Private Cloud Value - Microsoft Download Center

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Dec 10, 2013 (3 years and 8 months ago)

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Partner Success Story


Section III
-

Licensing


Section IV


Resources & Next Steps

I want a single view
of Public and Private
Clouds

I virtualized, and
now I have virtual
server sprawl

I need to meet my
SLAs and respond
with agility to
business problems
and opportunities

I have over a dozen
management tools
from various vendors
that don’t work well
together

It’s expensive to
manage all of my
infrastructure with
multiple tools and
processes

I want predictable
spend for
datacenter
management

1.
Customers will face confusing choices as virtualization, Cloud
system software, and infrastructure automation software
converge.


2.
Private Clouds will grow like gangbusters, one use case at a
time.


3.
2012 will be VMware's last year as king of the hill.

Source: IDC, Dec 2011, “IDC Worldwide System Infrastructure Software 2012 Top Predictions Report”

XenServer


ESX


XenServer


ESX

Transform


Are the trusted advisor to navigate the
emerging landscape for customers

You…


Provide solutions beyond the limitations
of existing datacenters to include
infrastructure and applications

You…


Lead customers in the transformation

from costly legacy systems to

Cloud
-
enabled environments

You…


Build best
-
practice to showcase
Private Cloud implementation and
show proof of control, security,
compliance and compatibility

You…


Assess, advise, and help your customers
make the right purchasing decision to
build a long
-
term Cloud
-
optimized plan
with short
-
term value

You…

Transform

=

How much the
Private Cloud market is expected to grow
between 2010
-
2015

Leading Management Solution

Fastest Growing

Virtualization Solution


43%
=

Source: “Worldwide Enterprise Server Cloud Computing 2010

2014 Forecast” IDC, May 2010

Source: IDC Management Tracker: Microsoft Internal research

Source: IDC WW Quarterly Server Virtualization Tracker, March 2011

2010

new

new

new

new

Manage Private and Public Cloud applications and

workloads with a common solution


Hybrid IT Management


Cloud Creation & Delegation


Multi
-
Hypervisor Support


Deep Application Insight


Server Application Virtualization


Process Automation


Dynamic Optimization


Network Monitoring


Service Templates


Self
-
Service Portal

Productive

Infrastructure

Your

Customers’ Cloud

Predictable

Applications

EMPOWER USERS


Device freedom


Optimized, personalized

application experience


Application self
-
service

UNIFY INFRASTRUCTURE


Mobile, physical, and virtual
management


Security & compliance


Integrated service management

SIMPLIFY ADMINISTRATION


Comprehensive client

management capabilities


Improved administrator

effectiveness


Reduced infrastructure
complexity

Source: Microsoft Partner Economic Model for Server Virtualization, Microsoft internal estimates


0
100
200
300
400
500
600
$374K

$132K

Cost

Partner

Margin

$506K

Enabling
Private
Cloud

0
100
200
300
400
500
600
700
$207K

Combined Margin


$449K

Combined Cost

$656K

$75K

$75K

$374K

$132K

Private Cloud

Partner

Margin

Cost of

Private Cloud

Potential
higher
margin

Cost of

Virtualization

Example Based on 100 Server Consolidation Scenario + Private Cloud (Software, Hardware, Services)

Position ECI in Every Opportunity for System Center
Capabilities

Workloads:

OS + Applications

Identity & Security

Development

Management

Virtualization

Platform

Services + Hardware + Software

UNCHANGED

PARTNER OPPORTUNITY TODAY

NEW BUS. OPPORTUNITY

Infrastructure integration & management


Server consolidation, virtualization, and migration


Server upgrade


Storage (SAN), backup, disaster recovery, and
security

Desktop management

Private Cloud strategy and planning services


Private Cloud design and integration services


Private Cloud security and compliance services

Datacenter transformation for Private Cloud


Systems & process management, automation, and
orchestration


Self
-
service & charge
-
back, and
showback


Workload
-
based services


Hybrid Cloud

Productive

Infrastructure

Predictable

Applications

Your

Customers’ Cloud

Infrastructure scenarios


Heterogeneous hypervisor and device management


Automating VM provisioning and monitoring


Self
-
service infrastructure and user experience


High availability for Exchange, SQL, SharePoint


Automating compliancy

Application
dev
/application management scenarios


Reducing downtime and remediation for LOB apps


Automating patch and configuration management


Deploying Server App
-
V as an alternative to Cloud
-
hosted VMs (i.e. Amazon)


