1 The American Red Cross Tsunami Recovery Program --- An Overview

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Tsunami Recovery Program: Statement of Strategic Direction

Strategic P
lan 2006


2010

-
1
-



1


The American Red Cross Tsunami Recovery Program

---

An Overview

The immensity of the tsunami disaster, which claimed more than 2
29
,000 lives and left
approximately 1.7 million homeless, necessitated the most vigorous response possible. Given the
unpreced
ented scope of the deadly waves and their aftermath, ARC mobilized rapidly, providing
immediate relief to survivors. Volunteers and staff were sent to the countries most affected by the
tsunami, and they worked tirelessly alongside their counterparts in lo
cal Red Cross

and Red
Crescent soc
ieties to provide immediate assistance to survivors of this tragedy.


Recognizing the extraordinary effort required to provide assistance quickly and efficiently, the
American Red Cross worked to ensure effective partner
coordination from the very beginning.
All tsunami recovery activities reflect the ongoing programs and plans of governments, other Red
Cross and Red Crescent Societies,
non
-
governmental organizations (NGOs), international
organizations (IOs) and United Nat
ions agencies.

Partnership with the Red Cross/Red Crescent
Host National Societ
y

(HNS) in each country underpins the design of all programs. All of these
coordination mechanisms, in the affected areas and at ARC national headquarters, ensure that
important

services are not duplicated or omitted and further extend ARC’s capacities to include
the strengths of its partners.


In the six months following the tsunami,
close to

$1
0
6

million was spent addressing critical needs
through emergency response activities
. During this period, ARC established the

Tsunami
Recovery Program (TRP)
. The launch of the TRP was grounded in the realization that the process
of providing relief to survivors needed to grow into a longer
-
term recovery and development
program that would
enable survivors to rebuild their lives and communities. This work prioritizes
those countries hardest hit
:

Indonesia, Sri Lanka, the Maldives, Thailand, and India.

The
American Red Cross has also set aside funds for less affected
areas
such as the East Af
rican
nations

affected by the tsunami in addition to
Bangladesh,
Myanmar,
and Malaysia.


Today, the American Red Cross Tsunami Recovery Program and its partners in these countries
are working to realize a variety of highly innovative rebuilding efforts. Ke
y programs provide
water, sanitation, psychosocial support,
health

services
,
shelter, jobs, and assist communities with
preparing for the possibility of future disasters.


With these activities
generating important successes
, TRP launched a strategic plann
ing process
to ensure maximum results and the greatest levels of accountability to program participants and
ARC donors. The result of this planning process is this document, which describes TRP’s
strategic direction for the period 2006
-
2010, and the specif
ic action steps that will be undertaken
in
Ye
ar
O
ne as we work toward the realization of our goals and objectives. This overarching
strategic plan complements and provides a framework for the individual strategic plans that have
been developed in each of o
ur core TRP countries. It is grounded in a deep analysis of local
conditions and builds upon the resolve and commitment of the American Red Cross Tsunami
Recovery Program to maximize its ability to create enduring results.



This Strategic Plan serves as
a guide for the American Red Cross’ Tsunami Recovery Program
(TRP) for the years 2006
-
2010. As a framework, it enables all parties working with TRP to align
their work toward improving the lives of tsunami
-
affected people. By continuing to develop and
use
this plan, headquarters staff, partners, field personnel, and program participants will hold each
other accountable for attaining success in this ambitious undertaking.




Tsunami Recovery Program: Statement of Strategic Direction

Strategic P
lan 2006


2010

-
2
-



The TRP Strategic Plan is built upon three core elements:




1) A Statement of Strateg
ic Direction (this document);

2) An Accountability
Framework (attachment #
1
); and

3) An Annual Implementation Plan (attachment #
2
).



2

Vision

T
he American Red Cross Tsunami Recovery Program holds fast to a vision of new and better
futures for those stru
ggling to overcome the impact of the devastating tsunami.


Vision: American Red Cross Tsunami Recovery Program


The American Red Cross Tsunami Recovery Program envisions an enduring recovery for
tsunami
-
affected people. Communities enjoy rebuilt physical
infrastructure, restored social
networks, quality health services, vibrant economies, and are prepared for future disasters.



3

Mission

The vision becomes reality through the ongoing efforts of staff, volunteers, partners, and program
participants working

on a daily basis to implement our mission.


Mission: American Red Cross Tsunami Recovery Program


We build on the strengths of communities, the International Red Cross and Red Crescent
Movement, and other partners to restore and improve the lives of tsu
nami
-
affected people.


