blacknight_blogging_iia - Michele

seaurchininterpreterInternet and Web Development

Dec 7, 2013 (3 years and 6 months ago)

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Blogging
Everything You Ever Wanted to
know but were afraid to ask
Blogging

Everything You Ever Wanted to know but
were afraid to ask


1

Blogging
Everything You Ever Wanted to
know but were afraid to ask
How Many Bloggers Does it take
to change a lightbulb?


Blogger:

Term used to describe anyone with
enough time or narcissism to document every
tedious bit of minutia filling their uneventful
lives. Possibly the most annoying thing about
bloggers is the sense of self
-
importance they
get after even the most modest of publicity.
Sometimes it takes as little as a referral on a
more popular blogger's website to set the lesser
blogger's ego into orbit.


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Overview



Wonderful World of Blogs


What is a blog?


What are its uses


Technical


Setting up your own blog


Pitfalls


Commercial Applications


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Overview (continued)


Blogging


winning business


Search engines / marketing


Monetising


Promoting


The good, the bad and the ugly


Q & A



Blogging
Everything You Ever Wanted to
know but were afraid to ask
Blogs Big & Small


Scoble
-

Microsoft


As Gaeilge
-

http://imeall.blogspot.com


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Everything You Ever Wanted to know but
were afraid to ask


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Everything You Ever Wanted to know but
were afraid to ask


Blogging
Everything You Ever Wanted to
know but were afraid to ask
What is a
blog

???

A blog is a website in which items are posted on a
regular basis and displayed in reverse chronological
order. The term blog is a shortened form of
weblog

or
web log. Authoring a blog, maintaining a blog or adding
an article to an existing blog is called "
blogging
".
Individual articles on a blog are called "
blog posts
,"
"
posts
" or "
entries
". A person who posts these entries is
called a "
blogger
". A blog comprises text, hypertext,
images, and links (to other web pages and to video,
audio and other files). Blogs use a conversational style
of documentation. Often blogs focus on a particular
"area of interest“ (wikipedia definition)


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Uses


Medium of communication


Interactive


Proactive


Direct


“Raw”


Marketing


Educational


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Geeky Stuff


RSS friend or foe?


Security


Access


Spam



Blogging
Everything You Ever Wanted to
know but were afraid to ask
Should You Blog?


Why?


When?


How?


Why?


Who?


Are you ready for it?


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Setting up your blog


Choice of platform


Host your own vs. service?


Domain vs sub
-
domain vs. sub
-
directory?


Author(s) / Editors


Comments??


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Setting Up Your Blog (2)


Look & Feel


Templates


Plugins


Extensions


Community


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Software


Wordpress


Movable Type


Drupal


Community Server (asp)


Presstopia



........... and many more

Blogging
Everything You Ever Wanted to
know but were afraid to ask
Platforms


blogger


typepad


wordpress.com


blogs.ie


blogsome



Blogging
Everything You Ever Wanted to
know but were afraid to ask
Blogging Pitfalls


RSS


Publicity


Secrets?


Language / Grammar


Frequency of blogging


Choice of topics

Blogging
Everything You Ever Wanted to
know but were afraid to ask
Content


English


Speak it


Don't presume


explain


Audience


who are they?


Grab attention


Keep attention


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Dos and don'ts


Rss


full vs. summary


Comments


Feedback


Spam


Captcha


Criticism


Plagiarise


Links / attribution


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Blogging Pitfall: Example

Spoilt vs. Originate

Choice of topic

Domain

Personal opinion vs. fact


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Legal Stuff


Copyright


Libel / defamation etc.,


Irish law


International law


http://www.digitalrights.ie/2006/01/06/libe
l
-
laws
-
in
-
ireland/



Blogging
Everything You Ever Wanted to
know but were afraid to ask
Commercial Applications


Promotion


“Voice”


Marketing Tool


Channel of Communication


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Example: Stormhoek


Wine


Blogger


Wine + Blogger = FREE publicity!


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Seo & all that marketing jazz


Titles


Textual content


Links


Page titles


Aggregation


“Authority”



Blogging
Everything You Ever Wanted to
know but were afraid to ask
Seo


Measure Your Success


Logs


Log analysers?


Hosted


Remote services


Referrals


Key phrases



Blogging
Everything You Ever Wanted to
know but were afraid to ask
SEO: Silly Example


Skymovies.com


Entertainment.ie


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Google Bomb

.. a certain attempt to influence the ranking of a
given page in results returned by the Google
search engine, often with humorous intentions.
Due to the way that Google's PageRank
algorithm works, a page will be ranked higher if
the sites that link to that page all use consistent
anchor text. A Google bomb is created if a large
number of sites link to the page in this manner.
Google bomb is used both as a verb and a
noun. (wikipedia)


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Monetising


Indirect


marketing tool


Direct


advertising


Affiliate programs


Google Adsense


Chitika et al


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Promoting Your Blog


RSS


Aggregators


Links


Tracking


Technorati


Blogging
Everything You Ever Wanted to
know but were afraid to ask
The good, the bad.. the ugly


http://www.technorati.com


http://planetoftheblogs.com


http://www.irishblogs.ie


http://www.irishblogs.info


http://www.problogger.net


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Q & A

Over to you!


Blogging
Everything You Ever Wanted to
know but were afraid to ask
Contact Details

Contact Details:


Mr. Michele Neylon

Email:

michele@mneylon.com (personal)

michele@blacknight.ie (work)


Web:


http://www.mneylon.com/blog/
-

personal blog

http://www.irishblogs.info
-

Irish blogs / bloggers

http://www.blacknight.ie
-

Company