HP Competitive Review

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Dec 10, 2013 (3 years and 10 months ago)

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HP Competitive Review

DownPour, VirtualSystem, and CloudSystem


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Competitive Review


Transform Application Delivery


What is VSPEX


What does HP offer?


NetApp Downpour


Component Architecture Comparison


HP CloudSystem and VirtualSystem


Management & Integration


Efficiency


Disaster Recovery & Backup


Automation/Orchestration Options


Support


How to win with EMC VSPEX

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Transform Application Delivery with EMC VSPEX

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What is EMC VSPEX?


VSPEX enables partners to focus on application
delivery and management


Validated integrated infrastructure solutions


Partners and customers no longer need to test and
validate infrastructure


Flexible architecture supports customer
preferences for compute and network
technology


Co
-
branded VSPEX cabinets maximize brand
awareness for partners in the data center


Dedicated VSPEX Labs and vLabs accessible
to partners to accelerate solution delivery


Built on trusted EMC technology

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VSPEX Partner Experience

Proven

Reference

Architectures

Enablement

Via GTM

Collateral

VSPEX Lab

For Testing,

Validation &

Demo’s

Leverage

EMC Branding

& Marketing

Campaigns

Flexible

Procurement

With EMC

Financing

1

3

4

2

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VSPEX Labs


Partner Accessible


Leverage Our
Significant Investment


Validate Your Custom
VSPEX Infrastructures


vLab For Customer
Demos

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HP Downpour

Components and Comparison

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What is Downpour?


A NetApp engineered solution
program to enable our customers’
and partners’ cloud platform
initiatives that use NetApp & HP
technology


While HP servers are key,
Downpour will includes software,
and networking technologies from
HP


Brocade and Cisco are network
options


The Downpour Program’s first
focus is Microsoft centric but
won’t stop there


Future Deliverables
-

VMware, Oracle,
SAP




A NetApp technology enablement

program to enable our customers’
and partners’ cloud platform initiatives
that use NetApp & HP technology


Downpour is a part of the NetApp Solution
Builder (NSB) Program


NSB provides pretested integrated
architecture solutions for the NetApp user
community. NSB’s are developed on
modular solution building blocks



Designed to provide customers and
partners the highest level of confidence in
deploying NetApp solutions because of the
end to end architectural integration, testing,
and ongoing currency


Downpour is focused on using “best of
breed” market leading technologies that
NetApp customers demand

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Available HP Downpour Solutions

Application

Server Mgmt

Hyperviso
r

Server

Network

Storage

Storage Mgmt

Automation

Microsoft

OnCommand

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HP Downpour Microsoft
-

Private Cloud

Built on HP BladeSystems with Cisco Networking


Detail Stack View

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Microsoft Private Cloud Configurations


Number of VMs



Servers

Network

Storage

Small

Medium

Large

Small

2 HP DL380
Rackmounts

4x1GE Networking

FAS 2240
-
2

100

22

Medium

4 HP DL380
Rackmounts

4x10GE Networking

FAS 2240
-
2 w/1
SAS Shelf

220

44

12

Large Perf

HP C7000 with 8
BL460c Blades

4x10GE Networking
4x8G FibreChannel

FAS 3240 w/4 SAS
Shelves

480

160

43

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EMC VSPEX vs. HP Downpour

EMC VSPEX

HP Downpour

Server Architecture

Any x86
-
based Servers

HP DL380s or

C7000 w/BL460c blades

IP/SAN Technology Vendors

Any Network



Cisco 3750/Nexus


Brocade


HP

Hypervisor

VMware vSphere, Microsoft Hyper
-
V

VMware vSphere, Microsoft Hyper
-
V, Physical (SAP & Oracle
Solutions)

SSD/Caching Technologies



FAST Cache


Supports Read AND Write I/O



Flash Cache
-

Supports Read I/O Only


Flash Pools
-

New feature leverages SSDs


to absorb write I/O.
Does not auto
-
tier.


