Web Site Critique
and Development Strategy
Presented By:
Evette Castaneda
EB250
–
Survey of E
-
Commerce
Project Goals
Critique Current Site
Research Current Web Trends
Expand E
-
Commerce Knowledge
Determine Recommendations for Future Site
Development
Critique of Current Site
Errors
Accessibility Issues: Navigation
No primary page for site
Difficult to navigate information on business dept.
Content
Clerical Errors
Factual Issues
Critique (cont.)
Comparison to Similar Sites
Marion College
Business Dept. site easy to access and navigate.
Utilizes “Resources” area
Butler University
Business Dept. site informational, yet well designed
towards target audience.
Utilizes “vodcasting” to recruit students
Web 2.0 and Current Trends
Applied to Site
What is Web 2.0?
Collaboration
“Read
-
Write” approach to content
Interactivity
Pod/Vodcasts
Blogs
Photo/Video Sharing
Social Networking
Web 2.0 (cont.)
E
-
Commerce Strategies Applied
to an Academic Site
Content
Web Copy
AIDA (Attention, Interest, Desire, Action)
Engage your audience with quality content
Involvement
A visitor should be encouraged to interact with the site.
More involvement leads to visitor feeling more connected
to the site.
E
-
Commerce Strategies (cont.)
Tools and Resources Page
Use of ‘freebies” to entice visitor
Templates, tutorials, research tools
Links to business articles and RSS feeds
Testimonials
E
-
commerce uses testimonials to gain trust of
customer
Same can be applied to academic site
Marketing of Site
SEO (Search Engine Optimization)
Keywords
No longer as useful as in the past
Content Management System
Pages “trapped”
in CMS
“Unfriendly” search engine URLs
Structure of system discourages web crawling
Hierarchy of site limited compared to other school sites
Marketing of Site (cont.)
Link exchanges
More links into a site the more popular site is in
search engines
Creating Link Exchanges
Post on blogs
Contribute content to other sites
Offline Promotion
Use URL on letterhead, business cards, etc.
Marketing of Site (cont.)
Social Networking Sites
MySpace, Facebook
Use as a companion tool to primary site
Connect with future and past students
Maintain active student contact through page
Post comments on other pages
Post bulletins
Blog
Use calendars and events feature
SMWC MySpace Page
Proposed Changes for Site
Content Changes
Student Maintained (student worker or assignments)
Blog
Message Board
Pod/Vodcasts
Promotional Video
Email Newsletter
Other
Student Testimonials
Tools/Resource Page
Proposed Changes (cont.)
External Promotion
Develop department Myspace page
Develop link exchange relationships
Jump Page
Create centralized department page offsite
Maximize for search engine optimization
Integration of BAM
Utilize skills from all areas towards site development
Bibliography
Hall, Christian (2007, March). The biggest web trend in
2007 will be....
Practical Webdesign
,
(160)
, 16.
Noel
-
Levitz, Inc. , (2006).Engaging the “Social
Networking” Generation.
E
-
Expectations Class of 2007
Report
.
“The Undergraduate” (2007). YouTube.
http://www.youtube.com/watch?v=gPVktiydS8E
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