Heterogeneous (.NET and Java) platform
management

Productive

Infrastructure

Predictable

Applications

Your

Customers’ Cloud

Advanced datacenter transformation for Private
Cloud

Hybrid Cloud


Planning and design services


Infrastructure and application management


Application migration and management across Private
Cloud and Public Cloud

Hosting and managed services


Hosted infrastructure


Hosted applications


Managed services


Outsourcing and service
-
oriented insourcing

Public Cloud


Value
-
added services


Packaged solutions and components


Productive

Infrastructure

Predictable

Applications

Your

Customers’ Cloud

$3,241

$4,423

$5,606

$
6,788K

$425

$425

$425

$
425K

$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
6:1
9:1
12:1
15:1
Cost (Thousands)

VM Density (VM per physical processor)

VMware CIS + vCOPS + vFabric APM +Windows Server 2008 R2…
Microsoft ECI Datacenter
16X

7.6X

At 15 VMs per processor,

Microsoft Private Cloud
solution is 1/16
th

the cost
of a comparable VMware
Private Cloud solution

Using vCOPS Enterprise Plus

Private Cloud with 500 VMs @ 4GB each
Price advantage increases win ratio for Microsoft partners and accelerates sales cycle
Comparison: Microsoft (WS 2008 R2 SP1+System Center 2012)
vs

VMware (
vSphere

5 + Cloud Infrastructure Suite)

Microsoft Focuses on Applications while VMware Focuses on Infrastructure


Servicing

Automation

Monitoring

Configuration

VM

Management


Microsoft enables
deeply

integrated service management across
both physical and virtual
infrastructure.


Microsoft has
30+ integration

packs,
mostly focused on 3
rd

party tools. VMware has 6, mostly focused
on VMware products.


Microsoft has
best
-
in
-
class workflows and automation.


Only Microsoft monitors the Workload + OS + VM + Network.
VMware’s workload monitoring

is
limited to memory, CPU, disk, and network.


Only Microsoft provides application problem diagnosis
,

enabling developer operations (
dev
-
ops)
scenarios.


Microsoft is the
most widely

used configuration

life cycle management tool on the market .
It has
been available since 1996, while VMware’s product was first released in 2011.


Microsoft is tightly integrated with the rest of System Center, while VMware’s is standalone.


Microsoft offers
cross
-
platform management, server app
-
V integration, and service templates.


Microsoft has built
-
in resiliency. With VMware, the expensive
vCenter

Heartbeat product is required.

Aging Prolific Servers

Growing IT Costs

Downtime and Limited
Disaster Recovery Plans

“Companies often struggle to optimize server capacity, achieve
scalability and high
-
availability for business
-
critical applications,
and gain better control of their data centers, but at the heart of
all of those issues is saving money and managing costs.”


Rand Morimoto

President, Convergent Computing

Partner Customer Pressures

Partner

Situation

Develop new practice to help enterprise customers:



Create cost
-
effective infrastructure


Provide scalable and optimized server capacity


Improve agility and business continuity


Results

Solution

Convergent Microsoft Private Cloud Practice


1.
Leveraged on
-
demand training for MAP and
Microsoft Private Cloud technologies

2.
Used MAP Toolkit to help customers see value

3.
Standardized on Windows Server 2008 R2 SP1
with Hyper
-
V

4.
Using Microsoft System Center portfolio to
provide management

Reduced server count increased utilization

Extreme scalability for web
-
based services

Dynamic scalability for business
-
critical services

Improves ability to manage costs

Helps customer reduce $1.2M a month in costs

“By using Microsoft cloud services, we can deploy a comprehensive, optimized private cloud infrastructure that
delivers the control and agility that enterprise customers want.”