Position FAST Cache+ FAST VP when competing


VST
-
Virtual Storage Tiering

(only supports Read


I/O using Flash Cache)

Automated Storage Tiering

FAST VP


None

Storage Management



Unisphere provides a single


interface to manage storage

CLI, OnCommand and System Manager required to provide
full functionality

Solution
Management/Automation


EMC is currently evaluating a wide
range of ISV’s


Cloupia



Leverage EMC Proven Solutions for
Cloud Opportunities


Microsoft System Center Orchestrator


Gale Technologies


Tivoli


BMC


CA


HP Operations Ochestrator

Integration




VSI Plug
-
in


No
-
Cost ESI Plug
-
in supporting


application
-
level provisioning


(Exchange and SharePoint)


VSC


Additional Server
-
side SW required to application
-
level


provisioning

Partner Marketing/Branding
Support


Co
-
Branded Rack


Partner
-
Branded Solutions


Design Guides & RA’s

Validated Designs

Backup/Data Protection


EMC Avamar and Data


Domain technology


NetApp SnapDrive for Window, Snap Manager for Hyper
-
V.

Snap and Replicate strategy has multiple mgmt. points and
could leave backup susceptible to primary storage failure

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HP Downpour:
NetApp Flash Cache vs. EMC FAST
Cache


Technology


256GB / 512GB / 1TB PCIe modules


Add in pairs


one for each controller


Warm
-
up required on FAS startup,
failover


Supports Read I/O only! Does not
improve Write I/O performance


NetApp claims it enhances writes by
freeing system memory


Impacts other system functions


SnapMirror, SnapVault, sequential read
apps, others


Deduplication changes disk layout,
affects sequential read performance


Automatically puts active data in cache


All filer data subject to caching


Dedupe aware


Data stored on SSDs not promoted

to
Flash Cache



Supports Write I/O and Read
I/O


FAST Cache’s ability to
absorb write I/O is a huge
differentiator in VDI
environments


Boot 1,000 virtual desktops
in a less little as 8 minutes


Scales Up to 2TB additional
read/write cache with SSDs


Minimum of only 2 SSD’s
required to support FAST
Cache


No warm
-
up required if SP fails


EMC FAST Cache

NetApp Flash Cache

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Other NetApp Flash Technology


NetApp has recently introduced Flash Pools


What it is


Leverages SSDs to improve write performance


Filer failover does not impact performance


May require as few as 4 SSDs


Limitations


Requires separate dedicated tray of SSD’s


Does not offer Auto
-
Storage Tiering


What to focus on


Tell the EMC Flash 1st story


FAST + FAST Cache offers comprehensive approach to
ensuring application performance storage optimization


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NetApp Management Basics


System Manager 2.0


Replaces System Manager 1.0


FilerView goes away


Provides trending and historical
reporting


Web based


No charge


Element Manager


Must use for low
-
level C
-
Mode cluster
management


3 New CLIs in C
-
Mode


Completely new Syntax


Old CLI scripts won’t work in C
-
Mode


Customers unable to leverage
institutional knowledge


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NetApp FlexPod Support


Cooperative Support Model


NetApp Unified Support is available for SupportEdge
Premium Customers


Vendor that is contacted on first call is engaged through
resolution


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HP VirtualSystem
and CloudSystem

Components and Comparison

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What is HP VirtualSystem?



HP VirtualSystem combines servers, storage, networking, and
security together


VirtualSystem includes Server, Storage and Network in a
converged infrastrtucture solution

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HP VirtualSystem Solutions



VS1

VS3 configurations range from 2
-
64 servers


Reference Architectures include


VS MC1 Supports Intergrity Superdome 2 HW for
application solutions (non
-
virtualized)



Supports up to 75
VM’s

Supports up to 6000 VM’s

Supports up to 2500 VM’s

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What is HP CloudSystem?



