Web Site Critique

roomagitatedInternet and Web Development

Dec 8, 2013 (3 years and 9 months ago)

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Web Site Critique

and Development Strategy

Presented By:

Evette Castaneda

EB250


Survey of E
-
Commerce

Project Goals


Critique Current Site



Research Current Web Trends



Expand E
-
Commerce Knowledge



Determine Recommendations for Future Site
Development

Critique of Current Site


Errors


Accessibility Issues: Navigation


No primary page for site


Difficult to navigate information on business dept.


Content


Clerical Errors


Factual Issues


Critique (cont.)


Comparison to Similar Sites


Marion College


Business Dept. site easy to access and navigate.


Utilizes “Resources” area


Butler University


Business Dept. site informational, yet well designed
towards target audience.


Utilizes “vodcasting” to recruit students

Web 2.0 and Current Trends
Applied to Site


What is Web 2.0?


Collaboration


“Read
-
Write” approach to content


Interactivity


Pod/Vodcasts


Blogs


Photo/Video Sharing


Social Networking



Web 2.0 (cont.)

E
-
Commerce Strategies Applied
to an Academic Site


Content


Web Copy


AIDA (Attention, Interest, Desire, Action)


Engage your audience with quality content


Involvement


A visitor should be encouraged to interact with the site.


More involvement leads to visitor feeling more connected
to the site.

E
-
Commerce Strategies (cont.)


Tools and Resources Page


Use of ‘freebies” to entice visitor


Templates, tutorials, research tools


Links to business articles and RSS feeds


Testimonials


E
-
commerce uses testimonials to gain trust of
customer


Same can be applied to academic site


Marketing of Site


SEO (Search Engine Optimization)


Keywords


No longer as useful as in the past


Content Management System


Pages “trapped”
in CMS


“Unfriendly” search engine URLs


Structure of system discourages web crawling


Hierarchy of site limited compared to other school sites


Marketing of Site (cont.)


Link exchanges


More links into a site the more popular site is in
search engines


Creating Link Exchanges


Post on blogs


Contribute content to other sites


Offline Promotion


Use URL on letterhead, business cards, etc.

Marketing of Site (cont.)


Social Networking Sites


MySpace, Facebook


Use as a companion tool to primary site


Connect with future and past students


Maintain active student contact through page


Post comments on other pages


Post bulletins


Blog


Use calendars and events feature


SMWC MySpace Page

Proposed Changes for Site


Content Changes


Student Maintained (student worker or assignments)


Blog


Message Board


Pod/Vodcasts


Promotional Video


Email Newsletter


Other


Student Testimonials


Tools/Resource Page



Proposed Changes (cont.)


External Promotion


Develop department Myspace page


Develop link exchange relationships


Jump Page


Create centralized department page offsite


Maximize for search engine optimization


Integration of BAM


Utilize skills from all areas towards site development

Bibliography


Hall, Christian (2007, March). The biggest web trend in
2007 will be....
Practical Webdesign
,
(160)
, 16.


Noel
-
Levitz, Inc. , (2006).Engaging the “Social
Networking” Generation.
E
-
Expectations Class of 2007
Report
.


“The Undergraduate” (2007). YouTube.
http://www.youtube.com/watch?v=gPVktiydS8E