The mission and vision of the American Red Cross Tsunami Recovery Program are further
informed by our organizational values, which find inspiration in the seven Fundamental
Principles of the International Red Cross and Red Crescent
Movement:




Humanity



Impartiality



Neutrality



Independence



Voluntary Service



Unity



Universality


4

Strategic Priority Areas

The American Red Cross Tsunami Recovery Program has carefully analyzed its strategic
direction and will be focusing activities in three

Strategic Priority Areas
” for the design and
implementation of high impact initiatives that further the TRP mission:



Tsunami Recovery Program: Statement of Strategic Direction

Strategic P
lan 2006


2010

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3
-






Strategic Priority Area 1


Program Service Delivery
:
Improve the lives of tsunami
-
affected people through the delivery of high
-
impact, c
ommunity
-
focused programs.




Strategic Priority Area 2


Partnerships:
Build mutually beneficial partnerships to
increase capacity and implement high
-
quality programs.




Strategic Priority Area 3


ARC Program and Organizational Effectiveness:

Maximize the p
ositive impact of TRP through the development of efficient, effective, and
transparent management and support systems.


As the fundamental strategic priority of the plan,
Program Service Delivery

represents the target
towards which all work is directed. Bu
ilding on the critical activities undertaken to date,
programs in the 2006
-
2010 period focus on six key sector areas: water and sanitation,
psychosocial

support
, health, shelter, livelihoods, and disaster
preparedness
. Goals, objectives,
and indicators of
success have been developed for each of these six sectors and are fully detailed
within the “Accountability Framework
” (see Attachment
1
).



As a part of the International Red Cross and Red Crescent Movement (the “Movement”), the
American Red Cross makes m
aximum use of the opportunity to
establish
P
artnerships

with
the
Host National Societ
y

(HNS) in each country where programs are being delivered. This strategic
plan has been developed with specific reference to the
R
egional
S
trategy

and Operational
Framewo
rk (RSOF)

developed by host national societies, part
icipating
national

societies, the
International Federation

of Red Cross and Red Crescent Societies (International Federation)
, and
the I
nternational Committee of the
R
ed
C
ross (ICRC)
.
1

In addition, the Am
erican Red Cross
collaborates with other external partners
2

in order
to most effectively leverage resources, ensure
program sustainability, and reduce duplication of effort
.


The unprecedented scope of the project activities

being undertaken will require t
he American Red
Cross to grow in new and exciting directions. The long
-
term recovery and development of
tsunami
-
devastated communities differs significantly from immediate post
-
disaster rescue and
relief. While speed remains important, proper planning beco
mes even more crucial. The
American Red Cross will adapt key operating and program support systems to respond to the
needs of this long
-
term effort including increased technical capacity in the primary focus sectors,
efficient administrative systems, and e
ssential program management tools

thereby improving
Program and O
rganizational
E
ffectiveness
.


In order to increase the likelihood of sustainability, decrease risk to vulnerable groups, and
promote social equity, the TRP strategic plan integrates several t
hemes that have emerged as
critical project elements in ensuring quality programs. While most projects will not have these



1

“Responding to the Asia earthquake and tsunamis, Regional strategy 2, 2006
-
2010,” Internation
al
Federation of Red Cross and Red Crescent Societies, 2006.

2

For the purpose of this strategic plan, partners are divided into two categories, “Movement” and
“external.” Movement refers to all
National Red Cross and Red Crescent Societies, The Internatio
nal
Committee of the Red Cross, and the International Federation of the Red Cross and Red Crescent Societies
.
External refers to all other partners including local and national governments and ministries, international
nongovernmental organizations (
NGOs),

national and local nongovernmental organizations (NGOs),
International Organizations (IOs), United Nations agencies, and others.




Tsunami Recovery Program: Statement of Strategic Direction

Strategic P
lan 2006


2010

-
4
-



elements as their main sectoral focus, these themes are woven throughout project design and
implementation. These themes are gender
equality, environmental sustainability, Risk
Reduction/Integrated Disaster Preparedness, Protection/Human Rights, HIV/AIDS,
Advocacy/Policy Development, Local Capacity Building, and Community Engagement.


5

Goals


Within each strategic priority area, critica
l goals provide the target towards which strategic plan
objectives and activities are directed.

Strategic Priority Area

Goals

1.)

Program Service
Delivery:





Improve the lives of
tsunami
-
affected people
through the delivery of
high
-
impact, community
-
focused programs.

1.1. Water and Sanitation:
Increase access to safe water and
sanitation systems, and improve hygiene practices.

1.2. Psychosocial
Support
(PSP):
Enhance individual and
community psychosocial well
-
being.

1.3. Health:
Respond to the cri
tical and chronic health needs of
vulnerable people, while building community capacity to provide
health services.

