawmakers


Talk about your own family and/or families in your congregation or community,
and what it would mean if the government prevented them from reuniting with
their sibling or adult children



“Many
hardworking immigrants who put down roots here have to wait for years to

bring
their brother or sister or adult child to our nation. Instead of working to bring these families
together sooner, some in Congress are trying to reduce family visas and keep them
separated forever. Any politician who goes along with this scheme rejects family values and
turns his back on the faith community
.”




“Parents
and children don’t stop being family when children grow up. The deep bonds
between brothers and sisters lasts a lifetime. Members of Congress know this, and how
much pain and harm restricting family visas would cause.
Keeping these loved ones apart is
wrong.”



“Playing
politics with the fate of immigrants’ families is no way to build bridges with the
faith community. Any politician who tries to take away visas from siblings and adult children
of citizens will regret it
.”


Family Unity Talking Points For
Media

Media: What’s the point?

The goal of media
coverage should
always be to
further your
mission

by
reaching your
target
audience

with an effective
message
.

“All press is good
press” isn’t true in
today’s
sensationalistic
media environment.

In other words,
media coverage is
NOT
an end in
itself.

Signs, props and banners can make
the difference between broad
coverage and no media attention at
all.

Effective visuals are clear, relevant
to the issue, and understandable to
people without religious
backgrounds

Visuals
!

Timeliness

Political relevance:
events should coincide
with major, relevant political developments.

Current events:
Major breaking news can
provide a hook for you to latch onto.

Symbolic significance:
Connecting the timing of
your event with a relevant holiday or anniversary
can increase your chances of coverage.

Timeliness

Politicians are media
magnets, but must be
handled with care.
Make sure:


They are relevant to your issue (the
mayor’s opinion on the federal budget
doesn’t matter).


They don’t totally overshadow your
message.


They aren’t in the midst of scandal.

Elected

Officials

Strange Bedfellows

Unlikely allies or unique partnerships get
journalists’ attention. Some examples:


Liberals and conservatives


Business leaders and faith leaders


Clergy and law enforcement


Anyone commonly assumed to be on opposite
sides of an issue

Strange Bedfellows


Government buildings,
capitols


Detention centers

Places where
significant,
relevant things
happen:


Memorials and monuments


Historic locations


“Scene of the crime”

Places with
symbolic value

Locations! Location!
Location!

Timing

Your events need to be at a time of day that works with
journalists’ schedules:

Press conferences should happen on a weekday, preferably
Tuesday, Wednesday or Thursday

Ideal times for these events are 11:00 a.m. or between
1:00 p.m. and 2:00 p.m.

Prayer vigils can be at night (especially candlelight vigils),
but weeknights are better than weekends.

Timing

Turnout

The number of people attending
your event is a critical detail for
media. If you’re expecting an
impressive turnout, be sure to let
the media know.

But be realistic, not
optimistic. Exaggerating
attendance can result in
poor media coverage and
loss of credibility with
reporters.

Turnout

Alerting the media to your event


Give them sufficient advanced notice


Email a Media Advisory to targeted reporters several days
before the event


Email it again the day of the event


Call them and urge them to come

A good media advisory…


Is short, simple, and clear in format


Includes all logistical details of the event and clearly explains
the newsworthiness


Includes contact information for the point
-
person

Alerting the Media




Prominent Arizona Clergy Form “Emergency Delegation,” Bring Message of Moral
Urgency to DC Immigration Debate

Meet with U.S. Reps, Senators, White House to Urge Reform in Light of Extreme Anti
-
Immigrant Law in AZ


WASHINGTON, DC

An “emergency delegation” of evangelical, Jewish, Catholic, and
mainline Protestant Bishops and other prominent religious leaders from Arizona
will fly into Washington, DC,
tomorrow

for a series of meetings with Congressional
leaders to press immediate action on comprehensive, humane immigration reform
and deliver a message of moral urgency from Arizona, which just enacted the most
severe anti
-
immigrant law in the country, SB
-
1070. The Arizona faith leaders will
be available in the
Russell Senate Office Building, outside Suite 241
, on
Thursday
from 11:45 a.m. until 12:15 p.m.

for media interviews.


[Continued on next slide]

Sample: MEDIA
ADVISORY

May 11, 2010

CONTACT: Kristin Williams, Faith in Public Life,
202.XXX.XXXX


WHAT:

Media availability with Arizona faith leaders in DC as an “emergency
delegation” on immigration reform and the anti
-
immigrant law in Arizona



WHO: The Most Reverend Gerald Frederick
Kicanas

Bishop of the Tucson Diocese of the Roman Catholic Church



Bishop Minerva G.
Carcaño

Bishop of the Phoenix Area, The United Methodist Church



The Reverend Monsignor Richard William O'Keefe

Episcopal Vicar, Yuma
-

La Paz Vicariate Immaculate Conception Parish



WHEN:

Thursday, May 13, 2010, 11:45
-
12:15 pm



WHERE:

Outside Suite 241 of the Russell Senate Office Building (Senator McCain’s
office)



###



This person needs to be the point of
contact for any media requests.


