ExpressPod Update -

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Dec 10, 2013 (3 years and 4 months ago)

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ExpressPod

ExpressPod
Update
-

January 2013

Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

ExpressPod

Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.


Cisco & NetApp


Customer pain points


Solution approach


Benefits to customers


ExpressPod components


Support model


ExpressPod Competition


Roadmap



ExpressPod

Corporate History

A History of Continuous Innovation

2003 Present

Cisco and
NetApp
Alliance
Established

NetApp
and Cisco
Launch
FCoE

Center of
Excellence
Based on Cisco
Network
Platform

Secure Multi
-
Tenancy Cisco
Validated
Design 1.0

Enhanced

SMT

FlexPod
for
VMware

SAP
Apps on
FlexPod

Unified

Support

Lab

NetApp resells
Cisco
®

MDS
9000 Family
switches

Data
Center
Seminars

NetApp partners
with Cisco Unified
Computing

VXI

Citrix
XenDesktop
on FlexPod

Hyper
-
V
Fast Track

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ExpressPod

2010

2011

2012

History of FlexPod… and ExpressPod

FlexPod for
VMware

VMware vSphere

built on FlexPod

RHEL built on

FlexPod

Secure Separation

built on FlexPod

FlexPod

(Bare Metal)

FlexPod Validated

with MS Public Cloud

Entry Level
FlexPod

FlexPod Validated

With MS Public Cloud 2.0

VMware vSphere
built on FlexPod
(clustered ONTAP)

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ExpressPod
Launched @
Vmworld Oct12

ExpressPod

IT Challenges for Growing Midsize Organizations

Supporting
today’s business
needs and limited
budgets

Environments

are becoming
complex and
expensive

Future needs are
difficult to predict

Generalist staff
struggling with

IT infrastructure
complexity and

budget pressures

Target:
Small and midsize customers with up to 500 users

Challenges:

These customers need simple, affordable IT solutions.

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5

ExpressPod

Transition from Application Silos to Virtualization


Reduced power, space and
cooling requirements through
better utilization of IT assets


Reduction in amount of

storage needed to support

your application environment


Reduced overhead with
simplified, centralized
management of applications

Cisco and NetApp

can simplify your
infrastructure via:

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6

ExpressPod

The FlexPod
©

Solution Family

7

Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

Consistent architecture from entry to large configurations

Scale up or down with minimal disruption

Common structure for support & management

NEW

ExpressPod

NEW

Data ONTAP™ 8

Clustering

ExpressPod

ExpressPod

for Infrastructure Consolidation

Cisco
®

UCS Unified
Computing System

C Series Server

Cisco Nexus
®

3000

Series Switch

NetApp
®

FAS2200

Series Storage

Features


Simplifies deployment of IT resources


Cisco UCS C220 M3 servers


Cisco Nexus 3048 switches


NetApp FAS2220 or FAS2240 storage


Physical and virtual resource

management software


Implementation guide to facilitate

deployment


Pretested by Cisco and NetApp


Cooperative support model



Physical and virtual

resource management

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8

ExpressPod

Simplify the path to shared, virtualized IT

E
-
mail

Database

Collaboration

Content Mgmt

ExpressPod Delivers Real Benefits


Affordability


start with a low cost ,easy
-
to
-
deploy
platform


Simplicity


reduce complexity with efficient
operations and management


Efficient growth


with standardized environment to
improve predictability


Optimize IT



through workload consolidation

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9

ExpressPod

Two ExpressPod Configurations

Cisco
®

Nexus
®

3048 Switch

Cisco UCS C220 M3 Server

NetApp
®

FAS2220 Storage

Small

Cisco Nexus 3048 Switch

Cisco UCS C220 M3 Server

NetApp FAS2240 Storage

Medium

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10

ExpressPod


Implementation Guide for ExpressPod



ExpressPod is tested and
documented by Cisco and NetApp


Documented deployment process


Deployment instructions


Wiring diagrams


Bill of Materials


High
-
level sizing guidance


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11

ExpressPod

Solution Comparison


12


Storage

ExpressPod

Full range of FAS product line

(NetApp FAS2240 to FAS6280)

Entry
-
level FAS only

(NetApp FAS2220 & FAS2240)