1.4. Shelter:
Provide tsunami
-
affected people with safe and
adequate shelter.

1.5. Livelihoods:
Provide
tsunami
-
affected people
with econ
omic
opportunities.

1.6. Disaster
Preparedness
:
Enhance the capacity of communities
and HNSs to prepare for and respond to disasters.


2.)

Partnerships:


Build mutually beneficial
partnerships to increase
capacity and implement
high
-
quality programs.


2.1. Movement:
Collaborate with Movement partners to effectively
serve tsunami
-
affected people.

2.2. External:
Utilize the expertise of external partners to
effectively serve tsunami
-
affected people.


3.)

Program and
Organizational
Effectiveness:




Maximize the positive
impact of TRP through
efficient, effective, and
transparent support
systems.

3.1. Program Management:
Develop and implement systems that
support effective program management and decision making.

3.2. Finance:
Ensure high
-
quality fi
nancial management practices
that guarantee the financial integrity of TRP and support effective
program management.

3.3. Administration and Contracts:
Ensure efficient administration
of TRP business operations in support of program activities.

3.4. Hu
man Resources:
Ensure that TRP is fully and continuously
staffed with
highly qualified
personnel.

3.5. External Engagement:
Raise the profile of TRP within the
humanitarian community and the media.

3.6. Organizational Learning:
Create a dynamic teachin
g and
learning culture that enables organizational and individual
development.



Tsunami Recovery Program: Statement of Strategic Direction

Strategic P
lan 2006


2010

-
5
-



6

Beneficiaries



The Tsunami Recovery Program of the American Red Cross is established to restore and improve
the lives of individuals, families and communities who are made vu
lnerable by the December 26,
2004 tsunami.


Beneficiaries under the Tsunami Recovery Program are people who can demonstrate
a
clear
humanitarian need arising from the
e
ffects of the tsunami.


Pre
-
existing needs will not be covered under the Tsunami Recover
y Program. However, if pre
-
existing needs are exacerbated by the tsunami, a case can be made for inclusion.


Additionally, the Tsunami Recovery Program will extend assistance to
tsunami
-
affected
beneficiaries and communities
whose vulnerability

is exacerb
ated by
conflict, natural disaster or
other humanitarian emergency
.


In applying these criteria, those people who are directly affected by the tsunami have a stronger
case for assistance than those who are indirectly affected.


The beneficiary criteria of
the Tsunami Recovery Program are consistent with the Fundamental
Principles of the Red Cross and Red Crescent Movement and are not based on geography, gender,
age, religion or ethnicity.






Tsunami Recovery Program: Appendices

Strategic Plan 2006


2010

-
6
-



7

Accountability Framework


Objectives and Indicators of
Success


The Strategic Plan’s Accountability Framework, provided as Attachment
1
, builds upon the
commitment of the American Red Cross to transparency and details the specific objectives that
ARC staff, partners, and participants will be striving to reach over the

next four years. It enables
the highest possible level of accountability: for each objective, detailed indicators of success
provide the basis for measurement and reporting,
highlighting
the degree to which ARC has
achieved what it set out to accomplish.




Using donated funds effectively for beneficiaries and honoring donor intent are among the
highest priorities of the American Red Cross, and accountability has been the watchword of the
Tsunami Recovery Program (TRP) from the day we initiated operations
. Each and every day, the
American Red Cross TRP strives for accountability to the tsunami
-
affected people and
communities that we serve, and to the intent of our donors who have made this work possible.
This Strategic Plan was developed in order to focus
our work and energies as cohesively as
possible, providing for maximum efficiency and for the best possible stewardship of the funds
that have been entrusted to us.


To this end, the development of this Strategic Plan has been immeasurably assisted by the

Code
of Conduct for the International Red Cross and Red Crescent Movement and NGOs in Disaster
Relief
, which has been adopted by more than 300 international disaster response agencies to
establish standards of independence, effectiveness, and impact to wh
ich disaster response NGOs
and the Movement aspire. We abide by this code and have woven its features into our day
-
to
-
day
operations.
The American Red Cross also adheres to the standards of
The Sphere Project
Humanitarian Charter and Minimum Standards in D
isaster Response
.

These standards and
industry
-
accepted principles form the foundation of American Red Cross disaster response and
development work.


Additionally, the Tsunami Recovery Program will implement specific accountability measures to
ensure maxim
um transparency, participation,
and
evaluation
.