HP CloudSystem combines
servers, storage, networking,
and security together
(Similar to VirtualSystem
with IaaS/Cloud focus)


CloudSystem includes three
offerings:


HP CloudSystem Matrix


HP CloudSystem Enterprise


HP CloudSystem Service
Provider

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HP CloudSystem Solutions


CloudSystem Service
Provider



Employs the three
-
layer
architecture, with supply,
delivery, and demand layers
similar to other CloudSystem
offerings


Uses HP AP4SaaS to support
applications delivery (SaaS and
hosted services)


Service Provider offering
includes


An administrative portal to be
used by SP for offering
definition


Self
-
service portal with tools
for monitoring capacity and
power usage, and provision


Position VCE Vblock
solutions for Service Provider
Opportunities

CloudSystem Enterprise



Similar to CloudSystem Matrix,
CloudSystem Enterprise
employs the three
-
layer
architecture, with supply,
delivery, and demand layers


Dependent upon HP technology
for automation and service
delivery


Cloud Service Automation


HP Cloud Maps


HP Universal Configuration
Management Database


(UCMDB)


HP Database and Middleware
Automation (DMA)


Delivery layer and demand layer
leverage Cloud Service
Automation software supporting
application delivery and portal
services

CloudSystem Matrix



Entry cloud solution for
customers who want to set up
their own private cloud


Comprised of three
-
layer
structure includes supply,
delivery, and demand layers


Supply layer
: The
infrastructure services based
around HP BladeSystem
technology with the Matrix
Operating Environment
(Matrix OE).


Delivery and demand
layers:

Service delivery and
mechanism for service
consumption


Customers can use HP
CloudStart, a service offering
that allows them to be delivering
private cloud services within 30
days based on a CloudSystem
Matrix implementation


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HP 3PAR Logical Architecture

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HP 3PAR


What they claim and
position

The reality… and how to counter


Adaptive Optimization delivers
tiering capabilities


Adaptive Optimization is ineffective and complex to
implement/support

Capacity/power/cooling savings via
thin provisioning



Thin Provisioning is designed to optimize capacity not


performance



Few spindles with initial configuration will lead to


performance issues



16KB
-
sized Chuncklet creates additional metadata

Scalable multi
-
node reliability &
performance



Cache in two
-
node configuration is non
-
persistant,


needs 4 nodes to maintain cache coherency in event of


node failure

Replication easy to understand



Limited to simple small
-
scale topology



Replication steals cycles from I/O



Only one pair does replication work


Designed for multi
-
tenancy

Does not provide QoS for storage resources. HP 3Par
Virtual Domains do
not isolate tenant application
performance

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HP Auto
-
tiering Capabilities
-



Adaptive Optimization not especially adaptive or optimizing


AO with 1000 volumes increased response time to 6.5 seconds


3 hour update interval & 128MB extents


Dependence on external server for stats and optimization process


AO will most likely not be included in F
-
Class configuration due to internal
bandwidth constraints


Four drive magazine architecture rigid and expensive


Must add by 1 mag/shelf (4 min) of same type/capacity even if SSD


Narrow path between imbalance and over provisioning


3PAR software priced per drive not frame


AO Metadata

requires database (Oracle) on external server


Creates single point of failure


Position FAST VP capabilities


FAST VP offers 1GB granularity to optimize performance while minimizing
metadata impact



Tiering not integral to 3PAR design


expensive & ineffective

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EMC VSPEX vs. HP VirtualSystem / CloudSystem

EMC VSPEX

HP
CloudSystem Matrix


Server and Storage
Architecture


Any x86
-
based Servers


HP ProLiant, HP Integrity servers,and 3
rd
-
Party Servers


HP 3PAR Storage System or HP EVA/ XP disk array

IP/SAN Technology Vendors

Any Network


HP Network

Hypervisor

VMware vSphere, Microsoft Hyper
-
V

VMware, Microsoft Hyper
-
V, and Integrity VMs


SSD/Caching Technologies



FAST Cache


Supports Read AND Write I/O


Support for SSD with HP 3Par F200/F400 Storage array

Requires minimum of 2 shelves with a magazine of 4disks each; 8
SSD drive minimum requirement

Automated Storage Tiering


FAST VP

Not Available
-

Tiering not integral to 3PAR design


expensive &
ineffective. Requires external server to host metadata in (Oracle)
database

Storage Management



Unisphere provides a single


interface to manage storage

Storage Provisioning Manager (SPM)