Server

UCSM + Blade & rack
-
mount servers

(Cisco UCS B
-

& C
-
Series)

Rack
-
mount servers only

(Cisco UCS C
-
Series)


Network

Unified Fabric
-

10GbE, FC, FCoE

(Cisco Nexus 5548,

Cisco UCS 6248 FI,

Cisco Nexus/UCS FEX)

1 GbE

(Cisco Nexus 3048)


Virtualization

Choice of hypervisors

(VMware, Microsoft, Citrix)

Choice of hypervisors

(VMware; TBA: Microsoft, Citrix)


Management


Support

Choice of Partner tools

(e.g. CA, Cloupia, Gale, CIAC)

Choice of Partner tools

(e.g. Cloupia, TBA: others)

Cooperative Support Model with
Cooperative Support Lab;

TSAnet

Cooperative Support Model with
Cooperative Support Lab;

TSAnet

Entry
-
Level FlexPod

ExpressPod

MS Exchange 2010


iSCSI as backend storage protocol


20 sent, 80 received = total 100
emails per day


Average mailbox size of 2 GB


75 KB message size

Sample Use Case Comparison

ExpressPod

Maximum scalability

Minimal scalability

Minimal scalability

Sample Use Case Comparison

Capabilities

Cost

ExpressPod
-

Small

ExpressPod
-

Medium

Entry
-
level FlexPod

Up to 150 users

Up to 800 users

Up to 800 users

*Sizing numbers based on documented configurations

ExpressPod

ExpressPod Support Model


Requires customers to have premium support agreement


ExpressPod is covered by Cooperative Support Model

from Cisco, NetApp and VMware

Cooperative Support

Server

Fabric

Storage


Evolutionary support process


Streamlined response to support issues


Engineering and management
interconnects


Joint collaboration tools and Unified
Support Lab

Hypervisor

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15

ExpressPod

ExpressPod Managed with Cloupia CUIC

16

Single Console “Auto Pilot” GUI

Copyright © 2009
-

2012 Cloupia, Inc. All rights reserved. Proprietary and Confidential.

CIMC

vCenter

Nexus Cmd Line

OnCommand

Single Pane
Cloud

Enablement
Solution

Key Benefits


Improve IT Responsiveness/Time to Value


Accelerate Technology Adoption


Reduce Operational Costs (OpEx)


Simplify Support Staff Learning Curve

Features

Workflows

Functionality

Library of 400+
Tasks

Orchestration

Physical
Mgmt

FlexPod

Validated

ExpressPod

Expanding ExpressPod Value

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17

ExpressPod

Focus on Partners: Channel Topics


Why ExpressPod is relevant to your business


Who can sell the ExpressPod solution


Joint Cisco
®

and NetApp
®

partners in good standing


No certification, specialized

technical skills required


Updated tools and resources


Channel sales playbook


Demand generation

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18

ExpressPod

ExpressPod: Value to Channel


Expand your addressable market with Cisco and
NetApp


Targets a new market segment


Solution has lower acquisition cost


Shortens and simplifies the sales cycle


Two fixed configurations


Easy to deploy


Fully tested and documented


Simplifies implementation and support


No additional investment


No certification or specialized technical skills required


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19

ExpressPod

Infrastructure Solution Portfolio

20

1

Scale up by

incorporating

Cluster
-
Mode

into FlexPod

2

Address new market segments and

use cases with a simple, low
-
cost solution

Solution Cost

Capability

FlexPod
®

ExpressPod

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ExpressPod

Positioning of Joint Infrastructure Solutions

ExpressPod

Physical & Virtual Management

Hypervisor

Nexus 3048

UCS C220 M3

FAS2220 or FAS2240

FlexPod

Hypervisor

Nexus 5k + UCS Fabric Interconnect

UCS B
-
/C
-
Series server

FlexPod Management Solution

FAS2240 / FAS32xx / FAS62xx


Enterprise
-
class solution targeting
architectural opportunity


Focus on strategic platform


Existing IT staff


Target: 500 users & above


Preconfigured to target a
transactional opportunity


Focus on simplicity and cost


Limited IT staffing


Target: up to 500 users

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21

FlexPod

ExpressPod

ExpressPod

Cooperative Support is Partner Friendly

Customer Chooses Path to Issue Resolution

22

Customer
Contacts NetApp,
Cisco or Software
Vendors Directly &
Problem is
Resolved