He/she must be able to connect reporters
directly and quickly with speakers


He/she must be able to answer any issue
-
based or organizationally focused
questions.


He/she must be punctual and reliable, and
have clear communication skills.

Every event
needs an
organizer
responsible for

outreach to
and
communication
with the media.

The Organizer

Speaker management


Participants in your event must:


Know the logistical details of the event


Be committed to punctuality


Be committed to advancing your agreed
-
upon message

Your leadership must:


Determine what spokespeople’s central message should
be


Draft talking points for spokespeople to stick to


Communicate expectations to spokespeople

Someone needs to
manage your speakers

Core Messaging for Media


The
core message
is the simple argument
you want the audience to remember an
hour after reading or seeing your media
coverage.


Clearly getting the core message across is
the primary goal of any interaction with
the media.

Effective Messages Are


Personal


Moral and/or religious


Concrete


Simple


Specific


Brief

Messaging for Media

CORE MESSAGE:
Even if you’re not born in America, you can be an American. Hardworking
immigrants are strengthening our communities, and they deserve a chance to become citizens.
Congress needs to create a roadmap to citizenship for new Americans right now and ensure that
immigrant families are treated with fairness and dignity
.



SUPPORTING MESSAGE #1:
11,000,000 people, including our neighbors, our coworkers, and
members of our congregations, live in the shadows because there is currently no way for them
to gain citizenship. 2/3 of these people have been here for over a decade.



SUPPORTING MESSAGE #2:
People of faith believe all people are precious in the eyes of

God, and Scripture tells us to welcome the immigrant. Providing a roadmap to citizenship and
prioritizing family unity fundamentally reflects these beliefs.



SUPPORTING MESSAGE #3:
Americans come from many different places and backgrounds,

but we share a belief in the strong desire for a safe place to raise our families. That’s what has
always brought new immigrants here, and it’s something to be proud of.

Messaging for Media

PERSONAL STORIES:
If you have direct experience with our
broken system


as an immigrant, a
relative of
immigrants, or
someone who works with immigrants


sharing a compelling,
morally unambiguous personal story is more powerful than
any talking point. The best
stories:



Lead with people first. Avoid starting with context.


Are brief


less than one minute if possible.


Describe injustice and harm
done to innocent
people and
families.


Highlight
inspiring accomplishments by
immigrants.


Avoid
information that doesn’t reflect well on
immigrants.

Letters to the editor get lawmakers’ attention and are one
of the most
-
read sections of the newspaper. Tips for
getting them published:


Refer to a specific recent article to which your letter is a
response.


Stick to the word
-
count limit. (Most papers have a 150
-
word limit.)


Mention that you are a faith leader, or refer to the faith
community’s commitment to immigration reform.


Call on your Reps and Senators to support a roadmap to
citizenship and policies that keep immigrant families
together.


Letters to the Editor

Original


Are you writing something that’s fresh and different?

Personal


Why are
you
the right person to provide this point of
view? Don’t be afraid to offer personal insights and stories.

Timely


Why now? Finding a good news hook is often the key to
getting a piece published. Think about why this piece is relevant
now and see if you can work a current event into your piece.

Informative


Make sure the reader comes away from your piece
knowing more than they did before. Op
-
eds aren’t just a chance
to rant; they should be educational.

Publishable length


Newspapers have word
-
count limits, which
are published on their web sites. Strictly obey them.


Opinion Editorials

1) Consult IIC and Faith in Public life on media strategy from the beginning of planning. Identify
event speakers and locations that are easily accessible for television and print reporters.


2) Connect with your coalition


does anyone have a press list? If there is not, connect with
Faith in Public Life to request a custom press list.

3) Be on Message! Craft a core message that frames the issue as a moral one and puts pressure
on lawmakers?

4) Send a media advisory to media outlets 2
-
3 days ahead of time. Put the advisory into the
body of an email, do not send attachments. Send again on the morning of the event.

5) After you’ve sent the media advisory to press, make pitch calls to newspapers 2
-
3 days in
advance of event. Place pitch calls to television assignment desks the morning of event.

6) In advance of event, draft a press release that includes quotes from the speakers, and bring
print copies of the press release to event.

7) Assign a media point person at the event to collect reporter names, outlets, email, phone
numbers. Give reporters a press packet with speaker bios, media advisory and org info.

8) Send the press release. Paste the release into the body of an email and send to media
immediately after the event with speaker quotes and emphasizing the outcomes of the event.

9) Monitor the stories about your event and send to the IIC so we can track the progress. You
can register your event and give a report back at
www.interfaithimmigration.org
.

Media Outreach To
-
Do List

Get Creative!

Drawing on the faith traditions and rituals can make events much more
powerful, raising the creative and dramatic tension. Use images and symbolism
that draw attention and showcase the faith community’s commitment to
working to together for immigration reform.