Rand Morimoto

President Convergent Computing

Maximize your opportunities by leveraging Private
Cloud momentum and simplifying purchasing for
your customers

Private Cloud Value:

Maximizing Cloud
capacity with unlimited
virtualization


What stays the same

What changes

Managed devices require
Management Licenses

Concept of an Operating
System Environment (OSE) and
when a Management License is
required

Server MLs differentiated based
on virtualization rights & suited
into ECI

Standalone products become
components of integrated product
Management Licenses

Software Assurance is included with
all licenses

Server Management Licenses align
to processor
-
based model, each
license covers two processors

Management server software and
supporting SQL Runtime are now
included with every Management
License and Management Server
Licenses are discontinued

Client MLs differentiated on
component functionality and
suited into Core CAL/ECAL

Two OSEs

Unlimited OSEs

Journey to the Cloud

Goal: Drive Demand and optimize
opportunities

New: Private Cloud Immersion

Private Cloud Launch

Goal: Fundamentally change industry
momentum by winning Private Cloud

New: Major H2 Execution

Hyper
-
V Cloud Accelerate

Resources for Microsoft Cloud
assessments, proof of concept,
pilots, and deployments

Solution Incentive Program

Management and virtualization
solution partners can earn fees up
to 20 percent of the deal size on
eligible opportunities

Deployment Planning Services

Drive more sales by evaluating
customer environments and
getting monetary benefit by using
customer SA hours

Fast Track Partners

Pre
-
configured servers from Fast
Track Partners help you get your
private cloud solutions deployed
faster

Cloud Assessment Tool

Lead generation tool for
developing and implementing
Private and Public Cloud solutions

Sales Planning/Deployment

Help solve customer IT planning,
deployment, and operational
challenges with no
-
cost Microsoft
Solution Accelerators

PLAN



MPN Private Cloud Site



Windows Server® 2008
R2 SP1 with
Hyper
-
V™

&
System Center 2012



System Center 2012
Community Evaluation
Program



Private Cloud System
Center 2012 Boot
Camp



Microsoft Private Cloud
Practice Builder

ENABLE



Virtualization
Competency




Identity and Security
Competency



Systems Management
Competency



Server Platform
Competency



Microsoft Action Pack
Solution Provider

CREATE DEMAND



Customer Cloud
Assessment Tool



Private Cloud
Campaign Materials



Pinpoint



Microsoft Private Cloud
Accelerate Program



Microsoft Assessment
and Planning Toolkit
(MAP)

SELL



Private Cloud Strategy
& VMware Compete
Course



The Solutions Incentive
Program



Enrollment for Core
Infrastructure (ECI)



License Mobility
through Software
Assurance

DEPLOY



Deployment Planning
Services



Microsoft Private
Cloud Fast Track



Hyper
-
V™
Deployment Guides



Microsoft Deployment
Toolkit



Security Compliance
Manager



1

2

3

4

5

For more information on System Center 2012, visit the
Microsoft Server and Cloud Platform site
!

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered tradem
ark
s and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the
dat
e of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a c
omm
itment on the part of
Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICR
OSO
FT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.


Flexibility with delegation

and control


Application self
-
service across
clouds


Physical, virtual, and cloud
management

Predictable Applications

Productive Infrastructure

Your Cloud


Heterogeneous support


Process automation


Self
-
service infrastructure


Deep application monitoring

and diagnosis


Comprehensive application
manageability


Service
-
centric approach

System Center 2012

Partner Opportunities & Benefits

Heterogeneous support


Multi
-
hypervisor, cross
-
platform monitoring


Integrated automation across management
toolsets

Process automation


Flexible workflows across multiple
organizational silos and systems


26 Integration Packs out of box to
interoperate with toolsets from HP, BMC,
CA, EMC and VMware

Self
-
service infrastructure


Dynamic optimization for Hyper
-
V, VMware
ESX, and Citrix XenServer clusters

Scale
-
up your service offerings from
Virtualization to Private Cloud with
what you already know