Engineer
Collaborates
with other
FlexPod Vendors
to Resolve
Problem

Customer
Contacts
Authorized
Resellers

1 800 # and
Problem is
Resolved

Authorized
Partner
Collaborates
with Appropriate
FlexPod
Vendors

Happy Customer

Complex Issues
Resolved Jointly in
Cooperative
Support Lab

Note: Customer must have valid
support agreement with all
vendors

Multi
-
Vendor Escalation

Support Available from
NetApp to

SCC Partner

ExpressPod



Enjoy a Direct
-
Line to the Expertise You Need

23

Direct

Access


FlexPod


Proven Expertise

Coordinated
Support Solution

No barrier between you

and the expert you need,

whenever you need them

Formal communications,
training and escalation
processes across
vendors and partners

A multi
-
vendor,
Cooperative Support lab
to simulate and pre
-
test
support solutions

ExpressPod

Cooperative Support
-

An Ecosystem of Partners

24

FlexPod

ExpressPod

Hypervisor / OS

Applications

VMware

VMware

Microsoft

Redhat

Citrix

SAP

Citrix

Oracle

Microsoft


Strong relationships
amongst best
-
of
-
breed
alliance partners



98% of Support cases
do not require cross
-
company escalations



Formal processes in
place to expedite
cross
-
company
escalations when
necessary

ExpressPod

Tools to Help You Sell


Channel Sales Playbook


consolidates selling resources
including:


Market opportunity


Customer value proposition benefits


Solution overview


Program highlights and

differentiators


Sales process


Sales scenarios


Competitive advantage


Promotions


Resources

Sales
Resource
s

Guide
Overview

Market
Opportuni
ty

Solution
Overview

Sales
Process

Channel Sales
Playbook

ExpressPod


From

Cisco and NetApp
for

Infrastructure Consolidation

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25

ExpressPod

Demand Generation


Smart Decisions

“Don’t Compromise”

Program
Objectives


Build awareness with new and existing midsize business customers


Nurture your prospects and customers, and generate appointments
and leads for the NetApp FAS2200 Series storage solutions


Will be adapted to include the ExpressPod solution

Partner
Eligibility


Open to NetApp partners worldwide

Program
Overview

Turn
-
key, customizable, and co
-
brandable storage campaign with
multiple components including: web banners, multi
-
touch email series,
microsite, telesales integration for list sourcing and appointment
setting, event package


Adding ExpressPod to campaign with telesales scripts. Due: 11/15


Create new consolidation campaign with ExpressPod. Due: Jan ‘13

Target
Audience

Midsize businesses deploying network storage solutions/migrating
toward virtualization

Supporting
Products


NetApp FAS2220 and FAS2240 storage solutions


ExpressPod will be added

Free Campaign
Components


Grid website with site customization


Delivery of co
-
branded multi
-
touch emails


6 months of unlimited use (executed by partner)

Optional
Campaign
Components


Telemarketing list build of 500 contacts ($1,500 cost)


Telemarketing lead qualification


guarantees 3 A leads and at
least 3 B/C leads ($2,300 cost)

Languages
Available


English, USPS, UK English, French, German, Spanish, Italian,
Latam Spanish, Brazilian Portuguese, Russian, Japanese, and
Korean


Traditional CN (Coming Soon)

How to launch
your campaign

Visit
http://www.netappgrid.com/campaigns.aspx

for more info and to
register

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26

ExpressPod

ExpressPod Competitive Landscape….

27

Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.

IBM

Pureflex

EMC
VSPEX

Dell

vStart

HP

VS1 /2

Nutanix

Over the next two to three years, 30% of data centers will be using
converged infrastructure


-

Gartner 2011

ExpressPod

1

2

Increase sales velocity with two fixed
configurations, tested by Cisco and NetApp.

Solution is complementary, but distinct from
FlexPod; for midsize businesses (MSB) with
fewer than 500 users.

3

Develop new opportunities with integrated
solution offering low price point and simple
deployment.

Key Take
-
Aways

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28

Thank You