Social networks in local government
Akademie ČTK
Jiří
Majstr
Programme
Brief introduction
Social media cookbook
Facebook
Twitter and Twitter tools
Which media for what
Social media / mobile web
Revolutionary
From pulpit to conversation
From table to pocket or handbag
Some people (seniors) can be left
behind
Social networks
New
–
technologies, not people
Social media
-
an enemy?
Problems
Manipulation
You do not own / control
No negotiation with owners
Today on
–
tomorrow off
Never meant for local gov
Social media myths
Only for technical geeks
It is about tools
It is only young who use SM
Only fools use social media
Big waste of time
Too hard
Very easy
Too risky
Need to hire a professional
Replacement for traditional work
Social networks
–
why?
It is free, easy, fast
Extends reach:
Facebook in CR (10 mln people)
3 mln Facebook members
4.8 mln people vote
550 million people around world
Image
Facebook
–
Czech Republic
13.2.2011:
3 070 820 users
Age
50 pct 20
-
35 yrs
(Source: www.fejsbucek.cz)
Social networks
-
worldwide
Zdroj: http://www
-
958.ibm.com/software/data/cognos/manyeyes/visualizations/social
-
networks
-
worldwide
-
2009
-
to
-
Social media
–
for Loc Gov
Social networks
–
Dos Don
´
ts
Strength of sharing
Dos
As part of a project
Interconnected web/ soc media presence
Team, rules, objective
Don
´
ts
As a separate effort
Social networks
–
Issues?
Don’t think too big
Bandwidth
Staff time (spam/comments)
Private / official
Frequent change of rules
Sharing good practice
Social media
–
How
Daily feed
–
stagnation discourages
Be useful
Ask
–
make conversation
Accept criticism
Mixed media
Connect to people with connections
–
following
Think about mobile
-
hyperlinks
Social media
–
for Loc Gov
Which social network
Wiki
Events
Location based
Twitter
Facebook
YouTube
Interconnections!
Facebook
–
plug
-
ins
Facebook
-
Why?
Advantage:
Strength of „likes“
Support for events, projects
Image
Real time feedback
Disadvantage
Strength of dislikes
Fact
Opponents use it too
Twitter
–
why?
140 characters
–
limitation or advantage?
How long do you write 140 chars?
How long do you read 140 chars?
Global news / clipping service
Speed
Networks watch your subject(s) for you
Twitter
–
tools
Search.twitter.com
Twittergrader.com
Friendfeed.com
Tweetdeck
www.tweetdeck.com
TweetDeck
Social media
–
use
Twitter, Facebook, Wiki
–
local election results service
Wiki
–
council information, history, tourism promotion
YouTube
–
council meetings
–
Facebook, Twitter
YouTube
–
policing issues, children safety
YouTube
–
fire safety
Facebook, Twitter
–
event promotion
–
YouTube
Community maps
–
services / problems / new facilities
Facebook
–
community projects
Social media
–
summary
If Facebook were state 3rd largest
YouTube 2nd largest search engine
60 mln posts daily on FCB
Wiki 15 mln entries
Social media in every mobile phone
People trust friends
Listening part of communication
People discuss public policy issues
Do we want to be part of this debate?
Social media
–
old issue
„Half of Twitter is
composed of people
who have something
to say and say it
brilliantly the other
half have nothing to
say and keep saying
it.“
Thank you
Contact
Jiří Majstr
phone:
222 098
383
e
-
mail
:
majstr@mail.ctk.cz
Facebook:
www.facebook.com/jiri.majstr
Twitter:
www.twitter.com/jirim
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