E-Commerce and Business The Internet: Changing ... - My Class Sites

rustnatureInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

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E
-
Commerce
and Business

The Internet: Changing
the Face of Business

Most commonly cited reasons amoung owners of small
and medium
-
sized businesses for taking their
companies to the Web:


Reach new customers


Sell goods and services


Disseminate information more quickly


Keep up with competitors


Reach global markets

78% of small business owners whose
companies have Web sites report that
their businesses benefit by having a
site.


Opportunity to increase revenues


Ability to expand into global markets


Ability to remain open 24 hours a day,
seven days a week


Capacity to use the Web's interactive
nature to enhance customer service


Benefits of Selling on
the Web


Power to educate and inform


Ability to lower the cost of doing business


Capacity to improve efficiency in the
purchasing process


Ability to spot new business opportunities
and capitalize on them


Power to tract sales results


Benefits of Selling on
the Web

Myth 1: Setting up a business on the
Web is easy and inexpensive

Myth 2: If I launch a site, customers will
flock to it.

Myth 3: Making money on the Web is
easy

Myth 4: Privacy is not an important issue
on the web

12 Myths of E
-
Commerce


Privacy on the Web does matter!


Jupiter Communications survey: 64% of
Web customers distrust Web sites.


Post a privacy policy and stick to it.


Safeguard information your company
collects from customers.



Privacy and the Web

Myth 5: The most important part of any
e
-
commerce effort is technology.

Myth 6: Strategy? I don't need a strategy
to sell on the Web! Just give me a
Web site and the rest will take care of
itself.

Myth 7: On the Web, customer service is
not as important as it is in a
traditional retail store.

12 Myths of E
-
Commerce


Jupiter Research Study: 72% of on
-
line
buyers cite service as a critical factor in
their on
-
line shopping satisfaction.


Unfortunately… only 41% said they were
satisfied with the service they receive
from on
-
line merchants.



The Importance of
Service on the Web


Jakob Nielsen Research: 56% of the time
an on
-
line shopper is unable to complete
an e
-
commerce transaction.


Cost: Billions of dollars in lost sales due
to poor customer service.



The Importance of
Service on the Web


Study: 75% of Web shoppers who fill their
on
-
line shopping cart become frustrated
and leave the site before checking out.


Reasons:


Shipping charges too high


Delivery times too long


Checkout process required too much information


Insufficient product information available



The Importance of
Service on the Web


Streamline the steps in the checkout
process


Include a progress indicator on each
checkout page


Provide a link back to the items in the
shopping cart


Allow customers to see if an item is in
stock



Tips for Reducing
Shopping Cart
Abandonment Rate


Include product photos in the shopping cart


Make it easy for customers to change the
contents of their carts


Give customers the option of calling to
resolve problems they encounter during
checkout


Make it easy for customers to pay for their
on
-
line purchase



Tips for Reducing
Shopping Cart
Abandonment Rate

Myth 8: Flash makes a Web site better.

Myth 9: It's what’s up front that counts

Myth 10: E
-
commerce will cause brick
-
and
-
mortar retail stores to disappear.

Myth 11: The greatest opportunity for e
-
commerce lies in the retail sector.

Myth 12: It's too late to get on the Web.

12 Myths of E
-
Commerce


Focus on a market niche


Develop a community


Attract visitors by giving away "freebies"


Make creative use of e
-
mail, but avoid
becoming a "spammer"

Strategies for E
-
Success


Make sure your Web site says "credibility"


Consider forming strategic alliances


Make the most of the Web's global reach


Promote your site on
-
line and off
-
line

Strategies for E
-
Success


Develop an effective search marketing
strategy


Jupiter study: 77% of Internet shoppers go straight
to a search engine to find the products and
services they want.


Bad news: Business owners invest less than 1% of
the marketing budgets on search engine marketing.

Strategies for E
-
Success


Start with your target customer.


Select a domain name that is consistent
with the image you want to create for your
company and register it


Short


Memorable


Indicative of a company's business


Easy to spell

Designing a Killer Web Site


Be easy to find.


Give customers what they want.


Establish hyperlinks with other businesses,
preferably those selling complimentary
products.


Include an e
-
mail option, an address, and a
telephone number in your site.

Designing a Killer Web Site


Give shoppers the ability to tract their orders on
-
line.


Offer Web shoppers a special all their own.


Follow a simple design.


Assure customers that their on
-
line transactions
are secure.


Follow up every on
-
line transaction with an order
-
confirmation e
-
mail.


Keep your site updated.


Consider hiring a professional to design your site.

Designing a Killer Web Site


Avoid clutter and huge graphics


Include a menu bar at the top of the page
and navigation buttons


Incorporate meaningful content into the
site


Include a "FAQ" section


Include privacy and return policies

Web Site Design Tips


Avoid fancy typefaces and small fonts


Watch for "typos" and misspelled words


Avoid small fonts on "busy" backgrounds


Use contrasting colours for text and
graphics


Be careful with frames


Test the site on different browsers and
different size monitors

Web Site Design Tips


Collect information from visitors,, but don't
put them through a tedious registration
process


Include a search function and company
contact information


Avoid automated music


Make sure the page looks appealing


Remember: Simpler is Better!

Web Site Design Tips


Take an inventory of the customer data
collected.


Develop a company policy for the
information you collect.


Post your company's privacy policy
prominently on your Web site and follow it.

Ensuring Web Privacy


Virus detection software


Intrusion detection software


Firewall


Secure sockets layer (SSL) technology

Ensuring Web Security


Develop a well
-
known, trustworthy retailer name


Modify the product, assortment for Web
shoppers


Enable the shopper to click as little as possible


Provide a solid search engine


Use customer information wisely


Maintain customer privacy

Recommendations for
Web Retailers

1.
Complete the E
-
Business PowerPoint
and handout worksheet (hand in for
marks)

2.
Read "E
-
Business Terminology"
handout

3.
Read the article "Is it time to put your
small business on the internet?" and
answer the assigned questions on the
back.

4.
E
-
Business Terminology Crossword

Activity