Solution
Management/Automation


EMC is currently evaluating a wide
range of ISV’s


Cloupia



Leverage EMC Proven Solutions for
Cloud Opportunities


HP Cloud Maps (Service Definitions)


HP Network Management


HP Operations Orchestrator

Integration




VSI Plug
-
in


No
-
Cost ESI Plug
-
in supporting


application
-
level provisioning


(Exchange and SharePoint)


VAAI Support

Partner Marketing/Branding
Support


Co
-
Branded Rack


Partner
-
Branded Solutions


Design Guides & RA’s

Bill of Materials and Technical Whitepapers

Backup/Data Protection


EMC Avamar and Data


Domain technology


Not Included

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Positioning VSPEX against HP
offerings

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EMC Unified Management


Common experience for file
and block


Advanced and performance
optimized user interface
capabilities


VMware integration


Built
-
in access to support
community




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EMC Storage Integrator (ESI)

Application
-
level Provisioning


Storage Provisioning for
Windows Servers


Application aware
Storage Provisioning


SharePoint Support


Windows MMC based


Agent
-
less architecture


Scriptable via PowerShell


Hyper
-
V Support


Easy to use MMC Snap
-
ins for the
Server/Application Admin

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SharePoint Provisioning


Open and browse local or remote
SharePoint farm.


Provision SharePoint Web
Application:


Create disks


Create content database


Create Web Application and
attach the content database.


Create content database but not
Web Application


Web Application can be created
later using SharePoint admin and
the database created in ESI


Enable FILESTREAM RBS
provider


For database
-
only scenario


For database and Web
Application

scenario


Users can choose
between two scenarios:
Create database and
web application or
create a database
alone.


Users can select any
SQL server that is part
of the farm and any
instance in that
server.


Creating a web
application is only
allowed for local
farm.


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Management & Integration Summary


EMC Unisphere is a single tool for storage
management


Strategic Focus Usability Comparison

(when
competing against Downpour)


Demo Unisphere Early!


Highlight how easy tiering is with FAST VP


Demo VSI and ESI plug
-
ins


Reinforce EMC’s deep integrations with VMware and
Microsoft


Demo Unisphere and Replication Manager

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Efficiency

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VNX File Deduplication and Compression


Intelligent data selection


Typically avoids active data


Option to target active files


Compression support for VMs through
the
Celerra

Plug
-
in for VMware


End
-
user file
-
level activation


Tunable options by file system


Size of files


Age of files


File extension


Directory filtering

Capacity Savings

Traditional file data

1 TB

Up to 50%

savings

File
-
level
deduplication
-


enabled file system

~ 500 GB

Active

data

~
100 GB

Up to 500 GB

savings

Dedupe

and
compressed
data

~400 GB

Active

data

~
100 GB

Inactive or aged data or

specifically targeted data

~
900 GB


Internal policy engine


Runs in the background


Throttles to avoid negative impact
on client services



Leverages EMC technologies


Compression engine


Deduplication

engine


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Disaster Recovery
and Backup

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VNX Local Protection Suite

SnapView and SnapSure


Production data copies for
instant recovery on file and
block storage


Streamline data protection
and repurposing use cases


Development/QA testing


Reporting/decision support tools


Backup acceleration

RecoverPoint/SE CDP



DVR
-
like roll
-
back of
production applications to any
point
-
in
-
time


Granular recovery to the I/O
level for VNX for Block storage


Self
-
service recovery with
tighter RPO and flexibility


Streamline data repurposing


Practice safe data protection and repurposing


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VNX Remote Protection Suite

Ensure your data is physically protected all the time


RecoverPoint/SE Continuous
Remote Replication (CRR)


One solution to protect any host,
any application


Unified block and file replication


Efficiently protect all your data


WAN deduplication for bandwidth reduction
up to 90%


Customize RPOs from zero to
hours for improved quality of
service


Immediate DVR
-
like recovery

Replicator


Scheduled asynchronous file
system level replication including
one to many and cascading
replication

MirrorView


Synchronous or asynchronous
one to many block replication
solution

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Disaster Recovery and Backup Summary


EMC VSPEX Provides Full Featured Enterprise Backup


NetApp Snapshots don’t sufficiently isolate from catastrophic cascading
events Within The Operating System,


