Computing with IBM

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Nov 25, 2013 (3 years and 4 months ago)

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© 2011 IBM Corporation



Delivering on the Promise of Cloud
Computing with IBM


ISV
云计算解决方案路线图

2011.10.13
上海

© 2011 IBM Corporation

2

Agenda


ISVs Cloud Solution Roadmap


Cloud
-
readiness self assessment for ISVs


Onboard tools and resources


Next steps


Q&A

© 2011 IBM Corporation

3

The Cloud Service Provider pattern aligns to the Business Partner
Solution Roadmap. Discrete projects present opportunities for you
and your clients


Highly scalable integrated
cloud service management
solution


Secure multi
-
tenant and
isolated cloud infrastructure


Image management
capabilities


Charge
-
back and accounting
for IT services


Offer flexible billing models to
customers


Integrate your cloud application
with other SaaS or existing on
premise applications


Expand your client base by
incorporating business analytics
into your cloud application


Augment existing SaaS offerings
with social business and mobile
delivery


Enable new or existing
applications to be delivered
on the cloud


Utilize industry leading
middleware with cloud
-
friendly pricing


Rapidly deliver applications
on a secure and reliable
public cloud infrastructure

Build the Cloud
Infrastructure

Enable applications
in the cloud

Extend applications
in the cloud

© 2011 IBM Corporation

4


Highly scalable integrated
cloud service management
solution


Secure multi
-
tenant and
isolated cloud infrastructure


Image management
capabilities


Charge
-
back and
accounting for IT services


Offer flexible billing models
to customers


Integrate your cloud
application with other SaaS
or existing on premise
applications


Expand your client base by
incorporating business
analytics into your cloud
application


Augment existing SaaS
offerings with social business
and mobile delivery



Enable new or existing
applications to be delivered
on the cloud


Utilize industry leading
middleware with cloud
-
friendly pricing


Rapidly deliver applications
on a secure and reliable
public cloud infrastructure

Build the cloud
infrastructure

Enable applications
in the cloud

Extend applications
in the cloud

Building the Cloud Infrastructure


© 2011 IBM Corporation

5

Project: Build the cloud infrastructure…

Hardware

Virtualization

Image
Virtualization

Workload
Virtualization

IBM Workload Deployer

WebSphere Virtual Enterprise

IBM Middleware

IBM CloudBurst

IBM Starter Kit for Cloud

Tivoli Service Automation Manager

IBM Service Delivery Manager

Workload Optimized Systems

1

2

3

HyperVisor Edition Images

Tivoli Provisioning Manager


Virtualization of hardware
resources in the data center



Management of virtualized
infrastructure


Virtualized infrastructure
leads to creation of “virtual”
software images



Proliferation of virtual
software images leads to
management challenges


Images are combined into
patterns representing
middleware workloads



Workloads encapsulate well
defined combinations of
integrated middleware

Image Management

Integrated Middleware

Infrastructure Management

© 2011 IBM Corporation

6

Beyond Virtualization

Consider your requirements as you choose entry points

Virtualized
hardware

Basic cloud
capabilities

Self
-
serve
User Interface

Image build,
convert,
manage

Virtual
machine
deployment

Initialize a cloud
infrastructure with
IBM systems

Scale quickly to
1000s of VMs or
manage
heterogeneous
x86 platforms

Advanced
provisioning,
management and
orchestration across
heterogeneous
resources

Deploy and
manage templated
workload patterns

IBM Starter Kit
for
Cloud

IBM Service Agility
Accelerator for Cloud

IBM Service Delivery
Manager


IBM CloudBurst

IBM Workload
Deployer

© 2011 IBM Corporation

7

Cloud Service Provider in action:
VNTT

Dynamically creates secure virtual, infrastructures for local
businesses
in hours


Our vision was to create a platform to foster innovation and growth in the Vietnamese
economy, taking advantage of our economy of scale to deliver highly cost
-
effective
enterprise
-
class IT services to small
-

and mid
-
sized businesses,” says Nguyen Minh Tan,
CEO, Vietnam Technology and Telecommunication. ”We chose IBM as our trusted partner
for delivering commercial cloud services, based on its comprehensive portfolio and
proven track record in other client engagements. We knew that IBM had the expertise and
the local support to help us leverage cloud in a way that is safe, reliable and efficient for
our business.”


$75 million in savings

over five years



370% projected ROI in

the first year alone

The benefits:


Launched the VNTT Cloud Center,
built on IBM Service Delivery Manager
cloud solution and featuring IBM
System x and BladeCenter servers,
enabling the dynamic creation of
secure virtual infrastructures for local
businesses.


Dynamically creates secure virtual,
infrastructures for local businesses in
hours

The solution:

The need:

Nguyen Minh Tan, CEO, Vietnam Technology and Telecommunication


VNTT wanted to create a
shared central
infrastructure to deliver
flexible infrastructure and
software services to small
-

and mid
-
sized companies,
on a pay
-
as
-
you
-
use
pricing model.

