PowerPoint Presentation - Trouble Impact

sentencedebonairMobile - Wireless

Dec 10, 2013 (3 years and 10 months ago)

81 views

What We’re Going to Talk
About…


Background


Business


Amelia


Crush


Color Thief

Trouble Impact, LLC


Cat & Issam


Started in April 2012!!!


One commercial release

Tigger

Cat Musgrove

Why I Left

Issam Khalil

Why I Left

Before We Started…

Before We Started…

What We’ve Been Doing…

Money


Savings


Contract Work


Investors


Exit strategy

Forming an LLC


Limited Liability
Company


Shields members of the LLC from personal
liability for company debts.


Only worth it if you do it correctly!


Google
"Piercing the corporate veil"

Forming an LLC
-

Steps


Filing the Articles of Organization
(http://www.opal.ny.gov
/)


Request
an Employer Identification Number (EIN)
from the
IRS


Return
the "LLC request for information" for the
NY state tax
department


Adopt
a written Operating
Agreement


Publish
the Articles of Organization in 2
newspapers
for 6
weeks


Fill
the Certificate of Publication

General Accounting


Keep business + personal bank account
separate!


Need
Articles of Organization + EIN
number



Keep
track of all money movement (use an
accounting
software)


https
://www.kashoo.com/



Balance sheet of member capital

Taxes


Tax
basis


Keep track of this to know if you can declare a loss



Income & Loss are declared in personal
tax
declarations


Schedule K1 at the start of the year to each member


Distribution



Estimated taxes!



Not really that complicated

Budgeting


Mint.com
-

$2500/
mo



Don’t Forget:


Trips (Conferences)


Emergency expenses

Insurance


Consolidated
Omnibus Budget
Reconciliation Act


18 months
(10/13)


Pay what company was paying


~$400 (big company)


Ask other people who have left company!


Can find out how much it is by looking at
your W
-
2 (
DD)

Software

Unity 3.5
($5,750)

Pro ($1,200
x2)

Android
($1,350)

iOS

($1,200)

Asset
Server ($400 x2)

Visual Studio ($500)

Photoshop
($
20/
mo
)

1
yr

commitment

Premiere
($
30/
mo
)

No commitment

3D Studio Max ($3,700)

Software

Google Drive ($
5/
mo
)

Email
-

Google Apps

($
5/
mo

x3)

Website
-

Squarespace


($
20/
mo
)

Domain Name
-

Yahoo

($
40/year)

Software Totals


“One
-
Time” Payments (Unity,
3DsMax, Visual Studio)

$9,950


Monthly Payments
(Photoshop, Google Drive,
Google Apps,
Squarespace
)

$720/year


Conferences

Pass
$1375/person
(early)

Flights $426/person

Hotel $156/night (x5 nights
)

= $4,382

Hotel $75/night (
x2) = $150

Passes $70/person

Hotel $75/night (x3
)

= $365

Indie Passes
$
425/person

Hotel $100/night
x3

= $1,150

Conferences

Passes $120/person

Flights ~$450/person


Passes $279/person

Asset Store


$318
-

11 months


Average of $29/
mo

Amelia vs. the Marathon


Show Video!

Timeline

Timeline

Additional Costs


Music


Shockwave Sound $42 & $80


Free sound effects, manipulated in Premiere


Additional Costs


Unity Asset Store ($150)


NGUI


Memory Management


Touch Input




Competition
Submissions (IGF $95, PAX
East Indie Showcase $50)


Hardware


What we already had:


iPod
Touch, iPhone 3GS,
iPad

1, Samsung
Galaxy Player 4.0


What we got:


iPad3, Galaxy Nexus (gifts)


Prototyping


Tried to make rough of whole
game


Abandoned prototype, moved into
production


Never
identified
core
of the
idea


Committed too fast


Lessons We Learned


Everything took
longer than
expected


Motivation


Time vs. initial estimate


Working in a Vacuum


Pressure to make “something cool”


Playtesting


Waited too long for first playtest


Game too hard…



Marketing
-

Plan


Facebook
(
152 Likes)


Sent
the game to review sites


3 reviews
published (148 Apps, Android
Rundown, Apps Happens)


Marketing


What Went
Wrong


Wasn’t a self
-
marketing idea


Disconnect


Visuals: cute & friendly


Gameplay: super hard


Dodging section took over


Read like an endless runner



Marketing: Moving Forward


Advertising


Features (contacts, more reviews)


No time pressure (single player game)


Getting people to our website



Crush

Made for GGJ


48 hours

Articles

Brainstorm & Prototype

Redesign

OUYA CREATE Jam


Ten Day Jam


Made prototype


Finalist


Got some fans!







Show Video!

The Plan?


Currently prototyping


Not committed to this concept


Much longer development


PC &
Console


Kickstarter
?

What We’re Doing Now


Issam:


Contracting


Systems (color, camera)


Cat:


Overall design


Level design


+ scripting


Art

@
Cat_Musgrove

Cat@TroubleImpact.com

@
IssamKhalil

Issam@TroubleImpact.com