What is Inbound Marketing?

roughhewnstupidInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

93 views

1


What is Inbound Marketing?


Chris Wilson

@
chrisleewilson



Humans Are Changing

3

4

Interruptions get ignored …

CALLER ID:
800
-
555
-
1234

Annoying

Salesperson

Information is found…

Telemarketing

Direct Mail

Email Blasts

Print/Radio Ads

PR

Paid Search

Email

VS.

SEO

Blogging

Social Media

Viral Videos

Freemium

Trials

7

Later I’ll tell
you why all
this is
worthless.

9

We all want to be first on
G
oogle…

VS.

10



$

$

Visitors

Leads

Customers



Marketers have to
think like CEOs

12

Get Found

Convert

Analyze


SEO (Search Engine)


Blogging


Social Media


Traffic to Leads


Leads to Customers



Where are customers
coming from?

Three easy steps….

Create

Convert

Optimize

Promote

Convert

Analyze

13

Circle of life / Inbound Marketing

What is Inbound Marketing?

14


Blog.HubSpot.com



YouTube.com
/HubSpot



Slideshare.com
/HubSpot



Flickr.com
/HubSpot



HubSpot.TV


Creating Content

A

15

Optimizing

B

“100
AWESOME
Marketing

Stats,

Charts & Graphs”

vs. “100 Charts”

16

Promoting

C

17

Inbound Marketing

= depth of creativity



19



Converting

D

20

Yes. Things have changed.

Create Content

Optimize Content

Promote Content

A

B

C

4

D

Convert Visitors to Leads

Why did I say
this was
worthless?

You must

Convert

Why be on Facebook?

Why use twitter?

Why blog?

Why do webinars?

Why advertise on Google?

To generate Customers.

$

$

Visitors

Leads

Customers



5,000+

customers

300

employees


$65M

from VCs


40,000+

new leads per month


What is HubSpot?

Thank You.

Chris Wilson

@
chrisleewilson