• Ask Clergy attending to wear collars, stoles, robes and any other appropriate
attire

• Procession with candles to symbolic location

• Invite lawmakers to read scriptures/ sacred texts supportive of immigrants’
rights

• Highlight passages in scripture and present to Members of Congress

• Collect and deliver prayers for humane immigration reform to your senators
and representatives

• Make visuals that show the consequences of immigration

enforcement policies and family separation

Theological Grounding



Showing hospitality and welcome for newly arrived neighbors
is supported by the sacred texts of all

faiths
, and is rooted in
the inherent integrity and humans rights of all
individuals. You
may want to
integrate
these and other texts into the content
of your visits or to use them to reflect on how
important
it is
to work with our immigrant brothers and sisters and advocate
for justice.



The Hebrew Bible teaches that “When immigrants live in your
land with you, you must not cheat

them
. Any immigrant who
lives with you must be treated as if they were one of your
citizens. You
must
love them as yourself, because you were
immigrants in the land of Egypt; I am the LORD

your
God.”
(Leviticus 19:33
-
34, Common English Bible
)



In Christian Gospel texts, Jesus teaches that in welcoming the
sojourner, we welcome Jesus

himself
. “I was a stranger and
you welcomed me” (Matthew 25:35). The ethic between
neighbors

that
Jesus models and teaches for all of
his
followers
to exemplify is found in the Good Samaritan

story
,
when he defines who the good neighbor is as “the one who
showed mercy.” (Luke 10:37).



In Islam, the right to migrate is affirmed in the Qur’an verse
"Was not the earth of God spacious



enough
for you to flee for refuge?" (4:97)

1) Make a
Facebook

event and invite friends & post your event on Twitter

2) Images & Graphics: Paste a short message on top of a symbolic image

3) Pressuring the Decision Maker: A unique tactic is to tweet at key
decision makers using their Twitter handle. When you use a Twitter
handle, (ex:@
speakerboehner
) that person will see your post.

4) Connect to Interfaith Immigration Coalition: ‘like’ the IIC on
Facebook

(
www.facebook.com/interfaithimmigrationcoalition
) & follow us on
Twitter (
twitter.com/
interfaithimm
) to share articles and messages

5) Use
Hashtags

(#) to identify themes and allow for posts to be grouped
together. When used on Twitter, it creates a link to a feed of all the
tweets using that
hashtag
. Some popular #s on immigration issues are:
#immigration #family unity #citizenship or #faith. You only have 140
characters, so keep #s short and limited to two
hashtags

per tweet.

Social Media


www.interfaithimmigration.org

Put your event on the map!

IIC Contacts by organization




African American Ministers in Action:
Leslie Malachi,
lmalachi@pfaw.org


American Jewish Committee:
Chelsea Hanson,
hansonc@ajc.org


Bread for the World Institute:
Andrew
Wainer
,
awainer@bread.org


Church World Service:
Jen Smyers,
jsmyers@churchworldservice.org


Disciples of Christ:
Sharon
Stanely
,
sstanley@dhm.disciples.org



Episcopal Church:
Katie Conway,
kconway@episcopalchurch.org



Franciscan Action Network:
Marie
Lucey
,
lucey@franciscanaction.org



Friends Committee on National Legislation:
Ruth Flower,
flower@fcnl.org


Hebrew Immigrant Aid Society:
Liza Lieberman,
liza.lieberman@hias.org


Interfaith Worker Justice:
Michael Livingston,
mlivingston@iwj.org



Irish Apostolate USA:
Geri Garvey,
administrator@usairish.org


Islamic Information Center:
Hajar

Hosseini
,
hosseini@islamicinformationcenter.org


Jesuit Refugee Service/USA,
Matt Cuff,
mcuff@jesuit.org



Jewish Council for Public Affairs:
Elyssa

Koidin
,
ekoidin@thejcpa.org


Lutheran Immigration and Refugee Service:
Nora
Skelly
,
nskelly@lirs.org


Mennonite Central Committee:
Tammy Alexander,
talexander@mcc.org


Muslim Public Affairs Council:
Hoda

Elshishtawy
,
hoda@mpac.org


Sisters of the Good Shepherd:
Larry Couch,
lclobbyist@gsadvocacy.org


NETWORK:
Ashley Wilson,
awilson@networklobby.org



Pax

Christi:
Scott Wright,
scott@tassc.org


PICO:
Eddie Carmona,
ecarmona@piconetwork.org



Presbyterian Church, USA:
Melissa Gee,
melissa.gee@pcusa.org


Sisters of Mercy of the Americas:
Regina
McKillip
,
rmckillip@sistersofmercy.org


Sojourners:
Ivone

Guillen
,
iguillen@sojo.net


Union for Reform Judaism
: Amelia
Viney
,
aviney@rac.org


Unitarian Universalist Association:
Jen
Toth
,
JToth@uua.org



United Church of Christ:
Rev. Mari
Castellanos
,
castellm@ucc.org


United Methodist Church:
Bill
Mefford
,
bmefford@umc
-
gbcs.org


UNITED SIHKS
:
Harpreet

Singh,
harpreet.singh@unitedsikhs.org


U.S. Conference of Catholic Bishops:
Kevin Appleby,
kappleby@usccb.org


World Relief:
Jenny Yang,
jgyang@worldrelief.org