Web Content Management
–
easier way to manage wild web
Dong Chen, Lead Web Developer
Office of the Chief Information Officer
I.T.S / Web Development
Bowling Green State University
Thursday 04/20/06
Ohio Higher Education Computing Council, 2006
Background
About BG
Bowling Green State University (BGSU), located in
northwest Ohio, was founded in 1910. A state
-
assisted,
residential institution, BGSU has an enrollment of
approximately 20,000 students on two campuses and 840
full
-
time faculty members. More than 200 undergraduate
degrees are offered, along with master’s degree programs in
65 fields and doctoral programs in 16 areas
I.T. Infrastructure
Sun Solaris 9, Oracle 9i database, and Apache web server
Why Web Content Management?
Create a consistent look and feel for BGSU
Provide a mechanism for timely updating and
maintaining accurate information
Ease of use for technical and non
-
technical
expertise associated with managing and publishing
content
Reduce duplication of effort by providing an
automated system for sharing content
Provide flexible workflow for approval of changes
to content
Increase the ability for shared support
WCM Selection Process
Established core I.T. CMS reviewing group
List of
core WCM capabilities
Campus
-
wide Web steering committee
Vendor onsite demo
Established Web operations committee, co
-
chaired
by Office of Marketing & Communications, and
Office of the CIO
Web Content Management Market, 2005
WCM Core Capabilities
Highlights
Simplify content contribution, empower non
-
technical users
WYSIWYG editing
Locate Web content quickly and easily
Streamline approval process
Enforce standardization
Publish content across multiple sites
Reuse content and fine
-
tune page layout
Maintain connections among your content, less broken links
Better site maintenance
Section 508 Compliance and W3C WAI (Web Accessibility
Initiative)
Build On Open Standards (HTML, XML, CSS, Java)
WCM Implementation Process
Asked vendor provide onside training and BGSU
branded documentation
Setup WCM resource website
(
http://www.bgsu.edu/offices/cio/webdev/page972.html
)
Campus
-
wide communication, ex.
(workshops,
consultation, training)
Balance politics and technical/staff ability
Implemented some highly visible websites first, ex.
(Office of the President, Division of the Executive VP, Office of the
CIO)
Additional staffing
Three
-
tired architecture (development, testing, production)
Steps for Using the CMS
Each area designates a content administrator. This person coordinates
the page's "look and feel" and will be the area's only contact person
The content administrator contacts the Web team to establish a presence
in the web content management system
The content administrator contacts Marketing to specify the area’s color
and template
The content administrator contacts TSC at 2
-
0999 to schedule CMS
training for everyone who will use the system
After completing the training, all trainees use the content management
system within a training environment for two weeks
After the two
-
week testing period, the content administrator contact the
Web team again to establish their community's workflow requirements
The area begins creating, producing, and managing Web pages using the
content management system
WCM Resources
BGSU Web Development
General CMS Info
-
http://www.bgsu.edu/webdev/
Graphics standards manual
-
http://www.bgsu.edu/offices/mc/gsm/
BGSU case study
(
http://www.percussion.com/products/content
-
management/rhythmyx/literature/PDFs/BGSU_Case_Study.pdf
)
CMS Watch
(
http://www.cmswatch.com
)
Lessons Learned
Key Considerations
:
Analyze your own website to help determine what exactly is
needed
Look for CMS providers that offer WYSIWYG editing
Ask vendor to install the product onsite for testing before
any decisions made
Ask about support
Contact existing higher education customers for reference
Ask for an education discount
Look to the future, ex. (XML, Web Services, RSS, Portlet)
Engage your stakeholders early in the process
Communicate, communicate, communicate …
The End?
Q&A
Contact info:
Dong Chen
Lead Web Applications Developer
dchen@bgsu.edu
419
-
372
-
8389
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