© 2011 IBM Corporation

8


Highly scalable integrated
cloud service management
solution


Secure multi
-
tenant and
isolated cloud infrastructure


Image management
capabilities


Charge
-
back and
accounting for IT services


Offer flexible billing models
to customers


Integrate your cloud
application with other SaaS
or existing on premise
applications


Expand your client base by
incorporating business
analytics into your cloud
application


Augment existing SaaS
offerings with social business
and mobile delivery



Enable new or existing
applications to be delivered
on the cloud


Utilize industry leading
middleware with cloud
-
friendly pricing


Rapidly deliver applications
on a secure and reliable
public cloud infrastructure

Build the cloud
infrastructure

Enable applications
in the cloud

Extend applications
in the cloud

Enabling Applications in the Cloud

© 2011 IBM Corporation

9

Project: Enable applications in the cloud

Workload

Virtualization

Infrastructure
Selection

Hybrid
Integration

IBM SmartCloud Application
Services (Beta)

WebSphere Cast Iron Cloud
Integration platform

1

2

3

IBM SmartCloud Enterprise

Cloud Infrastructure Providers


Use of middleware and
topology patterns to enable
multi
-
tenant delivery



Leverage IBM cloud blueprints
and assets for creating cloud
applications


Utilize IBM SmartCloud
Enterprise for reliable,
secure cloud infrastructure
services



Global network of Cloud
Infrastructure Providers
available


Provides SaaS
-
to
-
SaaS and
SaaS
-
to
-
on premise
application integration



Flexible deployment options

Scalable Delivery

Application Integration

Integrated Middleware

WebSphere Application Server

DB2

ENHANCED

© 2011 IBM Corporation

10

Rapid access to application services to achieve cloud
-
based
economies and speed while maintaining differentiation through
application customization

ISVs can capture new markets and reduce your operating cost
by developing, and deploying
applications on a secure, enterprise
-
class platform from a trusted partner with extensive global operations.

Application

Resources

Application
Environments

Packaged
Application

Management

Integration

Application

Lifecycle

SmartCloud Application Services

Integrate your cloud delivered
applications with other applications or
resources on
-
premises or in the cloud


Support effective management of
leading packaged applications
with purpose built services.

Accelerate with certainty the deployment and
management of your applications with
purpose built services.

Leverage shared services to
reduce the cost and simplify the
development and delivery of cloud
applications.

Provide development departments
with access to rapidly activated and
team
-
based development
environments.

© 2011 IBM Corporation

11

Cloud Service Provider in action:
Corent Technology

Enables Rapid Software to SaaS Transformations


The same way that file server, database server and application server concepts each
transformed application architecture in the past by introducing an abstraction layer to
provide a defined service, Corent’s ‘SaaS server’ concept is now transforming the
landscape for the industry’s transition to SaaS.

IBM is our trusted partner for delivering commercial cloud services based on their
proven track record in delivering secure, reliable and efficient cloud infrastructure.”


Faster time to market


10 times lower cost of
SaaS operations


SaaS business
enablement

The benefits:



A scalable SaaS offering



Fastest time to market



Lowest cost of operations


Multi
-
Tenant Server™ is a software
product that transforms an existing
application to scalable, efficient multi
-
tenant SaaS without re
-
writing the
application.


SaaS
-
Cockpit™ provides complete
operational and management
capabilities for running a SaaS
business.

The solution:

Software Providers need:

Feyzi Fatehi, CEO, Corent Technology Inc.

© 2011 IBM Corporation

12


Highly scalable integrated
cloud service management
solution


Secure multi
-
tenant and
isolated cloud infrastructure


Image management
capabilities


Charge
-
back and
accounting for IT services


Offer flexible billing models
to customers


Integrate your cloud
application with other SaaS
or existing on premise
applications


Expand your client base by
incorporating business
analytics into your cloud
application


Augment existing SaaS
offerings with social business
and mobile delivery



Enable new or existing
applications to be delivered
on the cloud


Utilize industry leading
middleware with cloud
-
friendly pricing


Rapidly deliver applications
on a secure and reliable
public cloud infrastructure

Build the cloud
infrastructure

Enable applications
in the cloud

Extend applications
in the cloud

Extending Applications in the Cloud

© 2011 IBM Corporation

13

Project: Extend applications in the cloud

Hybrid
Integration

Analytics

Social Business

LotusLive

1

2

3

Cognos Business Intelligence



Provides SaaS
-
to
-
SaaS and
SaaS
-
to
-
on premise
application integration



Flexible deployment options


Enhance your application
value through inclusion of
analytic capabilities



Expands user base within
clients.


Add Social Business
capability to existing SaaS
applications.



