D M I 4 M

roughhewnstupidInternet and Web Development

Nov 18, 2013 (3 years and 7 months ago)

73 views

D
IGITAL

M
EDIA

I
N

4
M
INUTES

By Clara Lau

D
IGITAL

M
EDIA


E
-
mail


Digital Print


Mobile


Search Engine Marketing


Facebook


Open
-
to
-
Click Ratio =

Number of Unique Clicks

Number of Unique Opens

42% =

348

827

X 100

D
IGITAL

M
EDIA


E
-
mail


Digital Print


Mobile


Search Engine Marketing


Facebook


B
UZZ

W
ORDS


PURLs


QR Codes


AR (Augmented Reality)


Ted Talk: Pattie
Maes

and
Pranav

Mistry

the Sixth
Sense

D
IGITAL

M
EDIA


E
-
mail


Digital Print


Mobile


Search Engine Marketing


Facebook


B
UZZ

W
ORDS


Text messaging


Proximity
marketing (Bluetooth and
Wi
-
Fi)


Wireless
Application
Protocol
(
WAP)


QR Codes


Apps


Near
Field Communications (NFC
)


D
IGITAL

M
EDIA


E
-
mail


Digital Print


Mobile


Search Engine
Marketing


Facebook


D
IGITAL

M
EDIA


E
-
mail


Digital Print


Mobile


Search Engine Marketing


Facebook