Snapshots don’t provide sufficient granularity of data management or
data protection


NetApp SnapProtect provides a centralized catalog but does not make
managing post process deduplication & compression any easier


BRS Solutions Are Easier To Manage


NetApp’s limited # Of snapshots & scheduling complexity w/ Fixed
-
segment post
-
process deduplication and compression make it difficult to:



Manage RTO/RPOs



Ensure all data Is deduplicated at the right time


BRS Technology Offers Enterprise Scale Inline Deduplicated Storage


NetApp Flexvols Are Limited To 100TB,


Each volume needs To support space for deduplicated data and all new
uncompressed, undeduplicated Data



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Cloud Solutions and
Secure Multi
-
tenancy

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What is Secure Multi
-
Tenancy (SMT)

Shared resources by multiple customers



Secure Separation


Separate data path for customers


Service Assurance


Meet consistent and reliable service levels


Availability


Fault tolerant and redundant architecture


Management


Simplified provisioning, monitoring, and troubleshooting

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EMC CONFIDENTIAL

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EMC VSPEX Delivers Secure Multitenancy


Secure Separation


Flexible RAID, volume,
and pool choices


Secure addressing for FC,
iSCSI, TCPIP


Multiple name services,
CIFS servers


Separate access
methods: NFS, CIFS,
iSCSI, FC


Service Assurance


Dedicated resources



X
-
Blades, SPs


QOS


Unisphere QOM




Availability


Reliability features deliver
Five 9s availability


Local snaps, DD backup,
RecoverPoint, Replication
Manager to ensure data is
protected


Management


Unisphere end
-
to
-
end
management


simple,
logical, elegant


Delegated management
for tenants

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Solutions, Automation
and Orchestration

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VSPEX Proven Infrastructure and Proven
Applications

End
-
User
Computing

250
-

2000 Virtual
Desktops

End
-
User
Computing

250
-

2000
Virtual Desktops

Private Cloud

50
-

100
Virtual
Machines

Private Cloud

50


100 Virtual
Machines

125


250 Virtual
Machines

Exchange and
SharePoint

Small
-
Medium
Farms up to
10TB

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EMC CONFIDENTIAL

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EMC VSPEX Solution Management

Automation and Orchestration


Several automation and orchestration solutions are
being evaluated


Focus on Functionality, Configuration, and Ease of use


Cloupia Unified Infrastructure Controller


Offers end
-
to
-
end orchestration (VNXe support
-
August)


Leverage EMC Proven Solutions to support Cloud
initiatives


Blueprints for deploying Infrastructure and IT
-
as
-
a
-
Service


Infrastructure/Compute
-
as
-
a
-
Service Solutions


Backup
-
as
-
a
-
Service


Desktop
-
as
-
a
-
Service


Support Multitenant and Multi
-
organizational deployments
leveraging:


VMware vCloud Director/ vCenter Orchestrator


Cisco Intelligent Automation for Cloud



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EMC VSPEX Support for Cloud


EMC Compute
-
as
-
a
-
Service Solution

Cloupia VSPEX
Orchestration

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Support

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EMC VSPEX Cooperative Support Agreement


This example shows the

Process only if the customer

calls EMC first *.


EMC has 650+ CSA partners.

Technology Alliances and

Escalation Agreements to

Resolve Software/Hardware

Customer issues.

* EMC is not the first vendor responsible


this is a sample only to illustrate the process

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EMC CONFIDENTIAL

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How To Win with EMC VSPEX


Elevate discussion to focus on application requirements


Focus on how VSPEX can transform application delivery


VSPEX delivers pre
-
validated architecture that accelerates time
to service


Partners can now focus on helping customers meet application
requirements/SLAs


Demo early


Demo Unisphere to highlight the simplicity of a single user
interface for storage operations


Demo VSI and ESI plug
-
ins to highlight EMC’s integration with
VMware and Microsoft


Leverage vLabs


Position the branding capabilities of VSPEX


Leverage Cloupia or EMC Proven Solutions to support
customer automation/orchestration requirements