Increase revenue per client
with enhanced function

Business Insights

Social Business

Application Integration

IBM SmartCloud Application
Services (Beta)

WebSphere Cast Iron
Cloud
Integration platform

ENHANCED

© 2011 IBM Corporation

14

Cloud Service Provider in action:
:
SugarCRM

Empowering sales teams with intuitive CRM applications


“Mid
-
size and enterprise organizations have stringent requirements.
IBM SmartCloud
Enterprise offers Sugar users the quality, reliability, and security gained from IBM

s
years of managing and operating data centers for enterprises and public institutions
around the world. Whether end
-
users are looking for a quick application development
and testing environment or are planning a long
-
term enterprise deployment, IBM has
the skills and experience to deliver the shared infrastructure to meet unique business
needs. Sugar on the IBM SmartCloud provides the freedom and flexibility of traditional
SaaS or public cloud solutions with the dependability of enterprise
-
grade SLAs and
robust security infrastructure.



Teams have up to
10% faster access to
sales reports and
data


Adding IBM
SmartCloud data
centers as a
deployment option
expands our global
reach

The benefits:


For its larger customers,
SugarCRM needed a cloud
platform alternative that
combines the freedom of
traditional SaaS solutions
with the dependability of
Enterprise
-
grade SLAs and
robust security
infrastructures


Launched Sugar on IBM Smart
Cloud Enterprise solution,
enabling the dynamic creation of
secure CRM solutions for Mid
-
market and Enterprise
customers.

The solution:

The need:

Larry Augustin, CEO, SugarCRM

© 2011 IBM Corporation

15

An advanced, reliable, highly secure and scalable platform for
creating, managing, and monetizing cloud services that…

Includes a highly automated, scalable and carrier
-
grade
integrated cloud service management system

Enables rapid, streamlined integration of third
-
party
applications to fully leverage ecosystem partners

Offers providers a highly secure, multi
-
tenant cloud
services infrastructure that scales cost
-
effectively

Provides the ability to create and implement innovative
business models and pricing plans quickly and easily

Critical Success Factors for Cloud Service Providers


© 2011 IBM Corporation

16

Cloud
-
readiness Self Assessment

© 2011 IBM Corporation

16

© 2011 IBM Corporation

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To assist you in towards your business transformation we
designed a Cloud
-
readiness Self Assessment

© 2011 IBM Corporation

18

Cloud
-
readiness Self Assessment

© 2011 IBM Corporation

19

Self Assessment Output


Summary of assessment findings


Analysis of your cloud readiness


Current state & cloud maturity


Key challenges you need to
address to introduce innovation
into your business model


Suggested approach to get you
there


Build up of financial models (pro
-
forma analysis etc)


IBM cloud solution roadmap
including projects designed for
you


Conclusions, recommendations &
next steps


© 2011 IBM Corporation

20

Tools and Resources

© 2011 IBM Corporation

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© 2011 IBM Corporation

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Tools and resources to help you get started on your transformation

ibm.com/partnerworld/cloud




IBM Innovation Centers




IBM Virtual Innovation Center




Join the
developerWorks Cloud group




Follow ibmcloud handle on Twitter




Contact
saas@us.ibm.com

or
cloudspe@us.ibm.com

RESOURCES

© 2011 IBM Corporation

22

For companies planning to become a Cloud Service Provider


Do you intend to build your own cloud infrastructure or leverage a public
cloud provider?


Is your focus on cloud enabling an existing application or developing a new
cloud service?


What level of service agreement will your clients expect or demand?


What impact will offering a cloud service have on your existing business?


Can you explore new markets with little overhead, yet scale successes
quickly?


For companies already providing Cloud Services


Can you customers integrate your cloud service with other SaaS offerings?


Does your cloud service integrate with clients on
-
premise data and
applications?


Do you provide business insights to clients based on their use of your
service?


Do you offer clients social business functionality?


Can your customers access your service through any device?


Ask the fundamental questions:

The time has come to Rethink IT and Reinvent
Business


with cloud and IBM

© 2011 IBM Corporation

23

Call To Action

Delivering the
capabilities
clients
need through an
efficient and robust
cloud.


Complete the self
-
assessment, assess
the next steps for
your business


Choose the project
that matches your
next step

A differentiated cloud
environment

that meets
your clients' industry and
technology requirements



Assess your business
goals in relation to our
client buying patterns



Use our cloud
enablement roadmap to
build the infrastructure
your clients need

Full cloud migration,
transformation and
seamless integration
of
traditional and cloud
delivery models.



Take advantage of the
free trial offer on IBM
SmartCloud Enterprise



Apply for the IBM Cloud
Specialty to build out
your ecosystem

Cloud

Application

Provider

Cloud

Infrastructure

Provider

Cloud

Technology

Provider

© 2011 IBM Corporation

24

ibm.com/partner/cloud