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schoolmistInternet and Web Development

Oct 22, 2013 (3 years and 8 months ago)

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WEB 3.0

Invisible Internet, visible opportunity

Boris Motusic, United Experts Technologies, Ltd.

Here comes

web 3.0!

1.
Many definitions


2.
Gradual evolution


web 3.0 = web 1.0 + web 2.0



Read only


Visual


Presentation

Web 1.0


Creation & interaction


Social


Applications

?

Web 2.0

Web 3.0

UBIQUITOUS

UTILITY

Creating & consuming
information without being
aware of it
.

Key feature of web / internet 3.0:

GPS

Server

GPS devices

Other

services

Web browser

TV

Mobile phone

Ushuaia Ibiza Beach Hotel


Ubiquitous interaction



Personalized interaction



No information overload


We wish for:


Rapidly
increasing adoption
of

cloud
-
based
services and data
storage



Technologies that enable easy link between

digital & physical worlds



Semantic & personalization technologies


What’s making it possible:

Reliability

Speed

Easier interoperability

Cost savings

Cloud Storage & Services

Scalability

Shift focus

Ubiquitous

Digital


physical link

Internet enabled
devices

RFID

QR codes

NFC

(Near
F
ield Communication)

GPS

(Location aware)


Meaning & context of content / data


Resource
Description Framework (RDF
)


Web
Ontology Language (OWL
)


Extensible
Markup

Language (XML
)



Linked data



Ontology / vocabulary


Semantic technologies:

Web 2.0:

Web 3.0:

Web 3.0 is

PERSONALIZED


Search history


Action history


Pattern history

Intelligent in
-
depth personal profile

for each
user


Preferences


Location


Device


Ubiquitous, many devices, digital<>physical



Personalized, behaviour
& location aware




Contextual information



Previously walled systems now exchange data

Back to the point:

Take Action

Strategy

Web
2.0
strategy works if:


your
users generate
content


your
users advertise
/ share your website


Web
3.0
strategy works if:


your
users generate content without conscious
engagement


your
users will benefit from your information or service
in a ubiquitous way

Technical

Different kind of CMS platform:


Your content + user content + data in/out various IT systems


Unified platform

(web content, e
-
commerce, e
-
mail campaigns, social media, mobile, etc.)



Empower various devices


Contextual content


Cloud ready or cloud based


Easy access to multiple data sources


Web
services & powerful API


Built on top of familiar frameworks using best practices

Sociological

Consider:


Increasing nostalgia towards traditional



Sociological changes brought by economic crises

Use it responsibly!

Thank you!

Boris Motusic


boris@UnitedExperts.co.uk

www.UnitedExperts.co.uk/IW


Booth
E4025