Discover The Library!

roughhewnstupidInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

88 views

Discover The Library
!



Libraries
and Learning Innovation,

Leeds
Metropolitan
University


Julie Cleverley

Journals and Electronic Resources Manager

Targeted marketing strategies that work

CILIP’s
Publicity and Public Relations (PPRG) Group

Leeds Metropolitan University



c 3000 staff and 26000 students


2 campus libraries
-

City campus and

Headingley
campus


1.4
million visits to the libraries per year


450,000 books and e
-
resources including c90000
journals



99
% of journal titles available electronically

Resource Discovery
P
roject


‘make journals easier to find’ (
2010 annual
student survey)


‘problems finding journals (need one access
point) but amount of info that is available is
good’
(2010 exit polls)


‘online journals hard to navigate, and the
process of actually finding a journal article
difficult.’
(2009 focus group)


Discover

-

EBSCO Discovery Service


Content


high percentage of EBSCO resources at
Leeds Met


User interface


EDS preferred in our evaluations


Admin interface


for both stats and customisation


Customer service


EBSCO has good track record
with us


Fast & simple implementation
….


Soft launch


September
2011


Main/Full launch


January
2012



Promoting Discover 2012
-
13

Project objectives:


To
raise awareness
of Discover.


To encourage usage
of Discover by
Library staff, academic staff and
students


To
increase usage of specific databases
accessed via Discover


To raise awareness of Discover

Marketing Materials




Promotion to Library Staff



Discover Project and Implementation
group


Naming the new service competition


Discover training hours



Resource of the Month”
training hours


Pens given to Library staff

Promotion to Academic Staff


Staff invited to demos,
focus groups
and the
launch
event


University
wide enews bulletins


News
items throughout the
year

Promotion to Academic Staff


University’s
annual Course Leader Conference in summer
2012


University
wide new staff induction
sessions promoting
Discover and highlighting features such as

permalinks for use
in online module handbooks and on the VLE



Publicity
on the Staff
and
Researcher pages
of
the
Library Online website

Promotion to
Postgraduates

and Researchers


More
in depth searches, depth of results


H
ow
they can be managed
-

RSS feeds, exporting results
to Endnote and RefWorks and creating
bibliographies


Personalisation


creating folders and changing
preferences


Advanced Discover guide

Promotion to Students



Library inductions


Promotional materials given
away at the
Library Help and Information
Point


Discover: Your Library search
engine
-

Skills for Learning workshops

Promotion to students:

Fresher’s Fair



Promotion to Students:

subject specific search boxes








Promotion to
Students:


Discover road shows

Promotion to
Students:

news items


Discover your Library
?


news article
on the University’s website



Promotion to Students via topical news items

What’s new library display

Evaluating awareness


Anecdotal evidence collected

at road shows


2013
-
14 Reading lists more
closely related to the
Library
collections


Featured in the university
-
wide “You said we did” for
2012 NSS


2013
NSS results
-

comments about resources had
decreased and positive
comments up 18%


Mentioned
in course reviews, teaching sessions and
one
-
to
-
ones: "a brilliant tool which made searching for
specific work much easier and less time
-
consuming".


Praised
by the Students’ Union Executive as an
example of how the Library listens to and responds to
the needs of students
.



Discover


usage statistics



Discover


usage statistics





A comparison of monthly searches
on
D
iscover in 2011
-
12 and 2012
-
13

A comparison of monthly sessions
on
D
iscover in 2011
-
12 and 2012
-
13

To increase usage of specific
databases accessed via Discover





Academic Search Complete
5%
Art Full Text
206%
Business Source Premier
37%
CINAHL Plus Full Text
179%
PsycArticles
13%
Sport Discus
15%
%age increase in full text downloads
between 2011-12 and 2012-13
Annual Reviews
50%
Berg Publishers
49%
BioMed Central
76%
BMJ
6%
Brill
24%
Cambridge University Press
33%
DawsonEra (BR2)
79%
MyILibrary (BR2)
305%
Nature Publishing Group
17%
Springer
132%
Taylor & Francis
21%
%age increase in full text downloads
(JR1) and successful section requests
(BR2) between 2011-12 and 2012-13
EBSCO databases

Other subscribed databases

Conclusions



Successful marketing campaign


Met objectives


Engaged those delivering and receiving


Relatively inexpensive










What’s next?


Resource list system


linking to Discover


Annual review of Discover


Embedded promotion of Discover in
student inductions and by all staff on the
front line services


Embedding of LibGuides into Discover
profile