Profit by delivering datacenter
automation & transformation for
Private Cloud

Enable business users to manage
cloud capacities, with just a few
clicks, through self
-
service

PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERS’ CLOUD

O
PERATING


S
YSTEMS

A
PPLICATION


F
RAMEWORKS

M
ULTI
-

HYPERVISOR


M
ANAGEMENT

H
YPER
-
V


CLOUD


F
AST

TRACK

3
RD

P
ARTY


M
ANAGEMENT



PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERS’ CLOUD

PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERSs CLOUD

System Center 2012

Partner Opportunities & Benefits

Deep application monitoring and diagnosis


End
-
user application performance and
availability monitoring


SLA dashboards and reports

Comprehensive application manageability


Decouple your applications from the
infrastructure with Server Application
Virtualization


Application portability


Workflow management for application

Service
-
centric approach


Full application lifecycle management


Application and service owners to deploy
and manage services on private clouds

Change your conversation with
customers from infrastructure
-
focused to applications/service
management
-
focused

Implement SLA
-
driven Private Cloud
services up to applications


application provisioning, capacity
allocation, high availability,
security/control, and charge
-
back

Standardize end
-
to
-
end application
lifecycle and increase the depth and
breadth of your offerings for
application management

PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERS’ CLOUD

Manage Applications with a Cloud Approach

Server Application Virtualization

OS

Easily Upgrade Applications

.NET

Java

App

Ops

Standardized Application Provisioning

DC

Admin

App

Ops

Scale out & health policy




Scale out & health policy




Scale out & health policy


Service template (Multi
-
tier .NET applications)

IIS

HW profile

OS profile

App
profile

Application server

HW profile

OS profile

App
profile

SQL

HW profile

OS profile

App
profile

Web tier

Application tier

Data tier

PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERS’ CLOUD

Data

App

Web

PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERS’ CLOUD

System Center 2012

Partner Opportunities & Benefits

Flexibility with delegation and control


Delegated authority and tools to end
-
users
with self
-
service


Control across Private and Public Cloud
environments

Applications self
-
service across Clouds


Common self
-
service experience across
Private Cloud and Public Cloud

Consistent physical, virtual, and Cloud
management

Deliver your customers a consistent
experience across Private Cloud and
Public Cloud

Build on
-
prem

Private Cloud service
offerings and expand to Public
Cloud and hosting services

Provide Hybrid Cloud offerings for
infrastructure and application
management

PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERS’ CLOUD

Application migration and
management service offerings
across Private Cloud and Public
Cloud

PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERS’ CLOUD

Visibility and control for your
applications across your Private
Cloud and Windows Azure



Self
-
service delegation and
single sign
-
on

ENTERPRISE APPLICATIONS

Public
Cloud

Private Cloud

Common application
dashboard

PRODUCTIVE INFRASTRUCTURE

PREDICTABLE APPLICATIONS

YOUR CUSTOMERS’ CLOUD

Data Protection Manager

Configuration Manager

Service Manager

App Controller

Operations Manager

NEW!

Virtual Machine Manager

Orchestrator

NEW!

Management Server


Rights to run Management Server software
are included with Client MLs and Server MLs


SQL runtime is included with Management
Server software

Managed Clients

Managed Servers

Licenses Required

Deployment

License the full power of System Center simply by assigning Management Licenses
to managed devices

Enrollment for Core Infrastructure Licensing

Complete Private Cloud solution in one cost
-
effective offer

For Highly Virtualized

Environments

For Lightly or non
-
Virtualized

Environments

Two ECI Editions


Enrollment for Core
Infrastructure


Datacenter

Enrollment for Core
Infrastructure


Standard

Complete Private Cloud solution offered in two
editions differentiated only by virtualization rights

Each license covers up to 2 physical processors
-

ECI
requires a 25 license minimum initial purchase

Editions provide all the features and capabilities to
enable any private cloud workload*

Key Changes


ECI

Standard will include all System Center 2012 capabilities


Updated pricing reflects changes and includes effective promotion on
ECI

Standard