Social networks in local government

Social networks in local government


Akademie ČTK

Jiří
Majstr


Programme



Brief introduction


Social media cookbook


Facebook


Twitter and Twitter tools


Which media for what

Social media / mobile web


Revolutionary


From pulpit to conversation


From table to pocket or handbag


Some people (seniors) can be left
behind

Social networks


New
–

technologies, not people

Social media
-

an enemy?


Problems


Manipulation


You do not own / control


No negotiation with owners


Today on
–

tomorrow off


Never meant for local gov

Social media myths


Only for technical geeks


It is about tools


It is only young who use SM


Only fools use social media


Big waste of time


Too hard


Very easy


Too risky


Need to hire a professional


Replacement for traditional work

Social networks
–

why?


It is free, easy, fast


Extends reach:


Facebook in CR (10 mln people)


3 mln Facebook members


4.8 mln people vote


550 million people around world


Image

Facebook
–

Czech Republic


13.2.2011:


3 070 820 users


Age


50 pct 20
-
35 yrs





(Source: www.fejsbucek.cz)


Social networks
-

worldwide

Zdroj: http://www
-
958.ibm.com/software/data/cognos/manyeyes/visualizations/social
-
networks
-
worldwide
-
2009
-
to
-

Social media
–

for Loc Gov


Social networks
–

Dos Don
´
ts


Strength of sharing


Dos


As part of a project


Interconnected web/ soc media presence


Team, rules, objective


Don
´
ts


As a separate effort



Social networks
–

Issues?


Don’t think too big


Bandwidth


Staff time (spam/comments)


Private / official


Frequent change of rules


Sharing good practice


Social media
–

How


Daily feed
–

stagnation discourages


Be useful


Ask
–

make conversation


Accept criticism


Mixed media


Connect to people with connections
–

following


Think about mobile
-

hyperlinks

Social media
–

for Loc Gov


Which social network


Wiki


Events


Location based


Twitter


Facebook


YouTube


Interconnections!

Facebook
–

plug
-
ins


Facebook
-

Why?


Advantage:


Strength of „likes“


Support for events, projects


Image


Real time feedback


Disadvantage


Strength of dislikes


Fact


Opponents use it too

Twitter
–

why?


140 characters
–

limitation or advantage?


How long do you write 140 chars?


How long do you read 140 chars?


Global news / clipping service


Speed


Networks watch your subject(s) for you


Twitter
–

tools


Search.twitter.com


Twittergrader.com


Friendfeed.com


Tweetdeck


www.tweetdeck.com

TweetDeck

Social media
–

use


Twitter, Facebook, Wiki
–

local election results service


Wiki
–

council information, history, tourism promotion


YouTube
–

council meetings
–

Facebook, Twitter


YouTube
–

policing issues, children safety


YouTube
–

fire safety


Facebook, Twitter
–

event promotion
–

YouTube


Community maps
–

services / problems / new facilities


Facebook
–

community projects


Social media
–

summary


If Facebook were state 3rd largest


YouTube 2nd largest search engine


60 mln posts daily on FCB


Wiki 15 mln entries


Social media in every mobile phone


People trust friends


Listening part of communication


People discuss public policy issues


Do we want to be part of this debate?



Social media
–

old issue


„Half of Twitter is
composed of people
who have something
to say and say it
brilliantly the other
half have nothing to
say and keep saying
it.“



Thank you


Contact

Jiří Majstr

phone:

222 098
383


e
-
mail
:

majstr@mail.ctk.cz

Facebook:
www.facebook.com/jiri.majstr

Twitter:
www.twitter.com/jirim