An important element will be
annual accountability audits which will review systems and internal controls, identify strengths
and weaknesses, and follow up actions to enhance accountability to beneficiaries.

Systems for
feedback from people affected by the tsunami

will also be established
.


These measures will build
upon existing initiatives in the humanitarian community (e.g. the Humanitarian Accountability
Partnership
-

International (HAP
)
, Sphere, the Global

Accountability Project) and will be
implemented at both field and headquarters levels. An important element will be annual
accountability audits, which will aim to review systems, identify strengths and weaknesses, and
implement follow
-
up actions designed

to enhance the TRP’s accountability to beneficiaries.


We commit, through this Strategic Plan, to a respectful and collaborative process of tsunami
recovery, which builds on existing community capacities and is focused on the sustainable well
-
being of tsu
nami
-
affected people.







Tsunami Recovery Program: Appendices

Strategic Plan 2006


2010

-
7
-



8

Annual Implementation Plan

To ensure that the TRP strategic plan remains closely integrated with our operations, an annual
plan has been developed for Year One, 2006
-
07. This 12
-
month plan uses the goals and
objectives as a framew
ork and, for each objective, it details the activities that will be
implemented and their corresponding timeframe. In addition, for each activity, it further details
the person and/or partner accountable for this work (see Attachment
2
).


9

Financial Plann
ing

Following the tsunami, the American Red Cross received an amazing outpouring of generosity
from people across the country. As of
November 30
, 2006 contributions to the Tsunami Recovery
Program totaled $57
5.
6

million.


In the first six months,

close to

$1
0
6

million was spent to address critical needs through
emergency response activities. As communities began to stabilize, funding shifted to meet
longer
-
term needs. The chart and table below illustrate the expenditures to date (including current
project
s), combined with the allocations over the life of the Tsunami Recovery Program to June
2010.



Tsunami Recovery
Program Expenditures
and Allocations

(
as of 30 Nov
. 2006
-


in millions)

Emergency
Response

$
10
5.8

Water and
Sanitation

$
12
7.5

Psychosoci
al
Support

$3
5
.3

Health

$11
2
.2

Shelter

$
89
.4

Livelihoods

$
6
3.8

Disaster
Preparedness

$2
6.7

Future

Needs

$
4.7

Direct Support
3

$
10
.2

Total:

$5
7
5.6





Each delegation’s strategic plan provides detail on planned financial expenditures for exist
ing
and future projects. The table below summarizes TRP allocations by country for the period
covered by this strategic plan.







3

Represents necessary supporting activities, including donation processing, incremental stewardship costs such as audit fee
s,
accounting support, technology support, communications

activitie
s
, and support for staff.

Health

1
9
%

Shelter

1
6
%

Livelihoods

11
%

Emerge
ncy

Response

18%

Future

Needs

1
%

Disaster

Preparedness

5
%

Direct

Support

2
%

Wat/San

2
2
%

Psychosocial

Support

6%



Tsunami Recovery Program: Appendices

Strategic Plan 2006


2010

-
8
-





Tsunami Recovery Program


Financial Forecast by Country (Movement and
Partners)



FY06
4

FY07
5

FY08
6

FY09

FY10

Total

Indone
sia

33,090,752

55
,
705
,
759

55,732,028

45,798,774

29,092,376

219,419,689

Sri Lanka

6,562,380

22,093,814

47,198,426

16,052,565

10,246,537

102,153,722

Maldives

918,813

4,482,253

13,643,086

10,956,423


30,000,575

Thailand

313,99
5

979,35
0

4,300,890

3,880,982

3,664,284

13,139,500

NHQ
7

4,008,91
6

5,543,967

5,543,96
7

5,543,967

5,543,967

26,184,784

India



67,884

1,807,692

2,708,141

2,708,141

2,708,141

10,000,000

Other Countries
8


34,013,831


338,497


7,724,014


7,724,014


14,61
8,141

64,418,497

TOTAL

78,976,571

90,951,332

136,850,552

92,664,866

65,873,446

465,316,767



In fiscal year 2005, in the period immediately following the tsunami,
more than
$1
05
was utilized
in the immediate relief effort. Total expenditures for the ent
ire program are projected to be
approximately

$57
5
.6

million
.


10

Attachments


Attachment 1:
Accountability Framework


Attachment 2:
Year One Implementation Plan






4

These figures represent actual fiscal year 2006 expenditures.

5

These figures represent fiscal year 2007 budgeted expenditures.

6

The figures in the columns labe
led FY08, FY09, and FY10 represent forecasted expenditures.

7

These figures include the Quick Action Fund, and Cross
-
cutting themes

8

These figures include Future N
eeds.